Volume 10, Number 26 January  20, 2021



Dear Healthcare at Home Colleague,

This week's issue arrives in your inbox on a historic day. Changing the resident of the White House only happens every four or eight years, lacking a death or resignation. With each transition, it is not just the White House but the Cabinet Secretary offices that welcome new residents. That is where the changing of the guard will affect us most.

How will California Attorney General Xavier Becerra run the Department of Health and Human Services? What impact will his Assistant Secretary, Pennsylvania Health Secretary Rachel Levine, have? If confirmed, she will be the first openly transgender, Senate-confirmed federal official. Who will be chosen as CMS Administrator? Who will run the Office of the Inspector General? Will the ACA be expanded? Will a public health insurance option be added to it? Will Medicaid expansion continue or contract?

Today reminds us there is a thin line between excitement and terror. The way things are going, we may know the answers to all these questions soon. Still, you know the old Chinese curse, "May you live in interesting times."

 

 

IN THE NEWS

HealthRev Partners has formed a partnership with Playmaker Health.

Journalist and researcher Connie Goldman has written a sequel to her 2002 landmark classic The Gifts of Caregiving. We review the new book, Wisdom from Those Who Care and throw in some reminders of the gem quotes from the updated reprint of the original.

Guest author Brady Murphy analyzes the Rise of Hospital at Home in a heavily notated article of the same name. Murphy is a VP and co-founder of AlayaCare.

The lobbying organization that represents health insurance companies, AHIP, sent us their scathing criticism of a CMS final rule intended to streamline the prior authorization. They are upset about not only the rule itself but the way CMS shortened the public comment period from the customary 60 days to 14. Put on your oven mitts and sunglasses and click on "Payers Livid About CMS Final Rule." This article also includes the full text of the CMS announcement.

Also from CMS, plans for insurance companies that participate Medicare Advantage have been announced for calendar year 2022. Our summary of the plan will be important to providers with MA contracts.

 

 

Worth the Trip

Scroll down to sign up for free webinars on important, timely topics for in-home care providers of every description. KanTime and BlackTree Consulting jointly present "Rubber Meets the Road with the No-Pay RAP" on February 4. AlayaCare offers a roundtable discussion on the Hospital at Home movement on January 27. On the same day, an hour later, Amity Healthcare Group will present "5 Key Elements of a Successful Home Health Remote Patient Monitoring Program."

The National Association for Home Care and Hospice has just announced a new, virtual conference. "Winter Leadership Summit" promises quality and timely education for private duty home care on February 23.

And don't forget our own "Meet the CEO" video and audio series. Our December interview with Navin Gupta of MatrixCare and our January chat with Keith Crownover and Tony Ott of Delta Health Technologies remain available on YouTube. If you are driving, audio-only versions are available: Delta here, MatrixCare here. Look for this series about once a month. Adrian Schauer of AlayaCare will share his industry forecast in February.

Have a great week. Keep making a difference. Go write the next great chapter in U.S. healthcare!

 

Editor signature
Tim Rowan



Book Review: Wisdom from Caregivers
Reporter Connie Goldman's sequel to her popular The Gifts of Care Giving tells inspirational stories from family members and professionals on the front lines.

The Rise of Hospital at Home
Now that home care has stepped up for COVID, it should stay stepped up, software company co-founder says.

CMS Announces 2022 Medicare Advantage and Part D Rate Announcement
Medicare Advantage premiums continue to fall. Keep an eye on your insurance contracts as they enter their 2022 bids between now and June 7, 2021.

Payers Livid About CMS Final Rule
Matt Eyles, president and CEO of AHIP, issued this statement following the release of the CMS final rule on relaxed prior authorization processes.

HealthRev Partners Allies with Playmaker Health
Companies say partnership will help agencies accelerate growth.



During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 40,403,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

Four Home Care Agencies Solve Expensive "Bad Hire" Problem
What does it cost when a new caregiver disappears after orientation and training, never taking a first shift? How often does it happen? One franchise organization has found a way to lower this risk, saving $4,500 or more every time a bad hire is avoided.

It Is Time to Recognize the Value of the Occupational Therapist
It is time to stop under-utilizing Occupational Therapists, says BKD consultant Karen Vance.


Upcoming Events

FREE WEBINAR: The Rise of Hospital at Home: A Roundtable Discussion

Sponsored by: AlayaCare

Featuring: Dr. Bruce Leff, Hospital at Home Pioneer & Professor, John Hopkins School of Medicine; Adrian Schauer, Founder and CEO
AlayaCare; Joel Theisen, Founder and CEO, Lifesprk; Brady Murphy, VP Sales & Marketing, AlayaCare

Date: Wednesday, January 27
Time:
1:00 EST

Information and Registration

Agenda
Across the U.S., the Acute Hospital Care at Home initiative from CMS is taking off amid the pandemic with at least 80 approved participants to date. As hospital-at-home models become more popular and more beneficial to both patients and health care organizations, those that have recognized the perks of home-based care prior to the COVID-19 crisis may have the upper hand.

