Volume 10, Number 44 September  29, 2021

Dear Healthcare at Home Colleague,

There is still time to participate in two important home care events that we have been promoting for the past few months. The National Healthcare at Home Best Practices Study is in full swing and your input on the BerryDunn survey, co-sponsored by NAHC and several technology vendors and consultants, is important to its success. Click on the headline below, "Help Make an Impact on the Future of Healthcare at Home," and start letting your voice count today.

Halfway through the HRSA grant to encourage COVID vaccinations, the program called "Flex For Checks" has been reporting great numbers, but still has plenty of federal dollars to share with you, your employees, and your patients/clients. Remember that this program, administered by the National Minority Health Association, provides cash rewards to every registered person who verifies getting a shot, every home care employee who introduces someone to the program, and every agency where that caregiver works. Like a pyramid, every shot generates a little money for the vaccinated person, a multiple of that for the caregiver, and a multiple of that multiple for the agency. There is still time to register, click here.

There has been a lot of home care technology news recently, sometimes more than we could reasonably cover. As we move into the 4th quarter of a second challenging year in a row, we promise to identify the most important developments in our industry and bring them to you in straightforward, everyday language that we hope will save you time while keeping you informed.

Two topics have forced their way to the top of our awareness recently. Recruiting and retention, long an uphill battle for Home Health, Home Care, and Hospice, has been made worse by the pandemic and its fallout, including extra unemployment benefits and kids stuck at home from school keeping one or more parents out of the workforce. The second topic is a regulatory issue. "What can providers that receive government reimbursement give to patients?" Our friend wrote a 7-part series detailing your rights and limitations, and we simply did not have room for it.

There is good news though, Elizabeth sent us links to all seven of her excellent, educational essays. For your convenience, we have listed them together in an article on our web site. Please keep in mind that these are copyrighted articles, as is stated at the bottom of each one. You are welcome to contact Elizabeth Hogue directly if you would like permission to share them with your staff.

Recruiting and Retention

First, my thanks to the Ohio Council for Home Care and Hospice for hosting my presentation on this topic this week. Virtual conferences are always a bit of a challenge but I think we are all getting used to them. I will be giving the same talk for the Home Care Association of Colorado on October 11, this time in-person at their annual conference. It seems like this is the top-of-mind issue this year. We sent staff writer Darcey Trescone to investigate it in more detail this week, after the two pieces she wrote about it last week turned out to be the ones you clicked on most often. Be sure to scroll down and select "Caregiver Retention: Registered Nurses and Nurse Aides/Assistants." You will find her research quite informative.

When you scroll down this page to the "Upcoming Events" section, be sure to notice our two new listings about annual conference in North and South Carolina. These are among the best on our annual schedule of "must attends."



Have a great week. Keep making a difference.


Editor signature
Tim Rowan

Help Make an Impact on the Future of Healthcare at Home
National Association for Home Care and Hospice (NAHC), National Hospice and Palliative Care Organization (NHPCO), NAHC Forum of State Associations, LeadingAge, Home Care Association of America (HCAOA), and Council of State Home Care and Hospice Associations all request your participation in a State of the Industry survey.

Caregiver Retention: Registered Nurses and Nurse Aides/Assistants
New study reveals obstacles, solutions for nurse, CNA, and direct care worker retention.

Home Health Must Educate Doctors: One OT's Personal Experience
Sometimes you have to educate doctors about Home Health. Guest author and Home Health veteran Melanie Stover, OT, describes what she had to overcome to get care for her own mother.

What Can Healthcare Providers Give to Patients?
A 7-part series by renowned home care attorney Elizabeth Hogue.

During the 1st Quarter of 2022, web sites of the above advertisers were visited by home care and hospice executives and staff 5167 times.

To inquire about placing your message here, contact:


As of this date, approximately 43,175,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Direct Care Workers in the United States: Key Facts
PHI's most recent study of the in-home, direct care profession does not bode well for agency recruiting hopes.

Nursing Sign-On Bonuses Reaching $30,000
Desperate healthcare systems are offering record sign-on bonuses to lure COVID-weary nurses back to work.

Upcoming Events

2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Sadly, this conference has had to be postponed, due to the hurricane in New Orleans and COVID situation in Louisiana.

FREE WEBINAR: Targeted Probe & Educate: Where Do You Stand?

