Volume 9, Number 38 June  3, 2020

Dear Healthcare at Home Colleague,

Well, this week it is unsafe to leave my house for two reasons instead of one. That has provided the time to dig more deeply into the news, and there is a lot of it, so let's get right to it.

This week's top headline is Netsmart's acquisition of QIRT. Read our interview with Netsmart VP Kevin Scalia and McBee President Mike Dordick. QIRT will bring its 130 employees into the McBee consulting division, which Netsmart acquired one year ago. Founder Laura Page-Greifinger, BSN, MPA, will remain in a consultative role.

CMS regularly updates its temporary rules to accommodate the needs of Medicare providers until the pandemic emergency is over. We were curious about home health not being specifically mentioned in the most recent update to telehealth usage regulations so we asked them. Their response is as revealing as it is confusing. Read "Hundreds of Rules Eased Until Emergency Ends" in our "CMS News" column, below.

News for all: Home Care, HHA, Hospice

Speaking of telehealth, have you noticed that people in your circles, whether co-workers or family members, are more stressed, maybe even more panicky, after months of staying safer at home? Talking with a professional can help, but many are reluctant to go out to get to a therapist's office. We think of video visits as a tool to be used with the elderly infirm, but staff writer Darcey Trescone this week tracked down the founder of a telementalhealth company who has seen a marked uptick in requests for consultations. Read Darcey's interview with Coletta Dorado, Founder & CEO of AZZLY, Inc. below in "COVID-19 Pandemic Drives Need for More Mental Health Services, and Software to Support It."

If cost has been your obstacle to implementing a Customer Relationship Management software tool, you will want to read our product review of "Isoratec CRM." Newly released to the U.S. post-acute care market, this tool offers most of the features of the top-tier systems but at a lower price point. Click below on "CRM for Everyone."

Everyone who works on a computer has learned to remain alert for phishing emails. It has never been easy to identify them but it is much harder now. There are many times more attempts than there used to be, and the hackers trying to steal personal information are getting better at it. The latest technique is to spoof the World Health Organization. Read our report, "STOP! Is That Email REALLY From the W.H.O.?," to protect your workers from this new attack identified by "Abnormal Security."

Lastly, check out our Vendor Watch column for a report on a free tool from eSolutions to help providers transition to the use of Medicare Beneficiary Identifiers.

Worth the Trip (to your computer screen)

We told you last week about the NAHC Financial Managers Conference going virtual. They are not the only ones. Scroll down toward the bottom of this page to see some interesting education opportunities coming to your laptop.

Have a healthy week. Keep making a difference!

Editor signature
Tim Rowan

Netsmart Acquires QIRT
We spoke with Netsmart's Kevin Scalia and McBee's Mike Dordick to learn how the New York-based coding and consulting service will operate within McBee, acquired in May, 2019.

CMS News: Hundreds of Rules Eased Until Emergency Ends
Temporary home health telehealth regulations for COVID-19 look a lot like pre-COVID regulations. "You can use it all you want, but we're not going to pay for it."

STOP! Is That Email REALLY From the W.H.O.?
The pandemic has lowered the natural suspicion level of many people. Phishing scams are taking advantage. Warn your staff and co-workers to be vigilant before clicking.

Product Review: COVID-19 Pandemic Drives Need for More Mental Health Services, and Software to Support It
The economic, political, physical, and social impacts of the COVID-19 pandemic have only exacerbated the needs of an already underserved portion of the post-acute care market. Many mental health providers are still managing internally on mostly paper processes, the idea that telemedicine or automation would be a priority was not something many providers budgeted or planned.

Product Review: CRM for Everyone
Startup software company, founded by home care veteran, believes CRM should be feature-filled but affordable.

eSolutions Provides Free MBI Lookup Tool for Healthcare Providers
In response to COVID-19's overwhelming burden on healthcare providers, eSolutions offers clients a tool to ensure easier MBI transition, timely reimbursement.

During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:


As of this date, approximately 37,862,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Coronavirus Considerations for Home Care Agencies
Honor gave us permission to reproduce their advice to their partners, private duty home care agencies.

CMS Explains Details of OASIS-E Delay
CMS explains how it will determine the new start date for OASIS-E.

Upcoming Events

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings


Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies

Presented by: Ankota

Featuring: Steve "The Hurricane" Weiss

Date: June 18
Time: 12:00 EDT
Fee: Free


Here are a few biographical fun-facts about Steve:

Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC


Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount

Virtual Conference: ATA Annual Meeting

American Telemedicine Association

Date: June 22-26

Information and Registration

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.

FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Free Webinar: Carpe Diem: Now is the Ideal Time to Excavate Your Brand Genius

A complimentary webinar & roundtable discussion for executive business leaders

Featuring: Mary Maloney

Date: September 11
Time: 12:00 - 12:45 EDT

Now more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius).

Many leaders confess that they have forgotten their greatness or feel lost in a sea of sameness, amongst a fiercely competitive set. They say they struggle with what words will resonate or feel “salesy” when asked, “What do you do?”

Thanks to the pace of technology, we have less than seconds to connect, therefore, it’s no longer all about what you do for a living and the quantifiable goals you achieved;  it’s much more about what you stand for, the legacy you want to leave and building trust expeditiously with your tribe.

 If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?

This webinar will start you on your journey to deliberately make your personal brand come alive.



The 2020 Annual Conference of the Association for Home and Hospice Care of North Carolina

September 28-30
This year's conference will be presented online

Information and Registration

Sign up to hear presentations by:

*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

Did you receive this issue as a forward from a colleague? Would you like to have your own free subscription? Click here.

Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.