Volume 9, Number 50 — September  16, 2020



Dear Healthcare at Home Colleague,

Medicare providers, how much money have CMS contractors taken from you through denied claims or auditor take-backs over the last three years? If you believe the number is too high, that denial decisions are too strict, you are no doubt already shaking your head in surprise, maybe even disgust, at the report from four Congressional committees about improper use of taxpayer dollars by CMS Administrator Seema Verma. If you haven't had time to read the committees' 56-page report, we pulled out its Executive Summary and reprint it for your convenience this week. Click below on "Bi-Partisan Congressional Committees Demand CMS Administrator Repay Misspent Funds."

Home Care Providers, do you struggle with intense competition? Have you figured out the importance of your online presence? You know that it is the adult child of your next client who is searching for your services, right? And you know that child does not always live near Mom and Dad. Guest author and online marketing consultant Roger McManus reminds us this week that Google still gets 3/4 of search engine traffic. Will that adult child find you in a Google search? What should you do to make sure? Read Roger's primer to find out. Private duty providers, also take note of Alayacare's announcement in our Vendor Watch column about achieving SOC 2 Type 1 certification.

 


Home Health Director's of Nursing, do you lock OASIS assessments and submit RAPs on the day of the start-of-care visit? Are you also looking for a safe way to admit patients and QA clinical documentation during this never-ending pandemic? Would you like to? Take a look at the product announcement from OperaCare about adding video visit capability to their already successful medical scribe system.

 

 

Everybody who deals with insurance, two stories will grab your attention and provide some important information. Staff writer Darcey Trescone, BSN, has learned about the use of Artificial Intelligence by payers. They can not only detect insurance fraud more accurately, but they can also buy your social media activity data and decide whether they want to cover you or pay for your care anymore, based on your lifestyle choices. Also, guest author Wendell Potter examines insurance industry standard practice in the COVID-19 era. They say they will pay for everything but he seems to know, after years as an industry PR executive and master spin doctor, exactly how they use language to get around that promise. Potter's article is titled, aptly, "Insurance Industry Insider Instructs Providers."

Worth the trip
Speaking of the pandemic, if infection control is at the top of the list of things that keep you up at night, register for the free webinar presented by Savii, in partnership with online education service Nevvon. The title is "Preparation for A New Normal: Infection Control." Mark your calendar for Tuesday, October 20 at 1:00 pm EDT. Click here for additional information and to register for this free webinar.

 

 

Important Reminders
My Google Analytics reports tell me my Home Care Technology Buyer's Guide is a big hit. If you don't happen to be in a tech vendor search right now, I hope you will bookmark the site and take advantage of its software advice when you need it. http://homecaretechnology.info

Why does anyone start a business? To have a job? To be free? To get more headaches and sleepless nights? None of the above? I reveal the right answer in my book, Entrepreneurial Insanity in the Home Care Business. My co-author Roger McManus and I are pleased to have been getting great reviews from early readers. Click on the title to order. It could be the best twenty bucks you've ever spent.

Have a great masked, socially distanced, healthy week. Keep making a difference!

Editor signature
Tim Rowan



Bi-Partisan Congressional Committees Demand CMS Administrator Repay Misspent Funds
Bi-partisan committees find Administrator used public funds to promote her personal brand.

Health Insurance Evolution with AI Technologies
As value-based insurance programs enter the marketplace, focused on promoting healthier behaviors and outcomes for their members, we may find that these carriers know our patients better than we do and have more input into the care provided than previously seen.

Insurance Industry Insider Instructs Providers
Opening sentence: "My former colleagues in the health insurance industry claim they’re waiving all costs of testing & treatment for #COVID19. This is a lie." The rest is even more provocative.

Be All You Can Be; For Free
Focus on Google to keep the focus on you.

Vendor Watch
— OperaCare's medical scribe system upgraded to video consultations, offering COVID safety and cost savings.
— AlayaCare successfully completes SOC 2 Type 1 certification

New, "Printed Batteries" Make Wearable Monitors Possible
The development of thin, flexible batteries is predicted to fuel the spread of wearable remote patient monitoring devices.



