Volume 11, Number 22 — March 2, 2022
Dear Healthcare at Home Colleague,
We begin with an urgent message from the National Association for Home Care & Hospice this week. Please click on our lead article and read the appeal to contact your Representatives and Senators as soon as possible.
We Love Reader Feedback
The response to our recent report about the powerful comments made from the Home Care 100 stage was historic. We count clicks on articles and that one got about 10 times as many eyeballs as our usual weekly "most-read" story. It also generated some serious responses. Rather than print a couple of your letters, we decided to gather them and analyze them for our next issue. Here is a preview: "Physicians would say to the Home Health community, 'There is no more money; get used to it.'" If you were one of the few who missed that article and would like to read up before we publish our analysis, click below in our "Most-Read" column.
LHC Group Chief Strategy and Innovation Officer Bruce Greenstein was not the only featured speaker making waves at Home Care 100. We report this week on the comments of former CMS Administrator Seema Verma, now a WellSky board member. Free from her former title, she was a tad more forthcoming with her opinions about some of the regulatory limitations she had to endure for four years, and that Home Health and Hospice are still living with.
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We are honored to have been chosen to publish an important security advisory by guest author Don Boxley, Jr., MBA. Don is the CEO of DH2i, a cybersecurity firm. He argues that ransomware criminals have figured out how to get around VPN connections and recommends a more modern solution. His excellent piece is titled "Healthcare Industry Huge Target for Cybercrime."
Not to confuse you, but we learned of two software company announcements this week: Axxess and Axis Care. The Home Health and Hospice software vendor Axxess announced a unique palliative care management system. The private duty vendor Axis Care has landed a huge national franchise as its newest customer. Click on our Vendor Watch column for details.
We remain committed to doing everything we can to find staffing solutions for you, some designed to attract more applicants, some to keep good workers on board longer. Throughout 2022, we will be bringing new companies with new strategies into these pages, and we are seeking speaking engagements at state and national conferences so we can tell you about all the hidden gems we have found.
We know this is important to you. We presented an early version of this year's presentation in Colorado last fall, to a standing room only audience. The updated version will include additional technology products and personal video messages from their inventors or CEOs. Watch this page. We will let you know where we will be appearing as soon as we get our acceptance from each state.
Registration has opened for the Annual Convention & Expo — and 50th birthday party — of the Association for Home and Hospice Care of North Carolina. "Building Tomorrow Together" will be held at the Raleigh Marriott Crabtree! This event includes a Hospice & Palliative Care Clinical Intensive (Sunday, 5/1), Main Conference (5/2-5/3), and a Population Health Day (5/4). Invited guests include NC Governor, Roy Cooper; NC DHHS Secretary Kody Kinsley; Secretary of NC Dept. of Military and Veterans Affairs, Walter Gaskin; Past AHHC Board of Directors Chairs; & other VIPs!
The Hospice & Palliative Care Clinical Intensive speakers include Michael Lalor, MD, MBA, CPE, FACHE, HMDC, FAAHPM, FAAPL, Chief Medical Officer, Trellis Supportive Care; Mark Fox, MD, FACP, FAAHPM, HMDC, National Medical Director, Kindred at Home-Hospice Division; Elizabeth Golding, DO, Medical Director, Cone Health Palliative Care Services.
After-hours activities will include a "Throwback to the 70's" themed 50th Anniversary Celebration. Other confirmed speakers include Humana CEO Bruce Broussard, NAHC President Bill Dombi, AHHC President & CEO Tim Rogers, NHPCO President & CEO Edo Banach, and two Senior Provider Relations Representatives from Palmetto GBA. CLICK HERE TO REGISTER
Have a safe, healthy week. Keep making a difference!
Urgent Call to Action to Help Hospice Providers
NAHC advocacy needs ALL in-home care providers to contact their representatives about telehealth for the hospice F2F recert.
Healthcare Industry Huge Target for Cybercrime
Guest author Don Boxley Jr. makes a case for replacing vulnerable VPN security with much stronger "Software-Defined Perimeter" solutions.
Former CMS Admin Delivers Mixed Messages
Seema Verma addressed this year's Home Care 100 audience with two contradictory messages.