Join us on Wednesday, Jan 27th at 1:00 pm EST for a roundtable discussion with industry experts such as Dr. Bruce Leff, Hospital at Home Pioneer and Professor at John Hopkins School of Medicine who deserves his reputation as a founding father of this virtual hospital concept, to learn about the hospital-at-home model and its impact on the home care industry.



FREE WEBINAR: 6 New COVID-19 ICD-10 Codes to Learn Webinar

Presented by: Healthcare Synergy
Featuring:
Michael Tidd, HealthCare Synergy Clinical Manager

Date: Thursday, February 4
Time: 11:00 - 11:30 PST

Register

COVID-19 has resulted in multiple waivers along with changes to programs and treatments to patients.  April 1 had an unexpected release of a new diagnosis code for the COVID-19 disease.  October 1 had additional diagnosis codes for agencies to learn and use.  January 1, 2021 brings six additional diagnosis codes that CMS released the week of Thanksgiving.  These will not be listed in your existing diagnosis coding manuals until a new manual is released later in August. 
Objectives:
Michael Tidd has over 19 years of experience in the Home Care Industry and is a frequent speaker at HealthCare Synergy Workshops and Webinars. He is a Software Developer, LVN and Certified in ICD-9/10 Coding and OASIS (COS-C, HCS-D). As the Clinical Manager for HealthCare Synergy, he directs the Outsourced Management Services, assists in directing the development of the Healthcare Assistant Web Edition, oversees the Clinical Documentation Auditing provided to clients and directs the Clinical Form Development for the Healthcare Assistant Web Edition. Michael continues to educate agencies in the ongoing regulations that CMS produces, the proper application of the Medicare Conditions of Participation and completing timely, accurate and defendable clinical documentation to survive in the current Medicare Reimbursement Model.

FREE Webinar: Practical Application of Information Blocking and Interoperability Rules for Post-Acute Care Providers

Sponsored by: Complia Health and Kno2

Date: February 18
Time: 1:00 EST

Information and Registration

Join healthcare technology experts Alan Swenson, VP of Interoperability at Kno2, and Melissa Turner, Director of Integration at Complia Health, on Thursday, February 18th at 1pm Eastern to learn about information blocking and what it means for your post-acute care organization today and looking ahead to the future. 


FREE WEBINARS: Virtual Seminar Series 

"Building the Bridge to Hospice" and "How to Increase Referrals"

Sponsored by: WellSky

Featuring: Cindy Campbell, Jody Holmes-Dion, Bob Parker, Melanie Stover

Dates: March 2, 16, 30; April 6
Time: 1:00 - 2:30 EST

Register for one or both webinars

Building the bridge to hospice: Leveraging connections between home health, palliative, and hospice care
Presented by consultants Cindy Campbell and Jody Holmes-Dion of WellSky and Bob Parker of Intrepid USA
CE credit offered – approved for up to 1.25 contact hours
Tuesday, March 2 | Tuesday, March 30

Turn up the volume! How to increase referrals in a value-driven market
Presented by Cindy Campbell and sales and marketing expert Melanie Stover of Home Care Sales
Tuesday, March 16 | Tuesday, April 6


FREE WEBINAR: Tech Titans Join Forces to Tackle Post Acute Care Challenges

Sponsored by: KanTime

Featuring: Terra Vicario (Moderator) CMO, Viventium; Malka Trump, Director of Compliance, Viventium; Kristen Duell, EVP, KanTime; Kim Spence, RN, Customer Success Division Leader, KanTime; James Cohen, CEO & Co-Founder, Nevvon

Date: Thursday, April 22

Time: 11:00 am PDT, 2:00 pm EDT

Register

2021, in many ways, is a continuation of challenges from 2020 and more! During this webinar, experts from companies with solutions for talent/retention and compliance issues, along with the continued challenges that COVID-19 has presented to our industry, will cover rules, regulations, and programs you need to stay on top of so your company can thrive amidst the pandemic.

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available soon.

 

Agenda:

Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.


Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL

Registration Information


Brave New World: HomeCareCon 32nd Annual Conference & Trade Show

Presented by: Home Care Association of Florida

Date: July 20-23

Venue: Hilton Orlando Buena Vista Palace

Information and Registration


NAHC Financial Managers 2021 Conference and Expo *

Presented by: National Association of Home Care and Hospice

Date: August 1-3

Venue: Sheraton Grand Chicago

Information and Registration

Annual Leadership Conference *

Presented by: Home Care Association of America

Date: September 26-27

Location: Hilton Orlando Hotel

Information and Registration

This event is your opportunity to learn about current issues, trends, and strategies that will help your organization thrive. ?Throughout the conference, the industry’s leading vendors will be exhibiting their latest efforts to support home care providers across the country. Take this great opportunity to learn the newest competitive strategies, discover cutting-edge technologies and network with key innovators across the home care industry—all in one location.

 


2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Information and Registration available soon at nahc.org


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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