During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 39,017,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

Report: Direct Care Workers Now Largest Occupation in U.S.
Still among lowest paid, in-home and residential caregivers outnumber every occupation in the country. 8.2 million more needed in less than 10 years.

Social Media Will Bite You!
Can your employees' social media posts on their own page on their own time bring your agency down? An attorney says 'yes.'


Upcoming Events

FREE WEBINAR: How Technology Enhances Home Care in an Increasingly Remote World *

Sponsored by: Care Connect

Moderator: Tim Rowan

Panelists: Mike Gelman, President COO, CareConnect; Jim Rolla, SVP, VNSYNY Partners in Care; Steve Pellito, SVP, Provider Sales, Sandata

Date: November 12
Time:
1:00 pm EDT

Register


FREE WEBINAR: Cybersecurity in Healthcare: Assess Threats & Reduce Your Risk

Presented by: Netsmart

Featuring: Randy Pargman, Binary Defense senior director of threat hunting and counterintelligence; Sharon Hicks, MBA, MSW, OPEN MINDS senior associate; and Mike Murray, Netsmart director of Plexus Technologies,

Date: December 9

Time: 1:00 EST

Information and Registration

Healthcare organizations are often at risk of cyberattacks due to a lack of dedicated IT and reliance on traditional reactive approaches. To learn how to protect your data, register now to join Randy Pargman, as they map the risk landscape and provide guidance for safeguarding your organization.

Key takeaways:

• Cyber threats in healthcare
• Impacts of a data breach
• Best practices for securing your data


 

FREE WEBINAR: Can you collect Cash faster?

Sponsored by: Savii

Date: Tuesday, January 12

Time: 2:00 pm EST

Information and Registration

With small margins in home care it has prompted the question, “Can we collect cash faster?” And what would this do for an agency? One thing we know is margins are small and have become more challenging than ever to for agencies to profit. This doesn’t mean it impossible for agencies to survive; it means a focus on collecting cash faster will be ever so important.


Agency leaders will first need to develop a timeline cadence of when to address claims based on when they were submitted for payment. In addition it will be pertinent to understand their own agency metrics such as DSO (Daily Sales Outstanding) and how they compare to industry standards.

On this webinar you will walk away with how to develop a timeline and your own DSO dashboard for benchmarking. All of these topics will weave into  strategic steps to take toward collecting cash flow faster.

FREE WEBINAR: The Rise of Hospital at Home: A Roundtable Discussion

Sponsored by: AlayaCare

Featuring: Dr. Bruce Leff, Hospital at Home Pioneer & Professor, John Hopkins School of Medicine; Adrian Schauer, Founder and CEO
AlayaCare; Joel Theisen, Founder and CEO, Lifesprk; Brady Murphy, VP Sales & Marketing, AlayaCare

Date: Wednesday, January 27
Time:
1:00 EST

Information and Registration

Agenda
Across the U.S., the Acute Hospital Care at Home initiative from CMS is taking off amid the pandemic with at least 80 approved participants to date. As hospital-at-home models become more popular and more beneficial to both patients and health care organizations, those that have recognized the perks of home-based care prior to the COVID-19 crisis may have the upper hand.

Join us on Wednesday, Jan 27th at 1:00 pm EST for a roundtable discussion with industry experts such as Dr. Bruce Leff, Hospital at Home Pioneer and Professor at John Hopkins School of Medicine who deserves his reputation as a founding father of this virtual hospital concept, to learn about the hospital-at-home model and its impact on the home care industry.



