Volume 9, Number 50 September  23, 2020



Untitled Document

Dear Healthcare at Home Colleague,

This week's top news story may upset Medicare providers more than last week's most-read news story. We told you about Administrator Seema Verma being accused of spending Medicare funds on herself. Now, after a 35-day delay, Administrator Verma has finally released payback and reporting guidance for those who received emergency PRF payments under the CARES Act.

Much of what these providers were counting on regarding repayment has changed, for the worse. Some will have to pay it all back. Many who thought they were under the threshold to report how they spent PRF funds will be dismayed that the threshold has moved from $150,000 to $10,000. If you took advantage of this emergency program, start with Darcey Trescone's report, "Recipients of HHS Provider Relief Fund Payments Surprised by New Use Guidance," below.

It may be little consolation but CMS also announced this week that 33 states will be give addition funds to help transition patients from residential facilities to the community. If your state is on the list, there could be significant Medicaid money involved. See this week's "CMS News" column.

 

Money

As I write this, our nation is in the fourth or fifth crisis of 2020. After being hit with a once-in-a-century pandemic, record-breaking hurricanes and wildfires, a strange new Medicare payment system, serious accusations of wrongdoing against our CMS Administrator, and the loss of a beloved Supreme Court Justice, now we have to somehow survive a simultaneous election and divisive political battle that could impact the future of the Affordable Care Act.

Through it all, home health, hospice, and home care continue to demonstrate that you are the solution to many of these challenges. As we reported last week, Skilled Nursing Facilities are emptying out and in-home caregivers are answering the call. As it has always done, our little corner of the healthcare world delivers comfort, healing, and cost savings, all through the sacrifice and compassion of selfless field and office staff. Sooner or later, politicians at the source of many of these crises will be coming to you for healthcare. Knowing you, the care you give will be as professional and compassionate as the care you would give to elderly patients who never lied to you, never denied science, and never burdened you with onerous regulations and reimbursement rates.

 


Grandma Zooms

Home Care Providers: One way to tell that a sector is growing is to count the number of software companies that spring up to serve it. By that standard, non-medical home care must be booming. This week, we review an agency management product that was introduced at the HCAOA meeting last year but is now making waves following sales wins in tight competitive contests with a couple of national organizations, against some more established competitors. Click below on "SwyftOps Enters the Non-Medical Software Arena" to read our review of the new company's private duty agency management system.

 

 

 

5-Star Review

Everybody: Over the last few years, we have made a point of bring you up to speed on the opportunities that come your way thanks to social media. This week's lesson is an important one because it also points out the dangers of not nurturing your online reputation. Guest author Roger McManus, MBA, begins his combination primer and warning with the premise, "Your online reputation is there for all the world to see whether you pay attention to it or not." Don't miss this week's entry on Roger's educational and entertaining series, "Three Reasons Online Reviews Matter." This will also be the topic of an upcoming webinar Roger and I will be doing for Ankota. Watch this space for date and time details.

 

 

 

Worth the trip (to MS Teams or Zoom)

"PREPARATION FOR A NEW NORMAL: INFECTION CONTROL" is a free webinar hosted by our friends at Savii. It is set for Tuesday, October 20, at 1:00 PM EDT. The instructor will be James Cohen, founder and CEO of Nevvon, an online education service. James' educational background is in finance and healthcare, while his business experience has been in the delivery of healthcare. Before starting Nevvon, James founded and exited a technology-enabled home care provider which serviced 2 countries and 3 States. Click here for more information.

If technology is more your style than infection control, put AlayaCare's next free webinar on your calendar. Earn 1 CEU by attending "Telehealth in Home Health Beyond the Public Health Emergency." Featured speakers are Irina Gorovaya, owner and president of Amity Healthcare Group, and AlayaCare Account Executive Erin Vallier.

I'll try to find more uplifting news next week. Until then, stay healthy and keep making a difference!

Editor signature
Tim Rowan



Recipients of HHS Provider Relief Fund Payments Surprised by New Use Guidance
This new notice to PRF recipients may find some surprised healthcare providers owing some, if not all, of their payments back to HHS.

Three Reasons Reviews Matter
Your online reputation is there for all the world to see whether you pay attention to it or not. Here is one online marketing expert's opinion as to why you need to pay attention to it.

