Volume 9, Number 33 April  29, 2020

Dear Healthcare at Home Colleague,

We at The Rowan Report hope all our readers are staying well. We are doing our best to help you cope with these crazy times.

For our Private Duty home care readers, we invite your attention this week to our report warning all computer users about the uptick in attempts to invade your network with malware. The hackers assume the virus pandemic may have lowered the healthy level of skepticism you and your staff typically deploy and are sending out roughly ten times as many phishing emails as were detected as recently as two weeks ago. Click below on "Remain Vigilant! COVID-19 Scams Growing."

For Medicare home health: The rest of this week's report centers around changes CMS is making to its plans to help all Medicare providers, including home health agencies, survive through the current crisis. We have published a CMS announcement about suspension of the Accelerated Payment Program and, to help us understand its meaning, we interviewed NAHC president Bill Dombi. Find the CMS announcement below under "Changes Coming to Advance Payments," and our chat with Bill in the report titled "NAHC Steps Up Advocacy as PDGM Collides with COVID."

Scroll down a bit farther to register for one of Thursday's free webinars, one from the NAHC Financial Managers Association titled, "CARES Act Emergency Funds: How to Achieve Accountability and Compliance" and the other sponsored by AlayaCare, titled "Digital Strategies to Survive and Thrive During and After COVID-19."

Editor's note: Many HHAs are looking into outside assistance with billing, coding, and revenue cycle management. Click on our sponsors "HealthRev Partners" and HealthcareFirst to see what they can do for you.

Telehealth for all: In-home care providers, both skilled nursing and personal care, are turning to Remote Patient Monitoring more today than ever. We spoke with one of the leaders in this movement. He has been a telehealth believer even without the pandemic as an incentive. Our interview with Dwight Cenac of Welcome Homecare in Jacksonville walks through his decision-making process and the style of telehealth program his agency has elected to use. See "Florida Agency Thrives During COVID With 'TeleCaring'"

For your marketing department: Is your census shrinking? Is competition getting ahead of you? Maybe the problem is not the pandemic but your online visibility. With everyone staying home, people in need of your services will be using Google to find your web site more than ever. Check out marketing consultant Roger McManus' plan for getting your online visibility and reputation strengthened to get your phone ringing. "10 Benefits of Listing Your Home Care Agency Online"

Have a healthy week. Keep making a difference!

Editor signature
Tim Rowan

CMS News: Changes Coming to Advance Payments
CMS Reevaluates Accelerated Payment Program and Suspends Advance Payment Program to Part B providers. CMS will be re-evaluating all pending applications for Accelerated Payments.

NAHC Steps Up Advocacy as PDGM Collides with COVID
Bill Dombi spoke with us about the National Association's lobbying efforts, made more urgent by the pandemic.

Florida Agency Thrives During COVID With "TeleCaring"
Launching a telehealth program right before COVID-19 hit turned out to be a fortunate decision for one Florida home health agency.

Remain Vigilant! COVID-19 Scams Growing
It is not over yet. Warn all your people, working in the office or at home, to be on the alert for suspicious emails and apps.

10 Benefits of Listing Your Home Care Agency Online
Online marketing is no long a nice thing to have. It is an essential art form to master to compete in today's competitive home care market.

During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:


As of this date, approximately 37,477,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Rethink Using Zoom for Healthcare Meetings
Your Zoom account information may have been sold. You have alternatives.

Acquisition Opens Door to AI-Driven Telehealth System
California's People Power Company was already a busy remote patient monitoring provider before the COVID pandemic hit. Now, with a University grant and the acquisition of home care EMR vendor Tri-Cura, it is preparing to meet the burgeoning demand.

Upcoming Events

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings


Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies

Presented by: Ankota

Featuring: Steve "The Hurricane" Weiss

Date: June 18
Time: 12:00 EDT
Fee: Free


Here are a few biographical fun-facts about Steve:

Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC


Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount

Virtual Conference: ATA Annual Meeting

American Telemedicine Association

Date: June 22-26

Information and Registration

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.

FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Virtual Conference: SAGE 2020

Hosted by Honor

This is a half day, free conference that will stretch all of us to think about how we are shaping the future of elderhood. Our speakers will cover topics around innovation, technology, the evolving art of caregiving and the future of senior living. I’m very excited that we will kick off with Pulitzer Prize finalist and geriatrician Louise Aronson, author of  Elderhood: Redefining Aging, Transforming Medicine, and Reimagining Life

Date: September 1 & 2, 2020
Time: 10:00 am - 12:45 pm PST both days
Cost: Free of charge for Rowan Report subscribers
Website: https://network.joinhonor.com/sage-2020
Free Webinar: Carpe Diem: Now is the Ideal Time to Excavate Your Brand Genius

A complimentary webinar & roundtable discussion for executive business leaders

Featuring: Mary Maloney

Date: September 11
Time: 12:00 - 12:45 EDT

Now more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius).

Many leaders confess that they have forgotten their greatness or feel lost in a sea of sameness, amongst a fiercely competitive set. They say they struggle with what words will resonate or feel “salesy” when asked, “What do you do?”

Thanks to the pace of technology, we have less than seconds to connect, therefore, it’s no longer all about what you do for a living and the quantifiable goals you achieved;  it’s much more about what you stand for, the legacy you want to leave and building trust expeditiously with your tribe.

 If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?

This webinar will start you on your journey to deliberately make your personal brand come alive.


*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.