Volume 9, Number 50 June  17, 2020




Dear Healthcare at Home Colleague,

I am moving our "Worth the Trip" feature to the top this week because there are several events worthy of your attention. For the full details, scroll down to our "Upcoming Events" section at the bottom of this page. Here is what you will find there:

WORTH THE TRIP FOR HOME CARE PROVIDERS

Next Wednesday, June 24, Savii will present a free webinar: "What Your Plumber Knows That You Don't: 21 Dangers of Ignoring Online Marketing"
Roger McManus, MBA, and I will teach attendees how to leverage the billion dollar infrastructure that Google, Bing, Yahoo, and others have built for you to use for free. Your prospective clients and their adult children do read your reviews before they call you. We will present 21 reasons you must pay attention to your online reputation. Join us at 2:00 EDT on the 24th.

 

WORTH THE TRIP FOR HOME HEALTH AND HOSPICE PROVIDERS

The next day, Thursday, June 25, HealthRev Partners, a revenue cycle management consulting firm, will begin a 3-part webinar series: "COVID-19 Forum: How Coronavirus is Reshaping the Future of Home Health and Hospice."
I will serve as the moderator for a star-studded panel of experts. A large-scope topic, we will cover it in three sessions, all at 2:00 EDT:
June 25 — Patient Care (beneficial for private duty providers as well)
July 9 — Financial Operations
July — Agency Leadership and Operations

Panelists for the first session will be:

The two July sessions will feature more agency owners, financial consultants, and of course HealthRev Partners' founder and CEO, Michael Greenlee.

 

TELEHEALTH IN THE NEWS

As you read this on Wednesday morning, June 17, American Telemedicine Association president Dr. Joseph Kvedar will be testifying before the Senate committee on Health, Education, Labor and Pensions (HELP). His goal is to convince lawmakers that the temporary relaxing of restrictions on telehealth use during the pandemic should be made permanent because the benefits are so strong.

We received an advance copy of Dr. Kvedar's testimony and have published it in this weeks issue. His words are passionate, his statistics are convincing, and his reasoning is virtually inarguable. If he is successful, post-acute care will benefit along with hospitals and physicians. Our report also features a link to a white paper penned by Senator Lamar Alexander of Tennessee, titled "Preparing for the Next Pandemic." Alexander is the chair of the HELP committee.

The postponed ATA annual conference will take place online next week. Details here: americantelemed.org/events/ata2020

Do you test your employees every day for COVID-19 symptoms? One northern Nevada healthcare group does. Read about a new app from Vivify that has made it easy and cost-effective for them to know every day who has symptoms and who does not. See our interview with the agency's Chief Nursing Supervisor, below.

 

Staff writer Darcey Trescone offers a detailed report this week on technologies for coping with the COVID-19 pandemic. Her article, "COVID-19 Forces Tech Innovation and Digital Readiness," dovetails nicely with Dr. Kvedar's congressional testimony.

Once again, I hope you will join me next week, private duty providers on Wednesday and both private duty and Medicare providers on Thursday.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan



ATA to Testify to Congress Wednesday
Incoming American Telemedicine Association president Dr. Joseph Kvedar tells Senate committee why they should keep telehealth going after the pandemic. In this report, links to the letter from 30 Senators to Sens. McConnell and Schumer; HELP Committee chair's white paper on telehealth; and ATA membership information.

Full Text of Dr. Joseph Kvedar's Senate Testimony
ATA President Joe Kvedar tells Senate committee telehealth has been so effective during the pandemic it should continue to be supported by legislation and regulations when the world returns to normal.

COVID-19 Forces Tech Innovation and Digital Readiness
Technology is keeping our society functional during the quarantine. As the COVID pandemic subsides, we must be aware of the technology available and how we may benefit from it in the post-acute care space.

Vivify App Screens Agency Staff for COVID-19 Daily
Every employee, every shift, easily reports temperature and any symptoms through a simple phone app, raising safety levels for patients and employees.



During the 1st Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 10965 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 38,016,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

Held Up Two Months, Emergency COVID Funds Finally Released for Medicaid Providers
Funds to include most home health and home care providers were authorized by Congress in March.

