Volume 12, Number 36 October  11, 2023

Dear Home Care Colleague,

We will not have an exhibit hall booth next week at the NAHC Conference, but we do want to meet as many subscribers and advertisers as we can, so we can share our own big news with you. Kristin and I will be covering a lot of ground, at the general sessions, the exhibit hall, and of course at all of the happy hours and dinners we get invited to. We hope to see you there and wish you safe travels.


Kaiser Family Foundation, now known simply as KFF, brought us this week's top news stories. The offenses of insurance companies in the Medicare Advantage program keep piling up and we could not ignore it. Both improper means to pad revenue and deny care are involved in the accusations. We learned about the practice of blasting daytime and late-night TV with deceptive advertising and about CMS findings that most of these companies pad diagnostic codes to collect millions in overpayments, while improperly denying care that straight Medicare would approve. This news only reinforces the article by Wendell Potter we published back in February of this year, "Medicare Advantage is Neither Medicare Nor an Advantage."

Thanks to our volunteer news gathering service provider, Tom Boyd, we also learned that hospitals are beginning to say no to the care-denying, slow-paying MA plans. As more and more Home Health leaders recommend you do the same thing, we will keep an eye on this segment of the healthcare payer business. Update your awareness of all these problems in two news articles this week. Scroll down and click on "Brace Yourself! Joe Namath and Jimmy Walker Season Is Back," and then "More MA Plans Caught Inflating Patient Assessments."



Be Informed Before You Buy 

Adopting healthcare technologies is costly and time-consuming, but often promises improved health for patients and lower costs for agencies. Read about how the Peterson Health Technology Institute aims to improve the information about the efficacy and performance of digital health tools.

Product Reviews and Vendor Watch

This week, we review two new products that came to our attention and share a partner announcement. Scroll down to read about a 24/7 call center that reduces some of the scheduling management headaches from agency managers, an education and reporting system that automates costly compliance and quality assurance tasks, and the press release synopsis from Axxess and Sulos.

We Are Worth the Trip. Will We See You Next Week?

As mentioned, Kristin and I will attend the annual NAHC Convention and Expo next week. Kristin will arrive early and be at the H3IT pre-conference all day Saturday for the International Conference on Home Healthcare, Hospice, and Information Technology. We did a preview and have some educational sessions to recommend in one of this week's articles below, particularly the Tuesday General Session at 9:00 a.m. in Room: Potomac AB. After a couple days home, we will head to Chicago October 22-24 for the HCAOA event. If we miss you in DC, maybe we'll see you on the shores of Lake Michigan.

Just a reminder that The Rowan Report has an announcement of its own coming soon. Be among the first to know by tracking us down on the expo floor to pick up our announcement flyer. 

Have a great week. Keep making a difference!

Editor signature
Tim Rowan

NAHC Annual Convention and Expo Starts Next Week
The Rowan Report is traveling to D.C. for the 2023 NAHC Annual Convention and Expo. Check out the sessions we are most looking forward to. Be sure to find us on the expo floor for our top-secret announcement.

Brace Yourself! Broadway Joe, Captain Kirk, and J. J. Season Is Back
Medicare open enrollment begins October 15. Prepare for 700,000 TV and direct mail messages from Captain Kirk, Joe Namath, J.J. Walker, and ex-governor Mike Huckabee.

More MA Plans Caught Inflating Patient Assessments
CMS and the HHS OIG continuously uncover upcoding by Medicare Advantage companies. But they keep upcoding. Apparently, CMS fines are not high enough to be a deterrent. Hospitals are finally saying "no, thank you."

Peterson Center on Healthcare Launches Institute to Evaluate Digital Health Technologies
Remote Patient Monitoring for diabetes will be the first category Peterson Health Technology Institute will analyze for its clinical benefits and economic impact.

CMS News
Newly published CMS updated measures now available.

Product Review: This Software Automates Compliance
Penalties for non-compliance can be a Home Health agency's single largest expense. Automating compliance efforts with QAPIplus can reduce that cost.

Product Review: 24/7 Call Center for Home Care
CuraCall is a 24/7/365 call center that provides workflow management, scheduling solutions, operational accountability, and a robust reporting system.

Vendor Watch: - Axxess and Sulos
Axxess and Sulos yesterday announced a partnership to enhance patient engagement, increase referral rates, and improve survey scores.

During the 3rd Quarter of 2023, web sites of the above advertisers were visited by home care and hospice executives and staff 11531 times.

To inquire about placing your message here, contact:


As of this date, approximately 51,337,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Transformative Trends in Home Care: Strategies for Successful Business Sale
Selling a home care business is not as simple as it might sound. Guest author Greg Schriber offers tips to prepare your business, and yourself, for the process.

When Software Kills
When Colorado Medicaid implemented a new patient management system before it was ready, patients started having their authorizations denied, which led to tragedies.

