Volume 9, Number 43 July  15, 2020

Dear Healthcare at Home Colleague,

According to a July 14 report by research and advisory company Gartner, businesses looking beyond the COVID-19 pandemic are going to be facing a new kind of challenge: managing a new kind of highly complicated, hybrid workforce.  The study found that 82% of business leaders say their organizations plan to let employees continue to work from home at least some of the time, while 47% plan to allow employees to do so permanently. 

How about you? We would like to know our thinking on this issue. Is working from home working? Are you going to continue it after the pandemic subsides? Tell us in this week's brief, anonymous, 4-question survey. It will take you about two minutes to complete and we urge you to do so. We will publish the results in an early August issue. Click here to begin the 2-minute survey.

In this week's news

Private Duty Home Care: How do you deal with competition? TV ads? Yellow Page ads? Does your next client's adult daughter 1,000 miles away see them? In his ongoing series about how to bolster your online reputation to attract more phone calls from that adult daughter, Roger McManus explains, in detail, how to solicit and manage online reviews. He includes an argument to avoid paying for Google ads. If staying ahead of your competition is an issue, don't miss "Let Your Customers Write Your Advertising."



Medicaid Providers: Another state has finalized its EVV decision. Congratulations to New York Medicaid for allowing home care providers to choose their own EVV vendor, as long as it can integrate with a data aggregator. Details in "NY State Announces "Choice" Model for EVV."

Watch out and be prepared! The Kaiser Family Foundation has determined that COVID-related unemployment is going to make millions more people eligible for Medicaid. Is your state going to be able to handle the influx? Are you? Read Darcey Trescone's analysis of the problem in "Potential Payer Changes and Considerations."



Medicare Providers: Another CMS rule relaxation to help you cope with the pandemic is the we-hope-it's-not-temporary provision allowing Nurse Practitioners and Physician Assistants to sign home health documents. If you have weaned yourself from that bastion of 1980's technology, the fax machine, one of our industry's electronic signature software vendors has already released a version for documents signed by NPs and PAs. See our interview with SutureHealth founder Dr. Michael Blackstone.

PDGM: Wound care took on new importance this year. Homecare Homebase users and those considering signing on with them will be happy to learn of the Dallas-based vendor's new partnership with Swift Medical, a wound care software company with offices in Toronto and Chicago. See "Vendor Watch: Swift Medical Integrates Digital Wound Care Solution with Homecare Homebase."

Worth the (virtual) trip

Thanks to all who joined me for part 2 of the webinar series I am hosting for HealthRev Partners, titled "COVID-19 Forum: How Coronavirus is Reshaping the Future of Home Health and Hospice. The discussion was lively and the information shared was invaluable. The third and final episode is set for Thursday, July 23 at 2:00pm EDT. The topic will be "Agency Leadership and Operations" and my panelists are all stars:

Register here

Have a great, healthy, and safe week. Keep making a difference! (And PLEASE take our survey!)

Editor signature
Tim Rowan

Let Your Customers Write Your Advertising
You read reviews before choosing a hotel or restaurant. What makes you think people do not read your reviews before calling you? Do you know how to leverage that social media era human trait?

Potential Payer Changes and Considerations
Kaiser Family Foundation: unemployment will send millions to Medicaid eligibility. States and care providers must prepare.

SutureHealth Launches Industry-First Enhanced Workflow for NP/PA Signing
NPs and PAs can now sign your documents. Here is one way to avoid fax and postage stamps so you get those signatures back quickly.

NY State Announces "Choice" Model for EVV
Finally, in May, New York Medicaid has chosen a model to comply with the EVV mandate that became law in January.

Vendor Watch: Swift Medical Integrates Digital Wound Care Solution with Homecare Homebase
Product integration said to enable high-quality, cost efficient care.

During the 3rd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 3691 times.

To inquire about placing your message here, contact:


As of this date, approximately 38,324,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Homecare Homebase and CipherHealth Form Partnership
Partnership adds new level of care, enhanced communication with physicians and family.

Five Online Marketing Mistakes Home Care Agency Owners Make
If your online reputation is so important, why do so many home care agencies not take better care of it?

Upcoming Events

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Free Webinar: Carpe Diem: Now is the Ideal Time to Excavate Your Brand Genius

A complimentary webinar & roundtable discussion for executive business leaders

Featuring: Mary Maloney

Date: September 11
Time: 12:00 - 12:45 EDT

Now more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius).

Many leaders confess that they have forgotten their greatness or feel lost in a sea of sameness, amongst a fiercely competitive set. They say they struggle with what words will resonate or feel “salesy” when asked, “What do you do?”

Thanks to the pace of technology, we have less than seconds to connect, therefore, it’s no longer all about what you do for a living and the quantifiable goals you achieved;  it’s much more about what you stand for, the legacy you want to leave and building trust expeditiously with your tribe.

 If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?

This webinar will start you on your journey to deliberately make your personal brand come alive.


Free Webinar: Preparation For A New Normal — Infection Control

Presented by: Savii

Featuring: James Cohen, CEO, Nevvon

Date: October 20
Time: 1:00 EDT


This webinar is catered to home care agency owners, HR, operations, nursing and marketers.

You will learn:

FREE WEBINAR: How Technology Enhances Home Care in an Increasingly Remote World *

Sponsored by: Care Connect

Moderator:Panelists: Tim Rowan

Panelists: Mike Gelman, President COO, CareConnect; Jim Rolla, SVP, VNSYNY Partners in Care; Steve Pellito, SVP, Provider Sales, Sandata

Date: November 12
1:00 pm EDT


Virtual Conference: Southwest Homecare and Hospice

A collaborative online conference by the home care associations of:

Date: November 18-19

Information and Registration

Experience recognized experts and thought leaders as they share their insights, actionable strategies, and relevant tools and resources.


The 2020 Annual Conference of the South Carolina Home Care & Hospice Association

Virtual Conference: December 9-10
This year's conference will be presented online

Information and Registration

Keynote Speakers:

*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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