Volume 12, Number 39 November  15, 2023



Dear Home Care Colleagues,

You may have already seen Tim's letter outlining the new OIG crackdown on hiring any individuals who are not eligible to work within the Medicare system. Some examples of fines imposed by OIG range from $30,000 up to more than $800,000! Scroll down to read the whole letter.

This is a scary time for care at home with pay cuts from CMS, fines from OIG, and an increasingly taxing worker shortage.

On the lighter side, we will be taking next week off to celebrate Thanksgiving with our families. We are thankful for you, dear readers, who continue to value the news and technology reviews we deliver each week, and for our advertisers, whose continued support allows us to keep doing what we do. Thank you, for being here with us and for Making a Difference for your patients and their families everyday. Happy Thanksgiving, from our family to yours.



Vendor Watch

We've been keeping busy with product reviews and there are a few you should keep your eye on. The list of products we were introduced to at this year's NAHC and HCAOA conferences is long, so we'll be publishing a few at a time starting after our Thanksgiving break.

This week we provide an interview Tim had with executives from HHAeXchange and Gentiva about their recent deal to provide EMR and EVV software.

Technology in Home Health & Hospice

Founder and CEO of Axxess, John Olajide, writes a guest piece this week on advocacy for technology in home health agencies in the wake of the new CMS CY2024 payment cuts.

AI in Home Care

AI expert Heather Thompson brings a concerning overview of a recent announcement by OpenAI planning to achieve Artificial General Intelligence by 2027.

We read the news about Bedrock Healthcare At Home, a New Jersey Home Health agency, joining forces with LiveCare, an “AI-integrated web and mobile platform,” and realized our readers needed more than the official news release offered. So, we spoke with Bedrock EVP Andre Gomez, DPT. The story is not only deeper than a partnership announcement. It may well be a model of the future of healthcare.

Advocacy

The Research Institute for Home Care (RIHC) and the National Association for Home Care & Hospice (NAHC) have released the 2023 RIHC Home Care Chartbook. They are also hosting an upcoming webinar.

Have a great week. Keep Making a Difference!

Editor signature
Tim Rowan



RIHC 2023 Home Care Chartbook, Co-Sponsored by NAHC, Illustrates New and Changing Trends in Home Care
The Research Institute for Home Care (RIHC or the Institute) and the National Association for Home Care & Hospice (NAHC) are excited to announce the release of the 2023 RIHC Home Care Chartbook. Highlighting the vital role home care plays in caring for an aging demographic, the Chartbook provides a look at the patients being served in home health, who they are demographically and clinically, and the workforce that cares for them.

Principles Provide Insights into HHAeXchange-Gentiva Partnership
In September, we posted the announcement from HHAeXchange about their inking a deal to provide EMR and EVV software to Gentiva Personal Home Care. We had some questions about the partnership and both HHAeXchange president Stephen Vaccaro and Gentiva president Richard Bruner took the time to speak with us.

Healthcare at Home Must Use Technology to Survive CMS 2024 Payment Rule
Axxess Founder and CEO John Olajide writes a moving opinion piece on how home care agencies need technology in order to survive the CMS pay cuts.

Bedrock Healthcare at Home Tearing Down Silos
We read the news about Bedrock Healthcare At Home, a New Jersey Home Health agency, joining forces with LiveCare, an "AI-integrated web and mobile platform," and realized our readers needed more than the official news release offered. So, we spoke with Bedrock EVP Andre Gomez, DPT. The story is not only deeper than a partnership announcement. It may well be a model of the future of healthcare.

OIG Cracks Down on Employees Ineligible to Work for Medicare
I have some news that may be upsetting. Frankly, that is my intention, to frighten you into action.

Balancing Innovation with Responsibility in Healthcare AI
As AI evolves, attention must be paid to ethical applications and building in diversity when training it.



During the 4th Quarter of 2023, web sites of the above advertisers were visited by home care and hospice executives and staff 30286 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 51,722,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

Pre-Employment Background Checks vs. OIG Exclusion Screening: Understanding the Difference
Everyone does pre-employment background checks. OIG Exclusion Screening is something quite different. It is a monthly check to prevent the continuing employment of individuals or entities excluded from federal healthcare programs. Guest writer Roger Shindell explains how to maintain legal compliance.

Milestone: Tim says, "This is NOT Goodbye"
After 30 years in Home Health and 25 years at the helm of Healthcare at Home: The Rowan Report, Tim announces he is handing the day-to-day operations to his daughter Kristin and retells the story of how he started in Home Health and his journey to what is more accurately described as "semi-retirement."




