Volume 9, Number 50 September  2, 2020



Dear Healthcare at Home Colleague,

I am coming off an information high this week after attending "SAGE," the 2nd annual education event, virtual this year, put on by Honor. As last year, I expected it might be a 6-hour sales pitch for private duty home care agencies to join their system, but it was not that at all. We will summarize some of the excellent messages from the leading healthcare providers and analysts Honor brought together in upcoming issues. For this week, we offer four top experts of our own.

HIPAA in the News

When NGS issued its August 6 warning about a DC-area HIPAA consultant fraudulently representing itself as an official source of government risk assessment services, we shared it with you and thought that was the end of it. Not so fast, one legitimate HIPAA consultant told us. The problem of minimally trained, or even shady, operators defrauding healthcare providers is far more serious than one DC operation. If you are considering hiring help with your annual risk assessment, be sure to read Roger Shindell's tips on how to separate the wheat from the chaff in "OCR HIPAA Postcard Scam Warning Reveals Far Deeper Danger."

 

 

COVID Increases Need for Tech Solutions

Many of you know Linda Scott, RN. Now the owner of her own consulting agency for both home care and home health providers, Scott Solutions, the experienced agency executive, CHAP officer, and university professor is this week's first-time guest author. She sent us a powerful, timely essay explaining why the COVID pandemic increases the need for healthcare providers to deploy technology. Do not stop with practice management or EMR software, or even telehealth and patient/family engagement tools, she says. With more people working from home and more patients choosing home over institutional living, technology is more necessary than ever, and there are many more tools than these basic ones, Linda says. See "Rapid Technology Evolution Drives the In-House Skills Needed."

The MACs are Back

Our next two experts helped us interpret the return of claims auditing. Here's the problem, say John Reisinger, CPA, and Arnie Cisneros, PT: audits ceased because of the pandemic right as HHAs were sending claims for their first PDGM episodes. Now it is August and no PDGM claims have been audited, other than automated computer edits. Therefore, no corrective warnings have been sent, no useful education has been offered, and your errors and misinterpretations have gone unnoticed. So, instead of one month of mistakes, many HHAs could be facing the repercussions of eight. At the same time, your MAC is way behind reaping the profits that come from denying claims and referring questionable practices to ZPICs and RACs. In other words, watch out!

 

 

Large Hospice Makes Large Decision

In this week's Vendor Watch column, read our interview with execs from Haven Hospice in North Florida. They were forced to implement a new EMR when their software provider closed its post-acute division. In a rare but admirable step, they turned over the software selection decision to field and office staff. As many in that situation have done, they selected Netsmart's myUnity® system.

 

 

Home Care Buyer's Guide Gaining Momentum

You have seen our announcements. Now we are pleased to report that hundreds of you have begun to use our FREE online service that matches you with the tech vendors and consultants that best meet your needs. We have also been signing up more and more vendors as well. While The Guide will appropriately match you to every technology resource and consultant we have ever heard of, the following companies have signed on to a premium listing, which means you can read their company history and detailed product descriptions before asking The Guide to send an automatic RFI to them. Try out The Guide today.

AlayaCare
Enquire
MEDsys Software Solutions
AxisCare Home Care Software         
HolliBlu
Netsmart
Champ SoftwareHomecare Homebase
Routinify
CorridorKanTime
Sandata
Delta Health TechnologiesMatrixCare (Brightree, HealthcareFirst)         
Savii

 

Have a great, safe, healthy week. Keep making a difference!

Editor signature
Tim Rowan



OCR HIPAA Postcard Scam Warning Reveals Far Deeper Danger
One shady HIPAA consulting firm sent out one postcard representing itself as something it is not. Ordinarily a news footnote, this event evoked a response from CMS and a warning from guest author and HIPAA consultant Roger Shindell that the post card is merely the tip of the iceberg.

Rapid Technology Evolution Drives the In-House Skills Needed
Beyond working to build a user community that is savvy of technology and possesses the adaptive attributes needed, companies will likely require some level of highly technical knowledge and skills in-house.

Audits Return After COVID Delay; Watch MACs & ZPICs Rush to Catch Up
There have been no claims reviews since PDGM started, thanks to COVID-19, until now. Do not think this is good news for HHAs.

