Volume 12, Number 36 — May  10, 2023

Dear Healthcare at Home Colleague,

We have a full docket of news this week. Before I get into that, please permit me a brief reminder to our readers from companies with products or services for Home Health, Hospice, and Home Care providers — to wit: tech companies, cost accountants, legal advisors, and insurance or consulting firms.

In 2022, graphic ads on these pages were clicked nearly 20,000 times. Since we converted to advertiser-supported from subscriber-supported in 2005, those clicks have exceeded 115,000. Today, our weekly issues go out to over 8,500 subscribers, nearly half of whom forward full issues or the most exciting news articles to their entire staff. Our relationship with our sponsors is synergistic. Their support enables us to continue this 24-year-old mission; our above industry average click rate brings them notoriety and, more importantly, customers. Our ad rates are relatively low, which means our ROI is relatively high. Our Director of Marketing has been with us since 2008 and is highly skilled at finding just the right plan to promote what you have to offer. 

Contact Kristin@RowanResources.com



We continue to be excited about the research our new staff writer is doing into AI in healthcare. In this week's edition, Heather Thompson presents a demonstration of how to assign a topic area to ChatGPT and at the same time tell it how to respond, as a teacher, a student, psychologist, data analyst, or any of a hundred other personas. Heather will continue to examine how other healthcare sectors use AI tools and build a case for our sector. Do not miss this week's installment, "AI in Healthcare – Conversations with GPT4."

Healthcare seems to be a favorite target of cyber criminals. No type of provider is safe. We report on medical device cybersecurity specialist, Cylera, which has formed its first Advisory Council, bringing together World leaders in cybersecurity to share insight and drive innovation to help tackle the myriad of security challenges facing today's rapidly digitalizing healthcare sector. See "Council Analyzes Growing Cybercrime in Healthcare," below.




The American Telemedicine Association successfully lobbied for a 6-month extension of COVID rules allowing prescribing over video connections. Of course, it is physicians alone who benefit from this, but you may win some favorable points by letting your referring docs know about it.


CMS released a flurry of announcements this month. In one story, "Public Health Emergency Flexibilities End May 11," we talk about advisories for healthcare providers to help you through the transition. In our regular CMS News column, we bring no fewer than a half dozen announcements, ranging from hospice, to CHIP funding, to the Quality Payment Program, and pass-through funding.

Lastly, if you have ever been hit with a deficiency from a surveyor who read their own rules wrong, you must read guest author Elizabeth Hogue's advice on how to respond. Scroll down to "Surveyors and "Light Bulb" Experiences."


State and national conference season is here. We do our best to post every announcement sent to us. Scroll down to see our current list of upcoming events. There are some where we hope to see you. Let me point out a couple. 

Home Care Innovation Forum is a new conference from "The Influence Group," set for June 4-6 in Carlsbad, California. Not to be confused with Home Care Innovation and Investment Conference, a production of Lincoln Healthcare Leadership, the organizers of Home Care 100. It will take place in Chicago, June 12-14. Looking to the end of the month, CAHSAH is scheduled for the 22nd to 25th at the Westin Rancho Mirage Golf Resort & Spa. We hope to see you at one or more of these. In addition to the ones we will attend, look below for our Upcoming Events column, with links to state conferences in Utah, Colorado, Michigan, and the Homecare Homebase annual user group meeting. 

Have a great week. Keep making a difference!

Editor signature
Tim Rowan

AI in Healthcare — Conversations with GPT4
Staff writer Heather Thompson continues exploring the disruptive evolution in healthcare arising from artificial intelligence and machine learning.

Conversing with AI: Cautious First Steps
As promised, this article offers a transcript of my recent "interview" with GPT-4, in which I ask it to go over some basic information about AI in general and considerations for healthcare organizations.

Public Health Emergency Flexibilities End May 11
Guest author Lindsay Doak says Berry Dunn wants to know whether your agency is ready.

Surveyors and "Light Bulb" Experiences
How often to surveyors cite HHAs for inappropriate deficiencies? Often. How often do HHAs contest these mistakes? Not often enough.

Telehealth Wins Reprieve: For Physicians
Permission to prescribe controlled substances via telehealth extended beyond end of Public Health Emergency.