CMS News: New Funds for Transitioning Patients from SNF to Home
New program provides funds to move patients from institutions to their homes.

SwyftOps Enters the Non-Medical Software Arena
One can measure the growth of the non-medical home care sector by the number of entrepreneurs building software for it. Here is another new one.



During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 39,094,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

Bi-Partisan Congressional Committees Demand CMS Administrator Repay Misspent Funds
Bi-partisan committees find Administrator used public funds to promote her personal brand.

Vendor Watch
— OperaCare's medical scribe system upgraded to video consultations, offering COVID safety and cost savings.
— AlayaCare successfully completes SOC 2 Type 1 certification


Upcoming Events

FREE WEBINAR: How Technology Enhances Home Care in an Increasingly Remote World *

Sponsored by: Care Connect

Moderator: Tim Rowan

Panelists: Mike Gelman, President COO, CareConnect; Jim Rolla, SVP, VNSYNY Partners in Care; Steve Pellito, SVP, Provider Sales, Sandata

Date: November 12
Time:
1:00 pm EDT

Register


FREE WEBINAR: Cybersecurity in Healthcare: Assess Threats & Reduce Your Risk

Presented by: Netsmart

Featuring: Randy Pargman, Binary Defense senior director of threat hunting and counterintelligence; Sharon Hicks, MBA, MSW, OPEN MINDS senior associate; and Mike Murray, Netsmart director of Plexus Technologies,

Date: December 9

Time: 1:00 EST

Information and Registration

Healthcare organizations are often at risk of cyberattacks due to a lack of dedicated IT and reliance on traditional reactive approaches. To learn how to protect your data, register now to join Randy Pargman, as they map the risk landscape and provide guidance for safeguarding your organization.

Key takeaways:

• Cyber threats in healthcare
• Impacts of a data breach
• Best practices for securing your data


 

FREE WEBINAR: Can you collect Cash faster?

Sponsored by: Savii

Date: Tuesday, January 12

Time: 2:00 pm EST

Information and Registration

With small margins in home care it has prompted the question, “Can we collect cash faster?” And what would this do for an agency? One thing we know is margins are small and have become more challenging than ever to for agencies to profit. This doesn’t mean it impossible for agencies to survive; it means a focus on collecting cash faster will be ever so important.


Agency leaders will first need to develop a timeline cadence of when to address claims based on when they were submitted for payment. In addition it will be pertinent to understand their own agency metrics such as DSO (Daily Sales Outstanding) and how they compare to industry standards.

On this webinar you will walk away with how to develop a timeline and your own DSO dashboard for benchmarking. All of these topics will weave into  strategic steps to take toward collecting cash flow faster.

FREE WEBINAR: The Rise of Hospital at Home: A Roundtable Discussion

Sponsored by: AlayaCare

Featuring: Dr. Bruce Leff, Hospital at Home Pioneer & Professor, John Hopkins School of Medicine; Adrian Schauer, Founder and CEO
AlayaCare; Joel Theisen, Founder and CEO, Lifesprk; Brady Murphy, VP Sales & Marketing, AlayaCare

Date: Wednesday, January 27
Time:
1:00 EST

Information and Registration

Agenda
Across the U.S., the Acute Hospital Care at Home initiative from CMS is taking off amid the pandemic with at least 80 approved participants to date. As hospital-at-home models become more popular and more beneficial to both patients and health care organizations, those that have recognized the perks of home-based care prior to the COVID-19 crisis may have the upper hand.

Join us on Wednesday, Jan 27th at 1:00 pm EST for a roundtable discussion with industry experts such as Dr. Bruce Leff, Hospital at Home Pioneer and Professor at John Hopkins School of Medicine who deserves his reputation as a founding father of this virtual hospital concept, to learn about the hospital-at-home model and its impact on the home care industry.



