Volume 9, Number 44 — September  16, 2020

Dear Healthcare at Home Colleague,

Medicare providers, how much money have CMS contractors taken from you through denied claims or auditor take-backs over the last three years? If you believe the number is too high, that denial decisions are too strict, you are no doubt already shaking your head in surprise, maybe even disgust, at the report from four Congressional committees about improper use of taxpayer dollars by CMS Administrator Seema Verma. If you haven't had time to read the committees' 56-page report, we pulled out its Executive Summary and reprint it for your convenience this week. Click below on "Bi-Partisan Congressional Committees Demand CMS Administrator Repay Misspent Funds."

Home Care Providers, do you struggle with intense competition? Have you figured out the importance of your online presence? You know that it is the adult child of your next client who is searching for your services, right? And you know that child does not always live near Mom and Dad. Guest author and online marketing consultant Roger McManus reminds us this week that Google still gets 3/4 of search engine traffic. Will that adult child find you in a Google search? What should you do to make sure? Read Roger's primer to find out. Private duty providers, also take note of Alayacare's announcement in our Vendor Watch column about achieving SOC 2 Type 1 certification.


Home Health Director's of Nursing, do you lock OASIS assessments and submit RAPs on the day of the start-of-care visit? Are you also looking for a safe way to admit patients and QA clinical documentation during this never-ending pandemic? Would you like to? Take a look at the product announcement from OperaCare about adding video visit capability to their already successful medical scribe system.



Everybody who deals with insurance, two stories will grab your attention and provide some important information. Staff writer Darcey Trescone, BSN, has learned about the use of Artificial Intelligence by payers. They can not only detect insurance fraud more accurately, but they can also buy your social media activity data and decide whether they want to cover you or pay for your care anymore, based on your lifestyle choices. Also, guest author Wendell Potter examines insurance industry standard practice in the COVID-19 era. They say they will pay for everything but he seems to know, after years as an industry PR executive and master spin doctor, exactly how they use language to get around that promise. Potter's article is titled, aptly, "Insurance Industry Insider Instructs Providers."

Worth the trip
Speaking of the pandemic, if infection control is at the top of the list of things that keep you up at night, register for the free webinar presented by Savii, in partnership with online education service Nevvon. The title is "Preparation for A New Normal: Infection Control." Mark your calendar for Tuesday, October 20 at 1:00 pm EDT. Click here for additional information and to register for this free webinar.



Important Reminders
My Google Analytics reports tell me my Home Care Technology Buyer's Guide is a big hit. If you don't happen to be in a tech vendor search right now, I hope you will bookmark the site and take advantage of its software advice when you need it. http://homecaretechnology.info

Why does anyone start a business? To have a job? To be free? To get more headaches and sleepless nights? None of the above? I reveal the right answer in my book, Entrepreneurial Insanity in the Home Care Business. My co-author Roger McManus and I are pleased to have been getting great reviews from early readers. Click on the title to order. It could be the best twenty bucks you've ever spent.

Have a great masked, socially distanced, healthy week. Keep making a difference!

Editor signature
Tim Rowan

Bi-Partisan Congressional Committees Demand CMS Administrator Repay Misspent Funds
Bi-partisan committees find Administrator used public funds to promote her personal brand.

Health Insurance Evolution with AI Technologies
As value-based insurance programs enter the marketplace, focused on promoting healthier behaviors and outcomes for their members, we may find that these carriers know our patients better than we do and have more input into the care provided than previously seen.

Insurance Industry Insider Instructs Providers
Opening sentence: "My former colleagues in the health insurance industry claim they’re waiving all costs of testing & treatment for #COVID19. This is a lie." The rest is even more provocative.

Be All You Can Be; For Free
Focus on Google to keep the focus on you.

Vendor Watch
— OperaCare's medical scribe system upgraded to video consultations, offering COVID safety and cost savings.
— AlayaCare successfully completes SOC 2 Type 1 certification

New, "Printed Batteries" Make Wearable Monitors Possible
The development of thin, flexible batteries is predicted to fuel the spread of wearable remote patient monitoring devices.

During the 3rd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 3691 times.

To inquire about placing your message here, contact:


As of this date, approximately 39,017,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Report: Direct Care Workers Now Largest Occupation in U.S.
Still among lowest paid, in-home and residential caregivers outnumber every occupation in the country. 8.2 million more needed in less than 10 years.

Social Media Will Bite You!
Can your employees' social media posts on their own page on their own time bring your agency down? An attorney says 'yes.'

Upcoming Events

Free Webinar: Preparation For A New Normal — Infection Control

Presented by: Savii

Featuring: James Cohen, CEO, Nevvon

Date: October 20
Time: 1:00 EDT


This webinar is catered to home care agency owners, HR, operations, nursing and marketers.

You will learn:

FREE WEBINAR: How Technology Enhances Home Care in an Increasingly Remote World *

Sponsored by: Care Connect

Moderator:Panelists: Tim Rowan

Panelists: Mike Gelman, President COO, CareConnect; Jim Rolla, SVP, VNSYNY Partners in Care; Steve Pellito, SVP, Provider Sales, Sandata

Date: November 12
1:00 pm EDT


Virtual Conference: Southwest Homecare and Hospice

A collaborative online conference by the home care associations of:

Date: November 18-19

Information and Registration

Experience recognized experts and thought leaders as they share their insights, actionable strategies, and relevant tools and resources.


The 2020 Annual Conference of the South Carolina Home Care & Hospice Association

Virtual Conference: December 9-10
This year's conference will be presented online

Information and Registration

Keynote Speakers:

*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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