CMS News: 2023 Report Released, "Quality Measure Development Plan"
— Annual report describes progress in developing clinician quality measures to support the Quality Payment Program
— Report to Improve Care for People Receiving Hospice Services
— Latest Medicaid and CHIP Enrollment Snapshot
— CMS Notifies Sixteen States of Their 2023 Final Pass-Through Funding
— Quality Conference Focuses on Solutions to America’s Health System Challenges
— Medicare Drug Price Negotiation Program Comment Opportunities and Deadlines

Council Analyzes Growing Cybercrime in Healthcare
Healthcare IoT and medical device cybersecurity specialist, Cylera, has formed its first Advisory Council, bringing together world leaders in cybersecurity to share insight and drive innovation to help tackle the myriad of security challenges facing today's rapidly digitalizing healthcare sector.

During the 3rd Quarter of 2023, web sites of the above advertisers were visited by home care and hospice executives and staff 11531 times.

To inquire about placing your message here, contact:


As of this date, approximately 49,643,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

AI and the Agency of the Future — Opportunities, Threats, and Promising New Efficiencies
AI is already a part of our everyday lives. From art to academics and disease management, continuous advances have already changed the way humans access and utilize information. Recent tests reveal occasional difficulties distinguishing AI responses from human. This article is the first in a series exploring key considerations as artificial intelligence makes its way into home health, hospice and home care .

Meet Our New Staff Writer, Heather L Thompson
You might remember her as Heather Rooney, the sales and marketing expert who helped put OCS on the map and later went out on her own as "Heather L. Rooney Strategy & Marketing." We are excited to welcome her back and put her to work as our new expert contributing writer on topics related to AI, Machine Learning and the Agency of the Future.

Upcoming Events

Home Care Innovation Forum*Presented by: The Influence Group

Dates: June 4-6
Venue: Park Hyatt Aviara 
Carlsbad, CA

Information and Registration

Featured Speakers:

Partial list of topics:

HI2: Home Care Innovation and Investment Conference *Presented by: Lincoln Healthcare Leadership

Dates: June 12-14
Venue: Swissotel 

Information and Registration

Featured Speakers:

leading ONE vision

Homecare Homebase User Group Meeting

Dates: June 12-14
Venue: Sheraton Dallas Hotel

Information and Registration

Clinical Education Credits
Nationally recognized speakers, eight clinical sessions. Clinicians are encouraged to sign up for the clinical sessions, but are free to jump between clinical and non-clinical topics. Clinical topics include a homecare focus on Wound Care, Value Based Purchasing, Clinical Leadership, conflict resolution, Quality Report, Oasis and more.

Featured Speakers:

2032 NAHC Financial Management Conference & Exposition

Date: July 16-18
Venue: Hilton Riverside, New Orleans

Information and Registration


In addition to NAHC president Bill Dombi, featured speakers will include:

54th Annual Meeting: "Bring Care Home"Presented by: Texas Association for Home Care & Hospice

Dates: August 28-31
Venue: Grand Hyatt Riverwalk
City: San Antonio

Information and Registration

FREE Webinar: "The Role of the Hospice Physician in Organizational Compliance"Presented by: FEMA

Date: September 6

Time: 10:30 AM - 12:00 PM, EDT

Register here 

Collaborating with the Administration for Community Living, the Substance Abuse and Mental Health Services Administration (SAMHSA) Office of Policy, Planning, and Innovation, and the Schoharie County, NY, Area Agency on Aging, the webinar is designed to equip organizations with strategies to ensure seamless service continuity during an emergency. 



Home and Community-Based Palliative Care: Past, Present, and Future

September 28, 2023

More Information


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2023 NAHC Annual Meeting & Exposition *

"One Voice, Many Stories"

October 15-17
Gaylord Hotel and Conference Center
National Harbor, MD

Information and Registration

Keynote Speakers:



2023 National Home Care Conference*
Home Care Association of America

October 23-24, 2023

Hilton Chicago
Chicago, IL

More Information



Vision – Plan – Succeed: 2023 Leadership Conference

Association for Home & Hospice Care of North Carolina

October 29-31, 2023
Renaissance Hotel Ashville, NC

Information and Registration

Featured speakers:

Bill Dombi, Melinda Gaboury, Tim Rogers, Nick Seabrook, Mark Sharp, Robert Markette, Mark Kulik, and more.