Florida Hospice Selects Netsmart
Haven Hospice serves 18 Florida counties. Entire staff was empowered to make the software selection decision.



During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 38,863,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

Vendor Watch
— HHAeXchange Wins New Jersey Aggregator Contract
— Amada Senior Care Franchise Network Selects AxisCare for Scheduling Software

New COVID Evidence Changes the Way Healthcare is Delivered
Scientists finally understand the difference between aerosols and droplets. In-home caregivers need to understand as well.


Upcoming Events

FREE WEBINAR: How Technology Enhances Home Care in an Increasingly Remote World *

Sponsored by: Care Connect

Moderator: Tim Rowan

Panelists: Mike Gelman, President COO, CareConnect; Jim Rolla, SVP, VNSYNY Partners in Care; Steve Pellito, SVP, Provider Sales, Sandata

Date: November 12
Time:
1:00 pm EDT

Register


FREE WEBINAR: Cybersecurity in Healthcare: Assess Threats & Reduce Your Risk

Presented by: Netsmart

Featuring: Randy Pargman, Binary Defense senior director of threat hunting and counterintelligence; Sharon Hicks, MBA, MSW, OPEN MINDS senior associate; and Mike Murray, Netsmart director of Plexus Technologies,

Date: December 9

Time: 1:00 EST

Information and Registration

Healthcare organizations are often at risk of cyberattacks due to a lack of dedicated IT and reliance on traditional reactive approaches. To learn how to protect your data, register now to join Randy Pargman, as they map the risk landscape and provide guidance for safeguarding your organization.

Key takeaways:

• Cyber threats in healthcare
• Impacts of a data breach
• Best practices for securing your data


 

FREE WEBINAR: Can you collect Cash faster?

Sponsored by: Savii

Date: Tuesday, January 12

Time: 2:00 pm EST

Information and Registration

With small margins in home care it has prompted the question, “Can we collect cash faster?” And what would this do for an agency? One thing we know is margins are small and have become more challenging than ever to for agencies to profit. This doesn’t mean it impossible for agencies to survive; it means a focus on collecting cash faster will be ever so important.


Agency leaders will first need to develop a timeline cadence of when to address claims based on when they were submitted for payment. In addition it will be pertinent to understand their own agency metrics such as DSO (Daily Sales Outstanding) and how they compare to industry standards.

On this webinar you will walk away with how to develop a timeline and your own DSO dashboard for benchmarking. All of these topics will weave into  strategic steps to take toward collecting cash flow faster.

FREE WEBINAR: The Rise of Hospital at Home: A Roundtable Discussion

Sponsored by: AlayaCare

Featuring: Dr. Bruce Leff, Hospital at Home Pioneer & Professor, John Hopkins School of Medicine; Adrian Schauer, Founder and CEO
AlayaCare; Joel Theisen, Founder and CEO, Lifesprk; Brady Murphy, VP Sales & Marketing, AlayaCare

Date: Wednesday, January 27
Time:
1:00 EST

Information and Registration

Agenda
Across the U.S., the Acute Hospital Care at Home initiative from CMS is taking off amid the pandemic with at least 80 approved participants to date. As hospital-at-home models become more popular and more beneficial to both patients and health care organizations, those that have recognized the perks of home-based care prior to the COVID-19 crisis may have the upper hand.

Join us on Wednesday, Jan 27th at 1:00 pm EST for a roundtable discussion with industry experts such as Dr. Bruce Leff, Hospital at Home Pioneer and Professor at John Hopkins School of Medicine who deserves his reputation as a founding father of this virtual hospital concept, to learn about the hospital-at-home model and its impact on the home care industry.



