Volume 8, Number 43 — August 7, 2019
Dear Healthcare at Home Colleague,
It turned out to be a brilliant idea to bring together all types of post- and non-acute care organizations in one conference. The interactions among private duty home care, Medicare home health and hospice, skilled nursing facility, and rehab hospital owners and other executives last week were rich with insights and ideas. We learned about joint ventures between non-medical in-home care providers and large hospital systems, about the growing need for care transition case management, and about the way MedPAC commissioners look at post-acute care.
This last insight is the topic of our lead article this week. If you wonder why Medicare payment rates have suffered under downward pressure ever since MedPAC started advising Congress, our summary of the keynote presentation by MedPAC Commissioner and Harvard Professor David Grabowski may help you understand. You may still disagree with him, and we cannot say you will enjoy reading the article, but at least you may understand why they treat you the way they do.
Review Choice Demonstration
CMS has published details for Ohio HHAs, the second state to join RCD. Texas, North Carolina, and Florida are next. Ohio needs to act quickly to choose between two ways to participate (three if you count the silly one). The window for choosing opens August 16 and closes September 15. We re-published the CMS announcement for your convenience.
A Book for Everyone
Whether you are a professional caregiver or the child of an aging parent, "Eldercare 101: A Practical Guide to Later Life Planning, Care, and Wellbeing" by Mary Jo Saavedra should be on your desk. Frankly, I wish she had written it before my own parents died. In our review, we share a couple of excerpts and congratulate her for the way she pulled together expert authors to write a chapter, each in her own field -- legal, financial, healthcare, spiritual, etc. -- instead of merely interviewing them and trying to write it herself.
New App for Hospices
Tina Marrelli has been helping nurses learn and improve their skills for decades. Her "Red Book" can be found in nearly every HHA and hospice in the country. Now, she has created an app to accompany her book. The "Red Book Hospice Care Planning" app supports care plan development to help clinicians care for hospice patients and their caregivers.
Worth the Trip
Competition is top-of-mind for every agency owner. Whether you do battle for physician referrals or from that coveted telephone call from the adult daughter across the country, your sales efforts are your business's oxygen. If you want to learn how to do it right, from top national experts, join me at this year's "Growth Summit" with Melanie Stover, OT, and Cheryl Petelkis, RN. We'll be in Las Vegas, September 17-19. I went last year and was surprised at how much content they can squeeze into three days. Click the graphic on the right side of this page or go to homecaresales.com/vegas for all the details.
Have a great week. Keep making a difference!
Commissioner Offers Rare Peek into MedPAC Decision-Making Process
David Grabowski shared data with SNF, HHA, hospice audience, offered frank explanation of how MedPAC uses it.
CMS News: Review Choice Demonstration in Ohio
Illinois started Review Choice in the spring. Ohio begins on September 30. Texas, North Carolina, and Florida to follow every 60-90 days.
Book Review: Eldercare 101 by Mary Jo Saavedra
For your patients and clients, or for your own parents, you need the guidance offered in this book.
Hospice Care Planning App Released to Accompany Tina Marrelli's Popular "Red Book"
Tina Marrelli's Red Book has been a Home Health and Hospice staple for generations. Her new app accompanies the book and supports nurse care planning.
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During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times. To inquire about placing your message here, contact: Kristin@rowanresources.com As of this date, approximately 34,551,000 Baby Boomers have become Medicare eligible. |
Last Week's Most-Read Stories:
Hospital-to-Home Program Saves Lives, Slashes Costs
Ongoing Series: PDGM Vendor Perspectives and Preparations
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WEBINAR: 5 Crucial Ways to Prepare for PDGM
Sponsored by: HealthCare Synergy
Featuring: Michael Tidd, LVN, COS-C, COS-D
Dates: November 13
Time: 10:00 am PST / 1:00 am EST
Information and RegistrationAgencies are rapidly trying to prepare for the PDGM payment model. We will show you the most crucial ways an agency can prepare for the internal changes needed for PDGM. While most agencies are focusing on how to instruct clinicians on the change, PDGM has the most impact on office functions. Attend and gain insight on the things the agency needs to be doing now to prepare for January 1, 2020.
