Volume 11, Number 20 — May  11, 2022

Dear Healthcare at Home Colleague,

Recruiting and retention of caregivers and nurses continues to be our industry's number one challenge. During my presentation last week to the Home Care Association of Colorado's annual meeting, every hand went up when I asked who was struggling to find and keep staff and who had ever turned business away because of it. I offered the attendees several technology companies with solutions geared toward identifying and hiring the kind of applicants most likely to turn into long-term employees, and keeping them onboard after you hire them.

More importantly, we talked about two ways to attack the problem. Hiring more good caregivers and keeping them happy to work for you is the obvious effort, but designing operations in such a way that you can care for your patients and clients with fewer caregivers approaches the problem from the opposite direction and can be just as effective.

I offered two technology companies that take the latter approach. One of them happens to be my guest in the latest episode of my video series "Meet the CEO." I spent a few minutes chatting with Michael Gelman, President of Care Connect and asked him about his company's workforce management app. When you watch the video, look for his strategy to lure caregivers to your shifts over those of the three other agencies they work for. Note: scroll down to "Upcoming Events" to register for a related webinar offered by the National Minority Health Association."

He found, and my Colorado audience confirmed, that non-medical caregivers typically hire on to three or more agencies. Your challenge is not so much to find and hire them but to convince them to take your shift instead of someone else's. That is where the Care Connect mobile app comes in. I'll let Mr. Gelman explain it rather than give it away here. I am sure you will learn a lot from our conversation, which can be found here.



You may also be interested in past "Meet the CEO" episodes. They continue to be available here:

Jim Bland of Seniors Home Services talks about a lineup of products and services that become revenue generators for agencies.

Ashley Wharton and Jenna Schwartz of Savii discusses the state of the Private Duty industry. (Since this was recorded, Wharton remains at Savii as CTO, but Savii has brought on David Birnbaum as CEO. David has had deep experience as Sales VP for both HHAeXchange and Sandata. We will bring you more about his plans for product evolution in coming issues.)

Adrian Schauer of AlayaCare told us about the Canadian company's growth into the U.S. market and aggressive acquisition plans.

Tony Ott and Keith Crownover, in one of their last interviews before selling Delta Health Technologies to AlayaCare, shared their take on the future of home health, hospice, and home care.

Navin Gupta of MatrixCare talked with us about the future of post-acute care following the COVID-19 pandemic


You Need This Data

We spoke with Jennifer Schiller, Executive Director of the Research Institute for Home Care, about the decision to move to that name from Alliance for Home Health Quality and Innovation. The new name, she told us, better reflects the organization's mission to support research and publish reports to help providers better understand their environment. Read the official news release and a separate article with the highlights of our interview with Ms. Shiller by clicking below. We have included a complete rundown of all the free services from the Institute.

Worth the Trip

The National Minority Health Association will present a free webinar titled "Combat the great resignation and reduce employee turnover by 40%" on May 24 at noon Central Daylight Time. Scroll down to read about and register for this useful presentation, and to see other upcoming events that have been brought to our attention.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan

Name Change for National Association
Alliance for Home Health Quality and Innovation adopts new name: "Research Institute for Home Care"

Research Institute Invites Grant Applicants
Rebranded Research Institute for Home Care offers grants, publishes useful reports, seeks members.

Celebrating Nurses for National Nurses Week
Guest author home care attorney Elizabeth Hogue departs from he usual legal analysis to offer a tribute to nurses.

Vendor Watch
— $300M Series D to fund continued growth of Biofourmis’ innovative virtual solutions
— Dr. Omar Ishrak Appointed Biofourmis Chairman

During the 3rd Quarter of 2022, web sites of the above advertisers were visited by home care and hospice executives and staff 4251 times.

To inquire about placing your message here, contact:


As of this date, approximately 45,639,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Don't Blame Payers for Your Self-Inflicted Financial Woes
Former OASIS instructor and current utilization management consultant responds to our report on industry complaints about low Medicare Advantage payment rates.

Shock and Awe at Homecare 100
475 attendees too stunned to applaud.

Upcoming Events

FREE WEBINAR: Combat the Great Resignation and Reduce Employee Turnover by 40%

Presented by: National Minority Health Association

Date: Tuesday, May 24

Time: 10:00 AM Pacific; 1:00 PM Eastern 

Information and Registration


As organizations plan for the future, they must cultivate a happier, healthier workforce. Most CEOs, CFOs, HR professionals, and other business leaders are eager to know the true impact of financial wellness. We are gathering to discuss and explore how prioritizing employee financial wellness can help increase caregiver retention and productivity at no cost to your businesses.


