Volume 9, Number 28 June  10, 2020

Dear Healthcare at Home Colleague,

There may be money coming your way. Funds authorized by Congress in March to provide emergency COVID-19 supplements for Medicaid providers have finally been released by HHS. If you are a Medicaid provider and not already received your 2% supplement as a Medicare provider, read the details of the $25 billion aid package below in "Held Up Two Months, Emergency COVID Funds Finally Released for Medicaid Providers."

Before you scroll down to that article, though, let me tell you about a series of webinars I believe will be helpful, one for private duty home care and the other for Medicare providers. Two of our sponsors have invited me to present on various topics, from online marketing tips to revenue cycle management strategies, in June and July. I am certain you will get a lot out of them; plus, they are all free.

First, my partner Roger McManus, a well-known online marketing expert who was featured in a recent documentary about Yelp titled, "The Billion Dollar Bully," and I will be teaching tips and tricks to supercharge your online reputation and leverage it to build your census. This first free webinar is under the sponsorship of Savii, the private duty software company, and is set for Wednesday, June 24 at 2:00 pm Eastern time. Information and registration can be found here.

Following that, I will moderate a panel of experts in a three-part series on "Revenue Cycle Management in a Post-COVID World" for RCM consulting company HealthRev Partners. This three-part series begins on June 25 and continues on consecutive Thursdays. We will have a link to the registration page soon and post it here and in our list of conferences at the bottom of this page next week.


In this week's news
Read about the $25 billion mentioned above in one of our two CMS News reports this week. NAHC president Bill Dombi added some perspective to the announcement for us. "Held Up Two Months, Emergency COVID Funds Finally Released for Medicaid Providers."

The other CMS News column offers three official announcements: one on the Hospice Quality Reporting Program, another on COVID-19 guidance, and a third about an upcoming Special Open Door Forum.

Meet Shona Eakin, a special kind of Medicaid provider in Pennsylvania, in the second installment of Darcey Trescone's series on "Extraordinary Women in Home Care."



Guest author Elizabeth Hogue, Esq., reports on another court victory for home health in the ongoing battle over who gets to keep challenged funds between recoupment and an ALJ determination. Scroll down to read "Court Rules Against CMS, for Texas Home Health Agency."

Lastly, startup tech company Citus Health announces its first major home health and hospice customer. We spoke with the CEO of Sangre de Cristo Healthcare in Colorado to learn what led her to take a chance on a new technology.



Worth the Trip (to the computer in your kitchen)

AlayaCare will offer a free webinar featuring home care attorney Robert Markette and veteran client services rep Erin Vallier. Scroll down this page to our "Upcoming Events" section to register for "The Road Back: How Home Care Agencies Can Grow and Be Safe After COVID-19."

Have a great, healthy week. Keep making a difference!

Editor signature
Tim Rowan

Held Up Two Months, Emergency COVID Funds Finally Released for Medicaid Providers
Funds to include most home health and home care providers were authorized by Congress in March.

Extraordinary Women in Homecare: Shona Eakin
"Extraordinary Women in Homecare" is a series of feature articles, suggested by HHAeXchange, designed to celebrate women who bring strength, passion, and creativity to their roles in the home care industry. In this second installation, Darcey Trescone, RN, interviews the CEO of "Voices for Independence"

Court Rules Against CMS, for Texas Home Health Agency
Another volley in the ping pong game among various federal courts was recently issued. This time, the HHA won. Print and save this article by Elizabeth Hogue, Esq. so you can cite it when your turn comes.

CMS News
— Hospice Quality Reporting Program (HQRP) Forum Spring 2020 Recording Released
— HHS Announces New Laboratory Data Reporting Guidance for COVID-19 Testing
— Special Open Door Forum: Medicare Documentation Requirement Lookup Service

Sangre de Cristo Selects Citus Health Virtual Patient Care Solution
Sangre de Cristo Community Care, a leading regional provider of hospice, palliative and home care services, will implement the Citus Health virtual patient support solution to streamline care team collaboration and significantly enhance patient and family engagement.

Vendor Watch
— Collective Medical Supports Coordinating Care for COVID-19 Patients
— Axxess CARE marks milestone

During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:


As of this date, approximately 37,939,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Netsmart Acquires QIRT
We spoke with Netsmart's Kevin Scalia and McBee's Mike Dordick to learn how the New York-based coding and consulting service will operate within McBee, acquired in May, 2019.

CMS News: Hundreds of Rules Eased Until Emergency Ends
Temporary home health telehealth regulations for COVID-19 look a lot like pre-COVID regulations. "You can use it all you want, but we're not going to pay for it."

Upcoming Events

Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies

Presented by: Ankota

Featuring: Steve "The Hurricane" Weiss

Date: June 18
Time: 12:00 EDT
Fee: Free


Here are a few biographical fun-facts about Steve:

Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC


Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount

Virtual Conference: ATA Annual Meeting

American Telemedicine Association

Date: June 22-26

Information and Registration

Free Webinar: What Your Plumber Knows That You Don't: 21 Dangers of Ignoring Online Marketing

Presented by: Savii

Featuring: Tim Rowan, MA and Roger McManus, MBA

Date: June 24
Time: 2:00 - 3:00 EDT

Local businesses used to be able to stand out from the crowd with TV and Yellow Pages ads. Those days are gone. Today, savvy marketers leverage the power of the Internet to make the case that they are the best choice among a throng of competitors. Many home care agencies, however, have not yet learned this lesson. They either ignore this critical tool because they do not understand it, or mistakenly assume that their mostly older clients are not attuned to using the Internet.?Preview: it is their adult child who picks a home care agency for them, not the elderly persons themselves.

Information and registration

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.

FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Conference: Leading Age Leadership Conference

Hosted by: VNAA, Elevating Home, and Leading Age

In light of the President’s national emergency declaration to address the coronavirus pandemic, LeadingAge is postponing the 2020 Leadership Summit originally scheduled April 20-22 to August 10-12, 2020 at the Omni Shoreham Hotel in Washington, DC.

We understand that the possibility or reality of COVID-19 means all-hands-on-deck at our member communities and travel bans for our Business Partners, with a singular focus on the health and welfare of residents, clients, staff, and families.

LeadingAge will continue to assist with information and resources to help you respond to COVID-19. You’ll find a clearinghouse of resources—updated daily—at leadingage.org/coronavirus-resources.

If you registered for the conference, you will be sent an email with information on your registration and hotel reservation.

Information and Registration

With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.


*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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