Volume 9, Number 32 June  17, 2020

Dear Healthcare at Home Colleague,

I am moving our "Worth the Trip" feature to the top this week because there are several events worthy of your attention. For the full details, scroll down to our "Upcoming Events" section at the bottom of this page. Here is what you will find there:


Next Wednesday, June 24, Savii will present a free webinar: "What Your Plumber Knows That You Don't: 21 Dangers of Ignoring Online Marketing"
Roger McManus, MBA, and I will teach attendees how to leverage the billion dollar infrastructure that Google, Bing, Yahoo, and others have built for you to use for free. Your prospective clients and their adult children do read your reviews before they call you. We will present 21 reasons you must pay attention to your online reputation. Join us at 2:00 EDT on the 24th.



The next day, Thursday, June 25, HealthRev Partners, a revenue cycle management consulting firm, will begin a 3-part webinar series: "COVID-19 Forum: How Coronavirus is Reshaping the Future of Home Health and Hospice."
I will serve as the moderator for a star-studded panel of experts. A large-scope topic, we will cover it in three sessions, all at 2:00 EDT:
June 25 — Patient Care (beneficial for private duty providers as well)
July 9 — Financial Operations
July — Agency Leadership and Operations

Panelists for the first session will be:

The two July sessions will feature more agency owners, financial consultants, and of course HealthRev Partners' founder and CEO, Michael Greenlee.



As you read this on Wednesday morning, June 17, American Telemedicine Association president Dr. Joseph Kvedar will be testifying before the Senate committee on Health, Education, Labor and Pensions (HELP). His goal is to convince lawmakers that the temporary relaxing of restrictions on telehealth use during the pandemic should be made permanent because the benefits are so strong.

We received an advance copy of Dr. Kvedar's testimony and have published it in this weeks issue. His words are passionate, his statistics are convincing, and his reasoning is virtually inarguable. If he is successful, post-acute care will benefit along with hospitals and physicians. Our report also features a link to a white paper penned by Senator Lamar Alexander of Tennessee, titled "Preparing for the Next Pandemic." Alexander is the chair of the HELP committee.

The postponed ATA annual conference will take place online next week. Details here: americantelemed.org/events/ata2020

Do you test your employees every day for COVID-19 symptoms? One northern Nevada healthcare group does. Read about a new app from Vivify that has made it easy and cost-effective for them to know every day who has symptoms and who does not. See our interview with the agency's Chief Nursing Supervisor, below.


Staff writer Darcey Trescone offers a detailed report this week on technologies for coping with the COVID-19 pandemic. Her article, "COVID-19 Forces Tech Innovation and Digital Readiness," dovetails nicely with Dr. Kvedar's congressional testimony.

Once again, I hope you will join me next week, private duty providers on Wednesday and both private duty and Medicare providers on Thursday.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan

ATA to Testify to Congress Wednesday
Incoming American Telemedicine Association president Dr. Joseph Kvedar tells Senate committee why they should keep telehealth going after the pandemic. In this report, links to the letter from 30 Senators to Sens. McConnell and Schumer; HELP Committee chair's white paper on telehealth; and ATA membership information.

Full Text of Dr. Joseph Kvedar's Senate Testimony
ATA President Joe Kvedar tells Senate committee telehealth has been so effective during the pandemic it should continue to be supported by legislation and regulations when the world returns to normal.

COVID-19 Forces Tech Innovation and Digital Readiness
Technology is keeping our society functional during the quarantine. As the COVID pandemic subsides, we must be aware of the technology available and how we may benefit from it in the post-acute care space.

Vivify App Screens Agency Staff for COVID-19 Daily
Every employee, every shift, easily reports temperature and any symptoms through a simple phone app, raising safety levels for patients and employees.

During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:


As of this date, approximately 38,016,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Held Up Two Months, Emergency COVID Funds Finally Released for Medicaid Providers
Funds to include most home health and home care providers were authorized by Congress in March.

Court Rules Against CMS, for Texas Home Health Agency
Another volley in the ping pong game among various federal courts was recently issued. This time, the HHA won. Print and save this article by Elizabeth Hogue, Esq. so you can cite it when your turn comes.

Upcoming Events

Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies

Presented by: Ankota

Featuring: Steve "The Hurricane" Weiss

Date: June 18
Time: 12:00 EDT
Fee: Free


Here are a few biographical fun-facts about Steve:

Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC


Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount

Virtual Conference: ATA Annual Meeting

American Telemedicine Association

Date: June 22-26

Information and Registration

Free Webinar: What Your Plumber Knows That You Don't: 21 Dangers of Ignoring Online Marketing

Presented by: Savii

Featuring: Tim Rowan, MA and Roger McManus, MBA

Date: June 24
Time: 2:00 - 3:00 EDT

Local businesses used to be able to stand out from the crowd with TV and Yellow Pages ads. Those days are gone. Today, savvy marketers leverage the power of the Internet to make the case that they are the best choice among a throng of competitors. Many home care agencies, however, have not yet learned this lesson. They either ignore this critical tool because they do not understand it, or mistakenly assume that their mostly older clients are not attuned to using the Internet.?Preview: it is their adult child who picks a home care agency for them, not the elderly persons themselves.

Information and registration

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.

FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Conference: Leading Age Leadership Conference

Hosted by: VNAA, Elevating Home, and Leading Age

In light of the President’s national emergency declaration to address the coronavirus pandemic, LeadingAge is postponing the 2020 Leadership Summit originally scheduled April 20-22 to August 10-12, 2020 at the Omni Shoreham Hotel in Washington, DC.

We understand that the possibility or reality of COVID-19 means all-hands-on-deck at our member communities and travel bans for our Business Partners, with a singular focus on the health and welfare of residents, clients, staff, and families.

LeadingAge will continue to assist with information and resources to help you respond to COVID-19. You’ll find a clearinghouse of resources—updated daily—at leadingage.org/coronavirus-resources.

If you registered for the conference, you will be sent an email with information on your registration and hotel reservation.

Information and Registration

With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.


*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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