Court Rules Against CMS, for Texas Home Health Agency
Another volley in the ping pong game among various federal courts was recently issued. This time, the HHA won. Print and save this article by Elizabeth Hogue, Esq. so you can cite it when your turn comes.


Upcoming Events

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.


FREE WEBINAR: How Technology Enhances Home Care in an Increasingly Remote World *

Sponsored by: Care Connect

Moderator: Tim Rowan

Panelists: Mike Gelman, President COO, CareConnect; Jim Rolla, SVP, VNSYNY Partners in Care; Steve Pellito, SVP, Provider Sales, Sandata

Date: November 12
Time:
1:00 pm EDT

Register


FREE WEBINAR: Cybersecurity in Healthcare: Assess Threats & Reduce Your Risk

Presented by: Netsmart

Featuring: Randy Pargman, Binary Defense senior director of threat hunting and counterintelligence; Sharon Hicks, MBA, MSW, OPEN MINDS senior associate; and Mike Murray, Netsmart director of Plexus Technologies,

Date: December 9

Time: 1:00 EST

Information and Registration

Healthcare organizations are often at risk of cyberattacks due to a lack of dedicated IT and reliance on traditional reactive approaches. To learn how to protect your data, register now to join Randy Pargman, as they map the risk landscape and provide guidance for safeguarding your organization.

Key takeaways:

• Cyber threats in healthcare
• Impacts of a data breach
• Best practices for securing your data


 

FREE WEBINAR: Can you collect Cash faster?

Sponsored by: Savii

Date: Tuesday, January 12

Time: 2:00 pm EST

Information and Registration

With small margins in home care it has prompted the question, “Can we collect cash faster?” And what would this do for an agency? One thing we know is margins are small and have become more challenging than ever to for agencies to profit. This doesn’t mean it impossible for agencies to survive; it means a focus on collecting cash faster will be ever so important.


Agency leaders will first need to develop a timeline cadence of when to address claims based on when they were submitted for payment. In addition it will be pertinent to understand their own agency metrics such as DSO (Daily Sales Outstanding) and how they compare to industry standards.

On this webinar you will walk away with how to develop a timeline and your own DSO dashboard for benchmarking. All of these topics will weave into  strategic steps to take toward collecting cash flow faster.

FREE WEBINAR: The Rise of Hospital at Home: A Roundtable Discussion

Sponsored by: AlayaCare

Featuring: Dr. Bruce Leff, Hospital at Home Pioneer & Professor, John Hopkins School of Medicine; Adrian Schauer, Founder and CEO
AlayaCare; Joel Theisen, Founder and CEO, Lifesprk; Brady Murphy, VP Sales & Marketing, AlayaCare

Date: Wednesday, January 27
Time:
1:00 EST

Information and Registration

Agenda
Across the U.S., the Acute Hospital Care at Home initiative from CMS is taking off amid the pandemic with at least 80 approved participants to date. As hospital-at-home models become more popular and more beneficial to both patients and health care organizations, those that have recognized the perks of home-based care prior to the COVID-19 crisis may have the upper hand.

Join us on Wednesday, Jan 27th at 1:00 pm EST for a roundtable discussion with industry experts such as Dr. Bruce Leff, Hospital at Home Pioneer and Professor at John Hopkins School of Medicine who deserves his reputation as a founding father of this virtual hospital concept, to learn about the hospital-at-home model and its impact on the home care industry.



FREE WEBINAR: 6 New COVID-19 ICD-10 Codes to Learn Webinar

Presented by: Healthcare Synergy
Featuring:
Michael Tidd, HealthCare Synergy Clinical Manager

