Volume 10, Number 44 — July 21, 2021
Dear Healthcare at Home Colleague,
Our sector's perennial number one challenge takes the headlines again in this week's news. The difficulty of finding enough staff — and the right staff — to care for patients and clients has become so severe, it is causing many of you to turn away business. At the same time, it is attracting innovative new solutions from the world of marketing, psychology, and technology.
In recent months, we have told you about Talent Care, with its 4-point plan to improve your brand identity and attract more applicants, about MiliMatch, and its patented Cognitive Linguistics tool that helps you screen out applicants who are likely to cost you more than they earn for you, and about our own subsidiary, Rowan Reputation Resources, that helps you bolster your online visibility so you can attract both clients and workers to your business.
This week, we continue to offer more options. We interviewed Hireology CEO Adam Robinson on the occasion of his company's acquisition of EmployUS. And we have summarized and provided a link to an important new report from PHI, the expert on the direct care workforce. The report, "Federal Policy Priorities for the Direct Care Workforce," offers 47 concrete recommendations for the White House, Congress, and key federal departments and agencies.
New Home IV Service. Certainly, you are familiar with the branch of Post-Acute Care known as Home Infusion. Your understanding is probably the same as mine was. Home IV is for specially trained nurses to administer prescription medications in the home, under a physician order. Would you like to see that service expanded to non-medical infusion treatments? We found New Jersey company that is proposing to send clinicians to your house whenever you summon one via their app, and they will let you choose vitamin-infused hydration for auto-immune inflammation issues, general wellness, weight loss, beauty enhancement, and hangover recovery. Read Darcey Trescone's interview with company founders Aysha and Humza Khan.
There are still a few slots left for home health and home care agencies that want to become one of those "Trusted Voices Delivering Trusted Messages" that you have been hearing about in the news. The National Minority Health Association will use its portion of the $125 million HHS grant to pay you to participate. Reward payments will be sent to patients getting a COVID shot, care workers encouraging vaccinations, and home healthcare agencies that employ those care workers. Click on the NMHA logo on the top of this page to sign up.
A law to expand home telehealth into Home Health may be on its way. Senator Susan Collins, with co-sponsors Ardin, Marshall, and Shaheen, has introduced the "Home Health Emergency Access to Telehealth (HEAT) Act, S. 1309. It has been referred to the Senate Finance Committee. Click here for a list of finance committee members and let them know how important telehealth is to patient care, not only during a national pandemic but always.
R.I.P.Many of you may have been customers of The Healthware Corporation out of Pensacola, Florida. Perhaps you read about them here occasionally. We were distraught this week to learn of the untimely passing of founder and CEO Walter J. (Jim) Voytek after a car crash on July 14. Jim was only 58 and was a respected innovator in Electronic Medical Record software for hospice and home health. Jim was not only a good friend, but was one of the first people I would turn to in my early days writing this newsletter when a technology or regulatory issue arose that I did not fully understand. He was the first software CEO to invite me to speak at a company user group meeting, memorable events on Pensacola Beach that included education, camaraderie, beachside bars, and a closing fishing trip into the Gulf. We reached out to Jim's wife, Kathi, and, though grateful for our assurance that the home health and hospice community will miss him, has asked that the family be left alone for a time. |
Have a great, safe, and healthy week. Keep making a difference!
PHI Releases New Federal Priorities Report on Direct Care Workforce
The White House, Congress, and key federal departments and agencies can institute a broad range of actions that will improve economic security for direct care workers. This report delineates nearly 50 federal recommendations across eight areas critical to direct care workers.
Technology and Wellness Infusions Drive Patient Engagement to Improve Outcomes
New tech company aims to bring both treatment and wellness IV infusion therapy services into the home.
Owner of Sacramento Area Home Health Care and Hospice Agencies Pleads Guilty to Medicare Fraud
In case you were wondering why payers regard us the way they do.
Vendor Watch
— Hireology Acquires Employee Referral Platform EmployUs
— Swift Medical announces Series B funding
During the 4th Quarter of 2023, web sites of the above advertisers were visited by home care and hospice executives and staff 30286 times. To inquire about placing your message here, contact: Kristin@rowanresources.com As of this date, approximately 42,405,000 Baby Boomers have become Medicare eligible. |
Last Week's Most-Read Stories:
Court Dismisses Challenge to COVID-19 Vaccination Mandate
Virtual Reality Proves Effective for Training
|
2021 Home Care and Hospice Conference and Expo *
National Association for Home Care and Hospice
Date: October 3-5
Venue: New OrleansSadly, this conference has had to be postponed, due to the hurricane in New Orleans and COVID situation in Louisiana.
