Serving the home health, home care and hospice industry since 1999.

PlayMaker Health Acquires viaDirect Solutions, Refines Brand

Acquisition Promises Improved Data Insights for Post-Acute Healthcare Organizations

PlayMaker Health, an industry leading post-acute growth platform serving hundreds of organizations nationwide, has acquired viaDirect Solutions, a provider of market intelligence and data analytics for the post-acute sector. 

Terms of the acquisition were not disclosed. viaDirect principals John Kiehl and Ginger Voss join the PlayMaker leadership team, with Kiehl leading the data analytics strategy and Voss managing strategic partnerships. John Griscavage remains as chief executive officer for PlayMaker Health. 

"Actionable data is the foundation of the PlayMaker growth strategy. viaDirect delivers incredible data insights that forward-thinking providers can leverage to drive significant business development," says Griscavage. "Incorporating their market intelligence and data analytics into our purpose-built post-acute platform gives our current and potential clients the most comprehensive view of their market, from untapped referral sources to opportunities for expansion. John and Ginger bring a wealth of knowledge and industry expertise to PlayMaker Health. It made perfect sense for us to join forces and add strategic value for our clients and partners." 

"Since the beginning of viaDirect, we had a goal of developing CRM functionality, “ explains Ginger Voss, now Vice President of Strategic Partnerships with PlayMaker Health. “PlayMaker is the most well regarded platform in the industry, so we were excited for the opportunity to merge our solutions. Combining our resources and experience allows us to stay at the forefront of post-acute data innovation."

To better reflect its commitment to delivering the most comprehensive growth platform for post-acute care, the company has also refined its brand, company name, and website. The company is now known as PlayMaker Health.

"As an organization that’s dedicated to helping post-acute care providers improve visibility and market performance, we realized PlayMaker needed to evolve as the industry and our partners evolved," says Griscavage. "The updated name, site, and brand identity represents the next phase of our development as a leader in post-acute business growth."

About PlayMaker Health

PlayMaker Health is the post-acute growth platform for hundreds of organizations nationwide. Founded in 2008, PlayMaker Health offers the industry's most comprehensive technology to radically improve visibility and market performance for post-acute care providers. The combination of market data, including up-to-date claims data, provider and hospital referral patterns and readmission rates, EMR data and business development activity delivered through PlayMaker’s proprietary platform transforms data into actionable sales intelligence.

Maxwell Healthcare Associates Partners with Home Health and Hospice Coding and Appeals Company

Shoreview, Minnesota and Madison Heights, Michigan — Aug. 14, 2018 — Maxwell Healthcare Associates, a post-acute operational, financial, technological, clinical, and regulatory consulting firm and Gateway Coding and Consulting, a home health and hospice coding, recovery, and appeals company, announced their alliance last week. The union will add a coding and recovery arm to MHA's services and full-service home health and hospice consulting to Gateway's – facilitating additional service lines to both entities' clients.

"We started MHA to help our colleagues in the industry best navigate this challenging time of reforms and regulations," said MHA CEO and co-founder, Tom Maxwell. "Accurate, fast and affordable coding, combined with recovery and appeals expertise, is more important than ever as providers address new payment models. To ensure MHA's and Gateway's existing clients experience seamless onboarding to each organization's service offerings, both organizations will work hand-in-hand behind the scenes to reduce duplicative communications and other redundancies."

"Coding is an essential task that, when offloaded to external experts like Gateway, offers providers more time to work on the big picture aspects of their businesses and better serve patients," said MHA president and co-founder, Jennifer Maxwell, M Ed. "After vetting handfuls of coding companies, we found Gateway to be the most aligned with MHA philosophies and processes – ensuring the best quality of services to our clients.

"Maxwell Healthcare Associates has quickly become one of the most recognized and distinguished names in home health and hospice consulting," said Gateway co-founder and president, Rob Drew. "We are thrilled to be their 'gateway' into coding by providing coding services to their top-of-the-line clients."

This is the second partnership announcement this month for MHA. (HCTR, 7/11/18) Company leaders say the industry should expect more announcements as MHA forms additional partnerships to better serve its customers.

About Maxwell Healthcare Associates

Tom and Jennifer Maxwell founded MHA to help their friends in the post-acute healthcare space succeed amid healthcare's transition from volume to value. They have assembled an elite group of experts with a deep combined knowledge base to help home health and hospice providers best optimize their operational, technological, regulatory, clinical and financial processes. 

