Volume 10, Number 41 July  21, 2021

Dear Healthcare at Home Colleague,

Our sector's perennial number one challenge takes the headlines again in this week's news. The difficulty of finding enough staff — and the right staff — to care for patients and clients has become so severe, it is causing many of you to turn away business. At the same time, it is attracting innovative new solutions from the world of marketing, psychology, and technology. 

In recent months, we have told you about Talent Care, with its 4-point plan to improve your brand identity and attract more applicants, about MiliMatch, and its patented Cognitive Linguistics tool that helps you screen out applicants who are likely to cost you more than they earn for you, and about our own subsidiary, Rowan Reputation Resources, that helps you bolster your online visibility so you can attract both clients and workers to your business.

This week, we continue to offer more options. We interviewed Hireology CEO Adam Robinson on the occasion of his company's acquisition of EmployUS. And we have summarized and provided a link to an important new report from PHI, the expert on the direct care workforce. The report, "Federal Policy Priorities for the Direct Care Workforce," offers 47 concrete recommendations for the White House, Congress, and key federal departments and agencies.


New Home IV Service. Certainly, you are familiar with the branch of Post-Acute Care known as Home Infusion. Your understanding is probably the same as mine was. Home IV is for specially trained nurses to administer prescription medications in the home, under a physician order. Would you like to see that service expanded to non-medical infusion treatments? We found New Jersey company that is proposing to send clinicians to your house whenever you summon one via their app, and they will let you choose vitamin-infused hydration for auto-immune inflammation issues, general wellness, weight loss, beauty enhancement, and hangover recovery. Read Darcey Trescone's interview with company founders Aysha and Humza Khan.



NMHA Eager to Share Grant Funds With You

There are still a few slots left for home health and home care agencies that want to become one of those "Trusted Voices Delivering Trusted Messages" that you have been hearing about in the news. The National Minority Health Association will use its portion of the $125 million HHS grant to pay you to participate. Reward payments will be sent to patients getting a COVID shot, care workers encouraging vaccinations, and home healthcare agencies that employ those care workers. Click on the NMHA logo on the top of this page to sign up.

Support S. 1309

A law to expand home telehealth into Home Health may be on its way. Senator Susan Collins, with co-sponsors Ardin, Marshall, and Shaheen, has introduced the "Home Health Emergency Access to Telehealth (HEAT) Act, S. 1309. It has been referred to the Senate Finance Committee. Click here for a list of finance committee members and let them know how important telehealth is to patient care, not only during a national pandemic but always.




Many of you may have been customers of The Healthware Corporation out of Pensacola, Florida. Perhaps you read about them here occasionally. We were distraught this week to learn of the untimely passing of founder and CEO Walter J. (Jim) Voytek after a car crash on July 14. Jim was only 58 and was a respected innovator in Electronic Medical Record software for hospice and home health. Jim was not only a good friend, but was one of the first people I would turn to in my early days writing this newsletter when a technology or regulatory issue arose that I did not fully understand. He was the first software CEO to invite me to speak at a company user group meeting, memorable events on Pensacola Beach that included education, camaraderie, beachside bars, and a closing fishing trip into the Gulf. We reached out to Jim's wife, Kathi, and, though grateful for our assurance that the home health and hospice community will miss him, has asked that the family be left alone for a time.


Have a great, safe, and healthy week. Keep making a difference!


Editor signature
Tim Rowan

PHI Releases New Federal Priorities Report on Direct Care Workforce
The White House, Congress, and key federal departments and agencies can institute a broad range of actions that will improve economic security for direct care workers. This report delineates nearly 50 federal recommendations across eight areas critical to direct care workers.

Technology and Wellness Infusions Drive Patient Engagement to Improve Outcomes
New tech company aims to bring both treatment and wellness IV infusion therapy services into the home.

Owner of Sacramento Area Home Health Care and Hospice Agencies Pleads Guilty to Medicare Fraud
In case you were wondering why payers regard us the way they do.

Vendor Watch
— Hireology Acquires Employee Referral Platform EmployUs
— Swift Medical announces Series B funding

During the 3rd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 6532 times.

To inquire about placing your message here, contact:


As of this date, approximately 42,405,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Court Dismisses Challenge to COVID-19 Vaccination Mandate
Home care attorney Elizabeth Hogue analyzes the court decision concerning employer-mandated COVID vaccinations.

