Volume 10, Number 33 August  4, 2021

Dear Healthcare at Home Colleague,

The moment has arrived. I have been telling you about the HRSA grant that is going to distribute funds to encourage people to get vaccinated against COVID-19. It is now time to sign up to receive your share of those funds. Join now to be prepared for the official launch date on August 16. Simply register your home health or home care agency at https://www.thenmha.org/agency-registration

Participation is easy as well as fruitful. Every time a patient or client of yours uploads proof of a vaccine shot to the official web site, they receive $50; the nurse or caregiver who connects them with a local vaccination station receives $25, and that person's employer, the agency, receives $25. Tell your unvaccinated workers if they get a shot themselves, they can collect both the $50 and the $25. For the Pfizer or Moderna two-shot vaccines, that would add up to $150. If you get serious about sending your staff out as ambassadors, what the Biden Administration is calling "Trusted Messages from Trusted Messengers," your agency too will be paid for every shot your people encourage. Do you have a census of 300, 800, 2,000? Do the math.

Side benefit:  Staffing issues? You have probably already figured out that you can promote your participation in this grant in your recruiting ads too.



Home Health

Leading our news this week is a report from the NAHC Financial Managers meeting. We attended an education session on the Review Choice Demonstration that is expanding to North Carolina and Florida. There are quite a few details to learn, and a long list of suggestions on how to prepare for the September 1 start date, from financial advisor Melinda Gaboury.

NAHC is requesting your input on some of the proposed updates to your Conditions of Participation. Look through their recitation of the changes and send in your thoughts.


Tomorrow's Technology Not Ready Today

Darcey Trescone took a deep dive into Artificial Intelligence and came away with some concerns. When it comes to patient care, she discovered, AI still comes up short.



Vendor News

Homecare Homebase announced a partnership with MedBridge to help its clients with today's staffing challenges.

We also have an announcement of an agency seeking a Home Health Administrator. It is a good position with a great company in a beautiful part of the country. Take a look.

We have one more guest writer this week. Beverly Nelson introduces us to her organization, "Stand Up for Caregivers."

To read any of these news items and analyses, scroll down and click on the headlines. And be sure to scroll down further to our list of upcoming conferences. Maybe I'll see you at HCAOA in Orlando next month, or at the NAHC Annual Meeting in October. Looking forward, be sure Homecare 100 is on your calendar for February 6-9 in Scottsdale.



Have a great week. Stay healthy and keep making a difference!

Editor signature
Tim Rowan

Battle Underway Between HHAs and Palmetto
Review Choice Demonstration comes to Florida and North Carolina on September 1. Both providers and their MAC are scrambling to be ready.

Artificial Intelligence (AI) Failures and Risks
AI solutions cannot replace the human mind when dealing with complex patient care.

NAHC Seeks Feedback on Proposed Changes to the HH COPs
Send NAHC's VP for Regulatory Affairs your feedback on proposed changes in CoPs.

Homecare Homebase Partners with MedBridge
New collaboration allows a leading provider of EMR software for home care and hospice organizations to help its clients provide high-quality care.

Director of Home Health Position Open
The Independence Center was named one of the Best Workplaces in 2020 by its local daily newspaper.

Tips for Lending Assistance to Seniors in Your Community
Guest author Beverly Nelson's suggestions may be elementary for a senior care professional, but her organization is a good one to know.

During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:


As of this date, approximately 42,559,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

PHI Releases New Federal Priorities Report on Direct Care Workforce
The White House, Congress, and key federal departments and agencies can institute a broad range of actions that will improve economic security for direct care workers. This report delineates nearly 50 federal recommendations across eight areas critical to direct care workers.

HHS Awards $125 Million in Workforce Grants to Bolster Vaccinations
Home Care, Home Health agencies encouraging COVID vaccinations to receive payments from grantee.

Upcoming Events

2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Sadly, this conference has had to be postponed, due to the hurricane in New Orleans and COVID situation in Louisiana.

SCHCHA 2021 Annual Conference

Presented by: South Carolina Home Care & Hospice Association

Date: October 25-26

Location: Sonesta Resort, Hilton Head Island, SC

Information and Registration

AHHC 2021 Leadership Conference

Presented by: Association for Home & Hospice Care of North Carolina

Date: November 8-9

Location: Holiday Inn Resort, Wrightsville Beach, NC

Information and Registration

Employee Owned 2021 — "Adapt / Innovate / Lead"

Presented by: The ESOP Foundation: International Employee Ownership Center

DATE: November 10-12
VENUE: Caesars Palace, Las Vegas

"Employee Owned 2021," a hybrid ESOP Conference, is built to help you adapt to the ever-changing business landscape. The pandemic, government regulations, supply chain issues, the list of obstacles to optimally running your ESOP goes on and on. We are here to help. Through insightful speakers, innovative ideas, the latest industry updates, technical content you can trust, and a focus on current events, Employee Owned 2021 will prepare you and your ESOP to march confidently into 2022.

More Information

Who Should Attend?

*The Rowan Report will see you there.

FREE WEBINARS: "Best of Home Care Heroes" Series 

Sponsored by: Ankota

Featuring: Steve "The Hurricane" Weiss, Ophelia Cole, Barbara Gaines, Cheryl Hammons, others

Dates: Ongoing


Contact Ankota directly about two special offers: a free trial of a staffed, live-chat solution for your website, and a discount to Steve Weiss' "Mililonaire Bootcamp."


FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available.



Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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