Volume 9, Number 50 September  9, 2020




Dear Healthcare at Home Colleague,

The virus pandemic that will not go away continues to change the way healthcare is delivered, and to put physical and emotional pressure on those who deliver it. This week, we explore those changes from different angles, with some of our reports aimed at non-medical home care providers, others at home health agencies, and some at both.

Non-medical caregiving is now the single largest profession in the country, when both in-home and residential workers are counted. Not-for-profit advocacy group PHI shared with us their brand new, 36-page report. Read our summary of PHI's research into demographics, pay rates, turnover, and the nearly impossible number of workers that will soon be needed. Then follow our link to the complete report.

 

 

Skilled nursing facilities are losing residents by the thousands, some to COVID-19, some to their homes out of fear of COVID-19. We take a deep dive into the phenomenon and propose steps both home health and home care can take to welcome these SNF refugees.

Data Governance Strategies are what turn data into actionable information. Staff writer Darcey Trescone outlines the importance of managing data, from clinical documentation through management reports. "Having" data is not the same as "governing" data. Wise advice.

 

 

Social Media will bite you...eventually. Guest author Elizabeth Hogue, Esq. offers a harsh warning about corporate liability for what employees do and say online.

CMS News: two important announcements this week. CMS has launched home health quality reporting training. Plus, there is now one "compare" web site instead of separate sites posting the CMS scoring system for hospitals, doctors, home health, and nursing homes.

 

 

Reminder: the sponsors you see on this page and on our web site make it possible for us to provide this free information service to the healthcare at home sector. From time to time, click on their graphic displays to see if what they are offering might be exactly what you are looking for.

Speaking of "looking for," if you are beginning a search for an EMR or home care practice management system, for an EVV or telehealth partner, for CRM or OASIS management tools, or for a consultant to help you with any of these, our new service is certain to get you started in the right direction. Our Home Care Technology Buyer's Guide is free. It asks you a few questions about your agency and your current technology search, and it answers with a short list of products that match your needs. Don't waste time calling the 800 numbers of the 40 or more vendors that are wrong for you. Let The Guide find the handful that have exactly what you need. Read up on them in our objective, hype-free company and product descriptions. If you like, The Guide will automatically send them a Request for Information, all filled out with your agency description and the details of your search. Try it today! http://homecaretechnology.info

Have a great, week. Stay healthy and keep making a difference!

Editor signature
Tim Rowan



Report: Direct Care Workers Now Largest Occupation in U.S.
Still among lowest paid, in-home and residential caregivers outnumber every occupation in the country. 8.2 million more needed in less than 10 years.

Home or Nursing Home? COVID Makes the Choice Clearer
In response to the pandemic, residential facilities are shedding residents and employees. Why shouldn't home health and home care pick up the slack?

The Value of Data Integrity and Governance
Data is not information. From clinical documentation at the point of care to monthly and quarterly reports generated for business intelligence uses, Data Governance Strategies are a necessary management tool.

Social Media Will Bite You!
Can your employees' social media posts on their own page on their own time bring your agency down? An attorney says 'yes.'

CMS News: New Training, New HH Compare
— Home Health Quality Reporting Training announced
— Home Health Compare merged with all other "Compare" databases



During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 38,940,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

Florida Hospice Selects Netsmart
Haven Hospice serves 18 Florida counties. Entire staff was empowered to make the software selection decision.

Rapid Technology Evolution Drives the In-House Skills Needed
Beyond working to build a user community that is savvy of technology and possesses the adaptive attributes needed, companies will likely require some level of highly technical knowledge and skills in-house.


Upcoming Events

FREE WEBINAR: How Technology Enhances Home Care in an Increasingly Remote World *

Sponsored by: Care Connect

Moderator: Tim Rowan

Panelists: Mike Gelman, President COO, CareConnect; Jim Rolla, SVP, VNSYNY Partners in Care; Steve Pellito, SVP, Provider Sales, Sandata

Date: November 12
Time:
1:00 pm EDT

Register


FREE WEBINAR: Cybersecurity in Healthcare: Assess Threats & Reduce Your Risk

Presented by: Netsmart

Featuring: Randy Pargman, Binary Defense senior director of threat hunting and counterintelligence; Sharon Hicks, MBA, MSW, OPEN MINDS senior associate; and Mike Murray, Netsmart director of Plexus Technologies,

Date: December 9

Time: 1:00 EST

Information and Registration

Healthcare organizations are often at risk of cyberattacks due to a lack of dedicated IT and reliance on traditional reactive approaches. To learn how to protect your data, register now to join Randy Pargman, as they map the risk landscape and provide guidance for safeguarding your organization.

Key takeaways:

• Cyber threats in healthcare
• Impacts of a data breach
• Best practices for securing your data


 

FREE WEBINAR: Can you collect Cash faster?

Sponsored by: Savii

Date: Tuesday, January 12

Time: 2:00 pm EST

Information and Registration

With small margins in home care it has prompted the question, “Can we collect cash faster?” And what would this do for an agency? One thing we know is margins are small and have become more challenging than ever to for agencies to profit. This doesn’t mean it impossible for agencies to survive; it means a focus on collecting cash faster will be ever so important.


Agency leaders will first need to develop a timeline cadence of when to address claims based on when they were submitted for payment. In addition it will be pertinent to understand their own agency metrics such as DSO (Daily Sales Outstanding) and how they compare to industry standards.

On this webinar you will walk away with how to develop a timeline and your own DSO dashboard for benchmarking. All of these topics will weave into  strategic steps to take toward collecting cash flow faster.