Vendor Watch
— Interim choose Axis Care for private duty franchises
— Axxess introduces palliative care software solution
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During the 1st Quarter of 2023, web sites of the above advertisers were visited by home care and hospice executives and staff 4163 times. To inquire about placing your message here, contact: Kristin@rowanresources.com As of this date, approximately 44,869,000 Baby Boomers have become Medicare eligible. |
Last Week's Most-Read Stories:
Shock and Awe at Homecare 100
Innovative Technologies Featured at Home Care 100 2022
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FREE WEBINAR: Combat the Great Resignation and Reduce Employee Turnover by 40%
Presented by: National Minority Health Association
Date: Tuesday, May 24
Time: 10:00 AM Pacific; 1:00 PM Eastern
Information and Registration
Agenda
As organizations plan for the future, they must cultivate a happier, healthier workforce. Most CEOs, CFOs, HR professionals, and other business leaders are eager to know the true impact of financial wellness. We are gathering to discuss and explore how prioritizing employee financial wellness can help increase caregiver retention and productivity at no cost to your businesses.
Gulf Coast Regional Conference & Exposition
Presented by: Home Care Associations of Louisiana, Mississippi, and Alabama
Date: July 18-20
Venue: Grand Hotel Marriott Resort
Location: Point Clear, Alabama
2022 NAHC Financial Management Conference & Exposition *
Date: July 24-26
Venue: Caesar's Palace, Las Vegas
Register for the in-person conference - starting at $750 for NAHC members or $1,025 for non-members - or for the digital only content - $400 for members and $600 for non-members. If you register for the in-person conference, you'll get access to all of the digital content.
2022 ONC Virtual Tech Forum
Sponsored by: Office of the National Coordinator for Health IT
Location: Online
Dates: September 9, 16, and 23
ONC has posted the high-level agenda and opened up registration for the 2022 ONC Virtual Tech Forum on HealthIT.gov. This year's event takes place during three consecutive Fridays in September (9th, 16th, 23rd). As in years past, the Tech Forum will feature industry perspectives on the progress made in health IT over the past year, and highlight how we can continue to advance health technology to improve patient care, health equity, data exchange, and interoperability.
MHCA 52nd Annual Meeting & Expo
Sponsored by: Minnesota Home Care Association
Date: October 12-14
Information and Registration
Venue: Breezy Point Resort
City: Breezy Point, MN
2022 NAHC Annual Meeting & Exposition *
"Connection 4.0: Linkup"
Date: October 23-25
Venue: America's Center Convention Complex
Location: St. Louis, MOThis year, we want to celebrate one of the most meaningful touchstones of our industry — connection. At the Home Care and Hospice Conference and Expo, we'll explore ideas around connection and community to help attendees reach their stakeholders in authentic and meaningful ways.
New technology, workforce developments, and the importance of high standards in quality care continue to push our community of clinicians and providers to revamp their strategies and skill sets. This event is the meeting point for you to uncover groundbreaking ideas, discover new interests, and network with industry pros.
Meet us in St. Louis, Missouri, once known as the "Gateway to the West." So, it is perfectly centered to make those connections even easier for members and attendees from all ends of the U.S. We look forward to linking up with you this October!
2022 Annual Conference
New Mexico Association for Home and Hospice CareDate: November 3
Venue: CNM Workforce Training Center
City: AlbuquerqueFeaturing:
- Lisa McClammy on "Navigating the New World of Home Health Value-Based Purchasing"
- Petria McKelvey on "Medicare Advantage & Third Party Payers: How to Get Paid!"
- Tim Rowan on "Technologies to Improve Staff Recruiting & Retention"
20th Annual Northeast Home Health Leadership Summit
Sponsored by: State Associations of Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York (HCA), New York (HCP), Rhode Island, VNAs of Vermont
Dates: January 17-19
Venue: Revere Hotel, Boston
Homecare 100 *
Presented by: Lincoln Healthcare Leadership
Date: January 22-25, 2023
Venue: Ritz-Carlton, Orlando, Grande Lakes, FL
Registration Information
Shine Your Light
Illinois HomeCare & Hospice Council Annual Meeting and ExpositionDates: April 9-10
Venue: NIU Naperville
FREE WEBINAR: CMS’ Proposed Hospice FY2024 Payment Rule: Implications for Agencies and the Hospice Community
Sponsored by NAHC
Featuring: Theresa Forster, Katie WehriDate: April 11
Details and Registration
Time: 12:00 - 1:30 EDT
Description: In addition to routine annual payment changes, CMS proposed FY2024 Hospice Payment Rule, issued on March 31, contains valuable updates on the Hospice Quality Reporting Program (HQRP). Perhaps most notable, the rule's deep dive into utilization trends signals an intensified interest in hospice care patterns, potentially inappropriate behavior in the hospice sector, and program integrity concerns. Join two of NAHC's hospice experts as they detail proposed changes, including a new requirement that hospice certifying physicians be Medicare enrolled (or to have validly opted-out) and CMS' Requests for Information on hospice utilization and health equity, and examine their potential impact on hospice practice going forward.