FREE WEBINAR: 6 New COVID-19 ICD-10 Codes to Learn Webinar

Presented by: Healthcare Synergy
Featuring:
Michael Tidd, HealthCare Synergy Clinical Manager

Date: Thursday, February 4
Time: 11:00 - 11:30 PST

Register

COVID-19 has resulted in multiple waivers along with changes to programs and treatments to patients.  April 1 had an unexpected release of a new diagnosis code for the COVID-19 disease.  October 1 had additional diagnosis codes for agencies to learn and use.  January 1, 2021 brings six additional diagnosis codes that CMS released the week of Thanksgiving.  These will not be listed in your existing diagnosis coding manuals until a new manual is released later in August. 
Objectives:
Michael Tidd has over 19 years of experience in the Home Care Industry and is a frequent speaker at HealthCare Synergy Workshops and Webinars. He is a Software Developer, LVN and Certified in ICD-9/10 Coding and OASIS (COS-C, HCS-D). As the Clinical Manager for HealthCare Synergy, he directs the Outsourced Management Services, assists in directing the development of the Healthcare Assistant Web Edition, oversees the Clinical Documentation Auditing provided to clients and directs the Clinical Form Development for the Healthcare Assistant Web Edition. Michael continues to educate agencies in the ongoing regulations that CMS produces, the proper application of the Medicare Conditions of Participation and completing timely, accurate and defendable clinical documentation to survive in the current Medicare Reimbursement Model.

FREE Webinar: Practical Application of Information Blocking and Interoperability Rules for Post-Acute Care Providers

Sponsored by: Complia Health and Kno2

Date: February 18
Time: 1:00 EST

Information and Registration

Join healthcare technology experts Alan Swenson, VP of Interoperability at Kno2, and Melissa Turner, Director of Integration at Complia Health, on Thursday, February 18th at 1pm Eastern to learn about information blocking and what it means for your post-acute care organization today and looking ahead to the future. 


FREE WEBINARS: Virtual Seminar Series 

"Building the Bridge to Hospice" and "How to Increase Referrals"

Sponsored by: WellSky

Featuring: Cindy Campbell, Jody Holmes-Dion, Bob Parker, Melanie Stover

Dates: March 2, 16, 30; April 6
Time: 1:00 - 2:30 EST

Register for one or both webinars

Building the bridge to hospice: Leveraging connections between home health, palliative, and hospice care
Presented by consultants Cindy Campbell and Jody Holmes-Dion of WellSky and Bob Parker of Intrepid USA
CE credit offered – approved for up to 1.25 contact hours
Tuesday, March 2 | Tuesday, March 30

Turn up the volume! How to increase referrals in a value-driven market
Presented by Cindy Campbell and sales and marketing expert Melanie Stover of Home Care Sales
Tuesday, March 16 | Tuesday, April 6


FREE WEBINAR: Tech Titans Join Forces to Tackle Post Acute Care Challenges

Sponsored by: KanTime

Featuring: Terra Vicario (Moderator) CMO, Viventium; Malka Trump, Director of Compliance, Viventium; Kristen Duell, EVP, KanTime; Kim Spence, RN, Customer Success Division Leader, KanTime; James Cohen, CEO & Co-Founder, Nevvon

Date: Thursday, April 22

Time: 11:00 am PDT, 2:00 pm EDT

Register

2021, in many ways, is a continuation of challenges from 2020 and more! During this webinar, experts from companies with solutions for talent/retention and compliance issues, along with the continued challenges that COVID-19 has presented to our industry, will cover rules, regulations, and programs you need to stay on top of so your company can thrive amidst the pandemic.

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available soon.

 

Agenda:

Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.


Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL

Registration Information


Brave New World: HomeCareCon 32nd Annual Conference & Trade Show

Presented by: Home Care Association of Florida

Date: July 20-23

Venue: Hilton Orlando Buena Vista Palace

Information and Registration


NAHC Financial Managers 2021 Conference and Expo *

Presented by: National Association of Home Care and Hospice

Date: August 1-3

Venue: Sheraton Grand Chicago

Information and Registration

Annual Leadership Conference *

Presented by: Home Care Association of America

Date: September 26-27

Location: Hilton Orlando Hotel

Information and Registration

This event is your opportunity to learn about current issues, trends, and strategies that will help your organization thrive. ?Throughout the conference, the industry’s leading vendors will be exhibiting their latest efforts to support home care providers across the country. Take this great opportunity to learn the newest competitive strategies, discover cutting-edge technologies and network with key innovators across the home care industry—all in one location.

 


2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Information and Registration available soon at nahc.org


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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