FREE WEBINAR: 6 New COVID-19 ICD-10 Codes to Learn Webinar

Presented by: Healthcare Synergy
Featuring:
Michael Tidd, HealthCare Synergy Clinical Manager

Date: Thursday, February 4
Time: 11:00 - 11:30 PST

Register

COVID-19 has resulted in multiple waivers along with changes to programs and treatments to patients.  April 1 had an unexpected release of a new diagnosis code for the COVID-19 disease.  October 1 had additional diagnosis codes for agencies to learn and use.  January 1, 2021 brings six additional diagnosis codes that CMS released the week of Thanksgiving.  These will not be listed in your existing diagnosis coding manuals until a new manual is released later in August. 
Objectives:
Michael Tidd has over 19 years of experience in the Home Care Industry and is a frequent speaker at HealthCare Synergy Workshops and Webinars. He is a Software Developer, LVN and Certified in ICD-9/10 Coding and OASIS (COS-C, HCS-D). As the Clinical Manager for HealthCare Synergy, he directs the Outsourced Management Services, assists in directing the development of the Healthcare Assistant Web Edition, oversees the Clinical Documentation Auditing provided to clients and directs the Clinical Form Development for the Healthcare Assistant Web Edition. Michael continues to educate agencies in the ongoing regulations that CMS produces, the proper application of the Medicare Conditions of Participation and completing timely, accurate and defendable clinical documentation to survive in the current Medicare Reimbursement Model.

FREE Webinar: Practical Application of Information Blocking and Interoperability Rules for Post-Acute Care Providers

Sponsored by: Complia Health and Kno2

Date: February 18
Time: 1:00 EST

Information and Registration

Join healthcare technology experts Alan Swenson, VP of Interoperability at Kno2, and Melissa Turner, Director of Integration at Complia Health, on Thursday, February 18th at 1pm Eastern to learn about information blocking and what it means for your post-acute care organization today and looking ahead to the future. 


FREE WEBINARS: Virtual Seminar Series 

"Building the Bridge to Hospice" and "How to Increase Referrals"

Sponsored by: WellSky

Featuring: Cindy Campbell, Jody Holmes-Dion, Bob Parker, Melanie Stover

Dates: March 2, 16, 30; April 6
Time: 1:00 - 2:30 EST

Register for one or both webinars

Building the bridge to hospice: Leveraging connections between home health, palliative, and hospice care
Presented by consultants Cindy Campbell and Jody Holmes-Dion of WellSky and Bob Parker of Intrepid USA
CE credit offered – approved for up to 1.25 contact hours
Tuesday, March 2 | Tuesday, March 30

Turn up the volume! How to increase referrals in a value-driven market
Presented by Cindy Campbell and sales and marketing expert Melanie Stover of Home Care Sales
Tuesday, March 16 | Tuesday, April 6


FREE WEBINAR: Tech Titans Join Forces to Tackle Post Acute Care Challenges

Sponsored by: KanTime

Featuring: Terra Vicario (Moderator) CMO, Viventium; Malka Trump, Director of Compliance, Viventium; Kristen Duell, EVP, KanTime; Kim Spence, RN, Customer Success Division Leader, KanTime; James Cohen, CEO & Co-Founder, Nevvon

Date: Thursday, April 22

Time: 11:00 am PDT, 2:00 pm EDT

Register

2021, in many ways, is a continuation of challenges from 2020 and more! During this webinar, experts from companies with solutions for talent/retention and compliance issues, along with the continued challenges that COVID-19 has presented to our industry, will cover rules, regulations, and programs you need to stay on top of so your company can thrive amidst the pandemic.

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available soon.

 

Agenda:

Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.


Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL

Registration Information


Brave New World: HomeCareCon 32nd Annual Conference & Trade Show

Presented by: Home Care Association of Florida

Date: July 20-23

Venue: Hilton Orlando Buena Vista Palace

Information and Registration


NAHC Financial Managers 2021 Conference and Expo *

Presented by: National Association of Home Care and Hospice

Date: August 1-3

Venue: Sheraton Grand Chicago

Information and Registration

Annual Leadership Conference *

Presented by: Home Care Association of America

Date: September 26-27

Location: Hilton Orlando Hotel

Information and Registration

This event is your opportunity to learn about current issues, trends, and strategies that will help your organization thrive. ?Throughout the conference, the industry’s leading vendors will be exhibiting their latest efforts to support home care providers across the country. Take this great opportunity to learn the newest competitive strategies, discover cutting-edge technologies and network with key innovators across the home care industry—all in one location.

 


2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Information and Registration available soon at nahc.org


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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