Volume 10, Number 33 July  7, 2021

Dear Healthcare at Home Colleague,

What a whirlwind of activity! June did not come close to being the lazy summer month we used to look forward to. I have much to tell you about this week, so let me get right to it.


This organization wants to share its HRSA grant money with you!

The National Minority Health Association won a grant from HHS and the Health Resources & Services Administration by proposing a plan to reward home health and home care agencies for helping to get more people to take a COVID vaccine. We ran the details in our last issue, and now the NMHA is ready to accept participating agencies. In summary: for every patient or client who uploads proof of vaccination to the grant web site, one payment per shot goes to that person, to the in-home worker who told them about the web site, and to the agency that employs that worker. So the patient can earn a little, your worker can earn quite a bit, and your agency can earn a lot.


This organization needs your wisdom

It has been a while, but the study once known as the National State of the Industry Survey is back. It is being conducted by BerryDunn and will be called Healthcare at Home 2021 Best Practices and Future Insights Study. The study returns with some familiar sponsors, including six national and regional associations and two vendors, HealthPivots and Delta Health Technologies. Participate in the survey and receive exclusive access to an interactive portal with detailed benchmarks and insights that can be segmented by size, outcomes, and other filters. See our lead article below, "Major Themes Announced for Healthcare at Home 2021 Best Practices and Future Insights Study" for links and email addresses to participate.


This organization hosted an insightful conference

This year's Homecare 100 gathering featured presentations and panel discussions with executives from our industry's largest provider companies, from investment funds and M&A consultants, and from new, innovative technology companies. Over the next few issues, we will share what we learned, starting with this week's summary of the comments by the CEOs and other leadership from Amedisys, Home Instead, BrightSpring Health Services, and Elara Caring. Do not miss the highlighted sidebar embedded in this piece. It details NAHC's effort to push a bill through Congress that could mean major additional payments to Home Health. Bill Dombi and company urgently need you to learn about the "Choose Home" initiative and contact your Representatives and Senators.


Vendor Watch

Our sponsors sent us two big announcements this week. Homecare Homebase announced a closer relationship with longtime partner Medalogix. The two have built an integration that allows data to flow freely from the HCHB EMR, PointCare, and the data analysis science company's Medalogix Care.

Vivify sent us a new whitepaper to share with you, "Keys to Building a Successful Remote Patient Monitoring Program." It is a provider roadmap that outlines critical steps — from technology integration to partnership best practices — when launching an RPM program. Speaking of Vivify, we will be continuing our "Meet the CEO" video interview series next week with Vivify founder and CEO Eric Rock. 

Click here to view our catalog of previous "Meet the CEO" videos.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan

Major Themes Announced for Healthcare at Home 2021 Best Practices and Future Insights Study
Click here to add your voice to the latest State of the Industry study, sponsored by national and state associations. Participants will be given access to the results

CMS Releases 2022 Home Health Payment Rule
2022 payments to HHAs will begin the move from fee-for-service to value-based pay. NAHC offers its reflections.

Season's First In-Person Conference Yields Major Insights
Homecare 100 expert panels included investors, mergers & acquisitions managers, and large providers. All reported massive interest, massive dollars, are coming our way.

Vivify Health Releases 'Keys to Building a Successful Remote Patient Monitoring Program' White Paper
Provider roadmap outlines critical steps — from technology integration to partnership best practices — when launching an RPM program.

Homecare Homebase and Medalogix Announce New Mobile Integration
Partnership expansion will support the development of more than 675,000 plans of care.

Meet the CEO Video Series
Click on this page for a regularly updated list of links to our "Meet the CEO" series of video interviews with our sponsors.

During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:


As of this date, approximately 42,251,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

CMS Releases 2022 Home Health Payment Rule
2022 payments to HHAs will begin the move from fee-for-service to value-based pay. NAHC offers its reflections.

HHS Awards $125 Million in Workforce Grants to Bolster Vaccinations
Home Care, Home Health agencies encouraging COVID vaccinations to receive payments from grantee.

Upcoming Events

NAHC Financial Managers 2021 Conference and Expo *

Presented by: National Association of Home Care and Hospice

Date: August 1-3

Venue: Sheraton Grand Chicago

Information and Registration

2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Sadly, this conference has had to be postponed, due to the hurricane in New Orleans and COVID situation in Louisiana.

SCHCHA 2021 Annual Conference

Presented by: South Carolina Home Care & Hospice Association

Date: October 25-26

Location: Sonesta Resort, Hilton Head Island, SC

Information and Registration

AHHC 2021 Leadership Conference

Presented by: Association for Home & Hospice Care of North Carolina

Date: November 8-9

Location: Holiday Inn Resort, Wrightsville Beach, NC

Information and Registration

Employee Owned 2021 — "Adapt / Innovate / Lead"

Presented by: The ESOP Foundation: International Employee Ownership Center

DATE: November 10-12
VENUE: Caesars Palace, Las Vegas

"Employee Owned 2021," a hybrid ESOP Conference, is built to help you adapt to the ever-changing business landscape. The pandemic, government regulations, supply chain issues, the list of obstacles to optimally running your ESOP goes on and on. We are here to help. Through insightful speakers, innovative ideas, the latest industry updates, technical content you can trust, and a focus on current events, Employee Owned 2021 will prepare you and your ESOP to march confidently into 2022.

More Information

Who Should Attend?

*The Rowan Report will see you there.

FREE WEBINARS: "Best of Home Care Heroes" Series 

Sponsored by: Ankota

Featuring: Steve "The Hurricane" Weiss, Ophelia Cole, Barbara Gaines, Cheryl Hammons, others

Dates: Ongoing


Contact Ankota directly about two special offers: a free trial of a staffed, live-chat solution for your website, and a discount to Steve Weiss' "Mililonaire Bootcamp."


FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available.



Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

Did you receive this issue as a forward from a colleague? Would you like to have your own free subscription? Click here.

Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.