Volume 11, Number 22 March  30, 2022



Dear Healthcare at Home Colleague,

In a week where one news item comes on like a hurricane, other announcements might be relegated to zephyr class. We will leave the analysis of UnitedHealth's purchase of the LHC Group to others, and just republish the official version from Reuters for your reference. Some of these zephyr news items are too important to be lost in the shadows of a larger headline. We bring you five of them this week.

We did get one observer's opinion of the $5.4 billion, all-cash deal though. Taking a look at the acquisition from a business exit strategy angle, retired software company founder and CEO Jeff Lewis opined, "That’s the only way out for a company their size. Companies like United probably feel the pressure to deliver comprehensive care and this helps round out the care experience."

The news recalled that it was LHC executive Bruce Greenstein who called for a boycott of Managed Care companies, to protest their practice of limiting care and paying less than the cost of care, from the stage at last month's Home Care 100 meeting. (see "Last week's most-read articles" below) We have actually had a lot of reaction to his comment and will share it with you next time.

 

 

MEDICAID GETTING MORE MONEY

CMS just released news that they are sending cash to states to increase HCBS services for the elderly and disabled. See our CMS News column below.

 

AI Improves Palliative Care

Staff writer Darcey Trescone has been studying artificial intelligence in healthcare. One of her findings, revealed in her report about applying AI in palliative care, is that these algorithms have been besting trained physicians in diagnostic accuracy. Don't miss "It Is Time for Artificial Intelligence in Palliative Care."

 

 

LAW CORNER: How A Marketer Can Put A Boss in Prison

Guest author Elizabeth Hogue, Esq., explores some recent court cases where agency owners have been arrested and convicted for offering gifts to hospital discharge planners. In some cases, the arrested CEO had no idea marketers were engaging in this crime, but it did not matter. The new jump suit will be just as orange. Do you have a written policy? It might protect your money and your freedom.

PRODUCT REVIEW

We had a great interview this week with the head of Panasonic's newly revitalized healthcare division. Matt Rice told us about a new, semi-rugged Windows PC and a line of handhelds and tablets available in three screen sizes. Their effort to compete with other mobile device makers may work in your favor. See "Panasonic Returns to Healthcare with Enhanced PCs and Tablets," for device photos and our conversation with Matt.

WORTH THE TRIP

As I mentioned before, my marketing expert partner Roger McManus and I are bringing our "Recruiting and Retention" guidance to several state association meetings this year. First up, Colorado, May 4-6, with "Do They Leave Right After You Hire Them? Six Technologies to Improve Staff Retention." Our recommendations for techniques and innovative new technologies than can help you find and keep the best caregivers will close Colorado's conference that Friday. So far, we are also confirmed to appear at the Gulf States Conference in July and the New Mexico association's annual meeting in November. We will let you know when we hear from the rest. Maybe your state association is one of them.

Have a great week! Keep making a difference.

Editor signature
Tim Rowan



It Is Time for Artificial Intelligence in Palliative Care
As artificial intelligence gains acceptance in healthcare, it is time to apply it to palliative care.

Kickbacks: Are Your Marketers Risking Prison Sentences...Yours?
If you believe you have to offer kickbacks in order to get referrals, change your beliefs. OIG is cracking down and Home Health agency CEOs are going to prison, even if they did not know their marketers were doing it.

CMS News: Millions Coming to Boost HCBS
HHS to provide $110 million for "Money Follows the Person" for seniors and people with disabilities in 20 states not yet participating. Boosts funds for currently participating states.

UnitedHealth Acquires LHC Group
Largest insurance company purchases near-largest home care company in $5.4 billion, all-cash deal.

Panasonic Returns to Healthcare with Enhanced PCs and Tablets
We spoke with healthcare division VP Matt Rice about his mission to expand Panasonic's home health, home care, and hospice presence.

Vendor Watch: HealthCare Synergy Selects nVoq
Speech recognition company will be software company's preferred provider.