Gulf Coast Regional Conference & Exposition

Presented by: Home Care Associations of Louisiana, Mississippi, and Alabama

Date: July 18-20

Venue: Grand Hotel Marriott Resort

Location: Point Clear, Alabama

Information and Registration

2022 NAHC Financial Management Conference & Exposition *

Date: July 24-26
Venue: Caesar's Palace, Las Vegas

Information and Registration


Register for the in-person conference - starting at $750 for NAHC members or $1,025 for non-members - or for the digital only content - $400 for members and $600 for non-members. If you register for the in-person conference, you'll get access to all of the digital content.

2022 ONC Virtual Tech Forum 

Sponsored by: Office of the National Coordinator for Health IT

Location: Online

Dates: September 9, 16, and 23

Information and Registration

ONC has posted the high-level agenda and opened up registration for the 2022 ONC Virtual Tech Forum on HealthIT.gov. This year's event takes place during three consecutive Fridays in September (9th, 16th, 23rd). As in years past, the Tech Forum will feature industry perspectives on the progress made in health IT over the past year, and highlight how we can continue to advance health technology to improve patient care, health equity, data exchange, and interoperability.


2022 Leadership Conference: Association for Home & Hospice Care of North Carolina

Dates: September 25-27

Venue: Hotel Ballast

City: Wilmington

Register: ahhcconferences.com

20 educational sessions led by top industry experts, 30+ high caliber speakers, and over 40 exhibitors, including NAHC's Bill Dombi; David Rendall, Author; NC DHHS's Debra C. Farrington, MSW, LCSW; AHHC of NC Staff and Lobbyists; experts from ACHC; CHAP; Axxess; Wellsky; FORVIS; KATANA Safety; Cone Health; Delta Care Rx; The Joint Commission; Well Care Health; SembraCare, Inc.; SimiTree; LTSS Consulting, Inc.; Healthcare Provider Solutions; CareXM; 3HC and more!

Bandwidth, Not Burnout: Workforce Technologies To Combat Burnout in Home-Health and Hospice

Free Webinar, presented by: CareXM

Speakers: - Kelli Carner, RN, BSN, BRMP, MHA, CBRM, Executive Director of Information Services, Providence Home and Community Care; Jeanette Dove, RN, MA, Executive VP & Chief Quality Officer Emeritus, Bristol Hospice and Founder/Principal, Engage Home-Health and Hospice Consultancy; Laurie Nelson, BSN, RN, Director of Clinical Services, CareXM

Date: September 28, 2022
Time: 2:00 - 3:00 EDT

Details and Registration

In our post-Pandemic world, higher percentages of operating budgets are going to "staffing." But in spending these extra dollars are we solving for triage chaos, improving both patient and clinician experiences?

Three expert clinician-managers – two from top-10 Home-Health and Hospice providers and one the from the company delivering Software with a Service solutions – will assess our current situation, point out what is needed for future development, and share their POV about what is available today to solve for triage chaos and sustainable, scalable growth, yielding Bandwidth, not Burnout.

MHCA 52nd Annual Meeting & Expo

Sponsored by: Minnesota Home Care Association

Date: October 12-14
Venue: Breezy Point Resort
City: Breezy Point, MN

Information and Registration

2022 NAHC Annual Meeting & Exposition *

"Connection 4.0: Linkup"

Date: October 23-25
Venue: America's Center Convention Complex
Location: St. Louis, MO

Information and Registration

This year, we want to celebrate one of the most meaningful touchstones of our industry — connection. At the Home Care and Hospice Conference and Expo, we'll explore ideas around connection and community to help attendees reach their stakeholders in authentic and meaningful ways.

New technology, workforce developments, and the importance of high standards in quality care continue to push our community of clinicians and providers to revamp their strategies and skill sets. This event is the meeting point for you to uncover groundbreaking ideas, discover new interests, and network with industry pros.

Meet us in St. Louis, Missouri, once known as the "Gateway to the West." So, it is perfectly centered to make those connections even easier for members and attendees from all ends of the U.S. We look forward to linking up with you this October!

42nd Annual Conference

Presented by: Hospice & Palliative Care Association of NYS

Dates: November 2-3

Venue: Albany Marriott


Information and Registration



2022 Annual Conference
New Mexico Association for Home and Hospice Care

Date: November 3
Venue: CNM Workforce Training Center
City: Albuquerque

Information and Registration


Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: January 22-25, 2023
Venue: Ritz-Carlton, Orlando, Grande Lakes, FL

Registration Information

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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