Volume 10, Number 26 January  6, 2021




Dear Healthcare at Home Colleague,

"HAPPY 2021," everyone has been saying to each other, sounding more like a prayer than a greeting. Healthcare continues under a stressful cloud of uncertainty, "Will there be enough PPE?" "When will we get our vaccine?" I wish I had better news, but, when this is over, home health, hospice, and home care will be faced with another problem, if one South Dakota VA hospital nurse's prediction comes true. "When this is over," nurse Kristen Cline told a reporter, "those of us who don't die are going to quit." Here is a link to her full story.

Turning to better news, we are proud to present the second in our series of CEO interviews. This month, meet CEO Tony Ott and President Keith Crownover of Delta Health Technologies. We asked them for their predictions for 2021. With Crownover's four decades in home care, his perspective carries a lot of weight. Click here to view this video interview. Or click here for the audio only version. We are grateful to sponsors like Delta for making this free service possible. I am in the process of scheduling other CEOs for upcoming video conversations. Watch this space!

 

 

Big Private Duty Home Care News

As you know better than I, the nursing shortage Ms. Cline is predicting will likely trickle down to home health, but is not the only staffing challenge in post acute care. Recruiting and retaining quality caregivers seems to be the primary concern that keeps non-medical home care agency owners awake at night. I personally have had many owners tell me they cannot believe how many applicants quit right after orientation and training, costing them thousands of dollars per failed hire. If your home care agency struggles with this, we have good news for you this week.

What would you say if I told you there is a new technology that can detect likely "bad hires" before training, before orientation, before you hand them a W-4 form to fill out? This technology has completed beta testing, where it produced significant increases in retention and decreases in the case of the disappearing new hire, and is ready for prime time. If you are a staff-strapped home care agency, please take the time to study our description of this new technology and the results it has produced for four of your peers. Click below on "Four Home Care Agencies Solve Expensive 'Bad Hire' Problem."

 

 

Home Health News

In the last and fourth lesson of his series, Arnie Cisneros concludes his instructions on how to convert your home health operations to succeed in a value-based reimbursement era, starting with adapting to PDGM for better patient outcomes and profit margins. If you have missed earlier segments of this landmark series, you will find links to them within this final episode. Click below on "Stop Nibbling At The Edges! Part 4: Discharge for Outcomes."

CMS News

Wait, private duty people, don't turn away from this paragragh yet. CMS has announced a new model for Managed Care Organizations to deal with beneficiaries who are dually eligible for Medicare and Medicaid. This could be relevant to both home health and home care. Click below on our "CMS News" column.


Worth the Trip

There are two free webinars tomorrow, Thursday, that both dovetail with the news we have brought to you in this issue. KanTime is sponsoring an event titled, "Tactics for Mastering Recruitment, Retention and Team Development — from Agency Owners," featuring Jessica & Clint Nobles, Co-Founders of Nobility Care Solutions and HomeCare Ops.

Healthcare Synergy is also offering a Thursday webinar, "Three Tools to WOW! Referral Sources." Home Health sales representatives will want to hear Michael Tidd's expertise on this topic. Scroll down for information and registration on these and several other free upcoming webinars.

Editor signature
Tim Rowan



Four Home Care Agencies Solve Expensive "Bad Hire" Problem
What does it cost when a new caregiver disappears after orientation and training, never taking a first shift? How often does it happen? One franchise organization has found a way to lower this risk, saving $4,500 or more every time a bad hire is avoided.

Stop Nibbling At The Edges! Part 4: Discharging for Outcomes
This 4-part series addressing Impact Act reforms for Home Health concludes with a focus on a Value-Based Operational Model that addresses PDGM and prospective IMPACT Act reforms.

CMS News: Dual Eligibles and Managed Care
CMS Announces New Model Opportunity for Medicaid Managed Care Organizations Serving Beneficiaries Dually Eligible for Medicare and Medicaid.

American Telemedicine Association Offers Mixed Reaction To Telehealth Provisions In The Pandemic Relief Package
National association keeps pressure on for permanent Telehealth access.



During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 40,249,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

No-Pay RAPs and Late RAP Penalties: How To Thrive Under PDGM 2021
New RAP rules have been confusing...until now. Print and keep this guide to new RAP late-submission penalties.

PointClickCare Acquires Collective Medical
Post-acute technology leader to combine with leading full-continuum real-time care coordination platform to facilitate patient data exchange. Deal expected to be done by the end of the year.


Upcoming Events

 

FREE WEBINAR: Can you collect Cash faster?

Sponsored by: Savii

Date: Tuesday, January 12

Time: 2:00 pm EST

Information and Registration

With small margins in home care it has prompted the question, “Can we collect cash faster?” And what would this do for an agency? One thing we know is margins are small and have become more challenging than ever to for agencies to profit. This doesn’t mean it impossible for agencies to survive; it means a focus on collecting cash faster will be ever so important.


Agency leaders will first need to develop a timeline cadence of when to address claims based on when they were submitted for payment. In addition it will be pertinent to understand their own agency metrics such as DSO (Daily Sales Outstanding) and how they compare to industry standards.

On this webinar you will walk away with how to develop a timeline and your own DSO dashboard for benchmarking. All of these topics will weave into  strategic steps to take toward collecting cash flow faster.

