Volume 12, Number 13 — May  10, 2023

Dear Healthcare at Home Colleague,

We have a full docket of news this week. Before I get into that, please permit me a brief reminder to our readers from companies with products or services for Home Health, Hospice, and Home Care providers — to wit: tech companies, cost accountants, legal advisors, and insurance or consulting firms.

In 2022, graphic ads on these pages were clicked nearly 20,000 times. Since we converted to advertiser-supported from subscriber-supported in 2005, those clicks have exceeded 115,000. Today, our weekly issues go out to over 8,500 subscribers, nearly half of whom forward full issues or the most exciting news articles to their entire staff. Our relationship with our sponsors is synergistic. Their support enables us to continue this 24-year-old mission; our above industry average click rate brings them notoriety and, more importantly, customers. Our ad rates are relatively low, which means our ROI is relatively high. Our Director of Marketing has been with us since 2008 and is highly skilled at finding just the right plan to promote what you have to offer. 

Contact Kristin@RowanResources.com



We continue to be excited about the research our new staff writer is doing into AI in healthcare. In this week's edition, Heather Thompson presents a demonstration of how to assign a topic area to ChatGPT and at the same time tell it how to respond, as a teacher, a student, psychologist, data analyst, or any of a hundred other personas. Heather will continue to examine how other healthcare sectors use AI tools and build a case for our sector. Do not miss this week's installment, "AI in Healthcare – Conversations with GPT4."

Healthcare seems to be a favorite target of cyber criminals. No type of provider is safe. We report on medical device cybersecurity specialist, Cylera, which has formed its first Advisory Council, bringing together World leaders in cybersecurity to share insight and drive innovation to help tackle the myriad of security challenges facing today's rapidly digitalizing healthcare sector. See "Council Analyzes Growing Cybercrime in Healthcare," below.




The American Telemedicine Association successfully lobbied for a 6-month extension of COVID rules allowing prescribing over video connections. Of course, it is physicians alone who benefit from this, but you may win some favorable points by letting your referring docs know about it.


CMS released a flurry of announcements this month. In one story, "Public Health Emergency Flexibilities End May 11," we talk about advisories for healthcare providers to help you through the transition. In our regular CMS News column, we bring no fewer than a half dozen announcements, ranging from hospice, to CHIP funding, to the Quality Payment Program, and pass-through funding.

Lastly, if you have ever been hit with a deficiency from a surveyor who read their own rules wrong, you must read guest author Elizabeth Hogue's advice on how to respond. Scroll down to "Surveyors and "Light Bulb" Experiences."


State and national conference season is here. We do our best to post every announcement sent to us. Scroll down to see our current list of upcoming events. There are some where we hope to see you. Let me point out a couple. 

Home Care Innovation Forum is a new conference from "The Influence Group," set for June 4-6 in Carlsbad, California. Not to be confused with Home Care Innovation and Investment Conference, a production of Lincoln Healthcare Leadership, the organizers of Home Care 100. It will take place in Chicago, June 12-14. Looking to the end of the month, CAHSAH is scheduled for the 22nd to 25th at the Westin Rancho Mirage Golf Resort & Spa. We hope to see you at one or more of these. In addition to the ones we will attend, look below for our Upcoming Events column, with links to state conferences in Utah, Colorado, Michigan, and the Homecare Homebase annual user group meeting. 

Have a great week. Keep making a difference!

Editor signature
Tim Rowan

AI in Healthcare — Conversations with GPT4
Staff writer Heather Thompson continues exploring the disruptive evolution in healthcare arising from artificial intelligence and machine learning.

Conversing with AI: Cautious First Steps
As promised, this article offers a transcript of my recent "interview" with GPT-4, in which I ask it to go over some basic information about AI in general and considerations for healthcare organizations.

Public Health Emergency Flexibilities End May 11
Guest author Lindsay Doak says Berry Dunn wants to know whether your agency is ready.

Surveyors and "Light Bulb" Experiences
How often to surveyors cite HHAs for inappropriate deficiencies? Often. How often do HHAs contest these mistakes? Not often enough.

Telehealth Wins Reprieve: For Physicians
Permission to prescribe controlled substances via telehealth extended beyond end of Public Health Emergency.

CMS News: 2023 Report Released, "Quality Measure Development Plan"
— Annual report describes progress in developing clinician quality measures to support the Quality Payment Program
— Report to Improve Care for People Receiving Hospice Services
— Latest Medicaid and CHIP Enrollment Snapshot
— CMS Notifies Sixteen States of Their 2023 Final Pass-Through Funding
— Quality Conference Focuses on Solutions to America’s Health System Challenges
— Medicare Drug Price Negotiation Program Comment Opportunities and Deadlines

Council Analyzes Growing Cybercrime in Healthcare
Healthcare IoT and medical device cybersecurity specialist, Cylera, has formed its first Advisory Council, bringing together world leaders in cybersecurity to share insight and drive innovation to help tackle the myriad of security challenges facing today's rapidly digitalizing healthcare sector.

During the 1st Quarter of 2023, web sites of the above advertisers were visited by home care and hospice executives and staff 4163 times.

To inquire about placing your message here, contact:


As of this date, approximately 49,643,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

AI and the Agency of the Future — Opportunities, Threats, and Promising New Efficiencies
AI is already a part of our everyday lives. From art to academics and disease management, continuous advances have already changed the way humans access and utilize information. Recent tests reveal occasional difficulties distinguishing AI responses from human. This article is the first in a series exploring key considerations as artificial intelligence makes its way into home health, hospice and home care .

Meet Our New Staff Writer, Heather L Thompson
You might remember her as Heather Rooney, the sales and marketing expert who helped put OCS on the map and later went out on her own as "Heather L. Rooney Strategy & Marketing." We are excited to welcome her back and put her to work as our new expert contributing writer on topics related to AI, Machine Learning and the Agency of the Future.

Upcoming Events

2023 Annual Home Health & Hospice Conference
Homecare and Hospice Association of Utah

Date: May 10-11

City: Sandy

Attendee Registration

Exhibitor/Sponsor Registration

2023 Rocky Mountain Home Care, Home Health & Hospice Conference *Presented by: Home Care and Hospice Association of Colorado

Dates: May 18-19
Venue: Beaver Creek

Information and Registration for Attendees and Exhibitors

Home Care Innovation Forum*Presented by: The Influence Group

Dates: June 4-6
Venue: Park Hyatt Aviara 
Carlsbad, CA

Information and Registration

Featured Speakers:

Partial list of topics:

HI2: Home Care Innovation and Investment Conference *Presented by: Lincoln Healthcare Leadership

Dates: June 12-14
Venue: Swissotel 

Information and Registration

Featured Speakers:

leading ONE vision

Homecare Homebase User Group Meeting

Dates: June 12-14
Venue: Sheraton Dallas Hotel

Information and Registration

Clinical Education Credits
Nationally recognized speakers, eight clinical sessions. Clinicians are encouraged to sign up for the clinical sessions, but are free to jump between clinical and non-clinical topics. Clinical topics include a homecare focus on Wound Care, Value Based Purchasing, Clinical Leadership, conflict resolution, Quality Report, Oasis and more.

Featured Speakers:

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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