FREE WEBINAR: 6 New COVID-19 ICD-10 Codes to Learn Webinar

Presented by: Healthcare Synergy
Featuring:
Michael Tidd, HealthCare Synergy Clinical Manager

Date: Thursday, February 4
Time: 11:00 - 11:30 PST

Register

COVID-19 has resulted in multiple waivers along with changes to programs and treatments to patients.  April 1 had an unexpected release of a new diagnosis code for the COVID-19 disease.  October 1 had additional diagnosis codes for agencies to learn and use.  January 1, 2021 brings six additional diagnosis codes that CMS released the week of Thanksgiving.  These will not be listed in your existing diagnosis coding manuals until a new manual is released later in August. 
Objectives:
Michael Tidd has over 19 years of experience in the Home Care Industry and is a frequent speaker at HealthCare Synergy Workshops and Webinars. He is a Software Developer, LVN and Certified in ICD-9/10 Coding and OASIS (COS-C, HCS-D). As the Clinical Manager for HealthCare Synergy, he directs the Outsourced Management Services, assists in directing the development of the Healthcare Assistant Web Edition, oversees the Clinical Documentation Auditing provided to clients and directs the Clinical Form Development for the Healthcare Assistant Web Edition. Michael continues to educate agencies in the ongoing regulations that CMS produces, the proper application of the Medicare Conditions of Participation and completing timely, accurate and defendable clinical documentation to survive in the current Medicare Reimbursement Model.

FREE Webinar: Practical Application of Information Blocking and Interoperability Rules for Post-Acute Care Providers

Sponsored by: Complia Health and Kno2

Date: February 18
Time: 1:00 EST

Information and Registration

Join healthcare technology experts Alan Swenson, VP of Interoperability at Kno2, and Melissa Turner, Director of Integration at Complia Health, on Thursday, February 18th at 1pm Eastern to learn about information blocking and what it means for your post-acute care organization today and looking ahead to the future. 


FREE WEBINAR: Tech Titans Join Forces to Tackle Post Acute Care Challenges

Sponsored by: KanTime

Featuring: Terra Vicario (Moderator) CMO, Viventium; Malka Trump, Director of Compliance, Viventium; Kristen Duell, EVP, KanTime; Kim Spence, RN, Customer Success Division Leader, KanTime; James Cohen, CEO & Co-Founder, Nevvon

Date: Thursday, April 22

Time: 11:00 am PDT, 2:00 pm EDT

Register

2021, in many ways, is a continuation of challenges from 2020 and more! During this webinar, experts from companies with solutions for talent/retention and compliance issues, along with the continued challenges that COVID-19 has presented to our industry, will cover rules, regulations, and programs you need to stay on top of so your company can thrive amidst the pandemic.

Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL

Registration Information


NAHC Financial Managers 2021 Conference and Expo *

Presented by: National Association of Home Care and Hospice

Date: August 1-3

Venue: Sheraton Grand Chicago

Information and Registration

2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Sadly, this conference has had to be postponed, due to the hurricane in New Orleans and COVID situation in Louisiana.


SCHCHA 2021 Annual Conference

Presented by: South Carolina Home Care & Hospice Association

Date: October 25-26

Location: Sonesta Resort, Hilton Head Island, SC

Information and Registration


AHHC 2021 Leadership Conference

Presented by: Association for Home & Hospice Care of North Carolina

Date: November 8-9

Location: Holiday Inn Resort, Wrightsville Beach, NC

Information and Registration


Employee Owned 2021 — "Adapt / Innovate / Lead"

Presented by: The ESOP Foundation: International Employee Ownership Center

DATE: November 10-12
VENUE: Caesars Palace, Las Vegas

"Employee Owned 2021," a hybrid ESOP Conference, is built to help you adapt to the ever-changing business landscape. The pandemic, government regulations, supply chain issues, the list of obstacles to optimally running your ESOP goes on and on. We are here to help. Through insightful speakers, innovative ideas, the latest industry updates, technical content you can trust, and a focus on current events, Employee Owned 2021 will prepare you and your ESOP to march confidently into 2022.

More Information

Who Should Attend?


*The Rowan Report will see you there.

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available.

 

Agenda:

Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.


FREE WEBINARS: "Best of Home Care Heroes" Series 

Sponsored by: Ankota

Featuring: Steve "The Hurricane" Weiss, Ophelia Cole, Barbara Gaines, Cheryl Hammons, others

Dates: Ongoing

 

Contact Ankota directly about two special offers: a free trial of a staffed, live-chat solution for your website, and a discount to Steve Weiss' "Mililonaire Bootcamp."

 



Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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