Volume 10, Number 33 June  9, 2021

Dear Healthcare at Home Colleague,

I read a disturbing article in my local paper this weekend. Many veterans are turned away for medical and mental healthcare when they are actually eligible. The "decision maker" who denies care is often the lowest paid staffer, a clerk or receptionist, who has been poorly trained in the rules. Have you heard of your patients running into this problem?

Let's get into this week's news. The American Telemedicine Association has published a report on its legislative efforts on the state level. Following emergency permissions to use virtual visits and other remote patient monitoring technologies during the height of the pandemic, many healthcare providers are pushing to make those permissions permanent. They cite evidence that patients are healthier and costs are lower. The ATA lists many successes in this area, but has also had to write letters in some cases educating legislators about the bad bills they have proposed. We give you links to a map of each state's proposed and already passed laws, as well as to the ATA letters. Scroll down to "ATA is Bullish on State-by-State Legislative Successes."



This got me thinking. How can any elected official possibly learn enough about all the different industries a lawmaker has to cover. Do they rely on expertise within their staff? Do they take a lobbyist's word? I learned from an Administrative Law Judge of my acquaintance that learning dozens, or hundreds, of different industries' jargon and acronyms is the hardest part of her job. It has to be the same for state legislators. I ruminate on this problem in an opinion piece titled "Some Lawmakers Simply Misunderstand Telehealth." You may laugh, or perhaps cry, at the level of ignorance the ATA tries to correct.



Whether your business is Home Health, Home Care, or Hospice, you are always looking for a competitive advantage. If you agree, do not miss our story on a just-released study by Porter Research, sent to us by our friends at Citus Health. Porter's study found one main thing that patients and their families say would make them choose one provider over another. The results were overwhelming, with agreement about that one thing over 90 percent.



In our Vendor Watch column, we report on a new alliance between Homecare Homebase and Corridor. You already know that the longtime consulting group is focused on coding services now. HCHB will be offering that service to its software clients through the new partnership.


Worth the Trip

Be sure to scroll down beyond this week's headlines to check our updated list of conferences. We are so pleased that some of them will be in person, we are vaccinated and trying to attend as many as we can. We hope to see you in Marco Island, Chicago, Orlando, or New Orleans.

Have a great week. Stay healthy and keep making a difference!

Editor signature
Tim Rowan

Some Lawmakers Simply Misunderstand Telehealth
Legislators cannot know the details of every industry. The ATA provides a model for how to educate them about our industry without highlighting their ignorance.

ATA is Bullish on State-by-State Legislative Successes
With COVID telehealth expansion proving successful, American Telemedicine Association steps up efforts to make emergency changes permanent.

Homecare Homebase and Corridor Announce Exclusive Partnership
Homecare Homebase℠ and Corridor announce exclusive partnership to provide coding and documentation review services to HCHB customers.

Porter Research Study Finds Patients and Families Prefer Providers Who Communicate
How do you communicate with patients and families? 96 percent of patients and family caregivers say they would choose one Home Health provider over another based on ability to respond in real time.

During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:


As of this date, approximately 41,943,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Appriss Health Acquires PatientPing
CMMI veteran's product helps home health agencies eliminate missed visits due to unreported hospital admissions.

Four Home Care Agencies Solve Expensive "Bad Hire" Problem
What does it cost when a new caregiver disappears after orientation and training, never taking a first shift? How often does it happen? One franchise organization has found a way to lower this risk, saving $4,500 or more every time a bad hire is avoided.

Upcoming Events

Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL

Registration Information

NAHC Financial Managers 2021 Conference and Expo *

Presented by: National Association of Home Care and Hospice

Date: August 1-3

Venue: Sheraton Grand Chicago

Information and Registration

2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Sadly, this conference has had to be postponed, due to the hurricane in New Orleans and COVID situation in Louisiana.

SCHCHA 2021 Annual Conference

Presented by: South Carolina Home Care & Hospice Association

Date: October 25-26

Location: Sonesta Resort, Hilton Head Island, SC

Information and Registration

AHHC 2021 Leadership Conference

Presented by: Association for Home & Hospice Care of North Carolina

Date: November 8-9

Location: Holiday Inn Resort, Wrightsville Beach, NC

Information and Registration

Employee Owned 2021 — "Adapt / Innovate / Lead"

Presented by: The ESOP Foundation: International Employee Ownership Center

DATE: November 10-12
VENUE: Caesars Palace, Las Vegas

"Employee Owned 2021," a hybrid ESOP Conference, is built to help you adapt to the ever-changing business landscape. The pandemic, government regulations, supply chain issues, the list of obstacles to optimally running your ESOP goes on and on. We are here to help. Through insightful speakers, innovative ideas, the latest industry updates, technical content you can trust, and a focus on current events, Employee Owned 2021 will prepare you and your ESOP to march confidently into 2022.

More Information

Who Should Attend?

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available.



Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.

FREE WEBINARS: "Best of Home Care Heroes" Series 

Sponsored by: Ankota

Featuring: Steve "The Hurricane" Weiss, Ophelia Cole, Barbara Gaines, Cheryl Hammons, others

Dates: Ongoing


Contact Ankota directly about two special offers: a free trial of a staffed, live-chat solution for your website, and a discount to Steve Weiss' "Mililonaire Bootcamp."


*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.