Volume 12, Number 39 August  9, 2023



Dear Healthcare at Home Colleague,

Wasn't it only a few years ago that only a handful of tech-oriented folks were using Zoom? If there was anything close to an upside to the Covid pandemic, it was Zoom sales exploding 326 percent in 2020, to $2.6 billion. Zoom Video Communications, Inc. profits were $21.7 million in 2019 and $671.5 million by the end of 2020. By 2022, gross revenue had hit $4.3 billion. An even surer sign it is now part of the culture is that its name has become a verb.

This matters if you use Zoom, and you do, no matter who you are. It matters also because a controversy that would have been unthinkable a year ago not only appeared this week but rose to fever pitch within a few days and then cooled off just as quickly. Unthinkable before this year because it involved the intersection between Zoom's explosion in popularity and the company's adoption of Artificial Intelligence.

And we were caught up in it!

Here is the story, which is explored more fully in this week's top news story by staff writer Heather Thompson. In March, Zoom quietly added a condition to its user agreement through which it gave itself permission to use anything you say or write during a Zoom meeting to "train" its in-house AI tool. Your thoughts, words, and chats, according to paragraphs 10.2 and 10.4, are no longer your own, but property of Zoom, including the right to sublicense it.

Someone actually read the new user agreement and publicized it, which led to widespread questioning of the company's motives. Our Heather Thompson posted a critical article on LinkedIn and a high-level Zoom executive responded to her. Days later, CEO Eric Yuan rescinded the new paragraphs and apologized if his company's intentions were misunderstood.

This is just one example of why we are keeping a close eye on AI for you. As it moves into healthcare, AI will bring advantages and dangers even more serious than what it might be bringing to a virtual meeting platform. We will do our best to sort one from the other. Scroll down and click on Heather's two fascinating AI stories in this week's issue.

 

 

In This Week's News

We checked in with Netsmart this week on the occasion of the Home Health, Home Care, and Hospice software company's recognition by "Black Book," an independent customer satisfaction evaluation organization. We had a chat with post-acute division director Dawn Iddings about the meaning of this award and how difficult it is to win.

We also continue to follow the gap between what Medicare Advantage plans are paid by HHS and CMS and what they pay to Home Health and Hospice. This week, I offer an opinion piece about the way CMS contract auditors come down hard on improper Home Health claims while they let slide the cheating — amounting to billions more — by insurance companies.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan



How I Stopped Zoom From Owning Your Life
Our quest to learn how to prompt a conversational AI tool properly led us to a controversy surrounding a new permission Zoom quietly gave itself to use your content.

AI and Humans in Harmony: An Experiment in Generated Imagery
What happens when you ask AI to create an image representative of Artificial General Intelligence in a future where AGI is real?

Medicare Dollars Flow Freely to MA Plans
Overpayments to Home Health must be extrapolated and paid back. MA plans are held to a different standard.

Vendor Watch: Netsmart Wins Black Book Award Again
Post-Acute Care Providers Award Netsmart Top Overall Client-Rated Technology Platform for 9th Consecutive Year.



During the 4th Quarter of 2023, web sites of the above advertisers were visited by home care and hospice executives and staff 30286 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 50,644,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

BREAKING NEWS: Axxess Acquires Complia Health
Monday's announcement comes after months of negotiations between CEOs John Olajide and Rich Berner, who will continue to run Complia Health during expected months of integration.

Analysis: Complia Health's Circuitous Route to Axxess
We have been tracking the company now known as Complia Health since its birth in 2009. Here is what we have written about them over the years.