Ignite Your Revenue Engine - Virtual


November 1-3, 2023

More Information

Strategic Analysis and Provider Guidance

CMS CY2024 Final Rule Cuts to Home Health


November 9, 2023

More Information

Unlocking Home Care Agency Efficiency with AI

Virtual Workshop

Automation Edge

Nov 8, 2023

11 a.m. CST

More Information

Home Health Final Rule: Clinical & Financial Strategies for Success in 2024

McBee Associates

Nov 8, 2023
1:30 - 2:30 p.m. EST

More Information

Automating Your Compliance Process in Home Care

AxisCare and CareAcademy

Nov 8. 2023
12 p.m. CT

More Information

Call for Speaker Proposals

Association for Home & Hospice Care of North Carolina (AHHC) Annual Convention and Expo

April 7-10, 2024
Raleigh Convention Center

Submit Your Proposal

The deadline to submit a proposal is November 15, 2023.


2023 Annual Conference – Hybrid Hospice & Palliative Care

Hospice & Palliative Care Association of New York State

November 13-14, 2023
Albany Marriott Hotel
Albany, NY

More Information

Understanding the CY 2024 Home Health Final Rule:

Your agency's path forward


Nov 15, 2023
12 p.m. CST

More Information

Presented by Cindy Campbell, MHA-Healthcare Informatics, BSN, RN, COQS, CHHCM

Request for Speakers: 2024 Annual Conference

Indiana Association for Home Health Care

April 16-17, 2024

More Information

The deadline to submit proposals is November 17, 2023.

2023 Virtual Annual Conference
Virginia Association for Homecare and Hospice

Opening Date:November 15

More Information

Rapid Competency and Quality Improvement Training


November 30, 2023
1:00 p.m. EST

More Information

Safety Matters:
Protecting Home Care Workers from Violence

National Association for Home Care and Hospice

Nov 29, 2023
3 p.m. - 4 p.m. EST

More Information

Safety Matters: Protecting Home Care Workers from Violence

National Association for Home Care & Hospice

Nov 29, 2023
3:00 - 4:00 p.m. EST

More Information

Turning Lemons into Lemonade: Developing resilience in the face of change


Dec 6, 2023
1:00 p.m. EST

More Information

CRM Showcase:Empowering Reps for Smarter, More Efficient Growth

Trella Health

December 12, 2023
12 p.m. EST

More Information

Don't be Late for Section GGPrepare now for the new Discharge Function Score


Dec 12, 2023
2:00 p.m. EST

More Information

CRM Showcase: Empowering Reps for Smarter, More Efficient Growth

Trella Health

Dec 12, 2023
12 p.m. EST

More Information


Brand Leadership Summit

Revealing Genius

Dec 7-15, 2023
1 p.m. - 2 p.m. EST

More Information

RCM Success Toolkit:

Insights for RCM Leaders


December 14, 2023
2:00 p.m. EST

More Information

Understanding, Identifying, and Overcoming Conscious and Unconscious Bias

Home Care Pulse

FREE Sample Course

More Information

Home Health and Hospice Summit

HealthCare Synergy

January 10, 2024
Renaissance Hotel
Long Beach, CA

More Information

Home Care 100*

Lincoln Intelligence Group

January 21-24, 2024
The Fairmont Scottsdale Princess
Scottsdale, AZ

More Information

AGILE: Axxess Growth, Innovation and Leadership Experience*


April 21-24, 2024
Irving Convention Center
Dallas, TX

More Information

Annual Conference & Trade Show

Michigan HomeCare & Hospice Association

May 8-9, 2024
Radisson of Kalamazoo

More Information

2024 KHCA Annual Conference

Kentucky Home Care Association

August 14-15, 2024
Embassy Suites by Hilton Lexington/UK Coldstream
Lexington, KY

More Information


6th Annual Forum on Coding, OASIS & Quality


Aug 5-7, 2024
Sheraton Overland Park Hotel at the Convention Center
Overland Park, Kansas

More Information

Agency Amplify


2nd Tuesday

More Information

*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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