Virtual Reality Proves Effective for Training
The technology showcase at last month's Homecare 100 gathering gave the stage to some exciting new tools, starting with VR-based caregiver training that claims remarkable improvements in care.

Upcoming Events

2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Sadly, this conference has had to be postponed, due to the hurricane in New Orleans and COVID situation in Louisiana.

FREE WEBINAR: Vaccine Hesitancy: How Training Can Help

Presented by: Nevvon, Flex For Checks, & Dr. Ian Smith

Date: Monday, October 11

Time: 10:00 AM Pacific; 1:00 PM Eastern 

Information and Registration


Who should attend? Caregiver agencies looking for creative ways to alleviate vaccine hesitancy and get more workers and patients protected from the COVID-19 virus.

Learn how training caregivers on vaccines can ensure better compliance, reduce hesitancy and lead to better outcomes. We will share first-hand experience of how the Flex For Checks program has been leading the way in vaccinating caregivers through an amazing and potentially lucrative incentive program.

FREE WEBINAR: Targeted Probe & Educate: Where Do You Stand?

Presented by: Healthcare Synergy
Michael Tidd, COS-C, HCS-D, HealthCare Synergy Clinical Manager

Date: Wednesday, November 3
Time: 11:00 am PDT / 2:00 pm EDT


Targeted Probe and Educate is a CMS initiative to seek a better understanding of agencies practices in order to protect the Medicare funds. Agencies self-identify themselves and request reviews by their actions and the data they provide to CMS. Are you aware of the signals you might be sending and how to protect yourself?
Michael Tidd has over 19 years of experience in the Home Care Industry and is a frequent speaker at HealthCare Synergy Workshops and Webinars. He is a Software Developer, LVN and Certified in ICD-9/10 Coding and OASIS (COS-C, HCS-D). As the Clinical Manager for HealthCare Synergy, he directs the Outsourced Management Services, assists in directing the development of the Healthcare Assistant Web Edition, oversees the Clinical Documentation Auditing provided to clients and directs the Clinical Form Development for the Healthcare Assistant Web Edition. Michael continues to educate agencies in the ongoing regulations that CMS produces, the proper application of the Medicare Conditions of Participation and completing timely, accurate and defendable clinical documentation to survive in the current Medicare Reimbursement Model.

AHHC 2021 Leadership Conference

Presented by: Association for Home & Hospice Care of North Carolina

Date: November 8-9

Location: Holiday Inn Resort, Wrightsville Beach, NC

Information and Registration

FREE WEBINAR: Admit more Patients & Stop Nursing Burnout!

Presented by: OperaCare

Date: November 10

Time: 1:00 pm EST; 10:00 PST

Information and Registration

The nursing shortage is getting much worse and will most likely impact your business if it has not already.
During this event we will demonstrate how to complete an entire OASIS in approx. 60 minutes or less. This includes ICD-10 coding, entry and revision of medication’s, all the OASIS items, and Quality Assurance while the nurse is with the patient in the home.

The result: Eliminating 100% of after-hours documentation, increasing clinical productivity, and reducing your labor costs.

The Benefit: The ability to significantly increase your recruitment and retention efforts by providing your clinicians with a sane and humane work life balance.

Important Final Rule Discoveries Every Agency Needs to Know: Examining HH PPS for CY2022

Presented by: HealthRevPartners

Featuring: John Reisinger, CPA

DATE: November 18

TIME: 2:00 - 3:00 EST

VENUE: Online


Register Here

One of the major changes in CMS’ final rule for the Home Health Prospective Payment System announced is this — ???2022 will be a "pre-implementation year for the HHVBP, which was originally scheduled to begin in January.

Learn exactly what you need to do in 2022 for HHVBP.

Additionally, we will cover these final rule changes and more:

And, do you know how much your Medicare revenues are projected to change?

There will be a 3.2% increase ($570 million) in home health spending for CY2022.


*The Rowan Report will see you there.

FREE WEBINARS: "Best of Home Care Heroes" Series 

Sponsored by: Ankota

Featuring: Steve "The Hurricane" Weiss, Ophelia Cole, Barbara Gaines, Cheryl Hammons, others

Dates: Ongoing


Contact Ankota directly about two special offers: a free trial of a staffed, live-chat solution for your website, and a discount to Steve Weiss' "Mililonaire Bootcamp."


FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available.



Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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