Presented by: Healthcare Synergy
Michael Tidd, COS-C, HCS-D, HealthCare Synergy Clinical Manager

Date: Wednesday, November 3
Time: 11:00 am PDT / 2:00 pm EDT


Targeted Probe and Educate is a CMS initiative to seek a better understanding of agencies practices in order to protect the Medicare funds. Agencies self-identify themselves and request reviews by their actions and the data they provide to CMS. Are you aware of the signals you might be sending and how to protect yourself?
Michael Tidd has over 19 years of experience in the Home Care Industry and is a frequent speaker at HealthCare Synergy Workshops and Webinars. He is a Software Developer, LVN and Certified in ICD-9/10 Coding and OASIS (COS-C, HCS-D). As the Clinical Manager for HealthCare Synergy, he directs the Outsourced Management Services, assists in directing the development of the Healthcare Assistant Web Edition, oversees the Clinical Documentation Auditing provided to clients and directs the Clinical Form Development for the Healthcare Assistant Web Edition. Michael continues to educate agencies in the ongoing regulations that CMS produces, the proper application of the Medicare Conditions of Participation and completing timely, accurate and defendable clinical documentation to survive in the current Medicare Reimbursement Model.

FREE WEBINAR: Admit more Patients & Stop Nursing Burnout!

Presented by: OperaCare

Date: November 10

Time: 1:00 pm EST; 10:00 PST

Information and Registration

The nursing shortage is getting much worse and will most likely impact your business if it has not already.
During this event we will demonstrate how to complete an entire OASIS in approx. 60 minutes or less. This includes ICD-10 coding, entry and revision of medication’s, all the OASIS items, and Quality Assurance while the nurse is with the patient in the home.

The result: Eliminating 100% of after-hours documentation, increasing clinical productivity, and reducing your labor costs.

The Benefit: The ability to significantly increase your recruitment and retention efforts by providing your clinicians with a sane and humane work life balance.

Important Final Rule Discoveries Every Agency Needs to Know: Examining HH PPS for CY2022

Presented by: HealthRevPartners

Featuring: John Reisinger, CPA

DATE: November 18

TIME: 2:00 - 3:00 EST

VENUE: Online


Register Here

One of the major changes in CMS’ final rule for the Home Health Prospective Payment System announced is this — ???2022 will be a "pre-implementation year for the HHVBP, which was originally scheduled to begin in January.

Learn exactly what you need to do in 2022 for HHVBP.

Additionally, we will cover these final rule changes and more:

And, do you know how much your Medicare revenues are projected to change?

There will be a 3.2% increase ($570 million) in home health spending for CY2022.


*The Rowan Report will see you there.

FREE WEBINARS: "Best of Home Care Heroes" Series 

Sponsored by: Ankota

Featuring: Steve "The Hurricane" Weiss, Ophelia Cole, Barbara Gaines, Cheryl Hammons, others

Dates: Ongoing


Contact Ankota directly about two special offers: a free trial of a staffed, live-chat solution for your website, and a discount to Steve Weiss' "Mililonaire Bootcamp."


FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available.



Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.

2022 Rocky Mountain Home Care, Home Health & Hospice Conference *Presented by: Home Care Association of Colorado

Dates: May 5-6
Venue: Keystone Resort & Conference Center, Keystone, CO

Information and Registration

FREE WEBINAR: Combat the Great Resignation and Reduce Employee Turnover by 40%

Presented by: National Minority Health Association

Date: Tuesday, May 24

Time: 10:00 AM Pacific; 1:00 PM Eastern 

Information and Registration


As organizations plan for the future, they must cultivate a happier, healthier workforce. Most CEOs, CFOs, HR professionals, and other business leaders are eager to know the true impact of financial wellness. We are gathering to discuss and explore how prioritizing employee financial wellness can help increase caregiver retention and productivity at no cost to your businesses.


Gulf Coast Regional Conference & Exposition

Presented by: Home Care Associations of Louisiana, Mississippi, and Alabama

Date: July 18-20

Venue: Grand Hotel Marriott Resort

Location: Point Clear, Alabama

Information and Registration

2022 NAHC Financial Management Conference & Exposition

Date: July 24-25
Venue: Caesar's Palace, Las Vegas

Information and Registration

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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