Serving the home health, home care and hospice industry since 1999.
As part of the American Rescue Plan, HHS and the Health Resources and Services Administration will award $250 million to develop and support a community-based workforce that will engage in locally tailored efforts to build vaccine confidence and bolster COVID-19 vaccinations in underserved communities. In-home care providers, including home care and home health, will be eligible to contract with one or more of the grantees and be reimbursed for participating.
On June 14, 2021, HRSA awarded the first round of funding, totaling $125 million, to support 14 non-profit, private or public organizations, to reach underserved communities in all 50 states plus the District of Columbia, Puerto Rico, Guam, and the Freely Associated States.1
The grantees will work with providers in each of their assigned regions. Those providers will be trained to engage their patient or client populations to build vaccine confidence and bolster COVID-19 vaccinations in underserved communities. Depending on the strategy deployed by each grantee, participating providers will be reimbursed for training and individuals – both provider staff whose patients agrees to be vaccinated and the person receiving the vaccine – may also be reimbursed.
These awards reflect the first of two funding opportunities2 announced by President Biden last month for community-based efforts to hire and mobilize community outreach workers, community health workers, social support specialists, and others to increase vaccine access for the hardest-hit and highest-risk communities through high-touch, on-the-ground outreach to educate and assist individuals in getting the information they need about vaccinations.
"For many of us, it is best to hear from a friend or community leader when deciding whether to make a big decision, like taking the COVID-19 vaccine. To reach President Biden's goal of 70 percent of the U.S. adult population having one vaccine shot by July 4th, we are doing everything we can to reach marginalized communities with lower vaccination rates," said HHS Secretary Xavier Becerra. "These awards will enable trusted, community-based organizations to use strategies tailored to the populations and areas they know best to address persistent racial, ethnic, and socioeconomic health inequities."
The workers supported with this funding will answer individual questions, help make vaccine appointments, and assist with transportation and other needs. Award recipients will collaborate with regional and local partners to ensure a broad geographic reach with the goal of getting as many people vaccinated as possible.
"Trusted messengers play an essential role in sharing information about COVID-19 vaccines, answering questions, and ultimately convincing people to get vaccinated," said Acting HRSA Administrator Diana Espinosa. "This funding will support national, regional, and local organizations that will work directly with hard-hit, underserved, and high-risk communities to help bolster COVID-19 vaccination rates."
These payments are available to participating Home Health and Home Care providers:
For information about becoming a participating provider, email NMHA at:
To register as a participating agency, click here.
For a list of awards recipients, see www.hrsa.gov/coronavirus/community-based-workforce. Included in this awards list is the National Minority Health Association. Executive Director Burgess Harrison will be seeking the assistance of Home Health and Home Care providers to reach out to their patients and clients with the message of the importance of getting the vaccine.
NMHA has contracted with Nevvon to provide required caregiver and agency training as outreach volunteers. Nevvon has been awarded the opportunity to deploy their online COVID-19 training program on their nationwide Learning Management System (LMS) to provide educational resources and materials for agencies and home care workers, by promoting Vaccination throughout Underserved Communities via "Trusted Messages from Trusted Messengers."
HRSA has also released a second notice of funding opportunity targeting smaller community-based organizations, with awards expected to be released in July 2021.
Contact CBOVaccineOutreach@hrsa.gov with any questions.
Learn more about how HRSA is addressing COVID-19 and health equity.
1 A Freely Associated State is an independent nation that has signed a comprehensive agreement with the United States called a Compact of Free Association that governs diplomatic, economic, and military relations with the United States. There are currently three FAS: the Republic of the Marshall Islands, Palau and the Federated States of Micronesia.
2 These workers will build confidence by answering individual questions about vaccination, help make vaccine appointments, and assist with transportation, child care arrangements, or other needs to get to individuals to their vaccination appointments. The President has committed to support hiring workers from the vulnerable communities they will serve to ensure they create trust and are as effective as possible in addressing persistent racial, ethnic, and socioeconomic health inequities. These workers will build confidence by answering individual questions about vaccination, help make vaccine appointments, and assist with transportation, child care arrangements, or other needs to get to individuals to their vaccination appointments. The President has committed to support hiring workers from the vulnerable communities they will serve to ensure they create trust and are as effective as possible in addressing persistent racial, ethnic, and socioeconomic health inequities. (From White House "Fact Sheet," dated May 4, 2021: https://www.whitehouse.gov/briefing-room/statements-releases/2021/05/04/fact-sheet-president-biden-to-announce-goal-to-administer-at-least-one-vaccine-shot-to-70-of-the-u-s-adult-population-by-july-4th)
©2021 by Rowan Consulting Associates, Inc., Colorado Springs, CO. This article originally appeared in Home Care Technology: The Rowan Report. Click here to subscribe. It may be freely reproduced provided this copyright statement remains intact. firstname.lastname@example.org