Volume 9, Number 43 — May  6, 2020

Dear Healthcare at Home Colleague,

Mother's Day is this Sunday. For some, it will be a day of cards and flowers and breakfast in bed. For others, only fond memories. Personally, I am still not used to the idea of not having anyone to buy a Mother's Day card for anymore, but each year gets easier. To mark the occasion, no matter in which of these categories you find yourself this year, we are featuring a guest author with a lesson to offer. Based on her experience with two deaths, one that resulted in a nightmare of estate cleanup and paperwork because there was no pre-planning, another that flowed much more easily, thanks to careful planning.

In this profession, you may be skilled at comforting grieving families. But do you ever stick around long enough to know about all the work that follows a funeral? Perhaps you have experienced it personally. Either way, this week's guest author speaks out of experience and has some serious advice for all of us.

COVID-19 Updates

The National Association for Home Care and Hospice conducted a survey to find out how its members are faring during this pandemic. They gave us permission to print the entire results. You may see yourself reflected. Click below on "NAHC Study Shows Home Health Care is in Fragile State."

Home care attorney Elizabeth Hogue offers some legal advice about dealing with Assisted Living Facilities that block home care workers from entering their premises to care for their residents, claiming virus patient safety is more important than patient medical care. Read Elizabeth's article by clicking on "Access to Residents of Assisted Living Facilities."

One of our sponsors, AlayaCare, has released a new patient and family portal. The private duty software company told us the enhanced communication system should give both patients and families more peace of mind. Read more under "AlayaCare Releases Family Portal."

This week's Vendor Watch feature is packed with news. Click on the VW headline below to read announcements from Partners in Care, CareConnect, Axxess, Hospice Pharmacy Solutions, QliqSOFT, Wolters Kluwer, Sandata, and Libman Education.

Worth the Virtual Trip

I was supposed to be the keynote speaker at the Utah state association's annual meeting this month. Instead, I'll record me talk. I'm sorry to miss you, Utah. Maybe next year. I hope you enjoy and benefit from my presentation, "New Technologies You've Never Heard of But Desperately Need."

Every state an national association is doing the same thing. We will post details of as many as we can find. Scroll down to see if a topic you need fits your schedule. If you have not signed up for Michael Ferris' sales training course – now two online experiences, one for home health, one for hospice – it is not too late as events have forced it to be delayed two weeks. Scroll down for details. Sign up your entire sales team.

Have a healthy and safe week. Keep making a difference!

Editor signature
Tim Rowan

A Sign of Mother's Love: Easing Her Adult Child's Experience - A Tale of Two Deaths
Death has surrounded all of us for most of this year, more than even healthcare workers have grown accustomed to. It may cause one to consider one's own mortality. Perhaps appropriately for this Mother's Day more than others, guest author Karen Rowan, who is a daughter, step-daughter, granddaughter, mother, sister, and step-sister, draws on personal experience to ask if you, while considering your own mortality, have considered the impact of your departure on those who must close your accounts, find your passwords, and pay your final bills. In other words, is being prepared an act of love?

NAHC Study Shows Home Health Care is in Fragile State
The National Association for Home Care and Hospice surveyed providers to assess clinical and financial changes brought about by the COVID-19 pandemic.

Access to Residents of Assisted Living Facilities
Are home health nurses visitors to or necessary professionals in Assisted Living Facilities?

AlayaCare Releases Family Portal
Personal care software company says new portal will deliver peace of mind amidst pandemic, connect clients and families to agencies.

Vendor Watch
— Partners in Care Selects CareConnect's "SafeCare" COVID-19 Caregiver Self-Assessment Tool
— Axxess partners with Hospice Pharmacy Solutions
— QliqSOFT adds Wolters Kluwer Patient Education and Engagement Content to COVID-19 Toolkit
— Libman Education releases Gail Smith’s Course on CPT Coding, Training for coding in any setting

During the 3rd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 3691 times.

To inquire about placing your message here, contact:


As of this date, approximately 37,554,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Florida Agency Thrives During COVID With "TeleCaring"
Launching a telehealth program right before COVID-19 hit turned out to be a fortunate decision for one Florida home health agency.

NAHC Steps Up Advocacy as PDGM Collides with COVID
Bill Dombi spoke with us about the National Association's lobbying efforts, made more urgent by the pandemic.

Upcoming Events

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings


Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC


Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Free Webinar: Carpe Diem: Now is the Ideal Time to Excavate Your Brand Genius

A complimentary webinar & roundtable discussion for executive business leaders

Featuring: Mary Maloney

Date: September 11
Time: 12:00 - 12:45 EDT

Now more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius).

Many leaders confess that they have forgotten their greatness or feel lost in a sea of sameness, amongst a fiercely competitive set. They say they struggle with what words will resonate or feel “salesy” when asked, “What do you do?”

Thanks to the pace of technology, we have less than seconds to connect, therefore, it’s no longer all about what you do for a living and the quantifiable goals you achieved;  it’s much more about what you stand for, the legacy you want to leave and building trust expeditiously with your tribe.

 If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?

This webinar will start you on your journey to deliberately make your personal brand come alive.



The 2020 Annual Conference of the Association for Home and Hospice Care of North Carolina

September 28-30
This year's conference will be presented online

Information and Registration

Sign up to hear presentations by:

Free Webinar: Preparation For A New Normal — Infection Control

Presented by: Savii

Featuring: James Cohen, CEO, Nevvon

Date: October 20
Time: 1:00 EDT


This webinar is catered to home care agency owners, HR, operations, nursing and marketers.

You will learn:

FREE WEBINAR: How Technology Enhances Home Care in an Increasingly Remote World *

Sponsored by: Care Connect

Moderator:Panelists: Tim Rowan

Panelists: Mike Gelman, President COO, CareConnect; Jim Rolla, SVP, VNSYNY Partners in Care; Steve Pellito, SVP, Provider Sales, Sandata

Date: November 12
1:00 pm EDT


Virtual Conference: Southwest Homecare and Hospice

A collaborative online conference by the home care associations of:

Date: November 18-19

Information and Registration

Experience recognized experts and thought leaders as they share their insights, actionable strategies, and relevant tools and resources.

*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.