Volume 9, Number 38 May  20, 2020

Dear Healthcare at Home Colleague,

Telehealth vendors are reporting that they are inundated with your calls, asking how quickly they can get set up on your services. If there is a silver lining to this dark cloud under which we are living as COVID-19 deaths in the U.S. approach the 100,000 mark, it is that home health, home care, and hospice are finally taking a serious look at remote patient monitoring. Will it continue after the pandemic settles down? We have heard that many people hope it will.

We take a look at one of those people in this week's edition. NAHC President Bill Dombi has written a letter to CMS Administrator Seema Verma outlining the value -- to payers, providers, and patients alike -- of indefinitely continuing the loosened regulations put in place to help providers cope with the pandemic. Find the NAHC letter in "NAHC Urges Permanent Flexibilities under Medicare for Use of Technology in Hospice Care Delivery."

Continuing to explore home care's newfound appreciation of telehealth, we introduce our newest sponsor this week with a must-read article. In "Private Duty Agencies Improve Care with Patient Engagement Technology", you will meet two Northern California home care agency owners who may inspire you to think outside the box like they do. One a standalone agency and the other a franchise, the two owners each deployed a patient engagement system from Independa. It is a patient reminder and communication system, but they have done so much more with it, to the benefit of their patients and their bottom line. Even the founder and CEO was impressed with their innovations, especially how it is helping them care for patients and clients during California's strict shutdown.

We interviewed another agency owner this week, this time a Medicare agency. Small and independent, it is the kind of agency many of us have been predicting cannot survive the twin storms of PDGM and COVID-19. Yet, somehow, they are thriving, winning recognition for their high patient outcomes and satisfaction scores and climbing to the top of national Google searches. Hear their remarkable story in "Colorado Company Coping with COVID."

Vendor News

Announcements from Homecare Homebase and Casamba lead our survey of technology vendor news this week. Catch up on news of a data analysis product for hospice providers in our report on MUSE Healthcare. In the aftermath of last November's disastrous ransomware attack, some changes are coming to Casamba. Catch up with their new CEO in this week's Vendor Watch column.

Worth the trip (to the computer in your kitchen)

More and more associations, consultants, and tech vendors are converting their meetings to virtual events. We have been invited to participate in some of them and will use this space to keep you informed about these educational opportunities. Upcoming webinars will take us on virtual trips to Utah, New York, Tampa, and Tennessee. Always remember to scroll down to the bottom of this page for our complete list of upcoming events.

Have a healthy week. Keep making a difference!


Editor signature
Tim Rowan

Private Duty Agencies Improve Care with Patient Engagement Technology
Remote patient monitoring is not what it used to be. These two innovative private duty agency owners went beyond even what the telehealth company imagined.

NAHC Urges Permanent Flexibilities under Medicare for Use of Technology in Hospice Care Delivery
Read Bill Dombi's letter to Seema Verma, asking emergency telehealth measures to become permanent.

CMS News: OASIS-E Delayed
— OASIS-E Delayed Indefinitely
— HQRP Quarterly Update for 1Q 2020 Available
— REMINDER: CMS COVID-19 Lessons from the Front Lines, Friday, May 22nd, 12:30 - 2:00 PM Eastern

Colorado Company Coping with COVID
Small Colorado agency defies the odds and thrives during the pandemic. The agency founder told us how they are doing it.

MUSE Healthcare Launches Predictive Hospice Tool with Homecare Homebase
Data analytics said to help hospices foresee patient transitions.

Vendor Watch
— Casamba Promotes Billie Nutter to Chief Executive Officer

During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:


As of this date, approximately 37,708,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Trella Health COVID-19 Business Professional Tools
COVID-19 has shifted the paradigm, not only for clinicians but for home health and hospice sales executives as well. One data analytics vendor is providing new ways to work.

Citus Health Debuts in Post-Acute Care With Multi-Function App
New, all-in-one patient communications application brings patients, families, physicians, and home health and hospice nurses into the conversation.

Upcoming Events

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings


Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies

Presented by: Ankota

Featuring: Steve "The Hurricane" Weiss

Date: June 18
Time: 12:00 EDT
Fee: Free


Here are a few biographical fun-facts about Steve:

Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC


Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount

Virtual Conference: ATA Annual Meeting

American Telemedicine Association

Date: June 22-26

Information and Registration

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.

FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Free Webinar: Carpe Diem: Now is the Ideal Time to Excavate Your Brand Genius

A complimentary webinar & roundtable discussion for executive business leaders

Featuring: Mary Maloney

Date: September 11
Time: 12:00 - 12:45 EDT

Now more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius).

Many leaders confess that they have forgotten their greatness or feel lost in a sea of sameness, amongst a fiercely competitive set. They say they struggle with what words will resonate or feel “salesy” when asked, “What do you do?”

Thanks to the pace of technology, we have less than seconds to connect, therefore, it’s no longer all about what you do for a living and the quantifiable goals you achieved;  it’s much more about what you stand for, the legacy you want to leave and building trust expeditiously with your tribe.

 If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?

This webinar will start you on your journey to deliberately make your personal brand come alive.



The 2020 Annual Conference of the Association for Home and Hospice Care of North Carolina

September 28-30
This year's conference will be presented online

Information and Registration

Sign up to hear presentations by:

*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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