Upcoming Events

Understanding the CY 2024 Home Health Final Rule:

Your agency's path forward

WellSky

Nov 15, 2023
12 p.m. CST

More Information

Presented by Cindy Campbell, MHA-Healthcare Informatics, BSN, RN, COQS, CHHCM

Request for Speakers: 2024 Annual Conference

Indiana Association for Home Health Care

April 16-17, 2024

More Information

The deadline to submit proposals is November 17, 2023.

2023 Virtual Annual Conference
Virginia Association for Homecare and Hospice

Opening Date:November 15

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Rapid Competency and Quality Improvement Training

CMS

November 30, 2023
1:00 p.m. EST

More Information


Safety Matters:
Protecting Home Care Workers from Violence

National Association for Home Care and Hospice

Nov 29, 2023
3 p.m. - 4 p.m. EST

More Information


Safety Matters: Protecting Home Care Workers from Violence

National Association for Home Care & Hospice

Nov 29, 2023
3:00 - 4:00 p.m. EST

More Information


Turning Lemons into Lemonade: Developing resilience in the face of change

McBee

Dec 6, 2023
1:00 p.m. EST

More Information


CRM Showcase:Empowering Reps for Smarter, More Efficient Growth

Trella Health

December 12, 2023
12 p.m. EST

More Information


Don't be Late for Section GGPrepare now for the new Discharge Function Score

NetSmart

Dec 12, 2023
2:00 p.m. EST

More Information


CRM Showcase: Empowering Reps for Smarter, More Efficient Growth

Trella Health

Dec 12, 2023
12 p.m. EST

More Information


Excavate-Tell-Affirm

Brand Leadership Summit

Revealing Genius

Dec 7-15, 2023
1 p.m. - 2 p.m. EST

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RCM Success Toolkit:

Insights for RCM Leaders

NetSmart

December 14, 2023
2:00 p.m. EST

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Understanding, Identifying, and Overcoming Conscious and Unconscious Bias

Home Care Pulse

Ongoing
FREE Sample Course

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Home Health and Hospice Summit

HealthCare Synergy

January 10, 2024
Renaissance Hotel
Long Beach, CA

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Learn how M1400 Dyspnea Impacts VBP

McBee

January 11
12 noon EST

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2024 Industry Outlook with NAHC President Bill Dombi

NetSmart

Tuesday, January 16
2:30 pm, EST

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Home Care 100*

Lincoln Intelligence Group

January 21-24, 2024
The Fairmont Scottsdale Princess
Scottsdale, AZ

More Information


Provider Enrollment Changes in Medicare

NAHC

January 31, 2024
1:00 P.M. EST

More Information

NAHC would like to thank the sponsor of this webinar, Red Road Healthcare Business Solutions


How to Market Without Violating the Law

Elizabeth E. Hogue, Esq.

February 8, 2024

More Information


Mastering Compliance for a Stronger Healthcare System

NetSmart

February 13, 2024
1:00 P.M. EST

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Clinical Impacts for Success in PDGM

Axxess

February 14, 2024

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Mastering M2020 Oral Medications

McBee a NetSmart Company

February 20, 2024

More Information


Demistifying Value-Based Purchasing:

Current State and for 2025

Axxess

March 7, 2024

More Information


Call for Speakers

NAHC Financial Management Conference

Deadline to Submit
March 15, 2024

More Information


How to get Referrals From ALFs and ILFs

Elizabeth E. Hogue, Esq.

March 7, 2024
Replay Date: March 14, 2024

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Empowering Change: Advocacy in Private Duty Home Care

NAHC

March 27, 2024
2:00 p.m. EDT

More Information


Transforming Community and Home-Based Care in an Aging World

International Home Care Nurses Organization

April 18-20, 2024
York Hotel Singapore
Singapore

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NAHC Advocacy Day

NAHC

April 16, 2024
5:00 p.m. - 8:00 p.m. EDT

April 17, 2024
All day

Capitol Hill, Washington, D.C.

More Information


AGILE: Axxess Growth, Innovation and Leadership Experience*

Axxess

April 21-24, 2024
Irving Convention Center
Dallas, TX

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Annual Conference & Trade Show

Michigan HomeCare & Hospice Association

May 8-9, 2024
Radisson of Kalamazoo

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Home Care Innovation Forum*

Influence Group

May 19-21
Silverado Resort & Spa
Napa, CA

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Home Care 100 Summer*

Lincoln Healthcare Leadership

June 3-6, 2024
Waldorf Astoria Monarch Beach Resort
Dana Point, CA

More Information


2024 KHCA Annual Conference

Kentucky Home Care Association

August 14-15, 2024
Embassy Suites by Hilton Lexington/UK Coldstream
Lexington, KY

More Information


Insight2024

6th Annual Forum on Coding, OASIS & Quality

McBee

Aug 5-7, 2024
Sheraton Overland Park Hotel at the Convention Center
Overland Park, Kansas

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Agency Amplify

HomeCareSales

Recurring
2nd Tuesday

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*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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