FREE WEBINAR: Targeted Probe & Educate: Where Do You Stand?
Presented by: Healthcare Synergy
Featuring: Michael Tidd, COS-C, HCS-D, HealthCare Synergy Clinical ManagerDate: Wednesday, November 3
Time: 11:00 am PDT / 2:00 pm EDT
Overview:
Targeted Probe and Educate is a CMS initiative to seek a better understanding of agencies practices in order to protect the Medicare funds. Agencies self-identify themselves and request reviews by their actions and the data they provide to CMS. Are you aware of the signals you might be sending and how to protect yourself?
Objectives:
Speaker:
Michael Tidd has over 19 years of experience in the Home Care Industry and is a frequent speaker at HealthCare Synergy Workshops and Webinars. He is a Software Developer, LVN and Certified in ICD-9/10 Coding and OASIS (COS-C, HCS-D). As the Clinical Manager for HealthCare Synergy, he directs the Outsourced Management Services, assists in directing the development of the Healthcare Assistant Web Edition, oversees the Clinical Documentation Auditing provided to clients and directs the Clinical Form Development for the Healthcare Assistant Web Edition. Michael continues to educate agencies in the ongoing regulations that CMS produces, the proper application of the Medicare Conditions of Participation and completing timely, accurate and defendable clinical documentation to survive in the current Medicare Reimbursement Model.
FREE WEBINAR: Admit more Patients & Stop Nursing Burnout!
Presented by: OperaCare
Date: November 10
Time: 1:00 pm EST; 10:00 PST
The nursing shortage is getting much worse and will most likely impact your business if it has not already.
During this event we will demonstrate how to complete an entire OASIS in approx. 60 minutes or less. This includes ICD-10 coding, entry and revision of medication’s, all the OASIS items, and Quality Assurance while the nurse is with the patient in the home.
The result: Eliminating 100% of after-hours documentation, increasing clinical productivity, and reducing your labor costs.
The Benefit: The ability to significantly increase your recruitment and retention efforts by providing your clinicians with a sane and humane work life balance.
20th Annual Northeast Home Health Leadership Summit
Sponsored by: State Associations of Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York (HCA), New York (HCP), Rhode Island, VNAs of Vermont
Dates: January 17-19
Venue: Revere Hotel, Boston
Homecare 100 *
Presented by: Lincoln Healthcare Leadership
Date: January 22-25, 2023
Venue: Ritz-Carlton, Orlando, Grande Lakes, FL
Registration Information
Shine Your Light
Illinois HomeCare & Hospice Council Annual Meeting and ExpositionDates: April 9-10
Venue: NIU Naperville
FREE WEBINAR: CMS’ Proposed Hospice FY2024 Payment Rule: Implications for Agencies and the Hospice Community
Sponsored by NAHC
Featuring: Theresa Forster, Katie WehriDate: April 11
Details and Registration
Time: 12:00 - 1:30 EDT
Description: In addition to routine annual payment changes, CMS proposed FY2024 Hospice Payment Rule, issued on March 31, contains valuable updates on the Hospice Quality Reporting Program (HQRP). Perhaps most notable, the rule's deep dive into utilization trends signals an intensified interest in hospice care patterns, potentially inappropriate behavior in the hospice sector, and program integrity concerns. Join two of NAHC's hospice experts as they detail proposed changes, including a new requirement that hospice certifying physicians be Medicare enrolled (or to have validly opted-out) and CMS' Requests for Information on hospice utilization and health equity, and examine their potential impact on hospice practice going forward.
Faculty: Theresa M. Forster, NAHC VP for Hospice Policy & Programs
Katie Wehri, NAHC Director of Home Health & Hospice Regulatory Affairs
WEBINAR: Audits: What to Do
A 90-minute Lunch & Learn Audio Conference by Elizabeth E. Hogue, Esq. Health Care Attorney
Date: Thursday, April 6
Encore date: April 13
Time: 1:00 - 2:30 EDT
On-demand recording available 24/7
Option to purchase recording and handoutsInformation and Registration
Audio-Conference Description: Home care providers of all types; including home health agencies, private duty agencies, hospices and HME companies; remain targets of audits by various regulators, including but certainly not limited to United Program Integrity Contractors (UPICs). The results of these audits can be devastating because they may threaten the ability of providers to remain in business, especially when overpayments are extrapolated to millions of dollars. Audits of all types must be taken seriously and providers must take action to close audits as quickly as possible! The first thing providers must do is to review records requested by auditors.
