Volume 9, Number 32 July  15, 2020

Dear Healthcare at Home Colleague,

According to a July 14 report by research and advisory company Gartner, businesses looking beyond the COVID-19 pandemic are going to be facing a new kind of challenge: managing a new kind of highly complicated, hybrid workforce.  The study found that 82% of business leaders say their organizations plan to let employees continue to work from home at least some of the time, while 47% plan to allow employees to do so permanently. 

How about you? We would like to know our thinking on this issue. Is working from home working? Are you going to continue it after the pandemic subsides? Tell us in this week's brief, anonymous, 4-question survey. It will take you about two minutes to complete and we urge you to do so. We will publish the results in an early August issue. Click here to begin the 2-minute survey.

In this week's news

Private Duty Home Care: How do you deal with competition? TV ads? Yellow Page ads? Does your next client's adult daughter 1,000 miles away see them? In his ongoing series about how to bolster your online reputation to attract more phone calls from that adult daughter, Roger McManus explains, in detail, how to solicit and manage online reviews. He includes an argument to avoid paying for Google ads. If staying ahead of your competition is an issue, don't miss "Let Your Customers Write Your Advertising."



Medicaid Providers: Another state has finalized its EVV decision. Congratulations to New York Medicaid for allowing home care providers to choose their own EVV vendor, as long as it can integrate with a data aggregator. Details in "NY State Announces "Choice" Model for EVV."

Watch out and be prepared! The Kaiser Family Foundation has determined that COVID-related unemployment is going to make millions more people eligible for Medicaid. Is your state going to be able to handle the influx? Are you? Read Darcey Trescone's analysis of the problem in "Potential Payer Changes and Considerations."



Medicare Providers: Another CMS rule relaxation to help you cope with the pandemic is the we-hope-it's-not-temporary provision allowing Nurse Practitioners and Physician Assistants to sign home health documents. If you have weaned yourself from that bastion of 1980's technology, the fax machine, one of our industry's electronic signature software vendors has already released a version for documents signed by NPs and PAs. See our interview with SutureHealth founder Dr. Michael Blackstone.

PDGM: Wound care took on new importance this year. Homecare Homebase users and those considering signing on with them will be happy to learn of the Dallas-based vendor's new partnership with Swift Medical, a wound care software company with offices in Toronto and Chicago. See "Vendor Watch: Swift Medical Integrates Digital Wound Care Solution with Homecare Homebase."

Worth the (virtual) trip

Thanks to all who joined me for part 2 of the webinar series I am hosting for HealthRev Partners, titled "COVID-19 Forum: How Coronavirus is Reshaping the Future of Home Health and Hospice. The discussion was lively and the information shared was invaluable. The third and final episode is set for Thursday, July 23 at 2:00pm EDT. The topic will be "Agency Leadership and Operations" and my panelists are all stars:

Register here

Have a great, healthy, and safe week. Keep making a difference! (And PLEASE take our survey!)

Editor signature
Tim Rowan

Let Your Customers Write Your Advertising
You read reviews before choosing a hotel or restaurant. What makes you think people do not read your reviews before calling you? Do you know how to leverage that social media era human trait?

Potential Payer Changes and Considerations
Kaiser Family Foundation: unemployment will send millions to Medicaid eligibility. States and care providers must prepare.

SutureHealth Launches Industry-First Enhanced Workflow for NP/PA Signing
NPs and PAs can now sign your documents. Here is one way to avoid fax and postage stamps so you get those signatures back quickly.

NY State Announces "Choice" Model for EVV
Finally, in May, New York Medicaid has chosen a model to comply with the EVV mandate that became law in January.

Vendor Watch: Swift Medical Integrates Digital Wound Care Solution with Homecare Homebase
Product integration said to enable high-quality, cost efficient care.

During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:


As of this date, approximately 38,324,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Homecare Homebase and CipherHealth Form Partnership
Partnership adds new level of care, enhanced communication with physicians and family.

Five Online Marketing Mistakes Home Care Agency Owners Make
If your online reputation is so important, why do so many home care agencies not take better care of it?

Upcoming Events

FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Conference: Leading Age Leadership Conference

Hosted by: VNAA, Elevating Home, and Leading Age

In light of the President’s national emergency declaration to address the coronavirus pandemic, LeadingAge is postponing the 2020 Leadership Summit originally scheduled April 20-22 to August 10-12, 2020 at the Omni Shoreham Hotel in Washington, DC.

We understand that the possibility or reality of COVID-19 means all-hands-on-deck at our member communities and travel bans for our Business Partners, with a singular focus on the health and welfare of residents, clients, staff, and families.

LeadingAge will continue to assist with information and resources to help you respond to COVID-19. You’ll find a clearinghouse of resources—updated daily—at leadingage.org/coronavirus-resources.

If you registered for the conference, you will be sent an email with information on your registration and hotel reservation.

Information and Registration

With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.


*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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