Volume 9, Number 50 June  24, 2020

Dear Healthcare at Home Colleague,

One last reminder to join me today, Wednesday the 24th, at 2:00 EDT for what I consider to be an extremely valuable webinar, especially for private duty home care organizations. One of our sponsors, Savii, is hosting Roger McManus and me so we can teach our technique of leveraging the free, billion-dollar platform created for you by Google, Yelp, Facebook, Bing, and many other Internet-based search and review services. Online Reputation Marketing is more important today than ever. We'll show you how to do supercharge your online reputation, with only a modest time investment. Register here. (If you can't make it, register anyway and Savii will send you the recorded version.)

Leaning back toward the home health side, join me on Thursday when I will serve as moderator for a stellar panel of experts discussing post-COVID clinical practices, a free webinar courtesy of another sponsor, HealthRev Partners, the Revenue Cycle Management experts. You will not want to miss the insights that will be shared by Christine Flynn of the Hospice of Michigan, our own Darcey Trescone, RN, BSN, Kathy Piette, CEO of wound care technology company Corstrata, and Mary McCammon from AbilisHealth. This first of a three-part series, each with a different focus and different experts on the panel, will begin at 2:00 pm EDT, Thursday, June 25 and continue July 9 and 23. Register here.

In this week's news

Even though COVID-19 cases are surging in some states, people are wondering what a post-pandemic healthcare world will look like. Staff writer Darcey Trescone found a brilliant resource about remote patient monitoring. Its use has surged but will healthcare providers and payers and regulators recognize its advantages by continuing to encourage its use if and when the world returns to normal? If they do, will home health and home care providers know how to manage the technology to its greatest advantage? Read Darcey's report on a study by AMD Global Telemedicine, accompanied by expert commentary from telehealth consultant Karen Thomas. Scroll down and click on "Where to Start with Telehealth After COVID."

We thought you would want to know that CMS is using COVID as a reason to accelerate its plans to switch to value-based payments. This will impact Medicare providers and anyone who works with Medicare Advantage and, eventually, Managed Care Organizations and Medicaid. Click on our "CMS News" column, below.

Billion Dollar Bully?

Have you ever gotten a lousy review on Yelp and tried to get it removed? Didn't work, did it? Have you ever created a business page on Yelp and suddenly started getting three or more sales calls every week, asking you to advertise? Our resident online marketing expert, Roger McManus explains why. He was interviewed for the new documentary "The Billion Dollar Bully," and is better than most at explaining how Yelp operates. We give you a link to the movie trailer too. Roger's analysis, below, is titled, "Why Yelp Doesn't Lose in Court."

Sony in Healthcare?

Lastly, keep your eye on Sony subsidiary Takeoff Point LLC. The entertainment giant is entering the wearable remote patient monitoring market with a new wristwatch, the mSafety Wearable Platform. They will provide it to healthcare organizations, not consumers. We interviewed a product manager to get the inside scoop. Read "Sony Moves into Healthcare with High-Tech Wearable," below.

Check out Vendor Watch. We are pleased to welcome back two good, longtime friends who have been away for a while.

One last quick reminder. When you land on our web site to read this week's articles, remember that we have a search engine you can use to find every article posted since 2005. Just pick a key word, or the name of a vendor or agency -- even your own -- and see what comes up. Many people new to home care and hospice have told me the history there gives them a good basic education about our industry.

Have a safe and healthy week. Keep making a difference!

Editor signature
Tim Rowan

Where to Start With Telehealth after COVID
Our healthcare system adopted telehealth quickly due to COVID. The goal and vision for this technology, in many cases, was short-sided and only focused on getting through the COVID crisis. It leaves a lot of unanswered questions for how healthcare organizations will continue with this technology post-COVID.

Why Yelp Doesn't Lose in Court
Negative reviews of your business, even when they are untrue or posted by a malicious competitor or angry former employee, are extremely difficult to delete. A Yelp expert explains why, and compares your dilemma with the current controversy over falsehoods posted on Facebook and Twitter.

Familiar Names, Longtime Software Execs Join/Rejoin Kantime
Welcome back to two old friends.

CMS News: COVID-19 Inspires New Push for A Value-Based Payment System
Pandemic that will not end requires a faster shift to value-based Medicare payment systems, Seema Verma says.

Sony Expands Healthcare Presence with Wearable Device, Platform
Sony's new IoT wearable connects to vital sign devices and needs no nearby cell phone. The company is seeking healthcare partners to try its mSafety wristwatch with their patients.

During the 4th Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4319 times.

To inquire about placing your message here, contact:


As of this date, approximately 38,093,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Vivify App Screens Agency Staff for COVID-19 Daily
Every employee, every shift, easily reports temperature and any symptoms through a simple phone app, raising safety levels for patients and employees.

ATA to Testify to Congress Wednesday
Incoming American Telemedicine Association president Dr. Joseph Kvedar tells Senate committee why they should keep telehealth going after the pandemic. In this report, links to the letter from 30 Senators to Sens. McConnell and Schumer; HELP Committee chair's white paper on telehealth; and ATA membership information.

Upcoming Events

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.