During the 1st Quarter of 2023, web sites of the above advertisers were visited by home care and hospice executives and staff 4163 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 45,177,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

Database of Home Care Legal Documents Available Online
Law firm to make customizable legal documents and trainings available to Home Health, Home Care, and Hospice providers.

Shock and Awe at Homecare 100
475 attendees too stunned to applaud.


Upcoming Events

FREE WEBINAR: Combat the Great Resignation and Reduce Employee Turnover by 40%

Presented by: National Minority Health Association

Date: Tuesday, May 24

Time: 10:00 AM Pacific; 1:00 PM Eastern 

Information and Registration

 

Agenda
As organizations plan for the future, they must cultivate a happier, healthier workforce. Most CEOs, CFOs, HR professionals, and other business leaders are eager to know the true impact of financial wellness. We are gathering to discuss and explore how prioritizing employee financial wellness can help increase caregiver retention and productivity at no cost to your businesses.

 


Gulf Coast Regional Conference & Exposition

Presented by: Home Care Associations of Louisiana, Mississippi, and Alabama

Date: July 18-20

Venue: Grand Hotel Marriott Resort

Location: Point Clear, Alabama

Information and Registration


2022 NAHC Financial Management Conference & Exposition *

Date: July 24-26
Venue: Caesar's Palace, Las Vegas

Information and Registration

 

Register for the in-person conference - starting at $750 for NAHC members or $1,025 for non-members - or for the digital only content - $400 for members and $600 for non-members. If you register for the in-person conference, you'll get access to all of the digital content.


2022 ONC Virtual Tech Forum 

Sponsored by: Office of the National Coordinator for Health IT

Location: Online

Dates: September 9, 16, and 23

Information and Registration

ONC has posted the high-level agenda and opened up registration for the 2022 ONC Virtual Tech Forum on HealthIT.gov. This year's event takes place during three consecutive Fridays in September (9th, 16th, 23rd). As in years past, the Tech Forum will feature industry perspectives on the progress made in health IT over the past year, and highlight how we can continue to advance health technology to improve patient care, health equity, data exchange, and interoperability.

MHCA 52nd Annual Meeting & Expo

Sponsored by: Minnesota Home Care Association

Date: October 12-14
Venue: Breezy Point Resort
City: Breezy Point, MN

Information and Registration

2022 NAHC Annual Meeting & Exposition *

"Connection 4.0: Linkup"

Date: October 23-25
Venue: America's Center Convention Complex
Location: St. Louis, MO

Information and Registration

This year, we want to celebrate one of the most meaningful touchstones of our industry — connection. At the Home Care and Hospice Conference and Expo, we'll explore ideas around connection and community to help attendees reach their stakeholders in authentic and meaningful ways.

New technology, workforce developments, and the importance of high standards in quality care continue to push our community of clinicians and providers to revamp their strategies and skill sets. This event is the meeting point for you to uncover groundbreaking ideas, discover new interests, and network with industry pros.

Meet us in St. Louis, Missouri, once known as the "Gateway to the West." So, it is perfectly centered to make those connections even easier for members and attendees from all ends of the U.S. We look forward to linking up with you this October!


2022 Annual Conference
New Mexico Association for Home and Hospice Care

Date: November 3
Venue: CNM Workforce Training Center
City: Albuquerque

Information and Registration

Featuring:


20th Annual Northeast Home Health Leadership Summit

Sponsored by: State Associations of Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York (HCA), New York (HCP), Rhode Island, VNAs of Vermont

Dates: January 17-19

Venue: Revere Hotel, Boston

 

Information and Registration


Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: January 22-25, 2023
Venue: Ritz-Carlton, Orlando, Grande Lakes, FL

Registration Information


 

Shine Your Light
Illinois HomeCare & Hospice Council Annual Meeting and Exposition

Dates: April 9-10
Venue: NIU Naperville

Information and Registration


FREE WEBINAR: CMS’ Proposed Hospice FY2024 Payment Rule: Implications for Agencies and the Hospice Community

Sponsored by NAHC
Featuring: Theresa Forster, Katie Wehri

Date: April 11
Time: 12:00 - 1:30 EDT

Details and Registration

 

Description: In addition to routine annual payment changes, CMS proposed FY2024 Hospice Payment Rule, issued on March 31, contains valuable updates on the Hospice Quality Reporting Program (HQRP). Perhaps most notable, the rule's deep dive into utilization trends signals an intensified interest in hospice care patterns, potentially inappropriate behavior in the hospice sector, and program integrity concerns.  Join two of NAHC's hospice experts as they detail proposed changes, including a new requirement that hospice certifying physicians be Medicare enrolled (or to have validly opted-out) and CMS' Requests for Information on hospice utilization and health equity, and examine their potential impact on hospice practice going forward.