Upcoming Events

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2023 NAHC Annual Meeting & Exposition *

"One Voice, Many Stories"

October 15-17
Gaylord Hotel and Conference Center
National Harbor, MD

Information and Registration

Keynote Speakers:



2023 National Home Care Conference*
Home Care Association of America

October 23-24, 2023

Hilton Chicago
Chicago, IL

More Information



Vision – Plan – Succeed: 2023 Leadership Conference

Association for Home & Hospice Care of North Carolina

October 29-31, 2023
Renaissance Hotel Ashville, NC

Information and Registration

Featured speakers:

Bill Dombi, Melinda Gaboury, Tim Rogers, Nick Seabrook, Mark Sharp, Robert Markette, Mark Kulik, and more.

Ignite Your Revenue Engine - Virtual


November 1-3, 2023

More Information

Strategic Analysis and Provider Guidance

CMS CY2024 Final Rule Cuts to Home Health


November 9, 2023

More Information

Unlocking Home Care Agency Efficiency with AI

Virtual Workshop

Automation Edge

Nov 8, 2023

11 a.m. CST

More Information

Home Health Final Rule: Clinical & Financial Strategies for Success in 2024

McBee Associates

Nov 8, 2023
1:30 - 2:30 p.m. EST

More Information

Automating Your Compliance Process in Home Care

AxisCare and CareAcademy

Nov 8. 2023
12 p.m. CT

More Information

Call for Speaker Proposals

Association for Home & Hospice Care of North Carolina (AHHC) Annual Convention and Expo

April 7-10, 2024
Raleigh Convention Center

Submit Your Proposal

The deadline to submit a proposal is November 15, 2023.


2023 Annual Conference – Hybrid Hospice & Palliative Care

Hospice & Palliative Care Association of New York State

November 13-14, 2023
Albany Marriott Hotel
Albany, NY

More Information

Understanding the CY 2024 Home Health Final Rule:

Your agency's path forward


Nov 15, 2023
12 p.m. CST

More Information

Presented by Cindy Campbell, MHA-Healthcare Informatics, BSN, RN, COQS, CHHCM

Request for Speakers: 2024 Annual Conference

Indiana Association for Home Health Care

April 16-17, 2024

More Information

The deadline to submit proposals is November 17, 2023.

Safety Matters: Protecting Home Care Workers from Violence

National Association for Home Care & Hospice

Nov 29, 2023
3:00 - 4:00 p.m. EST

More Information

Rapid Competency and Quality Improvement Training


November 30, 2023
1:00 p.m. EST

More Information

Safety Matters:
Protecting Home Care Workers from Violence

National Association for Home Care and Hospice

Nov 29, 2023
3 p.m. - 4 p.m. EST

More Information

2023 Virtual Annual Conference
Virginia Association for Homecare and Hospice

Opening Date:November 15

More Information

Turning Lemons into Lemonade: Developing resilience in the face of change


Dec 6, 2023
1:00 p.m. EST

More Information

CRM Showcase:Empowering Reps for Smarter, More Efficient Growth

Trella Health

December 12, 2023
12 p.m. EST

More Information

Don't be Late for Section GGPrepare now for the new Discharge Function Score


Dec 12, 2023
2:00 p.m. EST

More Information

CRM Showcase: Empowering Reps for Smarter, More Efficient Growth

Trella Health

Dec 12, 2023
12 p.m. EST

More Information


Brand Leadership Summit

Revealing Genius

Dec 7-15, 2023
1 p.m. - 2 p.m. EST

More Information

RCM Success Toolkit:

Insights for RCM Leaders


December 14, 2023
2:00 p.m. EST

More Information

Understanding, Identifying, and Overcoming Conscious and Unconscious Bias

Home Care Pulse

FREE Sample Course

More Information

Home Health and Hospice Summit

HealthCare Synergy

January 10, 2024
Renaissance Hotel
Long Beach, CA

More Information

Home Care 100*

Lincoln Intelligence Group

January 21-24, 2024
The Fairmont Scottsdale Princess
Scottsdale, AZ

More Information

AGILE: Axxess Growth, Innovation and Leadership Experience*


April 21-24, 2024
Irving Convention Center
Dallas, TX

More Information

Annual Conference & Trade Show

Michigan HomeCare & Hospice Association

May 8-9, 2024
Radisson of Kalamazoo

More Information

2024 KHCA Annual Conference

Kentucky Home Care Association

August 14-15, 2024
Embassy Suites by Hilton Lexington/UK Coldstream
Lexington, KY

More Information


6th Annual Forum on Coding, OASIS & Quality


Aug 5-7, 2024
Sheraton Overland Park Hotel at the Convention Center
Overland Park, Kansas

More Information

Agency Amplify


2nd Tuesday

More Information

*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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