Objectives:
1. Learn agency level changes that can be implemented to be successful in 2020
2. Understand how to approach budgeting and finances under PDGM
3. What do your clinicians really need to know to ensure the agencies continued successMichael Tidd has over 19 years of experience in the Home Care Industry and is a frequent speaker at HealthCare Synergy Workshops and Webinars. He is a Software Developer, LVN and Certified in ICD-9/10 Coding and OASIS (COS-C, HCS-D). As the Clinical Manager for HealthCare Synergy, he directs the Outsourced Management Services, assists in directing the development of the Healthcare Assistant Web Edition, oversees the Clinical Documentation Auditing provided to clients and directs the Clinical Form Development for the Healthcare Assistant Web Edition. Michael continues to educate agencies in the ongoing regulations that CMS produces, the proper application of the Medicare Conditions of Participation and completing timely, accurate and defendable clinical documentation to survive in the current Medicare Reimbursement Model.
Webinar: Post-Acute Care Quality Reporting Programs
Presented by: CMS
Date: Thursday, November 14
Time: 2:00 - 3:00 pm EST
Fee: Free
Description: The Centers for Medicare & Medicaid Services (CMS) will be hosting a webinar for Medicare-certified hospice providers to provide an overview on Hospital Quality Reporting Program (HQRP) requirements.
During this webinar, CMS subject matter experts will provide information on the following topics:
- Hospice Item Set (HIS) reporting requirements;
- HQRP compliance cycle;
- How to achieve hospice compliance;
- CAHPs survey requirements; and
- How to switch CAHPS survey research vendors.
CMS will answer questions at the end of the webinar as time permits.
Register
Conference: Successful Home Health Transformation
Hosted Dixon Healthcare Solutions, Inc.
Date: December 5-6
Location: Bally's, Las Vegas
Time: 7:00 am - 4:00 pm
Speakers: Richard K. Dixon, Cheryl Peltekis, RN, Meaghan McCormick, Esq., Donna Floyd, RN, BSN, J'non Griffin, RN, MHA, HCS-D, BCCH-C, COS-C, WCC; Annette Lee, RN, MS, HCS-D, COS-C; Cory Mertz, managing partner for a leading healthcare M&A firm.Approved for up to 10 hours of Continuing Nursing Education by Corexcel, an accredited provider by the American Nurses Credentialing Center's Commission on Accreditation.
WEBINAR: PDGM Preparation: Operational StrategiesSponsored by Kornetti & Krafft Health Care Solutions & MedBridge
Date: December 5
Time: 1:00 pm EST
Knowing that resources are tight as PDGM approaches, Kornetti & Krafft is offering a free overview of OASIS D1 to ensure that changes to this critical data collection instrument do not get lost in the shuffle.
What is Included:
- Highlight key differences between OASIS D and D1
- Make an informed decision about the use of "=" as a response
- As an outsourced OASIS/Coding company, the most commonly seen OASIS errors and proven strategies for success will be included.
Homecare 100 *January 19-22
JW Marriott Miami Turnberry Resort
Miami, FL
https://www.homecare100.com/
WEBINAR: Key Documentation Issues for 2020 & the Future
A 90-Minute Lunch & Learn Audio Conference by Elizabeth E. Hogue, Esq. Health Care Attorney
Date: March 18
Time: 1:00 - 2:30 EDT
Encore date: March 25; On-demand recording available
Information and Registration
Documentation remains a key requirement for home care providers as the consequences for inadequate documentation become more severe.
- What can home health agencies do to avoid denials by ZPICs, RACs, etc., for lack of homebound status and reasonable and necessary care?
- What kind of documentation must home health agencies, hospices, private duty agencies and HME companies maintain regarding gifts to referral sources and payments to physicians who make referrals to them?
- How can providers avoid an increase in enforcement action in this area?
- What kinds of documentation problems are private duty agencies facing with regard to recoupments from state Medicaid Programs?
- What dangers do electronic medical records cause for all types of home health providers?
- Is it true that if it wasn't documented, it wasn't done?
Gather your staff members to emphasize effective documentation yet again. Real examples of cases involving problematic documentation will be presented. Questions and case examples are welcome, and extensive handouts will be provided for use by staff members.
Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever
Texas Association for Home Care and Hospice
Two days of keynote and breakout presentations for home health and hospice providers.
Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies
Presented by: Ankota
Featuring: Steve "The Hurricane" Weiss
Date: June 18
Time: 12:00 EDT
Fee: FreeHere are a few biographical fun-facts about Steve:
- As a marketer, grew Care Choice, a private duty home care agency from 16 clients to over $5 million in annual revenue
- His company, Hurricane Marketing Enterprises runs marketing boot camps and provides other services to help agencies grow and thrive
- Steve has been a featured key-note speaker in many national conferences
- Check out his website here: homecaremarketing.net
- The best things about a session with Steve are his passion for home care, his great stories and his infectious energy!
Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic
The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America
Sponsored by: Global Health Care, LLC
Featuring:
- David Brailer, MD, PhD, Executive Chairman, Health Evolution, Former National Coordinator for Health Information Technology, Former CEO, CareScience
- Bruce D. Broussard, MBA President and CEO, Humana, Former Chair and Chief Executive Officer, US Oncology
- Michael W. Cropp, MD, MBA President and CEO, Independent Health, Chairman, Alliance of Community Health Plans
- Wyatt Decker, MD, MBA CEO, OptumHealth
Date: June 22-25
The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America
All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.
Virtual Conference: ATA Annual Meeting
American Telemedicine Association
Date: June 22-26
Webinar Series: Sales Training, Home Health and Hospice
Presented by: Healthcare Strategica, LLC
Featuring: Michael Ferris
1 - 8-week Hospice & Palliative Care Sales Training Course2 - 8-week Home Health Sales Training
Rowan Report subscribers: Register with this link to receive $100 discount.
We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.
The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.
The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.
Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.
Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*
* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.
Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.
FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *
Sponsored by: HealthRev Partners
Moderator: Tim Rowan
Panelists: Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)Date: July 9
Time: 2:00 pm EDT
Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Panelists:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller | Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report
Part III: "Agency Leadership and Operations" is set for July 23.
Virtual Conference: NAHC Financial Managers Annual Meeting
July 27-30
Virtual Conference: SAGE 2020
Hosted by Honor
This is a half day, free conference that will stretch all of us to think about how we are shaping the future of elderhood. Our speakers will cover topics around innovation, technology, the evolving art of caregiving and the future of senior living. I’m very excited that we will kick off with Pulitzer Prize finalist and geriatrician Louise Aronson, author of Elderhood: Redefining Aging, Transforming Medicine, and Reimagining Life.
Date: September 1 & 2, 2020
Time: 10:00 am - 12:45 pm PST both days
Cost: Free of charge for Rowan Report subscribers
Website: https://network.joinhonor.com/sage-2020
Register
Free Webinar: Carpe Diem: Now is the Ideal Time to Excavate Your Brand Genius
A complimentary webinar & roundtable discussion for executive business leaders
Featuring: Mary Maloney
Date: September 11
Time: 12:00 - 12:45 EDTNow more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius).
Many leaders confess that they have forgotten their greatness or feel lost in a sea of sameness, amongst a fiercely competitive set. They say they struggle with what words will resonate or feel “salesy” when asked, “What do you do?”
Thanks to the pace of technology, we have less than seconds to connect, therefore, it’s no longer all about what you do for a living and the quantifiable goals you achieved; it’s much more about what you stand for, the legacy you want to leave and building trust expeditiously with your tribe.
If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?
This webinar will start you on your journey to deliberately make your personal brand come alive.
*The Rowan Report will see you there.
PDGM’s Behavioral Adjustments - What You Need to Know Now
Sponsored by eSolutions
Featuring: Karri Wright, Sr. Director, Product Management at Homecare Homebase
Date: Thursday, August 29
Time: 2:00 pm CDT
Fee: FreeThe webinar covers:
- CMS assumptions and intended adjustments and their impact on:
- Upcoding
- Comorbidities
- LUPA Avoidance
- Considerations for HHAs
- Evaluating your HHA data now to assess tomorrow based on today’s reality
A QUALITY JOB: Clinical Management & Care Coordination Under PDGM
Hosted by VNAA
Sponsored by MatrixCare/Brightree
Presented by Simione Healthcare ConsultantsFeaturing: Laura Wilson, RN, BSN, Sr. Manager, Simione Healthcare Consultants
Date: Wednesday, September 11
Time: 12:00 pm EDT
Free Registration
PDGM is so much more than a billing change! Home health agencies preparing for payment reform need to look closely at clinical operations to make accommodations that will uphold quality, including care alternatives that add value to the equation. In this webinar, we’ll share insights based on the findings of gap analyses to help your organization make a successful transition under the new requirements. Recommended Attendees: Clinical Managers, Intake Staff, Coders / QA, Finance & Billing personnel Hosted by VNAA, sponsored by MatrixCare/Brightree, presented by Simione Healthcare Consultants
Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:
Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL
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