About Gateway Consulting

Rob Drew and Ronnie Sheikh launched Gateway Home Health consulting with a mission to provide better, faster and more affordable coding services to home health and hospice providers — in an effort to improve agencies' operations and bottom lines amid payment reforms. They have assembled a team of certified coders who boast the industry’s highest accuracy rating. Gateway team members also assist with ADR, ZPIC and RAC reviews and appeals, calling on their extensive experience with administrative law judges across the country.

Mediware® Acquires Rock-Pond Solutions

Acquisition of longtime partner enables Mediware to develop business intelligence and analytics solutions for the post-acute market

LENEXA, Kan. — August 22, 2018 — Mediware Information Systems, Inc., a portfolio company of TPG Capital and a leading supplier of software solutions in health care and human services, and Rock-Pond Solutions, a business intelligence and analytics software provider for the home infusion, home medical equipment (HME), and specialty pharmacy industries, are pleased to announce that Mediware has acquired Rock-Pond Solutions.

As a longtime trusted Mediware partner, Rock-Pond Solutions has offered business intelligence, analytics, content, tools, and services to many of Mediware’s home infusion, HME, and specialty pharmacy customers. Rock-Pond’s business intelligence and analytics software — CareTend BI and CareTend BI for CPR+ — provide data providers need.

The Rock-Pond acquisition provides Mediware with opportunities for product advancement and optimization, as well as supports more collaborative work on the CareTend product roadmap. Acquiring Rock-Pond further enhances Mediware’s portfolio of industry-leading software solutions. The acquisition uniquely positions Mediware to develop even better business intelligence and analytics solutions that will provide customers with enhanced insights to help them streamline processes and make smarter decisions.

"Rock-Pond Solutions has a proven 17-year track record of providing high-quality business intelligence and analytics solutions to meet the unique requirements of home infusion, HME, and specialty pharmacies. The company’s highly regarded team brings deep experience in post-acute care and they have successfully helped Mediware’s CareTend software become the strong solution it is today," said Bill Miller, CEO of Mediware. "By acquiring Rock-Pond Solutions, we are strengthening our software offerings to truly help our customers deliver better care to patients across the entire spectrum of post-acute settings by using business intelligence and analytics in meaningful ways."

Mediware will combine engineering teams to improve coordination and consistency. Additionally, Mediware plans to accelerate investment in analytics and expertise beyond CareTend, and continue to drive product innovation.

"Our longtime partnership with Mediware shows that we both have a shared understanding of how business intelligence and analytics helps post-acute facilities streamline decision making and enhance patient care delivery," said Pete Tanguay, President of Rock-Pond Solutions. "This acquisition will build on our historical success by delivering even better software solutions, business intelligence, and new products."

About Mediware

Mediware supplies software for health care and human service providers and payers. Core Mediware solutions include blood management technologies for hospitals and blood centers; cell therapy solutions for cord blood banks, cancer treatment centers, and research facilities; medication management solutions for hospitals, behavioral health facilities, infusion and specialty pharmacy providers; and rehabilitation therapy and respiratory care solutions.

About Rock-Pond Solutions

Rock-Pond Solutions, based in Conway, Arkansas, provides business intelligence software to the home infusion, HME and specialty pharmacy industries. The services side of Rock-Pond, Rock-Pond Services, specializes in delivering custom business intelligence solutions as well as system integration with health systems, pharmaceutical manufacturers, payers and other stakeholders in the healthcare delivery continuum. Founded in 2000 by Pete Tanguay, Rock-Pond products are used in all 50 states and Puerto Rico.

About TPG

TPG is a global alternative asset firm founded in 1992 with more than $84 billion of assets under management and offices in Austin, Beijing, Boston, Dallas, Fort Worth, Hong Kong, Houston, London, Luxembourg, Melbourne, Moscow, Mumbai, New York, San Francisco, Seoul, and Singapore. TPG’s investment platforms are across a wide range of asset classes, including private equity, growth venture, real estate, credit, and public equity.


©2018 by Rowan Consulting Associates, Inc., Colorado Springs, CO. All rights reserved. This article originally appeared in Tim Rowan's Home Care Technology Report. One copy may be printed for personal use; further reproduction by permission only.