FREE WEBINAR: How Technology Enhances Home Care in an Increasingly Remote World *

Sponsored by: Care Connect

Moderator: Tim Rowan

Panelists: Mike Gelman, President COO, CareConnect; Jim Rolla, SVP, VNSYNY Partners in Care; Steve Pellito, SVP, Provider Sales, Sandata

Date: November 12
1:00 pm EDT


The 2021 Home Health Final Rule 

Insights to position your agency for success

Sponsored by: WellSky

Featuring: Sharon Harder, president, C3 Advisors; Jill Dyer, BSN, RN, HCS-D, HCS-O, president, JID Consulting and Coding, LLC

Date: November 18
Time: 1:00 - 2:00 EST

Attendees will learn:

  • How to prepare for and implement the operational changes imposed by the final rule, including submission of no-pay RAPs within five calendar days of the start of care and changes to the types of non-physician practitioners who can order home health services
  • The impact of CMS’s decision to retain the PDGM behavioral adjustment
  • The status of proposed legislation aimed to allow home health agencies to bill for telehealth services during public health emergencies and how this change would affect care planning and delivery

FREE WEBINAR: Cybersecurity in Healthcare: Assess Threats & Reduce Your Risk

Presented by: Netsmart

Featuring: Randy Pargman, Binary Defense senior director of threat hunting and counterintelligence; Sharon Hicks, MBA, MSW, OPEN MINDS senior associate; and Mike Murray, Netsmart director of Plexus Technologies,

Date: December 9

Time: 1:00 EST

Information and Registration

Healthcare organizations are often at risk of cyberattacks due to a lack of dedicated IT and reliance on traditional reactive approaches. To learn how to protect your data, register now to join Randy Pargman, as they map the risk landscape and provide guidance for safeguarding your organization.

Key takeaways:

• Cyber threats in healthcare
• Impacts of a data breach
• Best practices for securing your data


FREE WEBINAR: Can you collect Cash faster?

Sponsored by: Savii

Date: Tuesday, January 12

Time: 2:00 pm EST

Information and Registration

With small margins in home care it has prompted the question, “Can we collect cash faster?” And what would this do for an agency? One thing we know is margins are small and have become more challenging than ever to for agencies to profit. This doesn’t mean it impossible for agencies to survive; it means a focus on collecting cash faster will be ever so important.

Agency leaders will first need to develop a timeline cadence of when to address claims based on when they were submitted for payment. In addition it will be pertinent to understand their own agency metrics such as DSO (Daily Sales Outstanding) and how they compare to industry standards.

On this webinar you will walk away with how to develop a timeline and your own DSO dashboard for benchmarking. All of these topics will weave into  strategic steps to take toward collecting cash flow faster.

FREE WEBINAR: Return to Work under COVID-19

Presented by: Healthcare Synergy
David Mauzey, SVP & General Manager, HealthPointe Solutions

Date: January 14
Time: 11:00 - 11:30 PST


The COVID pandemic has evolved, initial processes in place ensure a safe work force environments but need to evolve to stay effective and efficient. Home health has an extra layer of scrutiny given the population may be at a higher risk. This webinar will focus on how an organization can evolve to keep their workforce and patients safe. HealthPointe Solutions has a full inventory of new and advanced recommendations that help implement and maintain site safety. This includes step-by-step guidance that include medical testing administration strategies, patient/employee monitoring, training/education and program auditing.
David Mauzey has over 25 years' experience in healthcare, helping bring operational efficiency solutions to both providers and payers. Within HealthPointe Solutions, he is responsible for operations and was a part of the team that developed HealthPointe Solutions’ COVID response solutions. Prior to joining HealthPointe Solutions, David served as VP and GM of Optum's Network Payment Innovation, where he focused on alternative payment programs, including bundle d payments and population-centric, value-based programs.

FREE WEBINAR: The Rise of Hospital at Home: A Roundtable Discussion

Sponsored by: AlayaCare

Featuring: Dr. Bruce Leff, Hospital at Home Pioneer & Professor, John Hopkins School of Medicine; Adrian Schauer, Founder and CEO
AlayaCare; Joel Theisen, Founder and CEO, Lifesprk; Brady Murphy, VP Sales & Marketing, AlayaCare

Date: Wednesday, January 27
1:00 EST

Information and Registration

Across the U.S., the Acute Hospital Care at Home initiative from CMS is taking off amid the pandemic with at least 80 approved participants to date. As hospital-at-home models become more popular and more beneficial to both patients and health care organizations, those that have recognized the perks of home-based care prior to the COVID-19 crisis may have the upper hand.

Join us on Wednesday, Jan 27th at 1:00 pm EST for a roundtable discussion with industry experts such as Dr. Bruce Leff, Hospital at Home Pioneer and Professor at John Hopkins School of Medicine who deserves his reputation as a founding father of this virtual hospital concept, to learn about the hospital-at-home model and its impact on the home care industry.

FREE WEBINAR: 5 Key Elements of a Successful Home Health Remote Patient Monitoring Program

Presented by: Amity Healthcare Group

Featuring: Irina Gorovaya, owner and president of Amity Healthcare Group; Erin Vallier, AlayaCare Account Executive; Kaila Raimondo, AlayaCare Solution Engineer

Date: Wednesday, January 27

Time: 2:00 pm EST

Information and Registration



Explore key factors and solutions necessary for successful deployment of patient remote monitoring program in home health.

The discussion will include policies and procedures, documentation, staff education, and telehealth equipment and solutions.

FREE WEBINAR: Rubber Meets the Road with the No-Pay RAP

Sponsored by: KanTime & BlackTree Consulting

Featuring: Nick Seabrook, Managing Principal and Founder, BlackTree; Kim Spence, RN, Director, KanTime Customer Success; Greg Lotz, Director, KanTime Marketing & Sales Technology

Date: February 4
Time: 2:00 EST



Re-visit regulatory changes and how they have impacted agencies. Plus, tips and tricks to stay ahead of the curve.

Virtual Conference: Winter Leadership Summit

Presented by: National Association for Home Care and Hospice

Date: February 23, 2021


Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL


*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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