Volume 9, Number 38 May  13, 2020

Dear Healthcare at Home Colleague,

We welcome our newest sponsor this week with a product review of a communications, electronic signatures, and video visit tool that impressed us during an in-depth demonstration. You will be hearing more about Citus Health as the company introduces its solution into the home health, hospice, and home care arena. It has features that will support functions of Medicare and non-medical providers. Click on their new ad on this page and scroll down further to read "Citus Health Debuts in Post-Acute Care With Multi-Function App."

Coincidentally, another entrepreneur with home care experience has developed an app to help families communicate with each other about and with an elder or elder couple living alone. Read our report on the new app called Avanlee, "Product Review: A Family Communications App," and see if it is something you might recommend to your home care clients and their families. Sometimes, just knowing how they are doing creates peace of mind.

As part of its "Year of the Nurse and Midwife" celebration, the American Nurses Association announced it will expand National Nurses Week, traditionally celebrated from May 6 to May 12 each year, to a month-long celebration. This week's guest author helps us join the celebration. Read Kristen Kubilus' interview with Louise Weadock, the Founder and Chief Nursing Officer of ACCESS Nursing. It is the first in Ms. Kubilus' series, "Extraordinary Women in Homecare."

Sales and Marketing During Social Distancing

Staff reporter Darcey Trescone interviewed Teresa Buglione, Director of Services for Trella Health, a data analysis company, to get some pointers on how to leverage technology to continue marketing when in-person meetings are not possible.

Lastly, it appears PC maker Lenovo is making its presence known in healthcare. Today's announcement is somewhat hospital focused but hints at the global company's interest in producing technology solutions that can be used to care for the homebound. Their announcement is titled, "Lenovo Launches Portfolio of Virtual Healthcare Solutions."

Worth the Trip (to the computer in your den)

We will continue to post as many online events as we hear about, both those that were planned and those that were converted from live conferences. One webinar I would particularly appreciate you putting on your calendar is one that my partner Roger McManus and I will be doing for Savii Care. We will be teaching you how to use the power of patient and client reviews to bolster your online visibility and competitive position during difficult times. Registration information will be posted here as soon as it is available.

In the meantime, you might want to take in Ken Accardi's "Tips for Launching Telehealth and Remote Care in Less Than a Week." The Ankota CEO told us the session will cover when to use secure video chat vs secure messaging, how to build "manage by exception" care plans, reviewing notifications and non-compliance in minutes per day, and getting started quickly and affordably. Scroll down to our upcoming events section to register.

Have a healthy week. Keep making a difference!

Editor signature
Tim Rowan

Citus Health Debuts in Post-Acute Care With Multi-Function App
New, all-in-one patient communications application brings patients, families, physicians, and home health and hospice nurses into the conversation.

Extraordinary Women in Homecare, Part 1: Louise Weadock
HHAeXchange begins her series celebrating women who bring strength, passion, and creativity to their roles in the homecare industry.

Trella Health COVID-19 Business Professional Tools
COVID-19 has shifted the paradigm, not only for clinicians but for home health and hospice sales executives as well. One data analytics vendor is providing new ways to work.

Product Review: A Family Communications App to Recommend
Downloadable app helps families keep track of loved ones. Home care agency can be included in communication circle.

Lenovo Launches a Portfolio of Virtual Healthcare Solutions for Providers
Global company introduces personalized video conferencing to enhance physician reach and efficiency, increase system-wide access to specialists, as well as conserve PPE. In-home solution enables better implementation of self-care regimens and connect healthcare providers with patients live via voice-activated digital assistant.

During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:


As of this date, approximately 37,631,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

NAHC Study Shows Home Health Care is in Fragile State
The National Association for Home Care and Hospice surveyed providers to assess clinical and financial changes brought about by the COVID-19 pandemic.

A Sign of Mother's Love: Easing Her Adult Child's Experience - A Tale of Two Deaths
Death has surrounded all of us for most of this year, more than even healthcare workers have grown accustomed to. It may cause one to consider one's own mortality. Perhaps appropriately for this Mother's Day more than others, guest author Karen Rowan, who is a daughter, step-daughter, granddaughter, mother, sister, and step-sister, draws on personal experience to ask if you, while considering your own mortality, have considered the impact of your departure on those who must close your accounts, find your passwords, and pay your final bills. In other words, is being prepared an act of love?

Upcoming Events

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings


Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies

Presented by: Ankota

Featuring: Steve "The Hurricane" Weiss

Date: June 18
Time: 12:00 EDT
Fee: Free


Here are a few biographical fun-facts about Steve:

Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC


Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount

Virtual Conference: ATA Annual Meeting

American Telemedicine Association

Date: June 22-26

Information and Registration

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.

FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Free Webinar: Carpe Diem: Now is the Ideal Time to Excavate Your Brand Genius

A complimentary webinar & roundtable discussion for executive business leaders

Featuring: Mary Maloney

Date: September 11
Time: 12:00 - 12:45 EDT

Now more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius).

Many leaders confess that they have forgotten their greatness or feel lost in a sea of sameness, amongst a fiercely competitive set. They say they struggle with what words will resonate or feel “salesy” when asked, “What do you do?”

Thanks to the pace of technology, we have less than seconds to connect, therefore, it’s no longer all about what you do for a living and the quantifiable goals you achieved;  it’s much more about what you stand for, the legacy you want to leave and building trust expeditiously with your tribe.

 If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?

This webinar will start you on your journey to deliberately make your personal brand come alive.



The 2020 Annual Conference of the Association for Home and Hospice Care of North Carolina

September 28-30
This year's conference will be presented online

Information and Registration

Sign up to hear presentations by:

*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.