Volume 10, Number 33 June  23, 2021

Dear Healthcare at Home Colleague,

In our continuing quest to find solutions to your primary challenge, staffing, we offer two pieces of good news in this week's issue. I urge you to pay close attention to both of them, one of which will require a small investment, the other which will pay you and your staff to participate.

What you need to do to deal with your staffing challenge is address both recruiting and retention, which are inextricably linked. Our first solution is to pay more than what unemployment pays, and we found something that will help until the federal unemployment supplements expire. Please direct your attention first to this week's lead item, "HHS Awards $125 Million in Workforce Grants to Bolster Vaccinations." We put you in touch with a national association that won one of these grants and is using it to pay home health and home care providers, clinicians, caregivers, and patients every time one of their patients gets a COVID shot. What does this have to do with recruiting and retention? Think about the power of word of mouth. If you participate, word will get around about your significant bonuses and you may start seeing more applicants. If nothing else, your agency and your people can bring in some well-needed cash.


If staffing has you puzzled, maybe an outside expert is the answer. If so, take a close look at this week's entry from guest author and healthcare recruiting veteran Szilvia Toth. She explains, out of her decade of experience, what works and what does not in your efforts to fill your open positions with competent, dedicated people. Read about the importance of branding, reputation, communication, and data.


Care Coordination: Darcey Trescone interviewed FirstLight Home Care and communications technology vendor Dina this week and brings her insights into their joint effort to improve patient outcomes and reduce hospital readmissions. Click on Darcey's article below.

Vendor Watch: Quite a lot of vendor news this week. AlayaCare has raised another round of funding, this time $225 million. Health Recovery Solutions announced a $70 million investment in its remote patient monitoring company. eCaring™ acquired Home Care IT™. Homecare Homebase named Swift Medical as its preferred wound care technology partner. And home care veteran Brad Caldwell has been named COO for Careficient.


CMS News: Two announcements this week were worth reprinting for you from notices we received. One is the official statement regarding the Supreme Court's recent 7-2 decision in support of the Affordable Care Act. The other is their update on the record number of Americans enrolled in Medicaid and CHIP.


Upcoming: As we have been telling you, I ame attending Homecare 100 this week, so our next issue will be dated July 7. In the meantime, we will be posting frequent, brief video updates on our Facebook page. Go to facebook.com/homecaretech and 'like' us. Then return from time to time, Monday through Wednesday, to see if we have captured important technology news for you. 



Let me take one more line to renew my gratitude to our sponsors. These companies make it possible for us to bring you this free service. Show your appreciation by clicking on their graphic ads. They may be offering just what you are looking for.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan

HHS Awards $125 Million in Workforce Grants to Bolster Vaccinations
Home Care, Home Health agencies encouraging COVID vaccinations to receive payments from grantee.

Winning the War for Workers Against the Odds
Guest author and healthcare recruiting consultant Szilvia Toth explains how the right technology can be a game-changer for a home care and home health agency's recruiting and retention challenges.

FirstLight Home Care Partners with Dina in Care Coordination
Leading national non-medical home care provider to implement care coordination tool.

CMS Statement on SCOTUS June 16 ACA Decision
Official statement from CMS Administrator Chiquita Brooks-LaSure on U.S. Supreme Court decision to uphold the Affordable Care Act in California v. Texas.

AlayaCare Raises $225 Million
CAD Series D funding "to accelerate digital transformation of Home Health Care."

CMS News: Record Medicaid and CHIP Enrollment
During the 12-month period that includes the onset of the COVID-19 Public Health Emergency, enrollment in Medicaid and CHIP exceeded 80 million.

Vendor Watch
— eCaring™ acquires Home Care IT™
— Homecare Homebase names preferred wound care technology partner
— Careficient names Brad Caldwell COO
— HRS lands $70 million investment.

During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:


As of this date, approximately 42,097,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Contaminated "Affiliations" Predicted to Shutter Hundreds of HHAs
CMS has not decided how to implement 21-month old final rule, but still predicts it may shut down 2,600 Medicare providers.

Humana Acquires Another Home Care Provider
One Homecare Solutions, known as "onehome," serves eight states from its Miramar, Florida headquarters.

Upcoming Events

NAHC Financial Managers 2021 Conference and Expo *

Presented by: National Association of Home Care and Hospice

Date: August 1-3

Venue: Sheraton Grand Chicago

Information and Registration

2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Sadly, this conference has had to be postponed, due to the hurricane in New Orleans and COVID situation in Louisiana.

SCHCHA 2021 Annual Conference

Presented by: South Carolina Home Care & Hospice Association

Date: October 25-26

Location: Sonesta Resort, Hilton Head Island, SC

Information and Registration

AHHC 2021 Leadership Conference

Presented by: Association for Home & Hospice Care of North Carolina

Date: November 8-9

Location: Holiday Inn Resort, Wrightsville Beach, NC

Information and Registration

Employee Owned 2021 — "Adapt / Innovate / Lead"

Presented by: The ESOP Foundation: International Employee Ownership Center

DATE: November 10-12
VENUE: Caesars Palace, Las Vegas

"Employee Owned 2021," a hybrid ESOP Conference, is built to help you adapt to the ever-changing business landscape. The pandemic, government regulations, supply chain issues, the list of obstacles to optimally running your ESOP goes on and on. We are here to help. Through insightful speakers, innovative ideas, the latest industry updates, technical content you can trust, and a focus on current events, Employee Owned 2021 will prepare you and your ESOP to march confidently into 2022.

More Information

Who Should Attend?

*The Rowan Report will see you there.

FREE WEBINARS: "Best of Home Care Heroes" Series 

Sponsored by: Ankota

Featuring: Steve "The Hurricane" Weiss, Ophelia Cole, Barbara Gaines, Cheryl Hammons, others

Dates: Ongoing


Contact Ankota directly about two special offers: a free trial of a staffed, live-chat solution for your website, and a discount to Steve Weiss' "Mililonaire Bootcamp."


FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available.



Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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