Volume 9, Number 44 September  9, 2020

Dear Healthcare at Home Colleague,

The virus pandemic that will not go away continues to change the way healthcare is delivered, and to put physical and emotional pressure on those who deliver it. This week, we explore those changes from different angles, with some of our reports aimed at non-medical home care providers, others at home health agencies, and some at both.

Non-medical caregiving is now the single largest profession in the country, when both in-home and residential workers are counted. Not-for-profit advocacy group PHI shared with us their brand new, 36-page report. Read our summary of PHI's research into demographics, pay rates, turnover, and the nearly impossible number of workers that will soon be needed. Then follow our link to the complete report.



Skilled nursing facilities are losing residents by the thousands, some to COVID-19, some to their homes out of fear of COVID-19. We take a deep dive into the phenomenon and propose steps both home health and home care can take to welcome these SNF refugees.

Data Governance Strategies are what turn data into actionable information. Staff writer Darcey Trescone outlines the importance of managing data, from clinical documentation through management reports. "Having" data is not the same as "governing" data. Wise advice.



Social Media will bite you...eventually. Guest author Elizabeth Hogue, Esq. offers a harsh warning about corporate liability for what employees do and say online.

CMS News: two important announcements this week. CMS has launched home health quality reporting training. Plus, there is now one "compare" web site instead of separate sites posting the CMS scoring system for hospitals, doctors, home health, and nursing homes.



Reminder: the sponsors you see on this page and on our web site make it possible for us to provide this free information service to the healthcare at home sector. From time to time, click on their graphic displays to see if what they are offering might be exactly what you are looking for.

Speaking of "looking for," if you are beginning a search for an EMR or home care practice management system, for an EVV or telehealth partner, for CRM or OASIS management tools, or for a consultant to help you with any of these, our new service is certain to get you started in the right direction. Our Home Care Technology Buyer's Guide is free. It asks you a few questions about your agency and your current technology search, and it answers with a short list of products that match your needs. Don't waste time calling the 800 numbers of the 40 or more vendors that are wrong for you. Let The Guide find the handful that have exactly what you need. Read up on them in our objective, hype-free company and product descriptions. If you like, The Guide will automatically send them a Request for Information, all filled out with your agency description and the details of your search. Try it today! http://homecaretechnology.info

Have a great, week. Stay healthy and keep making a difference!

Editor signature
Tim Rowan

Report: Direct Care Workers Now Largest Occupation in U.S.
Still among lowest paid, in-home and residential caregivers outnumber every occupation in the country. 8.2 million more needed in less than 10 years.

Home or Nursing Home? COVID Makes the Choice Clearer
In response to the pandemic, residential facilities are shedding residents and employees. Why shouldn't home health and home care pick up the slack?

The Value of Data Integrity and Governance
Data is not information. From clinical documentation at the point of care to monthly and quarterly reports generated for business intelligence uses, Data Governance Strategies are a necessary management tool.

Social Media Will Bite You!
Can your employees' social media posts on their own page on their own time bring your agency down? An attorney says 'yes.'

CMS News: New Training, New HH Compare
— Home Health Quality Reporting Training announced
— Home Health Compare merged with all other "Compare" databases

During the 3rd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 3691 times.

To inquire about placing your message here, contact:


As of this date, approximately 38,940,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Florida Hospice Selects Netsmart
Haven Hospice serves 18 Florida counties. Entire staff was empowered to make the software selection decision.

Rapid Technology Evolution Drives the In-House Skills Needed
Beyond working to build a user community that is savvy of technology and possesses the adaptive attributes needed, companies will likely require some level of highly technical knowledge and skills in-house.

Upcoming Events

Free Webinar: Carpe Diem: Now is the Ideal Time to Excavate Your Brand Genius

A complimentary webinar & roundtable discussion for executive business leaders

Featuring: Mary Maloney

Date: September 11
Time: 12:00 - 12:45 EDT

Now more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius).

Many leaders confess that they have forgotten their greatness or feel lost in a sea of sameness, amongst a fiercely competitive set. They say they struggle with what words will resonate or feel “salesy” when asked, “What do you do?”

Thanks to the pace of technology, we have less than seconds to connect, therefore, it’s no longer all about what you do for a living and the quantifiable goals you achieved;  it’s much more about what you stand for, the legacy you want to leave and building trust expeditiously with your tribe.

 If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?

This webinar will start you on your journey to deliberately make your personal brand come alive.


Free Webinar: Preparation For A New Normal — Infection Control

Presented by: Savii

Featuring: James Cohen, CEO, Nevvon

Date: October 20
Time: 1:00 EDT


This webinar is catered to home care agency owners, HR, operations, nursing and marketers.

You will learn:

FREE WEBINAR: How Technology Enhances Home Care in an Increasingly Remote World *

Sponsored by: Care Connect

Moderator:Panelists: Tim Rowan

Panelists: Mike Gelman, President COO, CareConnect; Jim Rolla, SVP, VNSYNY Partners in Care; Steve Pellito, SVP, Provider Sales, Sandata

Date: November 12
1:00 pm EDT


Virtual Conference: Southwest Homecare and Hospice

A collaborative online conference by the home care associations of:

Date: November 18-19

Information and Registration

Experience recognized experts and thought leaders as they share their insights, actionable strategies, and relevant tools and resources.


The 2020 Annual Conference of the South Carolina Home Care & Hospice Association

Virtual Conference: December 9-10
This year's conference will be presented online

Information and Registration

Keynote Speakers:

*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
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