FREE WEBINAR: The Rise of Hospital at Home: A Roundtable Discussion

Sponsored by: AlayaCare

Featuring: Dr. Bruce Leff, Hospital at Home Pioneer & Professor, John Hopkins School of Medicine; Adrian Schauer, Founder and CEO
AlayaCare; Joel Theisen, Founder and CEO, Lifesprk; Brady Murphy, VP Sales & Marketing, AlayaCare

Date: Wednesday, January 27
Time:
1:00 EST

Information and Registration

Agenda
Across the U.S., the Acute Hospital Care at Home initiative from CMS is taking off amid the pandemic with at least 80 approved participants to date. As hospital-at-home models become more popular and more beneficial to both patients and health care organizations, those that have recognized the perks of home-based care prior to the COVID-19 crisis may have the upper hand.

Join us on Wednesday, Jan 27th at 1:00 pm EST for a roundtable discussion with industry experts such as Dr. Bruce Leff, Hospital at Home Pioneer and Professor at John Hopkins School of Medicine who deserves his reputation as a founding father of this virtual hospital concept, to learn about the hospital-at-home model and its impact on the home care industry.



FREE WEBINAR: 6 New COVID-19 ICD-10 Codes to Learn Webinar

Presented by: Healthcare Synergy
Featuring:
Michael Tidd, HealthCare Synergy Clinical Manager

Date: Thursday, February 4
Time: 11:00 - 11:30 PST

Register

COVID-19 has resulted in multiple waivers along with changes to programs and treatments to patients.  April 1 had an unexpected release of a new diagnosis code for the COVID-19 disease.  October 1 had additional diagnosis codes for agencies to learn and use.  January 1, 2021 brings six additional diagnosis codes that CMS released the week of Thanksgiving.  These will not be listed in your existing diagnosis coding manuals until a new manual is released later in August. 
Objectives:
Michael Tidd has over 19 years of experience in the Home Care Industry and is a frequent speaker at HealthCare Synergy Workshops and Webinars. He is a Software Developer, LVN and Certified in ICD-9/10 Coding and OASIS (COS-C, HCS-D). As the Clinical Manager for HealthCare Synergy, he directs the Outsourced Management Services, assists in directing the development of the Healthcare Assistant Web Edition, oversees the Clinical Documentation Auditing provided to clients and directs the Clinical Form Development for the Healthcare Assistant Web Edition. Michael continues to educate agencies in the ongoing regulations that CMS produces, the proper application of the Medicare Conditions of Participation and completing timely, accurate and defendable clinical documentation to survive in the current Medicare Reimbursement Model.

FREE Webinar: Practical Application of Information Blocking and Interoperability Rules for Post-Acute Care Providers

Sponsored by: Complia Health and Kno2

Date: February 18
Time: 1:00 EST

Information and Registration

Join healthcare technology experts Alan Swenson, VP of Interoperability at Kno2, and Melissa Turner, Director of Integration at Complia Health, on Thursday, February 18th at 1pm Eastern to learn about information blocking and what it means for your post-acute care organization today and looking ahead to the future. 


FREE WEBINARS: Virtual Seminar Series 

"Building the Bridge to Hospice" and "How to Increase Referrals"

Sponsored by: WellSky

Featuring: Cindy Campbell, Jody Holmes-Dion, Bob Parker, Melanie Stover

Dates: March 2, 16, 30; April 6
Time: 1:00 - 2:30 EST

Register for one or both webinars

Building the bridge to hospice: Leveraging connections between home health, palliative, and hospice care
Presented by consultants Cindy Campbell and Jody Holmes-Dion of WellSky and Bob Parker of Intrepid USA
CE credit offered – approved for up to 1.25 contact hours
Tuesday, March 2 | Tuesday, March 30

Turn up the volume! How to increase referrals in a value-driven market
Presented by Cindy Campbell and sales and marketing expert Melanie Stover of Home Care Sales
Tuesday, March 16 | Tuesday, April 6


FREE WEBINAR: Tech Titans Join Forces to Tackle Post Acute Care Challenges

Sponsored by: KanTime

Featuring: Terra Vicario (Moderator) CMO, Viventium; Malka Trump, Director of Compliance, Viventium; Kristen Duell, EVP, KanTime; Kim Spence, RN, Customer Success Division Leader, KanTime; James Cohen, CEO & Co-Founder, Nevvon

Date: Thursday, April 22

Time: 11:00 am PDT, 2:00 pm EDT

Register

2021, in many ways, is a continuation of challenges from 2020 and more! During this webinar, experts from companies with solutions for talent/retention and compliance issues, along with the continued challenges that COVID-19 has presented to our industry, will cover rules, regulations, and programs you need to stay on top of so your company can thrive amidst the pandemic.

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available soon.

 

Agenda:

Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.


Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL

Registration Information


Brave New World: HomeCareCon 32nd Annual Conference & Trade Show

Presented by: Home Care Association of Florida

Date: July 20-23

Venue: Hilton Orlando Buena Vista Palace

Information and Registration


NAHC Financial Managers 2021 Conference and Expo *

Presented by: National Association of Home Care and Hospice

Date: August 1-3

Venue: Sheraton Grand Chicago

Information and Registration

Annual Leadership Conference *

Presented by: Home Care Association of America

Date: September 26-27

Location: Hilton Orlando Hotel

Information and Registration

This event is your opportunity to learn about current issues, trends, and strategies that will help your organization thrive. ?Throughout the conference, the industry’s leading vendors will be exhibiting their latest efforts to support home care providers across the country. Take this great opportunity to learn the newest competitive strategies, discover cutting-edge technologies and network with key innovators across the home care industry—all in one location.

 


2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Information and Registration available soon at nahc.org


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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