Volume 9, Number 43 April  22, 2020

Dear Healthcare at Home Colleague,

I am pleased to introduce you to Bill Englebrecht, this week's guest in our ongoing podcast series. Simply click on the "Listen" button above and spend 10 minutes with a 33-year home health agency owner who has decided to run for a Congressional seat in Florida District 3. After years of accompanying his state's home care association, HCAF, to Washington to educate members of Congress on the importance of home health and home care to the entire U.S. healthcare system, and feeling like he was spinning his wheels, Bill saw his representative was retiring and leaving an empty seat. I'll let him tell the rest of the story in the podcast about why he is jumping in with both feet, and to make his own appeal for your assistance.

From Florida, we head west to some exciting announcements in California. The state's effort to open up more doors for the use of telehealth systems during the pandemic coincides with a major telehealth acquisition announcement. Read our interview with Greg McCarthy, owner of private duty home care agency TheraCare in the Silicon Valley, and his spinoff EMR company, Tri-Cura, which was just acquired by remote patient monitoring firm, People Power Company.

Darcey Trescone continues her series on business planning for those who may be receiving CMS advanced payments or emergency PPP loans. The pandemic is going to bring new costs along with potential revenue losses so pay attention to the advice she brings from experts at BKD in "Business Planning Considerations and Advanced Payment Options", below.

So much has been written lately about the massive increase in the use of Zoom, and the way it has attracted hackers, we decided to explore the literature and pull together a summary report from cyber-security experts. Click on "Rethink Using Zoom for Healthcare Meetings." We included some alternative communication systems for your consideration.

Tech vendors continue to let us know what they are doing for you during this pandemic crisis. We gathered some of their announcements into this week's Vendor Watch column but a couple of others need a deeper dive and got separate headlines. Read about a new COVID-19 product in "'KanTime for Self Direction' Launched." And you must not miss our report on a new coalition of vendors, consultants, legal advisors, and others to help you care for wound patients even though you might be seeing them in person less often. Members include Netsmart, AlayaCare, and Axxess, plus AmeriWound, a telehealth company that specialize in wound care, AMT, a wound care supplies distribution company, and Swift Medical, a Canadian digital wound management and telehealth company.

Worth the trip (to the computer in your kitchen)

Our friends at MatrixCare are offering a free webinar, "Labor Law and CARES Act Impact During COVID-19 and Beyond." Thursday, April 30 at 2:00 EDT. They describe it this way. "This home-based care specific webinar will provide an in-depth legal analysis of the latest legislative changes and the impact they have on the home health, hospice and private duty industries. During this webinar, Angelo Spinola will provide a substantive update on FFCRA, CARES Act, the 'Unemployment Dilemma,' and the stimulus package and its implications on the home care industry. In addition to these topics, we will host a Q&A session at the end, as well as provide practical next steps throughout our webinar that attendees can implement to help them navigate this pandemic." Register here.

Savii also has an excellent monthly webinar series. This report comes out a day too late for their latest one, "Marketing During a Lockout," but if you contact them, they will send you the materials. It was a good one, featuring Steve "The Hurricane" Weiss. I'll try to announce the May webinar earlier.

Have a healthy week. Keep making a difference!

Editor signature
Tim Rowan

Acquisition Opens Door to AI-Driven Telehealth System
California's People Power Company was already a busy remote patient monitoring provider before the COVID pandemic hit. Now, with a University grant and the acquisition of home care EMR vendor Tri-Cura, it is preparing to meet the burgeoning demand.

Business Planning Considerations and Advanced Payment Options
CMS's advanced/accelerated payment option can be a business saver but put business considerations on the front burner for planning cash flow and debt repayment.

Rethink Using Zoom for Healthcare Meetings
Your Zoom account information may have been sold. You have alternatives.

"KanTime for Self Direction" Launched
KanTime's Healthcare Software has introduced its newest product - KanTime for Self Direction - which addresses the unique needs of consumer directed services providers.

TeleWound Coalition Formed to Help Homebound Patients
Providers, consultants, physicians and home health and home care technology companies are cooperating. More members may join.

Vendor Watch: More COVID-19 Technologies Emerge for Clinicians
— Smartphone app detects vital signs, touch free
— Home care software firm releases screening tool
— VNA of Omaha cares for hospice patients, new moms, from afar

During the 3rd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 3691 times.

To inquire about placing your message here, contact:


As of this date, approximately 37,400,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

HHS Offers CARES Act Relief Fund Detail
Providers will be paid via ACH account information on file with UnitedHealth Group or the CMS.

Cash is King!
The current COVID-19 crisis is fluid and changing from day to day. Everything in our environment is evolving along with it. Understanding the impact on cash and what your business plan considerations are going to be to increase your cash on hand during this time is critical.

Upcoming Events

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings


Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC


Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Free Webinar: Carpe Diem: Now is the Ideal Time to Excavate Your Brand Genius

A complimentary webinar & roundtable discussion for executive business leaders

Featuring: Mary Maloney

Date: September 11
Time: 12:00 - 12:45 EDT

Now more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius).

Many leaders confess that they have forgotten their greatness or feel lost in a sea of sameness, amongst a fiercely competitive set. They say they struggle with what words will resonate or feel “salesy” when asked, “What do you do?”

Thanks to the pace of technology, we have less than seconds to connect, therefore, it’s no longer all about what you do for a living and the quantifiable goals you achieved;  it’s much more about what you stand for, the legacy you want to leave and building trust expeditiously with your tribe.

 If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?

This webinar will start you on your journey to deliberately make your personal brand come alive.



The 2020 Annual Conference of the Association for Home and Hospice Care of North Carolina

September 28-30
This year's conference will be presented online

Information and Registration

Sign up to hear presentations by:

Free Webinar: Preparation For A New Normal — Infection Control

Presented by: Savii

Featuring: James Cohen, CEO, Nevvon

Date: October 20
Time: 1:00 EDT


This webinar is catered to home care agency owners, HR, operations, nursing and marketers.

You will learn:

FREE WEBINAR: How Technology Enhances Home Care in an Increasingly Remote World *

Sponsored by: Care Connect

Moderator:Panelists: Tim Rowan

Panelists: Mike Gelman, President COO, CareConnect; Jim Rolla, SVP, VNSYNY Partners in Care; Steve Pellito, SVP, Provider Sales, Sandata

Date: November 12
1:00 pm EDT


Virtual Conference: Southwest Homecare and Hospice

A collaborative online conference by the home care associations of:

Date: November 18-19

Information and Registration

Experience recognized experts and thought leaders as they share their insights, actionable strategies, and relevant tools and resources.

*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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