Volume 10, Number 33 April  14, 2021

Dear Healthcare at Home Colleague,

Did you get to see "Hamilton" before Broadway went dark, or perhaps the televised version? One of the show's memorable numbers was called "My Shot." You can see where this is leading, right? One of the most notable things about "Hamilton" is that its cast was dominated by persons of color, particularly African Americans. One of the demographic groups that report they are most suspicious of COVID-19 vaccines is African Americans. Our lead story this week is about a campaign by the National Minority Health Association to encourage vaccinations. They produced a music video with new lyrics to "My Shot." It is cleverly done. You will enjoy reading Executive Director Burgess Harrison's article about the campaign, "NMHA Launches PSA to Increase Vaccine Confidence."



We have run a number of articles about cyber security recently, and how it has gotten worse with so many employees working from home. Now, staff writer Darcey Trescone has found research on COVID-related scams that will affect your patients and elderly clients more than your business. Opportunists have come after those billions of COVID relief funds with a vengeance. Learn about the warning you should relay to your staff, your patients, your clients, and their families in "COVID-19 Fraud Cases Over $569 Million."

As the pandemic grew and shut down so many hospital procedures, doctor office appointments, and in-home visits, CMS bent over backward to encourage the use of telehealth...to an extent. Guest author Bill Paschall, VP of Business Development for Vivify Health, shared with us his powerful opinion piece on the senselessness of continuing to withhold reimbursement for telehealth from home health providers. Asserting "HHAs have a huge responsibility for keeping the sickest among us as healthy as they can be so they can avoid costly inpatient stays and emergency department visits, helping bring down the cost of care for all of us." He goes on to ask, "why would CMS not want to pay for a solution that helps them perform this mission more efficiently and effectively?" He makes a lot of sense while accusing the CMS policy of not making sense at all. See "Let's Get Telehealth Reimbursement for Home Healthcare Agencies Un-stuck."



On the subject of telehealth, take a look at the comprehensive study conducted by "Older Adults Technology Services" and the Humana Foundation. It explains the lack of broadband access in much of the senior community. We summarize it and provide a link to the entire report in "Study Exposes Hidden Connectivity Crisis for Older Adults."

This week's Vendor Watch column is about two kinds of promotions at GrandPad. One is a longtime staffer elevated to the position of "Chief Growth Officer." The other is a $100 giveaway for new subscriptions completed by Mother's Day. The Minnetonka, MN company also announced it has reached the homes of 1 million seniors.



Worth the Trip

"Rethinking the Purpose and Meaning of Leadership" is a free webinar presented by PR Week on April 21. Set for 10:00 am PST, it will feature Noah Keteylan, Senior VP, Corporate Reputation and Brand Purpose, WE Communications; Kona Barrasso, WE's SVP of Technology & Culture and Belonging; and Burghardt Tenderich, PhD, Associate Director, USC Center for Public Relations, Annenberg School for Communication and Journalism.

"Tech Titans Join Forces to Tackle Post Acute Care Challenges" will be presented by KanTime on April 23. Scroll down for details and a link to registration.

Live and in-person conferences return this summer, starting with the Utah state association, May 18-19. Homecare 100 will be on Marco Island Beach Resort, June 27-30, and the NAHC Financial Managers meeting is set for Chicago, August 1-3. It will be good to see everyone again.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan

National Minority Health Association Launches PSA to Increase Vaccine Confidence
One of the most powerful songs from the hit musical Hamilton, "Not Throwing Away My Shot," has been repurposed into a video production encouraging COVID vaccinations.

Let's Get Telehealth Reimbursement for Home Healthcare Agencies Un-stuck
While Home Health Agencies save Medicare and Medicaid millions or dollars by monitoring patients via telehealth, CMS continues to refuse to reimburse virtual visits except for physicians. Guest author Bill Paschall makes a strong argument why it is time for this refusal to end.

COVID-19 Fraud Cases Over $569 Million
Wherever there is government money, there will be fraud. Share these warnings with your staff, your patients and clients, and their families. The elderly are prime targets.

Study Exposes Hidden Connectivity Crisis for Older Adults
Study finds seniors are behind in access to broadband, putting remote patient monitoring services at a disadvantage.

GrandPad Reaches 1 Million Seniors, Promotes Growth Officer
Julie Ament Gran to move from vice president of member experience and partner relations to Chief Growth Officer.

During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:


As of this date, approximately 41,327,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Vendor Watch
— AlayaCare Announces New SVP Engineering
— Complia Health Appoints Industry Veteran Rich Berner as CEO

Futuristic Microphone System Makes Remote Meetings More Productive
"Erika" is the evolutionary invention that will make lavaliere microphones and speakerphones obsolete in company meetings with remote attendees.

Upcoming Events

FREE WEBINAR: Tech Titans Join Forces to Tackle Post Acute Care Challenges

Sponsored by: KanTime

Featuring: Terra Vicario (Moderator) CMO, Viventium; Malka Trump, Director of Compliance, Viventium; Kristen Duell, EVP, KanTime; Kim Spence, RN, Customer Success Division Leader, KanTime; James Cohen, CEO & Co-Founder, Nevvon

Date: Thursday, April 22

Time: 11:00 am PDT, 2:00 pm EDT


2021, in many ways, is a continuation of challenges from 2020 and more! During this webinar, experts from companies with solutions for talent/retention and compliance issues, along with the continued challenges that COVID-19 has presented to our industry, will cover rules, regulations, and programs you need to stay on top of so your company can thrive amidst the pandemic.

Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL

Registration Information

NAHC Financial Managers 2021 Conference and Expo *

Presented by: National Association of Home Care and Hospice

Date: August 1-3

Venue: Sheraton Grand Chicago

Information and Registration

2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Sadly, this conference has had to be postponed, due to the hurricane in New Orleans and COVID situation in Louisiana.

SCHCHA 2021 Annual Conference

Presented by: South Carolina Home Care & Hospice Association

Date: October 25-26

Location: Sonesta Resort, Hilton Head Island, SC

Information and Registration

AHHC 2021 Leadership Conference

Presented by: Association for Home & Hospice Care of North Carolina

Date: November 8-9

Location: Holiday Inn Resort, Wrightsville Beach, NC

Information and Registration

Employee Owned 2021 — "Adapt / Innovate / Lead"

Presented by: The ESOP Foundation: International Employee Ownership Center

DATE: November 10-12
VENUE: Caesars Palace, Las Vegas

"Employee Owned 2021," a hybrid ESOP Conference, is built to help you adapt to the ever-changing business landscape. The pandemic, government regulations, supply chain issues, the list of obstacles to optimally running your ESOP goes on and on. We are here to help. Through insightful speakers, innovative ideas, the latest industry updates, technical content you can trust, and a focus on current events, Employee Owned 2021 will prepare you and your ESOP to march confidently into 2022.

More Information

Who Should Attend?

*The Rowan Report will see you there.

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available.



Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.

FREE WEBINARS: "Best of Home Care Heroes" Series 

Sponsored by: Ankota

Featuring: Steve "The Hurricane" Weiss, Ophelia Cole, Barbara Gaines, Cheryl Hammons, others

Dates: Ongoing


Contact Ankota directly about two special offers: a free trial of a staffed, live-chat solution for your website, and a discount to Steve Weiss' "Mililonaire Bootcamp."


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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