- What must providers do when reviews show deficiencies in documentation?
- When and how can providers amend or supplement records prior to submission to auditors?
- Should providers send summaries to auditors along with patient records?
The purpose of this teleconference is to give providers detailed steps to follow to avoid adverse consequences of audits. Examples of common issues targeted by auditors will be provided and there will be time for questions and answers.
Rise Above!
Michigan Home Care & Hospice Association Annual Conference
Dates: May 3-5
Venue: Grand Traverse Resort & SpaThe theme for the Conference is “RISE ABOVE” a fitting recognition of the challenges our industry and each of you overcame in your personal lives and professional careers to navigate the challenges of the past three years.
The MHHA conference presents an opportunity to meet new friends and reacquaint with peers. What better place to rise above, than at the spacious and beautiful Grand Traverse Resort & Spa? This conference has a little bit for every service line and discipline. Wednesday offers a track for Volunteer Managers and Thursday offers a track for Palliative Care as well as many other sessions for Certified Home Health, Hospice, DME and Private Duty Home Care.
Home Care Innovation Forum*Presented by: The Influence Group
Dates: June 4-6
Venue: Park Hyatt Aviara
City: Carlsbad, CAFeatured Speakers:
- Mark King, CEO, Taco Bell
- Darryl "DMC" McDaniels
- David Causby, President & CEO, Gentiva
- Susan Benoit, CEO & President, CenterWell Home Health
- Bruce Greenstein, EVP, LHC Group
- Bill Dombi, President, NAHC
Partial list of topics:
- AI-enabled Remote Patient Monitoring
- Recruitment/Retention strategies
- AI and Automation for Better Hiring
- Developing an Effective MA Strategy
- The Future of Telehealth
- Taking on Risk
HI2: Home Care Innovation and Investment Conference *Presented by: Lincoln Healthcare Leadership
Dates: June 12-14
Venue: Swissotel
City: ChicagoFeatured Speakers:
- Vin Gupta, CMO, Amazon
- Patrick Conway, MD, CEO, Care Solutions
- Kevin Ban, MD, Global CMO, Walgreens
- Andy Slavitt, Founder, Town Hall Ventures, former CMS Administrator
leading ONE vision
Homecare Homebase User Group Meeting
Dates: June 12-14
Venue: Sheraton Dallas HotelClinical Education Credits
Nationally recognized speakers, eight clinical sessions. Clinicians are encouraged to sign up for the clinical sessions, but are free to jump between clinical and non-clinical topics. Clinical topics include a homecare focus on Wound Care, Value Based Purchasing, Clinical Leadership, conflict resolution, Quality Report, Oasis and more.Featured Speakers:
- Mark Scharenbroich: Award Winning Author, Emmy Award® Winner for an ABC TV special, National Speakers Association Hall of Fame Inductee, Golden Apple and Silver Screen Film award for his movie, "The Greatest Days of Your Life…(so far)," International film festival award winner.
- David Glickman: David has been a professional speaker and entertainer for over twenty years and has presented over 2000 programs. Before transitioning from "show business" to "speech business," he worked with everyone from Steve Martin to Ellen DeGeneres and performed at private parties for singer Gloria Estefan and former President Jimmy Carter. He also appeared on "Evening At The Improv" and several other national television shows.
2032 NAHC Financial Management Conference & Exposition
Date: July 16-18
Venue: Hilton Riverside, New Orleans
In addition to NAHC president Bill Dombi, featured speakers will include:
- Brent Korte, CEO, Frontpoint Healthcare
- Dexter Braff, MBA
- Jennifer Sheets, RN
- Mike Dordick
- Susan Benoit
- Zac Long, JD, MHA
- Melinda Gaboury, COS-C
54th Annual Meeting: "Bring Care Home"Presented by: Texas Association for Home Care & Hospice
Dates: August 28-31
Venue: Grand Hyatt Riverwalk
City: San Antonio
FREE Webinar: "The Role of the Hospice Physician in Organizational Compliance"Presented by: FEMA
Date: September 6
Time: 10:30 AM - 12:00 PM, EDT
Collaborating with the Administration for Community Living, the Substance Abuse and Mental Health Services Administration (SAMHSA) Office of Policy, Planning, and Innovation, and the Schoharie County, NY, Area Agency on Aging, the webinar is designed to equip organizations with strategies to ensure seamless service continuity during an emergency.