Upcoming Events

54th Annual Meeting: "Bring Care Home"Presented by: Texas Association for Home Care & Hospice

Dates: August 28-31
Venue: Grand Hyatt Riverwalk
City: San Antonio


Information and Registration


FREE Webinar: "The Role of the Hospice Physician in Organizational Compliance"Presented by: FEMA

Date: September 6

Time: 10:30 AM - 12:00 PM, EDT

Register here 

Collaborating with the Administration for Community Living, the Substance Abuse and Mental Health Services Administration (SAMHSA) Office of Policy, Planning, and Innovation, and the Schoharie County, NY, Area Agency on Aging, the webinar is designed to equip organizations with strategies to ensure seamless service continuity during an emergency. 

 


 

Home and Community-Based Palliative Care: Past, Present, and Future
NAHC and HHFMA

September 28, 2023

More Information

 


I've been surfing online more than 3 hours these days, but I never discovered any attention-grabbing article like yours. It is lovely value enough for me. In my opinion, if all site owners and bloggers made just right content material as you probably did, the internet will be a lot more useful than ever before.

2023 NAHC Annual Meeting & Exposition *

"One Voice, Many Stories"

October 15-17
Gaylord Hotel and Conference Center
National Harbor, MD

Information and Registration

Keynote Speakers:

 


 

2023 National Home Care Conference*
Home Care Association of America

October 23-24, 2023

Hilton Chicago
Chicago, IL

More Information

 

 


Vision – Plan – Succeed: 2023 Leadership Conference

Association for Home & Hospice Care of North Carolina

October 29-31, 2023
Renaissance Hotel Ashville, NC

Information and Registration

Featured speakers:

Bill Dombi, Melinda Gaboury, Tim Rogers, Nick Seabrook, Mark Sharp, Robert Markette, Mark Kulik, and more.


Ignite Your Revenue Engine - Virtual

HomeCareSales

November 1-3, 2023

More Information


Strategic Analysis and Provider Guidance

CMS CY2024 Final Rule Cuts to Home Health

Axxess

November 9, 2023
2 PM CST

More Information


Unlocking Home Care Agency Efficiency with AI

Virtual Workshop

Automation Edge

Nov 8, 2023

11 a.m. CST

More Information


Home Health Final Rule: Clinical & Financial Strategies for Success in 2024

McBee Associates

Nov 8, 2023
1:30 - 2:30 p.m. EST
Virtual

More Information


Automating Your Compliance Process in Home Care

AxisCare and CareAcademy

Nov 8. 2023
12 p.m. CT
Virtual

More Information


Call for Speaker Proposals

Association for Home & Hospice Care of North Carolina (AHHC) Annual Convention and Expo

April 7-10, 2024
Raleigh Convention Center

Submit Your Proposal

The deadline to submit a proposal is November 15, 2023.

 


2023 Annual Conference – Hybrid Hospice & Palliative Care

Hospice & Palliative Care Association of New York State

November 13-14, 2023
Albany Marriott Hotel
Albany, NY

More Information


Understanding the CY 2024 Home Health Final Rule:

Your agency's path forward

WellSky

Nov 15, 2023
12 p.m. CST

More Information

Presented by Cindy Campbell, MHA-Healthcare Informatics, BSN, RN, COQS, CHHCM

Request for Speakers: 2024 Annual Conference

Indiana Association for Home Health Care

April 16-17, 2024

More Information

The deadline to submit proposals is November 17, 2023.

2023 Virtual Annual Conference
Virginia Association for Homecare and Hospice

Opening Date:November 15

More Information


Rapid Competency and Quality Improvement Training

CMS

November 30, 2023
1:00 p.m. EST

More Information


Safety Matters:
Protecting Home Care Workers from Violence

National Association for Home Care and Hospice

Nov 29, 2023
3 p.m. - 4 p.m. EST

More Information


Safety Matters: Protecting Home Care Workers from Violence

National Association for Home Care & Hospice

Nov 29, 2023
3:00 - 4:00 p.m. EST

More Information


Turning Lemons into Lemonade: Developing resilience in the face of change

McBee

Dec 6, 2023
1:00 p.m. EST

More Information


CRM Showcase:Empowering Reps for Smarter, More Efficient Growth

Trella Health

December 12, 2023
12 p.m. EST

More Information


Don't be Late for Section GGPrepare now for the new Discharge Function Score

NetSmart

Dec 12, 2023
2:00 p.m. EST

More Information


CRM Showcase: Empowering Reps for Smarter, More Efficient Growth

Trella Health

Dec 12, 2023
12 p.m. EST

More Information


Excavate-Tell-Affirm

Brand Leadership Summit

Revealing Genius

Dec 7-15, 2023
1 p.m. - 2 p.m. EST

More Information


RCM Success Toolkit:

