Volume 9, Number 33 June  24, 2020

Dear Healthcare at Home Colleague,

One last reminder to join me today, Wednesday the 24th, at 2:00 EDT for what I consider to be an extremely valuable webinar, especially for private duty home care organizations. One of our sponsors, Savii, is hosting Roger McManus and me so we can teach our technique of leveraging the free, billion-dollar platform created for you by Google, Yelp, Facebook, Bing, and many other Internet-based search and review services. Online Reputation Marketing is more important today than ever. We'll show you how to do supercharge your online reputation, with only a modest time investment. Register here. (If you can't make it, register anyway and Savii will send you the recorded version.)

Leaning back toward the home health side, join me on Thursday when I will serve as moderator for a stellar panel of experts discussing post-COVID clinical practices, a free webinar courtesy of another sponsor, HealthRev Partners, the Revenue Cycle Management experts. You will not want to miss the insights that will be shared by Christine Flynn of the Hospice of Michigan, our own Darcey Trescone, RN, BSN, Kathy Piette, CEO of wound care technology company Corstrata, and Mary McCammon from AbilisHealth. This first of a three-part series, each with a different focus and different experts on the panel, will begin at 2:00 pm EDT, Thursday, June 25 and continue July 9 and 23. Register here.

In this week's news

Even though COVID-19 cases are surging in some states, people are wondering what a post-pandemic healthcare world will look like. Staff writer Darcey Trescone found a brilliant resource about remote patient monitoring. Its use has surged but will healthcare providers and payers and regulators recognize its advantages by continuing to encourage its use if and when the world returns to normal? If they do, will home health and home care providers know how to manage the technology to its greatest advantage? Read Darcey's report on a study by AMD Global Telemedicine, accompanied by expert commentary from telehealth consultant Karen Thomas. Scroll down and click on "Where to Start with Telehealth After COVID."

We thought you would want to know that CMS is using COVID as a reason to accelerate its plans to switch to value-based payments. This will impact Medicare providers and anyone who works with Medicare Advantage and, eventually, Managed Care Organizations and Medicaid. Click on our "CMS News" column, below.

Billion Dollar Bully?

Have you ever gotten a lousy review on Yelp and tried to get it removed? Didn't work, did it? Have you ever created a business page on Yelp and suddenly started getting three or more sales calls every week, asking you to advertise? Our resident online marketing expert, Roger McManus explains why. He was interviewed for the new documentary "The Billion Dollar Bully," and is better than most at explaining how Yelp operates. We give you a link to the movie trailer too. Roger's analysis, below, is titled, "Why Yelp Doesn't Lose in Court."

Sony in Healthcare?

Lastly, keep your eye on Sony subsidiary Takeoff Point LLC. The entertainment giant is entering the wearable remote patient monitoring market with a new wristwatch, the mSafety Wearable Platform. They will provide it to healthcare organizations, not consumers. We interviewed a product manager to get the inside scoop. Read "Sony Moves into Healthcare with High-Tech Wearable," below.

Check out Vendor Watch. We are pleased to welcome back two good, longtime friends who have been away for a while.

One last quick reminder. When you land on our web site to read this week's articles, remember that we have a search engine you can use to find every article posted since 2005. Just pick a key word, or the name of a vendor or agency -- even your own -- and see what comes up. Many people new to home care and hospice have told me the history there gives them a good basic education about our industry.

Have a safe and healthy week. Keep making a difference!

Editor signature
Tim Rowan

Where to Start With Telehealth after COVID
Our healthcare system adopted telehealth quickly due to COVID. The goal and vision for this technology, in many cases, was short-sided and only focused on getting through the COVID crisis. It leaves a lot of unanswered questions for how healthcare organizations will continue with this technology post-COVID.

Why Yelp Doesn't Lose in Court
Negative reviews of your business, even when they are untrue or posted by a malicious competitor or angry former employee, are extremely difficult to delete. A Yelp expert explains why, and compares your dilemma with the current controversy over falsehoods posted on Facebook and Twitter.

Familiar Names, Longtime Software Execs Join/Rejoin Kantime
Welcome back to two old friends.

CMS News: COVID-19 Inspires New Push for A Value-Based Payment System
Pandemic that will not end requires a faster shift to value-based Medicare payment systems, Seema Verma says.

Sony Expands Healthcare Presence with Wearable Device, Platform
Sony's new IoT wearable connects to vital sign devices and needs no nearby cell phone. The company is seeking healthcare partners to try its mSafety wristwatch with their patients.

During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:


As of this date, approximately 38,093,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Vivify App Screens Agency Staff for COVID-19 Daily
Every employee, every shift, easily reports temperature and any symptoms through a simple phone app, raising safety levels for patients and employees.

ATA to Testify to Congress Wednesday
Incoming American Telemedicine Association president Dr. Joseph Kvedar tells Senate committee why they should keep telehealth going after the pandemic. In this report, links to the letter from 30 Senators to Sens. McConnell and Schumer; HELP Committee chair's white paper on telehealth; and ATA membership information.

Upcoming Events

Virtual Conference: ATA Annual Meeting

American Telemedicine Association

Date: June 22-26

Information and Registration

Free Webinar: What Your Plumber Knows That You Don't: 21 Dangers of Ignoring Online Marketing

Presented by: Savii

Featuring: Tim Rowan, MA and Roger McManus, MBA

Date: June 24
Time: 2:00 - 3:00 EDT

Local businesses used to be able to stand out from the crowd with TV and Yellow Pages ads. Those days are gone. Today, savvy marketers leverage the power of the Internet to make the case that they are the best choice among a throng of competitors. Many home care agencies, however, have not yet learned this lesson. They either ignore this critical tool because they do not understand it, or mistakenly assume that their mostly older clients are not attuned to using the Internet.?Preview: it is their adult child who picks a home care agency for them, not the elderly persons themselves.

Information and registration

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.

FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Conference: Leading Age Leadership Conference

Hosted by: VNAA, Elevating Home, and Leading Age

In light of the President’s national emergency declaration to address the coronavirus pandemic, LeadingAge is postponing the 2020 Leadership Summit originally scheduled April 20-22 to August 10-12, 2020 at the Omni Shoreham Hotel in Washington, DC.

We understand that the possibility or reality of COVID-19 means all-hands-on-deck at our member communities and travel bans for our Business Partners, with a singular focus on the health and welfare of residents, clients, staff, and families.

LeadingAge will continue to assist with information and resources to help you respond to COVID-19. You’ll find a clearinghouse of resources—updated daily—at leadingage.org/coronavirus-resources.

If you registered for the conference, you will be sent an email with information on your registration and hotel reservation.

Information and Registration

With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.


*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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