FREE WEBINAR: The Rise of Hospital at Home: A Roundtable Discussion

Sponsored by: AlayaCare

Featuring: Dr. Bruce Leff, Hospital at Home Pioneer & Professor, John Hopkins School of Medicine; Adrian Schauer, Founder and CEO
AlayaCare; Joel Theisen, Founder and CEO, Lifesprk; Brady Murphy, VP Sales & Marketing, AlayaCare

Date: Wednesday, January 27
Time:
1:00 EST

Information and Registration

Agenda
Across the U.S., the Acute Hospital Care at Home initiative from CMS is taking off amid the pandemic with at least 80 approved participants to date. As hospital-at-home models become more popular and more beneficial to both patients and health care organizations, those that have recognized the perks of home-based care prior to the COVID-19 crisis may have the upper hand.

Join us on Wednesday, Jan 27th at 1:00 pm EST for a roundtable discussion with industry experts such as Dr. Bruce Leff, Hospital at Home Pioneer and Professor at John Hopkins School of Medicine who deserves his reputation as a founding father of this virtual hospital concept, to learn about the hospital-at-home model and its impact on the home care industry.



FREE WEBINAR: 6 New COVID-19 ICD-10 Codes to Learn Webinar

Presented by: Healthcare Synergy
Featuring:
Michael Tidd, HealthCare Synergy Clinical Manager

Date: Thursday, February 4
Time: 11:00 - 11:30 PST

Register

COVID-19 has resulted in multiple waivers along with changes to programs and treatments to patients.  April 1 had an unexpected release of a new diagnosis code for the COVID-19 disease.  October 1 had additional diagnosis codes for agencies to learn and use.  January 1, 2021 brings six additional diagnosis codes that CMS released the week of Thanksgiving.  These will not be listed in your existing diagnosis coding manuals until a new manual is released later in August. 
Objectives:
Michael Tidd has over 19 years of experience in the Home Care Industry and is a frequent speaker at HealthCare Synergy Workshops and Webinars. He is a Software Developer, LVN and Certified in ICD-9/10 Coding and OASIS (COS-C, HCS-D). As the Clinical Manager for HealthCare Synergy, he directs the Outsourced Management Services, assists in directing the development of the Healthcare Assistant Web Edition, oversees the Clinical Documentation Auditing provided to clients and directs the Clinical Form Development for the Healthcare Assistant Web Edition. Michael continues to educate agencies in the ongoing regulations that CMS produces, the proper application of the Medicare Conditions of Participation and completing timely, accurate and defendable clinical documentation to survive in the current Medicare Reimbursement Model.

FREE Webinar: Practical Application of Information Blocking and Interoperability Rules for Post-Acute Care Providers

Sponsored by: Complia Health and Kno2

Date: February 18
Time: 1:00 EST

Information and Registration

Join healthcare technology experts Alan Swenson, VP of Interoperability at Kno2, and Melissa Turner, Director of Integration at Complia Health, on Thursday, February 18th at 1pm Eastern to learn about information blocking and what it means for your post-acute care organization today and looking ahead to the future. 


FREE WEBINARS: Virtual Seminar Series 

"Building the Bridge to Hospice" and "How to Increase Referrals"

Sponsored by: WellSky

Featuring: Cindy Campbell, Jody Holmes-Dion, Bob Parker, Melanie Stover

Dates: March 2, 16, 30; April 6
Time: 1:00 - 2:30 EST

Register for one or both webinars

Building the bridge to hospice: Leveraging connections between home health, palliative, and hospice care
Presented by consultants Cindy Campbell and Jody Holmes-Dion of WellSky and Bob Parker of Intrepid USA
CE credit offered – approved for up to 1.25 contact hours
Tuesday, March 2 | Tuesday, March 30

Turn up the volume! How to increase referrals in a value-driven market
Presented by Cindy Campbell and sales and marketing expert Melanie Stover of Home Care Sales
Tuesday, March 16 | Tuesday, April 6


FREE WEBINAR: Tech Titans Join Forces to Tackle Post Acute Care Challenges

Sponsored by: KanTime

Featuring: Terra Vicario (Moderator) CMO, Viventium; Malka Trump, Director of Compliance, Viventium; Kristen Duell, EVP, KanTime; Kim Spence, RN, Customer Success Division Leader, KanTime; James Cohen, CEO & Co-Founder, Nevvon

Date: Thursday, April 22

Time: 11:00 am PDT, 2:00 pm EDT

Register

2021, in many ways, is a continuation of challenges from 2020 and more! During this webinar, experts from companies with solutions for talent/retention and compliance issues, along with the continued challenges that COVID-19 has presented to our industry, will cover rules, regulations, and programs you need to stay on top of so your company can thrive amidst the pandemic.

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available soon.

 

Agenda:

Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.


Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL

Registration Information


Brave New World: HomeCareCon 32nd Annual Conference & Trade Show

Presented by: Home Care Association of Florida

Date: July 20-23

Venue: Hilton Orlando Buena Vista Palace

Information and Registration


NAHC Financial Managers 2021 Conference and Expo *

Presented by: National Association of Home Care and Hospice

Date: August 1-3

Venue: Sheraton Grand Chicago

Information and Registration

Annual Leadership Conference *

Presented by: Home Care Association of America

Date: September 26-27

Location: Hilton Orlando Hotel

Information and Registration

This event is your opportunity to learn about current issues, trends, and strategies that will help your organization thrive. ?Throughout the conference, the industry’s leading vendors will be exhibiting their latest efforts to support home care providers across the country. Take this great opportunity to learn the newest competitive strategies, discover cutting-edge technologies and network with key innovators across the home care industry—all in one location.

 


2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Information and Registration available soon at nahc.org


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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