Volume 12, Number 25 May  24, 2023

Dear Healthcare at Home Colleague,

What will the agency of the future look like? What will the employee-to-patient ratio be? What technologies will be available to make clinicians and caregivers more caring, and support staff more efficient? After some introductory articles, our new staff writer Heather Thompson begins a series this week to explore these questions and more. She will explore the emerging role of Artificial Intelligence in healthcare but focus on other technologies as well, both existing and coming. Heed her implicit warning, "AI is coming; AI is here; ignore it at your own peril."



Pharmacy Benefit Managers Under Attack

We have some important news for hospices. This week's guest author is renowned insurance executive turned whistleblower, Wendell Potter. He is following a Congressional investigation into the practices of pharmacy benefit managers. A Senate committee grilled executives from the largest PBMs and, in a rare bipartisan moment, voted 18-3 to advance a bill to increase transparency around PBMs and the insurers that own and use them. Potter reports that PBMs owned by the big three insurance companies provide more profit to the parent companies than they earn from premiums.


Marketing a Growing Home Care Agency

Speaking of the agency of the future, we were wondering how a home care agency can best continue to thrive during these competitive times. We asked marketing consultant Roger McManus to create a primer on the use of free online tools to promote your services and bolster your online reputation. The assignment starts with a detailed description of what home care agencies do wrong, and how to fix it.


Vendor Watch

In this week's column, read about personnel changes at the top for HHAeXchange. In our next issue, we will talk to the EMR and EVV company and one of their best-known customers about their recent growth, in New York and across the country.


Worth the Trip

Home Care Innovation Forum is a new conference from "The Influence Group," set for June 4-6 in Carlsbad, California. Not to be confused with Home Care Innovation and Investment Conference, a production of Lincoln Healthcare Leadership, the organizers of Home Care 100. It will take place in Chicago, June 12-14. Scroll down for details. We hope to see you at both events.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan

The Agency of the Future: Remain Nimble and Manage Change
The Agency of the Future is a weekly column for Healthcare At Home providers with a focus on the traits organizations may want to cultivate now and in the years to come. Today, we look to the parable of "Who Moved My Cheese" for a simple illustration of WHY agencies must stay nimble when faced with disruptive innovation.

Pharmacy Benefit Managers Probed by Congress
Pharmacy Benefit Managers are an unavoidable part of operating a hospice. But do they have your patients' best interest at heart? A bipartisan Senate committee has its doubts.

Five Online Marketing Mistakes Home Care Agency Owners Make
If your online reputation is so important, why do so many home care agencies not take better care of it?

Vendor Watch:
— HHAeXchange introduces new CEO, Board Chair as home care EMR and EVV provider continues national growth plan.

During the 2nd Quarter of 2023, web sites of the above advertisers were visited by home care and hospice executives and staff 4976 times.

To inquire about placing your message here, contact:


As of this date, approximately 49,797,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Crackdown is Coming: Are You Paying Overtime?
The Department of Labor is targeting home care agencies that fail to pay overtime. Southern states in the initial crosshairs.

AI and the Agency of the Future — Opportunities, Threats, and Promising New Efficiencies
AI is already a part of our everyday lives. From art to academics and disease management, continuous advances have already changed the way humans access and utilize information. Recent tests reveal occasional difficulties distinguishing AI responses from human. This article is the first in a series exploring key considerations as artificial intelligence makes its way into home health, hospice and home care .

Upcoming Events

Home Care Innovation Forum*Presented by: The Influence Group

Dates: June 4-6
Venue: Park Hyatt Aviara 
Carlsbad, CA

Information and Registration

Featured Speakers:

Partial list of topics:

HI2: Home Care Innovation and Investment Conference *Presented by: Lincoln Healthcare Leadership

Dates: June 12-14
Venue: Swissotel 

Information and Registration

Featured Speakers:

leading ONE vision

Homecare Homebase User Group Meeting

Dates: June 12-14
Venue: Sheraton Dallas Hotel

Information and Registration

Clinical Education Credits
Nationally recognized speakers, eight clinical sessions. Clinicians are encouraged to sign up for the clinical sessions, but are free to jump between clinical and non-clinical topics. Clinical topics include a homecare focus on Wound Care, Value Based Purchasing, Clinical Leadership, conflict resolution, Quality Report, Oasis and more.

Featured Speakers:

2032 NAHC Financial Management Conference & Exposition

Date: July 16-18
Venue: Hilton Riverside, New Orleans

Information and Registration


In addition to NAHC president Bill Dombi, featured speakers will include:

54th Annual Meeting: "Bring Care Home"Presented by: Texas Association for Home Care & Hospice

Dates: August 28-31
Venue: Grand Hyatt Riverwalk
City: San Antonio

Information and Registration

FREE Webinar: "The Role of the Hospice Physician in Organizational Compliance"Presented by: FEMA

Date: September 6

Time: 10:30 AM - 12:00 PM, EDT

Register here 

Collaborating with the Administration for Community Living, the Substance Abuse and Mental Health Services Administration (SAMHSA) Office of Policy, Planning, and Innovation, and the Schoharie County, NY, Area Agency on Aging, the webinar is designed to equip organizations with strategies to ensure seamless service continuity during an emergency. 


2023 NAHC Annual Meeting & Exposition *

"One Voice, Many Stories"

Date: October 15-17
Venue: Gaylord 
Location: National Harbor, MD

Information and Registration

Keynote Speakers:


Vision – Plan – Succeed: 2023 Leadership Conference

Association for Home & Hospice Care of North Carolina

Dates: October 29-31
Venue: Renaissance Hotel
City: Ashville

Information and Registration 

Featured speakers:

Bill Dombi, Melinda Gaboury, Tim Rogers, Nick Seabrook, Mark Sharp, Robert Markette, Mark Kulik, and more.



Call for Speaker Proposals

Association for Home & Hospice Care of North Carolina (AHHC) Annual Convention and Expo

Dates: April 7-10, 2024
Venue: Raleigh Convention Center


Click this link to learn more and to submit your proposal: https://www.surveymonkey.com/r/6RRNNY3
The deadline to submit a proposal is November 15, 2023.

Conference Title:                                                   2023 Annual Hybrid Hospice & Palliative Care Conference

Sponsoring Association:                                       Hospice & Palliative Care Association of New York State
Date(s):                                                                    November 13-14, 2023
Hotel or Conference Center, City, State:            Albany Marriott Hotel, Albany, NY
URL:                                                                          www.hpcanys.org




Kimberly Ryan ?

Education & Membership 

Hospice & Palliative Care Association of NYS (HPCANYS)

Advance Care Planning Center for Excellence
119 Washington Ave, Suite 302 

Albany NY 12210 

518.446.1483 x 224 |www.hpcanys.org 


2023 Virtual Annual Conference
Virginia Association for Homecare and Hospice

Opening Date: November 15

More Information


*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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