Volume 10, Number 26 February  17, 2021

Dear Healthcare at Home Colleague,

Thursday, February 18 is the day of the webinar I have been telling you about, "New, Science-Based Methodology Reduces Cost of Recruitment and Retention." I am certain every reader, especially personal care agency owners, will benefit from this new technology. CEO Eric Becker of MiliMatch will share the results of early trials that have proven this patented technology increases both identification of likely successful new caregivers and long-term retention of veterans. Click here for more information and to register.

Before I get into this week's news, I would like to strongly recommend a new document by the CDC, on vaccinating homebound persons. It is lengthy so we are just giving you the link here instead of recreating it on our web site.




CMS has published a helpful document that answers common questions about the new Quality Measure, "Hospice Visits in the Last Days of Life." We reprinted most of it for you, along with links to several related CMS resources.

What about when a hospice nurse loses a loved one and comes to hospice from the other side? We are always excited to share the wisdom of highly respected hospice consultant Barbara Karnes, RN. This time she responds with great compassion to a hospice nurse's concerns about not being able to get her heart back into the work after her father's death. Scroll down and click on the headlines for both of these stories.


The RAND Corporation released a study we thought you would find enlightening. They looked at the use of remote patient monitoring technologies during the first year of the COVID-19 pandemic and saw a surprising pattern. See "RAND Survey Finds Value in Phone-Only Telehealth."




A well-known agency owner has launched a new, national association for independent home care agencies. "Franchises have their IFA. This is a collaboration of centralized services and educational programs for the rest of us," said Kunu Kaushal, founder and CEO of "Senior Solutions" in Nashville. See "Alliance Founder Commits $1.26 million to Launch Independent Home Care BPO," below.

Worth the Trip

Don't forget that NAHC is hosting a "Winter Leadership Summit" on February 23. Scroll down to our Upcoming Events section for details. Lastly, all of our "Interview with the CEO" video series remain available on YouTube. If you missed one:

Have a great, healthy week. Keep making a difference!

Editor signature
Tim Rowan

CMS News: Hospice HQRP Q&A Released
CMS Q&A document explains new rules for hospice visits in the last days of life.

When A Hospice Nurse Becomes the Grieved
Hospice is more than rules and forms. Nothing makes this more clear than when a hospice nurse loses a loved one and experiences hospice from the other side.

RAND Survey Finds Value in Phone-Only Telehealth
About half of all primary care telehealth visits by low-income residents at California health clinics during the height of the pandemic were done by phone, as were almost two-thirds of the behavioral health visits.

Alliance Founder Commits $1.26 million to Launch Independent Home Care BPO
Long-time Home Care industry leader Kunu Kaushal commits to providing an alternative source of support for independent providers with an Expert Advisory Council and the Launch of the "IHCA Headquarters for Learning."

Vendor Watch
— Two seasoned healthcare veterans join Complia Health board

During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:


As of this date, approximately 40,711,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Four Home Care Agencies Solve Expensive "Bad Hire" Problem
What does it cost when a new caregiver disappears after orientation and training, never taking a first shift? How often does it happen? One franchise organization has found a way to lower this risk, saving $4,500 or more every time a bad hire is avoided.

What is the Patient Activation Measure?
The National Minority Health Association has thrown its weight behind a measurement tool that can help healthcare providers slash costs.

Upcoming Events

FREE Webinar: Practical Application of Information Blocking and Interoperability Rules for Post-Acute Care Providers

Sponsored by: Complia Health and Kno2

Date: February 18
Time: 1:00 EST

Information and Registration

Join healthcare technology experts Alan Swenson, VP of Interoperability at Kno2, and Melissa Turner, Director of Integration at Complia Health, on Thursday, February 18th at 1pm Eastern to learn about information blocking and what it means for your post-acute care organization today and looking ahead to the future. 

FREE WEBINARS: Virtual Seminar Series 

"Building the Bridge to Hospice" and "How to Increase Referrals"

Sponsored by: WellSky

Featuring: Cindy Campbell, Jody Holmes-Dion, Bob Parker, Melanie Stover

Dates: March 2, 16, 30; April 6
Time: 1:00 - 2:30 EST

Register for one or both webinars

Building the bridge to hospice: Leveraging connections between home health, palliative, and hospice care
Presented by consultants Cindy Campbell and Jody Holmes-Dion of WellSky and Bob Parker of Intrepid USA
CE credit offered – approved for up to 1.25 contact hours
Tuesday, March 2 | Tuesday, March 30

Turn up the volume! How to increase referrals in a value-driven market
Presented by Cindy Campbell and sales and marketing expert Melanie Stover of Home Care Sales
Tuesday, March 16 | Tuesday, April 6

FREE WEBINAR: Tech Titans Join Forces to Tackle Post Acute Care Challenges

Sponsored by: KanTime

Featuring: Terra Vicario (Moderator) CMO, Viventium; Malka Trump, Director of Compliance, Viventium; Kristen Duell, EVP, KanTime; Kim Spence, RN, Customer Success Division Leader, KanTime; James Cohen, CEO & Co-Founder, Nevvon

Date: Thursday, April 22

Time: 11:00 am PDT, 2:00 pm EDT


2021, in many ways, is a continuation of challenges from 2020 and more! During this webinar, experts from companies with solutions for talent/retention and compliance issues, along with the continued challenges that COVID-19 has presented to our industry, will cover rules, regulations, and programs you need to stay on top of so your company can thrive amidst the pandemic.

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available soon.



Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.

Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL

Registration Information

Brave New World: HomeCareCon 32nd Annual Conference & Trade Show

Presented by: Home Care Association of Florida

Date: July 20-23

Venue: Hilton Orlando Buena Vista Palace

Information and Registration

NAHC Financial Managers 2021 Conference and Expo *

Presented by: National Association of Home Care and Hospice

Date: August 1-3

Venue: Sheraton Grand Chicago

Information and Registration

Annual Leadership Conference *

Presented by: Home Care Association of America

Date: September 26-27

Location: Hilton Orlando Hotel

Information and Registration

This event is your opportunity to learn about current issues, trends, and strategies that will help your organization thrive. ?Throughout the conference, the industry’s leading vendors will be exhibiting their latest efforts to support home care providers across the country. Take this great opportunity to learn the newest competitive strategies, discover cutting-edge technologies and network with key innovators across the home care industry—all in one location.


2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Information and Registration available soon at nahc.org

*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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