Volume 12, Number 36 — October  25, 2023

Dear Healthcare at Home Colleague,

After two national association conferences and a cumulative 14,000 miles in a period of nine days, we are both weary and enthusiastic about the events in National Harbor, Maryland and on the Miracle Mile in Chicago. In addition to meeting old friends, new technology vendors, and some of our healthcare sector's most renowned providers, we noted some undeniable trends in the quest to improve care by all our categories, Home Health, Hospice, and Home Care.

This week's edition features the complete range of news we learned at both the NAHC annual conference and HCAOA annual event. Some came from the exhibit halls, some from the presentations by peers and experts in general and breakout sessions. There is a lot going on in both the regulatory world and in technology advancements. It goes without saying that AI was on the tip of everyone's tongue.



First, Breaking AI News

Heather Thompson is following a story in the Washington Post about a pending Presidential Executive Order that is expected to define the Biden Administration's position on government purchases of AI-based technologies. See the breaking news article below and look for details as they develop over the next couple weeks.


Theater of the Absurd

We start with an attempt by the Connecticut Department of Consumer Affairs to block the state's entire Home Care industry from using the word "care" in its company names and promotional materials. The rationale was incomprehensible, as was the bureaucrats' lack of concern for terms such as "nail care," "skin care," "hair care," and "car care." See our report based on a chat with Matthew Hallisey, lobbyist for HCAOA's Connecticut chapter.

NAHC continues its campaign to stop CMS from imposing pay rate cuts that are both calculated on faulty, borderline dishonest, assumptions and data, and that would put an estimated 51 percent of HHAs into a less than zero profit margin position.


New at NAHC & HCAOA, New to Home Care

Two full exhibit halls and an impressive lineup of speaker presentations alerted us to the emergence of industry developments we suspected were happening and some that were new to us. In our two main articles this week, Kristin and Tim give their separate perspectives on gamification of software, remote patient monitoring, recruiting and retention strategies, and the ever-changing EMR and AMS landscape. Of course, AI was a part of several presentations. Wisely, they focused mostly on office automation rather than clinical decision-making, agreeing that AI has no place there yet.

Look for Kristin's summary below, "HCAOA Conference Highlights." Tim's overview of solutions to the staff shortage is titled, "National Conference Exhibitors Attack Staff Shortage From All Sides."



We promised we would keep reminding you of the need to contact your Representative and Senators about the bills making their way through the House and Senate to stop the drastic pay rate cuts set to take effect on January 1 for Home Health. There are three similar advocacy items that NAHC asked us to bring to your attention this week. See "NAHC Calls to Action," below.


Worth the Trip

Though the end of the year approaches, there are still a couple of association conferences left. Scroll down to our "Upcoming Events" section to find the one near you.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan

BREAKING NEWS: White House to Announce AI Executive Order
White House to unveil sweeping AI executive order next week. Among the key points, the order will address AI safety through assessments to enhance cybersecurity within federal agencies while easing immigration barriers for highly skilled workers.

National Conference Exhibitors Attack Staff Shortage From All Sides
The nationwide staff shortage has inspired a gaggle of inventors and entrepreneurs to bring a wide range of solutions to Home Care and Home Health conferences. Some help you hire more people; others help you care for clients/patients even when you cannot.

HCAOA Conference Highlights
The Annual HCAOA Convention & Expo featured vendors we had not yet met, guest speakers that delighted and entertained, and familiar stories of workplace shortages, burnout, and employee retention.

NAHC Calls to Action
The National Association for Home Health and Hospice is advocating for changes at the federal level and they're asking you to help by contacting legislative officials about the Medicare Home Health Program and the Proposed Salary Rule.

Big Win for Advocacy in Home Care
Connecticut tried to remove the word "care" and all its uses in home care agencies. In an attempt to further divide Home Care and Healthcare at Home, the Department of Consumer Protection, laughably referred to Home Care as "Just Babysitting."

Pink Goldfish: Defy Normal and Exploit Imperfection
Striving for perfection will always lead to falling short, according to author and motivational speaker David Rendall. In the general session at HCAOA, Rendall discusses his concept of Pink Goldfish, striving for intentional imperfection.

During the 3rd Quarter of 2023, web sites of the above advertisers were visited by home care and hospice executives and staff 11531 times.

To inquire about placing your message here, contact:


As of this date, approximately 51,491,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Pre-Employment Background Checks vs. OIG Exclusion Screening: Understanding the Difference
Everyone does pre-employment background checks. OIG Exclusion Screening is something quite different. It is a monthly check to prevent the continuing employment of individuals or entities excluded from federal healthcare programs. Guest writer Roger Shindell explains how to maintain legal compliance.