Faculty: Theresa M. Forster, NAHC VP for Hospice Policy & Programs
Katie Wehri, NAHC Director of Home Health & Hospice Regulatory Affairs
WEBINAR: Audits: What to Do
A 90-minute Lunch & Learn Audio Conference by Elizabeth E. Hogue, Esq. Health Care Attorney
Date: Thursday, April 6
Encore date: April 13
Time: 1:00 - 2:30 EDT
On-demand recording available 24/7
Option to purchase recording and handoutsInformation and Registration
Audio-Conference Description: Home care providers of all types; including home health agencies, private duty agencies, hospices and HME companies; remain targets of audits by various regulators, including but certainly not limited to United Program Integrity Contractors (UPICs). The results of these audits can be devastating because they may threaten the ability of providers to remain in business, especially when overpayments are extrapolated to millions of dollars. Audits of all types must be taken seriously and providers must take action to close audits as quickly as possible! The first thing providers must do is to review records requested by auditors.
- What must providers do when reviews show deficiencies in documentation?
- When and how can providers amend or supplement records prior to submission to auditors?
- Should providers send summaries to auditors along with patient records?
The purpose of this teleconference is to give providers detailed steps to follow to avoid adverse consequences of audits. Examples of common issues targeted by auditors will be provided and there will be time for questions and answers.
First Joint Conference of the Carolinas
Association for Home & Hospice Care of North Carolina & South Carolina Home Care & Hospice Association
Dates: April 23-26
Venue: Westin
City: Charlotte
Rise Above!
Michigan Home Care & Hospice Association Annual Conference
Dates: May 3-5
Venue: Grand Traverse Resort & SpaThe theme for the Conference is “RISE ABOVE” a fitting recognition of the challenges our industry and each of you overcame in your personal lives and professional careers to navigate the challenges of the past three years.
The MHHA conference presents an opportunity to meet new friends and reacquaint with peers. What better place to rise above, than at the spacious and beautiful Grand Traverse Resort & Spa? This conference has a little bit for every service line and discipline. Wednesday offers a track for Volunteer Managers and Thursday offers a track for Palliative Care as well as many other sessions for Certified Home Health, Hospice, DME and Private Duty Home Care.
2023 Annual Home Health & Hospice Conference
Homecare and Hospice Association of UtahDate: May 10-11
City: Sandy
2023 Rocky Mountain Home Care, Home Health & Hospice Conference *Presented by: Home Care and Hospice Association of Colorado
Dates: May 18-19
Venue: Beaver Creek
Home Care Innovation Forum*Presented by: The Influence Group
Dates: June 4-6
Venue: Park Hyatt Aviara
City: Carlsbad, CAFeatured Speakers:
- Mark King, CEO, Taco Bell
- Darryl "DMC" McDaniels
- David Causby, President & CEO, Gentiva
- Susan Benoit, CEO & President, CenterWell Home Health
- Bruce Greenstein, EVP, LHC Group
- Bill Dombi, President, NAHC
Partial list of topics:
- AI-enabled Remote Patient Monitoring
- Recruitment/Retention strategies
- AI and Automation for Better Hiring
- Developing an Effective MA Strategy
- The Future of Telehealth
- Taking on Risk
HI2: Home Care Innovation and Investment Conference *Presented by: Lincoln Healthcare Leadership
Dates: June 12-14
Venue: Swissotel
City: ChicagoFeatured Speakers:
- Vin Gupta, CMO, Amazon
- Patrick Conway, MD, CEO, Care Solutions
- Kevin Ban, MD, Global CMO, Walgreens
- Andy Slavitt, Founder, Town Hall Ventures, former CMS Administrator
leading ONE vision
Homecare Homebase User Group Meeting
Dates: June 12-14
Venue: Sheraton Dallas HotelClinical Education Credits
Nationally recognized speakers, eight clinical sessions. Clinicians are encouraged to sign up for the clinical sessions, but are free to jump between clinical and non-clinical topics. Clinical topics include a homecare focus on Wound Care, Value Based Purchasing, Clinical Leadership, conflict resolution, Quality Report, Oasis and more.Featured Speakers:
- Mark Scharenbroich: Award Winning Author, Emmy Award® Winner for an ABC TV special, National Speakers Association Hall of Fame Inductee, Golden Apple and Silver Screen Film award for his movie, "The Greatest Days of Your Life…(so far)," International film festival award winner.
- David Glickman: David has been a professional speaker and entertainer for over twenty years and has presented over 2000 programs. Before transitioning from "show business" to "speech business," he worked with everyone from Steve Martin to Ellen DeGeneres and performed at private parties for singer Gloria Estefan and former President Jimmy Carter. He also appeared on "Evening At The Improv" and several other national television shows.
Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:
Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL
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