Volume 9, Number 38 August  19, 2020



Dear Healthcare at Home Colleague,

This out-of-control pandemic poses a threat not only to your body but to your business. International cyber-criminals have quadrupled their efforts to break through your firewalls and anti-virus software. However, according to what you told us in our recent survey ("Will Working From Home Become the New Normal?"), you plan to have some staff working from their homes for the foreseeable future, perhaps permanently. Some of you mentioned that you are looking forward to reduced rent. Not so fast. Have you looked at the cost of making sure all these home networks are secure? Are you expecting your workers to pay for the security upgrades or are you taking on that responsibility?

 

 

The growing threats to cyber security, largely a result of the pandemic, are the focus of this week's issue. Beware of the attitude, so common in our industry, "Oh, it's not going to happen to me." If you are leaning in that direction, refer back to our series of articles about a home health & hospice software vendor's recent ransomware attack. You will see, it can happen to you.

  1. Go to http://homecaretechreport.comhttp://homecaretechreport.com
  2. Scroll to "Search For:"
  3. Click "Advanced"
  4. Type "Ransomware" in one search field.
  5. Type "Casamba" in the next field.
  6. Click "Search Now."
  7. Our reports will appear in reverse date order, the most recent at the top.

Whether you are home health, home care, hospice, or a tech company, click on each of the headlines below to read our survey of several expert viewpoints on the security risks of working from home. You will read about phishing schemes, bogus postcards in your mail, and measures you need to take.

 

In Other News:

In this week's Vendor Watch column, we offer the announcement of New Jersey contracting with HHAeXchange to be the state's EVV data aggregator. You will also hear about Axis Care signing of one of the nation's largest franchise home care organizations.

Worth the (Virtual) Trip

The Association for Home & Hospice Care of North Carolina will hold its annual conference online, September 28-30. Scroll down for a link to the schedule of speakers and registration information.

 

 

Have a great week. Stay healthy and keep making a difference!

Editor signature
Tim Rowan



Are Your Remote Working Conditions Secure Enough?
You told our survey you are thinking of keeping some people working from home after the pandemic subsides. If so, are you ready to invest in the necessary security enhancements in every home?

Phishing Attacks Hiding in Google Cloud May Steal Microsoft Account Credentials
— Hackers are now using cloud services to catch unsuspecting users in their phishing lures.
— NGS warns of a postcard that does NOT come from them.

New COVID Evidence Changes the Way Healthcare is Delivered
Scientists finally understand the difference between aerosols and droplets. In-home caregivers need to understand as well.

Vendor Watch
— HHAeXchange Wins New Jersey Aggregator Contract
— Amada Senior Care Franchise Network Selects AxisCare for Scheduling Software



During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 38,709,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

Netsmart Advancing in Hospice Sector
Netsmart surprised even itself by signing 16 new hospice and palliative care customers so far this year.

Will Working From Home Become the New Normal?
You answered our survey with surprising comments about making work-from-home permanent. We found an IT security expert who has something to say about that.




Upcoming Events

Free Webinar: Carpe Diem: Now is the Ideal Time to Excavate Your Brand Genius

A complimentary webinar & roundtable discussion for executive business leaders

Featuring: Mary Maloney

Date: September 11
Time: 12:00 - 12:45 EDT

Now more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius).

Many leaders confess that they have forgotten their greatness or feel lost in a sea of sameness, amongst a fiercely competitive set. They say they struggle with what words will resonate or feel “salesy” when asked, “What do you do?”

Thanks to the pace of technology, we have less than seconds to connect, therefore, it’s no longer all about what you do for a living and the quantifiable goals you achieved;  it’s much more about what you stand for, the legacy you want to leave and building trust expeditiously with your tribe.

 If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?

This webinar will start you on your journey to deliberately make your personal brand come alive.

Register


PIVOT. PREPARE. PROSPER.

The 2020 Annual Conference of the Association for Home and Hospice Care of North Carolina

September 28-30
This year's conference will be presented online

Information and Registration

Sign up to hear presentations by:


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



Did you receive this issue as a forward from a colleague? Would you like to have your own free subscription? Click here.

Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.