Volume 9, Number 43 July  8, 2020

Dear Healthcare at Home Colleague,

Will you join me online again tomorrow? The second in a 3-part series of free webinars sponsored by HealthRev Partners' brings together the financial experience of five experts. I will be interviewing them live about the financial implications of PDGM, COVID-19, and the possibility of reimbursed telehealth. Scroll down to our "Upcoming Events" section for a registration link and complete information. If you are not familiar with the Revenue Cycle Management services available from HealthRev Partners, a sponsor of this publication, this webinar will be an opportunity to hear from them. One of my panelists is Rachel Bracken, a financial consultant and company VP.

In this week's private duty news: SMARTcare has an EMR that includes EVV, patient engagement, analytics, and caregiver retention tools. Read in our Vendor Watch column about the Eau Claire, Wisconsin company's announcement of a new round of funding.

One way to deal with competition is to enhance your online reputation. But are you doing it right? Don't miss the latest entry in Roger McManus' series about online marketing: "Five Online Marketing Mistakes Home Care Agency Owners Make."

In this week's Medicare news: CMS is hosting an instructional session on new cost report rules. It starts tomorrow right after my webinar, so you can attend both! Back to our Vendor Watch column, look for a free download from WellSky with a checklist for agencies preparing for a survey during COVID-19.

CMS also won a court decision last month. After rescinding a provider's Medicare privileges and receiving their appeal, CMS promised to issue a redetermination in 15 days. Four months later, with no redetermination received and reserve funds dried up, the provider took CMS to court...and lost. Read home care attorney Elizabeth Hogue's analysis in "Court Leaves Medicare Suspension Decision to CMS."

Another of our sponsors, Homecare Homebase, has announced a partnership with Cipher Health to provide better communication with physicians and family. And Darcey Trescone has a message for her fellow nurses about using technology in "Technology and How We Practice Nursing."

Full issue this week, with something for everyone. Thank you for subscribing and a special thanks to the sponsors who make these efforts possible. Be sure to click on their display ads. They may have exactly what you need.

Do you know about our "Partner News" service? From our web site, http://homecaretechreport.com, scroll down to a growing resource of white papers and other free gifts from our sponsors that are too large to include as weekly news articles.

Have a great and healthy week. Keep making a difference!

Editor signature
Tim Rowan

Five Online Marketing Mistakes Home Care Agency Owners Make
If your online reputation is so important, why do so many home care agencies not take better care of it?

Technology and How We Practice Nursing
COVID-19 has moved the needle with technology in nursing practice.

CMS News: New Cost Report Rules Explained
Important News for Medicare Part A providers and entities that file cost reports for providers. Medicare Learning Matters conference call.

Court Leaves Medicare Suspension Decision to CMS
Court refuses to penalize CMS for taking more than four months to make a determination, after promising 15 days.

Homecare Homebase and CipherHealth Form Partnership
Partnership adds new level of care, enhanced communication with physicians and family.

Vendor Watch: Software Startup Earns 3rd Round of Funding
— WellSky releases free COVID-19 White Paper by Cindy Campbell
— SMARTcare Software Raises Additional Venture Investment to Accelerate Growth

During the 3rd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 3691 times.

To inquire about placing your message here, contact:


As of this date, approximately 38,247,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Familiar Names, Longtime Software Execs Join/Rejoin Kantime
Welcome back to two old friends.

Where to Start With Telehealth after COVID
Our healthcare system adopted telehealth quickly due to COVID. The goal and vision for this technology, in many cases, was short-sided and only focused on getting through the COVID crisis. It leaves a lot of unanswered questions for how healthcare organizations will continue with this technology post-COVID.

Upcoming Events

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Free Webinar: Carpe Diem: Now is the Ideal Time to Excavate Your Brand Genius

A complimentary webinar & roundtable discussion for executive business leaders

Featuring: Mary Maloney

Date: September 11
Time: 12:00 - 12:45 EDT

Now more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius).

Many leaders confess that they have forgotten their greatness or feel lost in a sea of sameness, amongst a fiercely competitive set. They say they struggle with what words will resonate or feel “salesy” when asked, “What do you do?”

Thanks to the pace of technology, we have less than seconds to connect, therefore, it’s no longer all about what you do for a living and the quantifiable goals you achieved;  it’s much more about what you stand for, the legacy you want to leave and building trust expeditiously with your tribe.

 If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?

This webinar will start you on your journey to deliberately make your personal brand come alive.



The 2020 Annual Conference of the Association for Home and Hospice Care of North Carolina

September 28-30
This year's conference will be presented online

Information and Registration

Sign up to hear presentations by:

FREE WEBINAR: The Family Caregiver Speaks Up! *

Sponsored by: Citus Health

Moderator: Tim Rowan

Date: October 8
2:00 pm EDT


Citus Health has teamed up with Tim Rowan of Rowan Consulting Associates to discuss the implications of its groundbreaking research on family caregiver satisfaction with hospice communication methods. In this webinar, we will take a deeper dive into the research results, discuss ways in which all home-based care providers can improve communication, and lay out the positive results providers can expect when they upgrade their communication methods.

Attendees will benefit by:

  • Gaining a deeper understanding of what family caregivers want when it comes to communication with their hospice provider
  • Learning the proven roadmap to utilize technology that satisfies family caregiver real-time communication needs
  • Understanding the amazing, positive impact that real-time communication technology can have on CAHPS survey results, social reviews and referral source relationships
Melissa Kozak | CEO, Citus Health
Rob Stoltz | VP Business Development, Citus Health

Free Webinar: Preparation For A New Normal — Infection Control

Presented by: Savii

Featuring: James Cohen, CEO, Nevvon

Date: October 20
Time: 1:00 EDT


This webinar is catered to home care agency owners, HR, operations, nursing and marketers.

You will learn:

Virtual Conference: Southwest Homecare and Hospice

A collaborative online conference by the home care associations of:

Date: November 18-19

Information and Registration

Experience recognized experts and thought leaders as they share their insights, actionable strategies, and relevant tools and resources.

*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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