Volume 9, Number 33 — May  6, 2020

Dear Healthcare at Home Colleague,

Mother's Day is this Sunday. For some, it will be a day of cards and flowers and breakfast in bed. For others, only fond memories. Personally, I am still not used to the idea of not having anyone to buy a Mother's Day card for anymore, but each year gets easier. To mark the occasion, no matter in which of these categories you find yourself this year, we are featuring a guest author with a lesson to offer. Based on her experience with two deaths, one that resulted in a nightmare of estate cleanup and paperwork because there was no pre-planning, another that flowed much more easily, thanks to careful planning.

In this profession, you may be skilled at comforting grieving families. But do you ever stick around long enough to know about all the work that follows a funeral? Perhaps you have experienced it personally. Either way, this week's guest author speaks out of experience and has some serious advice for all of us.

COVID-19 Updates

The National Association for Home Care and Hospice conducted a survey to find out how its members are faring during this pandemic. They gave us permission to print the entire results. You may see yourself reflected. Click below on "NAHC Study Shows Home Health Care is in Fragile State."

Home care attorney Elizabeth Hogue offers some legal advice about dealing with Assisted Living Facilities that block home care workers from entering their premises to care for their residents, claiming virus patient safety is more important than patient medical care. Read Elizabeth's article by clicking on "Access to Residents of Assisted Living Facilities."

One of our sponsors, AlayaCare, has released a new patient and family portal. The private duty software company told us the enhanced communication system should give both patients and families more peace of mind. Read more under "AlayaCare Releases Family Portal."

This week's Vendor Watch feature is packed with news. Click on the VW headline below to read announcements from Partners in Care, CareConnect, Axxess, Hospice Pharmacy Solutions, QliqSOFT, Wolters Kluwer, Sandata, and Libman Education.

Worth the Virtual Trip

I was supposed to be the keynote speaker at the Utah state association's annual meeting this month. Instead, I'll record me talk. I'm sorry to miss you, Utah. Maybe next year. I hope you enjoy and benefit from my presentation, "New Technologies You've Never Heard of But Desperately Need."

Every state an national association is doing the same thing. We will post details of as many as we can find. Scroll down to see if a topic you need fits your schedule. If you have not signed up for Michael Ferris' sales training course – now two online experiences, one for home health, one for hospice – it is not too late as events have forced it to be delayed two weeks. Scroll down for details. Sign up your entire sales team.

Have a healthy and safe week. Keep making a difference!

Editor signature
Tim Rowan

A Sign of Mother's Love: Easing Her Adult Child's Experience - A Tale of Two Deaths
Death has surrounded all of us for most of this year, more than even healthcare workers have grown accustomed to. It may cause one to consider one's own mortality. Perhaps appropriately for this Mother's Day more than others, guest author Karen Rowan, who is a daughter, step-daughter, granddaughter, mother, sister, and step-sister, draws on personal experience to ask if you, while considering your own mortality, have considered the impact of your departure on those who must close your accounts, find your passwords, and pay your final bills. In other words, is being prepared an act of love?

NAHC Study Shows Home Health Care is in Fragile State
The National Association for Home Care and Hospice surveyed providers to assess clinical and financial changes brought about by the COVID-19 pandemic.

Access to Residents of Assisted Living Facilities
Are home health nurses visitors to or necessary professionals in Assisted Living Facilities?

AlayaCare Releases Family Portal
Personal care software company says new portal will deliver peace of mind amidst pandemic, connect clients and families to agencies.

Vendor Watch
— Partners in Care Selects CareConnect's "SafeCare" COVID-19 Caregiver Self-Assessment Tool
— Axxess partners with Hospice Pharmacy Solutions
— QliqSOFT adds Wolters Kluwer Patient Education and Engagement Content to COVID-19 Toolkit
— Libman Education releases Gail Smith’s Course on CPT Coding, Training for coding in any setting

During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:


As of this date, approximately 37,554,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Florida Agency Thrives During COVID With "TeleCaring"
Launching a telehealth program right before COVID-19 hit turned out to be a fortunate decision for one Florida home health agency.

NAHC Steps Up Advocacy as PDGM Collides with COVID
Bill Dombi spoke with us about the National Association's lobbying efforts, made more urgent by the pandemic.

Upcoming Events

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings


Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies

Presented by: Ankota

Featuring: Steve "The Hurricane" Weiss

Date: June 18
Time: 12:00 EDT
Fee: Free


Here are a few biographical fun-facts about Steve:

Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC


Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount

Virtual Conference: ATA Annual Meeting

American Telemedicine Association

Date: June 22-26

Information and Registration

Free Webinar: What Your Plumber Knows That You Don't: 21 Dangers of Ignoring Online Marketing

Presented by: Savii

Featuring: Tim Rowan, MA and Roger McManus, MBA

Date: June 24
Time: 2:00 - 3:00 EDT

Local businesses used to be able to stand out from the crowd with TV and Yellow Pages ads. Those days are gone. Today, savvy marketers leverage the power of the Internet to make the case that they are the best choice among a throng of competitors. Many home care agencies, however, have not yet learned this lesson. They either ignore this critical tool because they do not understand it, or mistakenly assume that their mostly older clients are not attuned to using the Internet.?Preview: it is their adult child who picks a home care agency for them, not the elderly persons themselves.

Information and registration

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.

FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Conference: Leading Age Leadership Conference

Hosted by: VNAA, Elevating Home, and Leading Age

In light of the President’s national emergency declaration to address the coronavirus pandemic, LeadingAge is postponing the 2020 Leadership Summit originally scheduled April 20-22 to August 10-12, 2020 at the Omni Shoreham Hotel in Washington, DC.

We understand that the possibility or reality of COVID-19 means all-hands-on-deck at our member communities and travel bans for our Business Partners, with a singular focus on the health and welfare of residents, clients, staff, and families.

LeadingAge will continue to assist with information and resources to help you respond to COVID-19. You’ll find a clearinghouse of resources—updated daily—at leadingage.org/coronavirus-resources.

If you registered for the conference, you will be sent an email with information on your registration and hotel reservation.

Information and Registration

With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.


*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.