Home and Community-Based Palliative Care: Past, Present, and Future
NAHC and HHFMASeptember 28, 2023
2023 NAHC Annual Meeting & Exposition *
"One Voice, Many Stories"
October 15-17
Gaylord Hotel and Conference Center
National Harbor, MDKeynote Speakers:
- Ben Nemtin, New York Times bestselling author of "What Do You Want to Do Before You Die?"
- Summer Napier, NAHC Director of Grassroots Advocacy
- Bill Dombi, NAHC President
2023 National Home Care Conference*
Home Care Association of AmericaOctober 23-24, 2023
Hilton Chicago
Chicago, IL
Vision – Plan – Succeed: 2023 Leadership Conference
Association for Home & Hospice Care of North Carolina
October 29-31, 2023
Renaissance Hotel Ashville, NCFeatured speakers:
Bill Dombi, Melinda Gaboury, Tim Rogers, Nick Seabrook, Mark Sharp, Robert Markette, Mark Kulik, and more.
Ignite Your Revenue Engine - Virtual
HomeCareSales
November 1-3, 2023
Strategic Analysis and Provider Guidance
CMS CY2024 Final Rule Cuts to Home Health
Axxess
November 9, 2023
2 PM CST
Unlocking Home Care Agency Efficiency with AI
Virtual Workshop
Automation Edge
Nov 8, 2023
11 a.m. CST
Home Health Final Rule: Clinical & Financial Strategies for Success in 2024
McBee Associates
Nov 8, 2023
1:30 - 2:30 p.m. EST
Virtual
Automating Your Compliance Process in Home Care
AxisCare and CareAcademy
Nov 8. 2023
12 p.m. CT
Virtual
2023 Annual Conference – Hybrid Hospice & Palliative Care
Hospice & Palliative Care Association of New York State
November 13-14, 2023
Albany Marriott Hotel
Albany, NY
Call for Speaker Proposals
Association for Home & Hospice Care of North Carolina (AHHC) Annual Convention and Expo
April 7-10, 2024
Raleigh Convention CenterThe deadline to submit a proposal is November 15, 2023.
Understanding the CY 2024 Home Health Final Rule:
Your agency's path forward
WellSky
Nov 15, 2023
Presented by Cindy Campbell, MHA-Healthcare Informatics, BSN, RN, COQS, CHHCM
12 p.m. CST
Request for Speakers: 2024 Annual Conference
Indiana Association for Home Health Care
April 16-17, 2024
The deadline to submit proposals is November 17, 2023.
2023 Virtual Annual Conference
Virginia Association for Homecare and HospiceOpening Date:November 15
Safety Matters: Protecting Home Care Workers from Violence
National Association for Home Care & Hospice
Nov 29, 2023
3:00 - 4:00 p.m. EST
Rapid Competency and Quality Improvement Training
CMS
November 30, 2023
1:00 p.m. EST
Safety Matters:
Protecting Home Care Workers from ViolenceNational Association for Home Care and Hospice
Nov 29, 2023
3 p.m. - 4 p.m. EST
Turning Lemons into Lemonade: Developing resilience in the face of change
McBee
Dec 6, 2023
1:00 p.m. EST
CRM Showcase:Empowering Reps for Smarter, More Efficient Growth
Trella Health
December 12, 2023
12 p.m. EST
Don't be Late for Section GGPrepare now for the new Discharge Function Score
NetSmart
Dec 12, 2023
2:00 p.m. EST
CRM Showcase: Empowering Reps for Smarter, More Efficient Growth
Trella Health
Dec 12, 2023
12 p.m. EST
Excavate-Tell-Affirm
Brand Leadership Summit
Revealing Genius
Dec 7-15, 2023
1 p.m. - 2 p.m. EST
RCM Success Toolkit:
Insights for RCM Leaders
NetSmart
December 14, 2023
2:00 p.m. EST
Understanding, Identifying, and Overcoming Conscious and Unconscious Bias
Home Care Pulse
Ongoing
FREE Sample Course
Home Health and Hospice Summit
HealthCare Synergy
January 10, 2024
Renaissance Hotel
Long Beach, CA
Learn how M1400 Dyspnea Impacts VBP
McBee
January 11
12 noon EST
2024 Industry Outlook with NAHC President Bill Dombi
NetSmart
Tuesday, January 16
2:30 pm, EST
Home Care 100*
Lincoln Intelligence Group
January 21-24, 2024
The Fairmont Scottsdale Princess
Scottsdale, AZ
Provider Enrollment Changes in Medicare
NAHC
January 31, 2024
1:00 P.M. ESTNAHC would like to thank the sponsor of this webinar, Red Road Healthcare Business Solutions
How to Market Without Violating the Law
Elizabeth E. Hogue, Esq.
