Volume 10, Number 33 August  18, 2021

Dear Healthcare at Home Colleague,

This week, I covered the official launch of the home health and home care portion of the Health Resources Services Administration grant I have been telling you about. On August 16, final details of the program were decided, the telephone support team completed its training, NAHC signed on as a partner, and the first multi-state home care agency to register to receive COVID vaccine cash rewards confirmed its enthusiastic participation. (That press release will not go out until Monday, and I'll tell you all about that organization then.) In the meantime, do not delay. You really want to participate in this grant early because it will end on November 30 or when funds run out, whichever comes first. Here are the exciting program details:

To participate, the order of events matters. First, the agency/employer registers and gets an ID number and QR code. Then their employees register under their employer's ID and get their own ID, an extension of the agency ID. Lastly, the workers share their ID with their patients/clients and help them to register under their account. After they get a shot, they can upload an image of their vaccination card, and everyone receives their rewards.

Look for our special edition next week. Along with the announcement of the grant's first multi-state participating agency, it will include a link to the official web site. Can't wait? You can call a grant "Program Navigator" now to have your questions answered. 877-770-NMHA (6642)




We have spoken with a number of people who expressed surprise at Honor's acquisition of Home Instead. So we asked them. Our lead article this week features our interview with an Honor spokesperson who explained the reasoning behind the creation of this large, new organization. Also, though it is old news by now, we reprint the official news release about the acquisition.

Staff writer Darcey Trescone reports on a new initiative from the CMS Center for Medicare and Medicaid Innovation. She writes that they will be testing the Million Hearts® Cardiovascular Disease Risk Reduction Model, which will be popularly knows as "Million Hearts 2022."



It has long been known that daily contact with a home health patient or a home care client improves patient/client satisfaction and outcomes. We found a company that will do it for you. With a staff of 900 nurses, they will call your patients every day and let you know when they require attention between visits. Read our interview with the founding CEO of Coretex Health.

Lastly, do not forget to join the effort to develop a "state of the industry" report. Look below to our "Most Read Articles" section and click on last week's "Major Themes Announced..." article for details on how to join the study.

Next week: Look for our special edition with the URL for agencies and their workers to register. It will include a bonus interview with MatrixCare's Nick Knowlton, their interoperability specialist and the board chair of CommonWell. We caught up with Nick at HIMSS and learned about the latest developments in the efforts to extend patient data sharing with post-acute care providers.



Have a great week. Keep making a difference!

Editor signature
Tim Rowan

Honor and Home Instead CEOs Offer Insights into Acquisition
Company growth, employee satisfaction, improved technology, all goals behind Honor's Home Instead acquisition.

Cortex Puts 900 Nurses at Your Service
Daily phone calls to HHA patients improves outcomes, reduces hospitalizations, and gives weary nurses a way to work from home.

Million Hearts® Results of Randomized Controlled Trial and Accepting Applications for 2022
The CMS Innovation Center, CMMI, is testing new payment and service delivery models to reduce program costs and enhance quality care. One program is the Million Hearts® Cardiovascular Disease Risk Reduction Model (MH Model), which will continue as Million Hearts® 2022. Staff writer Darcey Trescone suggests post-acute providers discuss the opportunity with their hospital and health system referral partners.

Official Honor/Home Instead Announcement
Reprint of the 8/6/21 press release announcing Honor's acquisition of Home Instead.

During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:


As of this date, approximately 42,713,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Major Themes Announced for Healthcare at Home 2021 Best Practices and Future Insights Study
Click here to add your voice to the latest State of the Industry study, sponsored by national and state associations. Participants will be given access to the results

HHS Awards $125 Million in Workforce Grants to Bolster Vaccinations
Home Care, Home Health agencies encouraging COVID vaccinations to receive payments from grantee.

Upcoming Events

2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Sadly, this conference has had to be postponed, due to the hurricane in New Orleans and COVID situation in Louisiana.

SCHCHA 2021 Annual Conference

Presented by: South Carolina Home Care & Hospice Association

Date: October 25-26

Location: Sonesta Resort, Hilton Head Island, SC

Information and Registration

AHHC 2021 Leadership Conference

Presented by: Association for Home & Hospice Care of North Carolina

Date: November 8-9

Location: Holiday Inn Resort, Wrightsville Beach, NC

Information and Registration

Employee Owned 2021 — "Adapt / Innovate / Lead"

Presented by: The ESOP Foundation: International Employee Ownership Center

DATE: November 10-12
VENUE: Caesars Palace, Las Vegas

"Employee Owned 2021," a hybrid ESOP Conference, is built to help you adapt to the ever-changing business landscape. The pandemic, government regulations, supply chain issues, the list of obstacles to optimally running your ESOP goes on and on. We are here to help. Through insightful speakers, innovative ideas, the latest industry updates, technical content you can trust, and a focus on current events, Employee Owned 2021 will prepare you and your ESOP to march confidently into 2022.

More Information

Who Should Attend?

*The Rowan Report will see you there.

FREE WEBINARS: "Best of Home Care Heroes" Series 

Sponsored by: Ankota

Featuring: Steve "The Hurricane" Weiss, Ophelia Cole, Barbara Gaines, Cheryl Hammons, others

Dates: Ongoing


Contact Ankota directly about two special offers: a free trial of a staffed, live-chat solution for your website, and a discount to Steve Weiss' "Mililonaire Bootcamp."


FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available.



Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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