WellSky Acquires Corridor
The combined companies will work together to bolster providers’ ability to succeed in value-based care arrangements.

Upcoming Events

Vision – Plan – Succeed: 2023 Leadership Conference

Association for Home & Hospice Care of North Carolina

October 29-31, 2023
Renaissance Hotel Ashville, NC

Information and Registration

Featured speakers:

Bill Dombi, Melinda Gaboury, Tim Rogers, Nick Seabrook, Mark Sharp, Robert Markette, Mark Kulik, and more.

Ignite Your Revenue Engine - Virtual


November 1-3, 2023

More Information

Strategic Analysis and Provider Guidance

CMS CY2024 Final Rule Cuts to Home Health


November 9, 2023

More Information

Unlocking Home Care Agency Efficiency with AI

Virtual Workshop

Automation Edge

Nov 8, 2023

11 a.m. CST

More Information

Home Health Final Rule: Clinical & Financial Strategies for Success in 2024

McBee Associates

Nov 8, 2023
1:30 - 2:30 p.m. EST

More Information

Automating Your Compliance Process in Home Care

AxisCare and CareAcademy

Nov 8. 2023
12 p.m. CT

More Information

Call for Speaker Proposals

Association for Home & Hospice Care of North Carolina (AHHC) Annual Convention and Expo

April 7-10, 2024
Raleigh Convention Center

Submit Your Proposal

The deadline to submit a proposal is November 15, 2023.


2023 Annual Conference – Hybrid Hospice & Palliative Care

Hospice & Palliative Care Association of New York State

November 13-14, 2023
Albany Marriott Hotel
Albany, NY

More Information

Understanding the CY 2024 Home Health Final Rule:

Your agency's path forward


Nov 15, 2023
12 p.m. CST

More Information

Presented by Cindy Campbell, MHA-Healthcare Informatics, BSN, RN, COQS, CHHCM

Request for Speakers: 2024 Annual Conference

Indiana Association for Home Health Care

April 16-17, 2024

More Information

The deadline to submit proposals is November 17, 2023.

2023 Virtual Annual Conference
Virginia Association for Homecare and Hospice

Opening Date:November 15

More Information

Safety Matters: Protecting Home Care Workers from Violence

National Association for Home Care & Hospice

Nov 29, 2023
3:00 - 4:00 p.m. EST

More Information

Rapid Competency and Quality Improvement Training


November 30, 2023
1:00 p.m. EST

More Information

Safety Matters:
Protecting Home Care Workers from Violence

National Association for Home Care and Hospice

Nov 29, 2023
3 p.m. - 4 p.m. EST

More Information

Turning Lemons into Lemonade: Developing resilience in the face of change


Dec 6, 2023
1:00 p.m. EST

More Information

CRM Showcase:Empowering Reps for Smarter, More Efficient Growth

Trella Health

December 12, 2023
12 p.m. EST

More Information

Don't be Late for Section GGPrepare now for the new Discharge Function Score


Dec 12, 2023
2:00 p.m. EST

More Information

CRM Showcase: Empowering Reps for Smarter, More Efficient Growth

Trella Health

Dec 12, 2023
12 p.m. EST

More Information


Brand Leadership Summit

Revealing Genius

Dec 7-15, 2023
1 p.m. - 2 p.m. EST

More Information

RCM Success Toolkit:

Insights for RCM Leaders


December 14, 2023
2:00 p.m. EST

More Information

Understanding, Identifying, and Overcoming Conscious and Unconscious Bias

Home Care Pulse

FREE Sample Course

More Information

Home Health and Hospice Summit

HealthCare Synergy

January 10, 2024
Renaissance Hotel
Long Beach, CA

More Information

Home Care 100*

Lincoln Intelligence Group

January 21-24, 2024
The Fairmont Scottsdale Princess
Scottsdale, AZ

More Information

AGILE: Axxess Growth, Innovation and Leadership Experience*


April 21-24, 2024
Irving Convention Center
Dallas, TX

More Information

Annual Conference & Trade Show

Michigan HomeCare & Hospice Association

May 8-9, 2024
Radisson of Kalamazoo

More Information

2024 KHCA Annual Conference

Kentucky Home Care Association

August 14-15, 2024
Embassy Suites by Hilton Lexington/UK Coldstream
Lexington, KY

More Information


6th Annual Forum on Coding, OASIS & Quality


Aug 5-7, 2024
Sheraton Overland Park Hotel at the Convention Center
Overland Park, Kansas

More Information

Agency Amplify


2nd Tuesday

More Information

*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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