February 8, 2024
Mastering Compliance for a Stronger Healthcare System
NetSmart
February 13, 2024
1:00 P.M. EST
Clinical Impacts for Success in PDGM
Axxess
February 14, 2024
Mastering M2020 Oral Medications
McBee a NetSmart Company
February 20, 2024
The Definition of "Work" and Common Off-The-Clock Work Pitfalls
WellSky
March 6, 2024
3:00 p.m. EST
Demistifying Value-Based Purchasing:
Current State and for 2025
Axxess
March 7, 2024
PAC Sales Leader Exchange
Insights, Trends, and StrategiesTrella Health
March 13, 2024
12:00 P.M. ET
Home Care Industry Update
NAHC & Polsinelli Law
March 14, 2024
12:00 PM ET
Call for Speakers
NAHC Financial Management Conference
Deadline to Submit
March 15, 2024
How to get Referrals From ALFs and ILFs
Elizabeth E. Hogue, Esq.
March 7, 2024
Replay Date: March 14, 2024
Interpretation of Value-Based Purchasing Interim Reports
HealthCare Synergy
March 14, 2024
2:00 P.M. ET
2024 Telehealth Reimbursement Updates
Health Recovery Solutions
March 20, 2024
1:00 P.M. ET
Quarterly Coding Update
McBee Associates
March 22, 2024
1:00 P.M. ET1.5 Contact Hours for Nurses & Administrators
Meets criteria for 1.0 HCS-D Hour
$99
Introduction to Artificial Intelligence in Home Care & Hospice
Part 1 of 3
NAHC & HHFMA
March 26, 2024
1:00 P.M. ET
Empowering Change: Advocacy in Private Duty Home Care
NAHC
March 27, 2024
2:00 p.m. EDT
What To Do About Violence
Elizabeth E. Hogue, Esq.
March 28, 2024
1:00 P.M. ET
Sink or Swim?
What we've learned after four years of PDGM
NetsmartApril 4, 2024
1:00 p.m. ET
Transforming Community and Home-Based Care in an Aging World
International Home Care Nurses Organization
April 18-20, 2024
York Hotel Singapore
Singapore
NAHC Advocacy Day
NAHC
April 16, 2024
5:00 p.m. - 8:00 p.m. EDTApril 17, 2024
All dayCapitol Hill, Washington, D.C.
AGILE: Axxess Growth, Innovation and Leadership Experience*
Axxess
April 21-24, 2024
Irving Convention Center
Dallas, TX
Spring Conference
Homecare & Hospice Association of Utah
May 8-9, 2024
SLCC Miller Conference Center
Sandy, UT
Annual Conference & Trade Show
Michigan HomeCare & Hospice Association
May 8-9, 2024
Radisson of Kalamazoo
2024 Nexus*
American Telemedicine Association
May 5-7, 2024
Phoenix Convention Center
Phoenix, AZ
Home Care Innovation Forum*
Influence Group
May 19-21
Silverado Resort & Spa
Napa, CA
Home Care 100 Summer*
Lincoln Healthcare Leadership
June 3-6, 2024
Waldorf Astoria Monarch Beach Resort
Dana Point, CA
2024 KHCA Annual Conference
Kentucky Home Care Association
August 14-15, 2024
Embassy Suites by Hilton Lexington/UK Coldstream
Lexington, KY
Insight2024
6th Annual Forum on Coding, OASIS & Quality
McBee
Aug 5-7, 2024
Sheraton Overland Park Hotel at the Convention Center
Overland Park, Kansas
Agency Amplify
HomeCareSales
Recurring
2nd Tuesday
*The Rowan Report will see you there.
Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:
Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL
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