Faculty: Theresa M. Forster, NAHC VP for Hospice Policy & Programs
Katie Wehri, NAHC Director of Home Health & Hospice Regulatory Affairs


WEBINAR: Audits: What to Do

A 90-minute Lunch & Learn Audio Conference by Elizabeth E. Hogue, Esq. Health Care Attorney

Date: Thursday, April 6
Time: 1:00 - 2:30 EDT

Encore date: April 13
On-demand recording available 24/7
Option to purchase recording and handouts

 

Information and Registration

 

Audio-Conference Description: Home care providers of all types; including home health agencies, private duty agencies, hospices and HME companies; remain targets of audits by various regulators, including but certainly not limited to United Program Integrity Contractors (UPICs). The results of these audits can be devastating because they may threaten the ability of providers to remain in business, especially when overpayments are extrapolated to millions of dollars. Audits of all types must be taken seriously and providers must take action to close audits as quickly as possible! The first thing providers must do is to review records requested by auditors.

The purpose of this teleconference is to give providers detailed steps to follow to avoid adverse consequences of audits. Examples of common issues targeted by auditors will be provided and there will be time for questions and answers.


 

First Joint Conference of the Carolinas

Association for Home & Hospice Care of North Carolina & South Carolina Home Care & Hospice Association

Dates: April 23-26

Venue: Westin

City: Charlotte

Information and Registration 



Rise Above!

Michigan Home Care & Hospice Association Annual Conference

Dates: May 3-5
Venue: Grand Traverse Resort & Spa

Registration and Information

The theme for the Conference is “RISE ABOVE” a fitting recognition of the challenges our industry and each of you overcame in your personal lives and professional careers to navigate the challenges of the past three years.

The MHHA conference presents an opportunity to meet new friends and reacquaint with peers. What better place to rise above, than at the spacious and beautiful Grand Traverse Resort & Spa? This conference has a little bit for every service line and discipline. Wednesday offers a track for Volunteer Managers and Thursday offers a track for Palliative Care as well as many other sessions for Certified Home Health, Hospice, DME and Private Duty Home Care.


2023 Annual Home Health & Hospice Conference
Homecare and Hospice Association of Utah

Date: May 10-11

City: Sandy

Attendee Registration

Exhibitor/Sponsor Registration


2023 Rocky Mountain Home Care, Home Health & Hospice Conference *Presented by: Home Care and Hospice Association of Colorado

Dates: May 18-19
Venue: Beaver Creek


Information and Registration for Attendees and Exhibitors


Home Care Innovation Forum*Presented by: The Influence Group

Dates: June 4-6
Venue: Park Hyatt Aviara 
City: 
Carlsbad, CA


Information and Registration

Featured Speakers:

Partial list of topics:


HI2: Home Care Innovation and Investment Conference *Presented by: Lincoln Healthcare Leadership

Dates: June 12-14
Venue: Swissotel 
City: 
Chicago


Information and Registration

Featured Speakers:


leading ONE vision

Homecare Homebase User Group Meeting

Dates: June 12-14
Venue: Sheraton Dallas Hotel

Information and Registration

Clinical Education Credits
Nationally recognized speakers, eight clinical sessions. Clinicians are encouraged to sign up for the clinical sessions, but are free to jump between clinical and non-clinical topics. Clinical topics include a homecare focus on Wound Care, Value Based Purchasing, Clinical Leadership, conflict resolution, Quality Report, Oasis and more.

Featured Speakers:



Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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