Date: Thursday, February 4
Time: 11:00 - 11:30 PST

Register

COVID-19 has resulted in multiple waivers along with changes to programs and treatments to patients.  April 1 had an unexpected release of a new diagnosis code for the COVID-19 disease.  October 1 had additional diagnosis codes for agencies to learn and use.  January 1, 2021 brings six additional diagnosis codes that CMS released the week of Thanksgiving.  These will not be listed in your existing diagnosis coding manuals until a new manual is released later in August. 
Objectives:
Michael Tidd has over 19 years of experience in the Home Care Industry and is a frequent speaker at HealthCare Synergy Workshops and Webinars. He is a Software Developer, LVN and Certified in ICD-9/10 Coding and OASIS (COS-C, HCS-D). As the Clinical Manager for HealthCare Synergy, he directs the Outsourced Management Services, assists in directing the development of the Healthcare Assistant Web Edition, oversees the Clinical Documentation Auditing provided to clients and directs the Clinical Form Development for the Healthcare Assistant Web Edition. Michael continues to educate agencies in the ongoing regulations that CMS produces, the proper application of the Medicare Conditions of Participation and completing timely, accurate and defendable clinical documentation to survive in the current Medicare Reimbursement Model.

FREE Webinar: Practical Application of Information Blocking and Interoperability Rules for Post-Acute Care Providers

Sponsored by: Complia Health and Kno2

Date: February 18
Time: 1:00 EST

Information and Registration

Join healthcare technology experts Alan Swenson, VP of Interoperability at Kno2, and Melissa Turner, Director of Integration at Complia Health, on Thursday, February 18th at 1pm Eastern to learn about information blocking and what it means for your post-acute care organization today and looking ahead to the future. 


Virtual Conference: Winter Leadership Summit

Presented by: National Association for Home Care and Hospice

Date: February 23, 2021

Register


FREE WEBINARS: Virtual Seminar Series 

"Building the Bridge to Hospice" and "How to Increase Referrals"

Sponsored by: WellSky

Featuring: Cindy Campbell, Jody Holmes-Dion, Bob Parker, Melanie Stover

Dates: March 2, 16, 30; April 6
Time: 1:00 - 2:30 EST

Register for one or both webinars

Building the bridge to hospice: Leveraging connections between home health, palliative, and hospice care
Presented by consultants Cindy Campbell and Jody Holmes-Dion of WellSky and Bob Parker of Intrepid USA
CE credit offered – approved for up to 1.25 contact hours
Tuesday, March 2 | Tuesday, March 30

Turn up the volume! How to increase referrals in a value-driven market
Presented by Cindy Campbell and sales and marketing expert Melanie Stover of Home Care Sales
Tuesday, March 16 | Tuesday, April 6


FREE WEBINAR: Tech Titans Join Forces to Tackle Post Acute Care Challenges

Sponsored by: KanTime

Featuring: Terra Vicario (Moderator) CMO, Viventium; Malka Trump, Director of Compliance, Viventium; Kristen Duell, EVP, KanTime; Kim Spence, RN, Customer Success Division Leader, KanTime; James Cohen, CEO & Co-Founder, Nevvon

Date: Thursday, April 22

Time: 11:00 am PDT, 2:00 pm EDT

Register

2021, in many ways, is a continuation of challenges from 2020 and more! During this webinar, experts from companies with solutions for talent/retention and compliance issues, along with the continued challenges that COVID-19 has presented to our industry, will cover rules, regulations, and programs you need to stay on top of so your company can thrive amidst the pandemic.

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available soon.

 

Agenda:

Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.


Honoring Healthcare Heroes

Michigan Home Care & Hospice Association Annual Conference

Date: May 12-14
Venue: Virtual Event and Trade Show

There is something for every service line in home care as well as sessions for many of the disciplines in your organization.  Stay up to date on the current regulatory, legal, employment, and leadership topics that will help your organization succeed in the coming year. 
 
Invest in your future and the future of many of your co-workers.  MHHA has made this conference affordable by offering the 1st person to come at full price and additional people to attend at $70 if you are a MHHA member. 
 
Use this link to register on-line or download the registration form.  We look forward to your participation!

Registration

 



Sprinting Toward Brighter Days

Homecare & Hospice Association of Utah Annual Conference - LIVE AND IN PERSON!

Date: May 18-19

Location: Salt Lake Community College, Sandy, UT

Information and Registration

Interested sponsors/exhibitors: hover over the "Partners" tab on the website menu and select "Sponsorship/Exhibitor Opportunities" or email info@hhau.org for more information.

 


Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL

Registration Information


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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