HEALTHCARE AT HOME:
THE  ROWAN TECHNOLOGY REPORT

Serving the home health, home care and hospice industry since 1999.

by Melanie Stover

Healthcare technology innovations and digital advances are improving patient care in hospitals, clinics, and home health care services. These new-age care delivery systems are also reducing revenue pressures, increasing productivity, lowering administrative costs, enhancing the quality of care and ensuring data safety while increasing the efficiency and ease in providing patient care. Home care services seeking to provide top-notch patient care must stay up-to-date with the latest healthcare technology trends to stay competitive.

Here are 7 technologies that are emerging as the key enablers of care delivery across the healthcare industry.   

Patient-Centric, Mobile Health Platforms

The increasing focus on providing patient-centric care has led to a proliferation of digital and mobile platforms in the healthcare industry. Providers are putting patients at the center of a digital experience that is user-friendly, engaging and empowering them to make informed healthcare decisions and follow personalized treatment plans.

Wearable Medical Devices

Wearable medical devices are now enabling patients to record and share their medical data with healthcare practitioners in real time, leading to a more connected and personalized health care plan. Certain wearable devices are specifically designed to address certain diseases and disorders like asthma, arthritis, COPD, and heart arrhythmia and the diversity of these smart devices is tremendous when it comes to monitoring EEG, glucose levels, heart rate or managing pain. When made a part of any home care marketing campaign, these devices can make your agency stand apart from competitors and project you as a progressive, patient-oriented business. 

Artificial Intelligence

It is estimated that by 2020, at least 20% of the healthcare industry would have achieved a 15-20% boost in productivity through the adoption of cognitive and AI technology. In home health care, AI can be used to make accurate diagnoses with data in a patient's Electronic Medical Record. Adding AI to mobile apps facilitates accurate predictive analysis in the field. It adds incoming data and symptoms to previous patient reports to generate predictions of potential health implications and to suggest variants to address issues.     

Robotics

Robots are efficiently catering to the ever-increasing demand for home healthcare by handling manual, time-consuming tasks that are tedious and prone to errors. This in turn works to enhance the accuracy, reliability and sustainability of business operations while improving patient safety. Robots can also be employed for physical therapy and elder care assistance. The integration of Robotics in home care services will ensure quick and easy access to a healthcare specialist at any time, facilitate fast and accurate diagnosis and aid the creation of personalized treatment plans.    

Blockchain

When it comes to storing or sharing confidential healthcare data or sensitive patient information, data breaches and cyber attacks pose serious security-related risks. Blockchain technology is gaining popularity and momentum due to its unmatched security for storing patient data. The healthcare industry is now using blockchain to manage patient identity, supply-chain and EMR systems. It has proven to be the ultimate solution to various challenges faced by the healthcare industry including data security, portability, integrity and interoperability.

Electronic Medical Record

Electronic medical records are enabling healthcare professionals to take faster and more accurate notes during patient consultations, thereby enabling the delivery of quality patient care. EMRs are revolutionizing doctor-patient interactions with permanent access to mission-critical patient data such as previous prescriptions, diagnostics, cardiac waveforms and chronic conditions – while eliminating paperwork!

TeleHealth

Telehealth is efficiently bridging the gap between patients and healthcare professionals, especially for elderly patients. Whether it is scheduling a clinical consultation with a physician or seeking healthcare support from home care services or receiving medication-related advice, telemedicine makes it easy and accessible. Telehealth technology is practically putting the patient’s personal doctor in their pocket!

Marketing Side-Effects

Investing in healthcare technology not only helps home health and home care agencies overcome their biggest business challenge: providing quality patient care, cost effectively. Fortunately, ensuring a great client experience is also the single most effective marketing approach. Integrating healthcare technology into an agency's operations both improves patient outcomes and controls costs! Therefore, if you provide home healthcare services, healthcare technology can be your key to standing out as an agency and succeeding in a fiercely competitive market.    

 

Melanie Stover is a growth expert who coaches home care and hospice organizations throughout the country to help with their sales and marketing with her partner at Home Care Sales. She has authored several articles and manuals and regularly publishes content. When she’s not busy speaking at national events, you can find her playing with her 5-year-old twin boys while spending time at the beach on the gulf with her family and reading.


©2018 by Rowan Consulting Associates, Inc., Colorado Springs, CO. All rights reserved. This article originally appeared in Tim Rowan's Home Care Technology Report. homecaretechreport.com One copy may be printed for personal use; further reproduction by permission only. editor@homecaretechreport.com