Insights for RCM Leaders

NetSmart

December 14, 2023
2:00 p.m. EST

More Information


Understanding, Identifying, and Overcoming Conscious and Unconscious Bias

Home Care Pulse

Ongoing
FREE Sample Course

More Information


Home Health and Hospice Summit

HealthCare Synergy

January 10, 2024
Renaissance Hotel
Long Beach, CA

More Information


Learn how M1400 Dyspnea Impacts VBP

McBee

January 11
12 noon EST

More Information


2024 Industry Outlook with NAHC President Bill Dombi

NetSmart

Tuesday, January 16
2:30 pm, EST

More Information


Home Care 100*

Lincoln Intelligence Group

January 21-24, 2024
The Fairmont Scottsdale Princess
Scottsdale, AZ

More Information


Provider Enrollment Changes in Medicare

NAHC

January 31, 2024
1:00 P.M. EST

More Information

NAHC would like to thank the sponsor of this webinar, Red Road Healthcare Business Solutions


How to Market Without Violating the Law

Elizabeth E. Hogue, Esq.

February 8, 2024

More Information


Mastering Compliance for a Stronger Healthcare System

NetSmart

February 13, 2024
1:00 P.M. EST

More Information


Clinical Impacts for Success in PDGM

Axxess

February 14, 2024

More Information


Mastering M2020 Oral Medications

McBee a NetSmart Company

February 20, 2024

More Information


Demistifying Value-Based Purchasing:

Current State and for 2025

Axxess

March 7, 2024

More Information


How to get Referrals From ALFs and ILFs

Elizabeth E. Hogue, Esq.

March 7, 2024
Replay Date: March 14, 2024

More Information


Call for Speakers

NAHC Financial Management Conference

Deadline to Submit
March 15, 2024

More Information


Empowering Change: Advocacy in Private Duty Home Care

NAHC

March 27, 2024
2:00 p.m. EDT

More Information


Transforming Community and Home-Based Care in an Aging World

International Home Care Nurses Organization

April 18-20, 2024
York Hotel Singapore
Singapore

More Information


NAHC Advocacy Day

NAHC

April 16, 2024
5:00 p.m. - 8:00 p.m. EDT

April 17, 2024
All day

Capitol Hill, Washington, D.C.

More Information


AGILE: Axxess Growth, Innovation and Leadership Experience*

Axxess

April 21-24, 2024
Irving Convention Center
Dallas, TX

More Information


Annual Conference & Trade Show

Michigan HomeCare & Hospice Association

May 8-9, 2024
Radisson of Kalamazoo

More Information


Home Care Innovation Forum*

Influence Group

May 19-21
Silverado Resort & Spa
Napa, CA

More Information


Home Care 100 Summer*

Lincoln Healthcare Leadership

June 3-6, 2024
Waldorf Astoria Monarch Beach Resort
Dana Point, CA

More Information


2024 KHCA Annual Conference

Kentucky Home Care Association

August 14-15, 2024
Embassy Suites by Hilton Lexington/UK Coldstream
Lexington, KY

More Information


Insight2024

6th Annual Forum on Coding, OASIS & Quality

McBee

Aug 5-7, 2024
Sheraton Overland Park Hotel at the Convention Center
Overland Park, Kansas

More Information


Agency Amplify

HomeCareSales

Recurring
2nd Tuesday

More Information


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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