Volume 12, Number 25 August  16, 2023

Dear Healthcare at Home Colleague,

We hope you like our return to a weekly publication format after an experiment with monthly. This schedule, along with our growing subscriber list, makes for a far greater value for our sponsors. Remember that this service is free to subscribers, thanks to our sponsors. We, and they, greatly appreciate it when you click on their graphics and see what they have to offer.

Note to tech vendors, consultants, insurers and bankers, and others with products and services for
Home Health, Hospice, or Home Care providers
HCTR readers clicked on our ads over 9,000 times in the first half of 2023.
To take advantage of our new expanded publication schedule, please contact our Director of Marketing at Kristin@RowanResources.com.
Kristin has ad campaign options to fit every budget.




Solving Staff Shortages

Our ongoing effort to help you thrive during our industry's staff shortage era, we introduce you this week to an agency administrator who claims to have no such problem. We picked his brain and bring you a description of his recruiting, hiring, and retention strategies. Who knows? His tactics work so well for Mr. Joseph Furtado, they may work for you.

AI in Healthcare Series Continues

Staff writer and Artificial Intelligence specialist Heather Thompson goes deeper this week into the world of healthcare marketing. In this latest study, she gets a conversational AI, ChatGPT-4, to discuss marketing. Interesting enough on its own, but then she asks it to critique its own answer and discuss whether any AI should be trusted. 

Survey Rates Hardest Nursing Careers

Home Care attorney Elizabeth Hogue shared an essay with us in which she steps out of her usual role as a court watcher to reflect on the meaning of a survey that named Home Health as one of the more difficult jobs in all of nursing.


Worth the Trip

Two national association annual meetings are coming up, of course, but there are a couple of others to tell you about. HCAOA is scheduled for October 23-24 in Chicago, right after the NAHC annual meeting in National Harbor, Maryland on October 15-18. Scroll down to our "Upcoming Events" section to see your invitations to association meetings in Texas and North Carolina.

Have a great week. Keep making a difference!



Editor signature
Tim Rowan

No Nurse Shortage Here!
We spoke with an HHA administrator who hired 60 nurses in 70 days and nearly doubled patient census.

Generative AI in Healthcare Marketing: A Surprise in My Experimental Case Study
Can AI produce your marketing materials? Should it? Our case study took a turn to a pressing question about content moderation, and we ran with it.

We Caught ChatGPT-4 Disagreeing with OpenAI's Latest Recommendations for Content Moderation
Heather Thompson went deeper this week into getting ChatGPT-4 to critique itself about using AI for marketing. Inthe middle of it, she caught ChatGPT-4 disagreeing with OpenAI's latest recommendations for content moderation and broke the story on LinkedIN. This is her experience.

Report Names Unhappiest Nurse Jobs
Guest author Elizabeth Hogue analyzes a report from "Nursing Process" about the most difficult nursing jobs.

Joint Commission and National Quality Forum Join Forces
Addition of healthcare quality measures said to enhance Joint Commissions mission to achieve high quality care.

CMS Hospice News
NOW AVAILABLE IN QIES Hospice Preview Reports for the November 2023 Refresh

During the 2nd Quarter of 2023, web sites of the above advertisers were visited by home care and hospice executives and staff 4976 times.

To inquire about placing your message here, contact:


As of this date, approximately 50,721,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

BREAKING NEWS: Axxess Acquires Complia Health
Monday's announcement comes after months of negotiations between CEOs John Olajide and Rich Berner, who will continue to run Complia Health during expected months of integration.

Analysis: Complia Health's Circuitous Route to Axxess
We have been tracking the company now known as Complia Health since its birth in 2009. Here is what we have written about them over the years.

Upcoming Events

54th Annual Meeting: "Bring Care Home"Presented by: Texas Association for Home Care & Hospice

Dates: August 28-31
Venue: Grand Hyatt Riverwalk
City: San Antonio

Information and Registration

FREE Webinar: "The Role of the Hospice Physician in Organizational Compliance"Presented by: FEMA

Date: September 6

Time: 10:30 AM - 12:00 PM, EDT

Register here 

Collaborating with the Administration for Community Living, the Substance Abuse and Mental Health Services Administration (SAMHSA) Office of Policy, Planning, and Innovation, and the Schoharie County, NY, Area Agency on Aging, the webinar is designed to equip organizations with strategies to ensure seamless service continuity during an emergency. 


2023 NAHC Annual Meeting & Exposition *

"One Voice, Many Stories"

Date: October 15-17
Venue: Gaylord 
Location: National Harbor, MD

Information and Registration

Keynote Speakers:


Vision – Plan – Succeed: 2023 Leadership Conference

Association for Home & Hospice Care of North Carolina

Dates: October 29-31
Venue: Renaissance Hotel
City: Ashville

Information and Registration 

Featured speakers:

Bill Dombi, Melinda Gaboury, Tim Rogers, Nick Seabrook, Mark Sharp, Robert Markette, Mark Kulik, and more.



Call for Speaker Proposals

Association for Home & Hospice Care of North Carolina (AHHC) Annual Convention and Expo

Dates: April 7-10, 2024
Venue: Raleigh Convention Center


Click this link to learn more and to submit your proposal: https://www.surveymonkey.com/r/6RRNNY3
The deadline to submit a proposal is November 15, 2023.

Conference Title:                                                   2023 Annual Hybrid Hospice & Palliative Care Conference

Sponsoring Association:                                       Hospice & Palliative Care Association of New York State
Date(s):                                                                    November 13-14, 2023
Hotel or Conference Center, City, State:            Albany Marriott Hotel, Albany, NY
URL:                                                                          www.hpcanys.org




Kimberly Ryan ?

Education & Membership 

Hospice & Palliative Care Association of NYS (HPCANYS)

Advance Care Planning Center for Excellence
119 Washington Ave, Suite 302 

Albany NY 12210 

518.446.1483 x 224 |www.hpcanys.org 


2023 Virtual Annual Conference
Virginia Association for Homecare and Hospice

Opening Date: November 15

More Information


*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.