Volume 9, Number 32 April  22, 2020

Dear Healthcare at Home Colleague,

I am pleased to introduce you to Bill Englebrecht, this week's guest in our ongoing podcast series. Simply click on the "Listen" button above and spend 10 minutes with a 33-year home health agency owner who has decided to run for a Congressional seat in Florida District 3. After years of accompanying his state's home care association, HCAF, to Washington to educate members of Congress on the importance of home health and home care to the entire U.S. healthcare system, and feeling like he was spinning his wheels, Bill saw his representative was retiring and leaving an empty seat. I'll let him tell the rest of the story in the podcast about why he is jumping in with both feet, and to make his own appeal for your assistance.

From Florida, we head west to some exciting announcements in California. The state's effort to open up more doors for the use of telehealth systems during the pandemic coincides with a major telehealth acquisition announcement. Read our interview with Greg McCarthy, owner of private duty home care agency TheraCare in the Silicon Valley, and his spinoff EMR company, Tri-Cura, which was just acquired by remote patient monitoring firm, People Power Company.

Darcey Trescone continues her series on business planning for those who may be receiving CMS advanced payments or emergency PPP loans. The pandemic is going to bring new costs along with potential revenue losses so pay attention to the advice she brings from experts at BKD in "Business Planning Considerations and Advanced Payment Options", below.

So much has been written lately about the massive increase in the use of Zoom, and the way it has attracted hackers, we decided to explore the literature and pull together a summary report from cyber-security experts. Click on "Rethink Using Zoom for Healthcare Meetings." We included some alternative communication systems for your consideration.

Tech vendors continue to let us know what they are doing for you during this pandemic crisis. We gathered some of their announcements into this week's Vendor Watch column but a couple of others need a deeper dive and got separate headlines. Read about a new COVID-19 product in "'KanTime for Self Direction' Launched." And you must not miss our report on a new coalition of vendors, consultants, legal advisors, and others to help you care for wound patients even though you might be seeing them in person less often. Members include Netsmart, AlayaCare, and Axxess, plus AmeriWound, a telehealth company that specialize in wound care, AMT, a wound care supplies distribution company, and Swift Medical, a Canadian digital wound management and telehealth company.

Worth the trip (to the computer in your kitchen)

Our friends at MatrixCare are offering a free webinar, "Labor Law and CARES Act Impact During COVID-19 and Beyond." Thursday, April 30 at 2:00 EDT. They describe it this way. "This home-based care specific webinar will provide an in-depth legal analysis of the latest legislative changes and the impact they have on the home health, hospice and private duty industries. During this webinar, Angelo Spinola will provide a substantive update on FFCRA, CARES Act, the 'Unemployment Dilemma,' and the stimulus package and its implications on the home care industry. In addition to these topics, we will host a Q&A session at the end, as well as provide practical next steps throughout our webinar that attendees can implement to help them navigate this pandemic." Register here.

Savii also has an excellent monthly webinar series. This report comes out a day too late for their latest one, "Marketing During a Lockout," but if you contact them, they will send you the materials. It was a good one, featuring Steve "The Hurricane" Weiss. I'll try to announce the May webinar earlier.

Have a healthy week. Keep making a difference!

Editor signature
Tim Rowan

Acquisition Opens Door to AI-Driven Telehealth System
California's People Power Company was already a busy remote patient monitoring provider before the COVID pandemic hit. Now, with a University grant and the acquisition of home care EMR vendor Tri-Cura, it is preparing to meet the burgeoning demand.

Business Planning Considerations and Advanced Payment Options
CMS's advanced/accelerated payment option can be a business saver but put business considerations on the front burner for planning cash flow and debt repayment.

Rethink Using Zoom for Healthcare Meetings
Your Zoom account information may have been sold. You have alternatives.

"KanTime for Self Direction" Launched
KanTime's Healthcare Software has introduced its newest product - KanTime for Self Direction - which addresses the unique needs of consumer directed services providers.

TeleWound Coalition Formed to Help Homebound Patients
Providers, consultants, physicians and home health and home care technology companies are cooperating. More members may join.

Vendor Watch: More COVID-19 Technologies Emerge for Clinicians
— Smartphone app detects vital signs, touch free
— Home care software firm releases screening tool
— VNA of Omaha cares for hospice patients, new moms, from afar

During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:


As of this date, approximately 37,400,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

HHS Offers CARES Act Relief Fund Detail
Providers will be paid via ACH account information on file with UnitedHealth Group or the CMS.

Cash is King!
The current COVID-19 crisis is fluid and changing from day to day. Everything in our environment is evolving along with it. Understanding the impact on cash and what your business plan considerations are going to be to increase your cash on hand during this time is critical.

Upcoming Events

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings


Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies

Presented by: Ankota

Featuring: Steve "The Hurricane" Weiss

Date: June 18
Time: 12:00 EDT
Fee: Free


Here are a few biographical fun-facts about Steve:

Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC


Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount

Virtual Conference: ATA Annual Meeting

American Telemedicine Association

Date: June 22-26

Information and Registration

Free Webinar: What Your Plumber Knows That You Don't: 21 Dangers of Ignoring Online Marketing

Presented by: Savii

Featuring: Tim Rowan, MA and Roger McManus, MBA

Date: June 24
Time: 2:00 - 3:00 EDT

Local businesses used to be able to stand out from the crowd with TV and Yellow Pages ads. Those days are gone. Today, savvy marketers leverage the power of the Internet to make the case that they are the best choice among a throng of competitors. Many home care agencies, however, have not yet learned this lesson. They either ignore this critical tool because they do not understand it, or mistakenly assume that their mostly older clients are not attuned to using the Internet.?Preview: it is their adult child who picks a home care agency for them, not the elderly persons themselves.

Information and registration

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.

FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Conference: Leading Age Leadership Conference

Hosted by: VNAA, Elevating Home, and Leading Age

In light of the President’s national emergency declaration to address the coronavirus pandemic, LeadingAge is postponing the 2020 Leadership Summit originally scheduled April 20-22 to August 10-12, 2020 at the Omni Shoreham Hotel in Washington, DC.

We understand that the possibility or reality of COVID-19 means all-hands-on-deck at our member communities and travel bans for our Business Partners, with a singular focus on the health and welfare of residents, clients, staff, and families.

LeadingAge will continue to assist with information and resources to help you respond to COVID-19. You’ll find a clearinghouse of resources—updated daily—at leadingage.org/coronavirus-resources.

If you registered for the conference, you will be sent an email with information on your registration and hotel reservation.

Information and Registration

With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.


*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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