Volume 11, Number 22 April  13, 2022

Dear Healthcare at Home Colleague,

Our friends at Lincoln Healthcare Leadership are launching a new conference to focus on technology, expanding on the one day devoted to it at their annual Home Care 100 conference. The inaugural event is set for September 6-8 at the Gaylord in National Harbor, Maryland. Unlike Home Care 100, this gathering is not limited to the largest provider agencies, and it will feature an exhibit hall. Click here for registration information.

Speaking of Home Care 100, we seem to have poked a hornet's nest by reporting on comments made from the stage at this year's conference. (See "Shock and Awe at Homecare 100," February 16) One of the many responses to that article was intriguing enough that we asked the writer to expand on the thoughts in his original letter to the editor. The result is this week's lead article, "Don't Blame Payers for Your Self-Inflicted Financial Woes." Our original article has remained on our "Most Read" list for two months. I would be surprised if Michael McGowan's response does not do the same.




Can you imagine a future where women's representation in leadership was equal to men's? Can you imagine a future where any child can see someone that looks like them in positions of influence? A group of women leaders in home care came together informally during that same Home Care 100 conference and asked each other those questions. The outcome was a new advocacy group, made up of a handful of women whose names and faces you are likely to recognize, and they are actively recruiting additional members. Read our interview with ringleader Kristen Duell, EVP at KanTime.


Vendor Watch

Startups and others with innovative products are consistently expanding HHAeXchange's Partner Connect program. The latest new member is NY Best Medical Care, PC, an accredited private medical practice providing quality care for a wide variety of home care agency needs. Read their joint announcement in this week's Vendor Watch column.



Worth the Trip

We are on the road this year, bringing our message to state and regional conference. Last year's focus in this publication on your staffing challenges gave us insights into a number of new, innovative technologies designed to help you with recruiting, hiring, vetting, training, and retaining your best caregivers. So far, my marketing expert partner Roger McManus and I have been invited to present "Recruit, Interview, Hire, Quit: Make It Stop" at Colorado, May 6; Gulf States Conference, July 19; and New Mexico, November 3. We will let you know as other associations make the wise choice to have us deliver this message to their members.

Though we will not be able to attend, we want to make sure you remember that the Association for Home & Hospice Care of North Carolina is celebrating its 50th Anniversary at its May 1-4 conference at the Raleigh Marriott Crabtree. Scroll down this page for the registration details. Congratulations to Tim Rogers and team.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan

Don't Blame Payers for Your Self-Inflicted Financial Woes
Former OASIS instructor and current utilization management consultant responds to our report on industry complaints about low Medicare Advantage payment rates.

Women Leaders in Home Care Join Forces at Home Care 100
One casual conversation led to another, then another. By the time everyone left Scottsdale in February, a movement had begun.

Vendor Watch
— NY Best Medical Care Launches New Integration to the HHAeXchange Partner Connect Program

During the 4th Quarter of 2022, web sites of the above advertisers were visited by home care and hospice executives and staff 6586 times.

To inquire about placing your message here, contact:


As of this date, approximately 45,331,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Kickbacks: Are Your Marketers Risking Prison Sentences...Yours?
If you believe you have to offer kickbacks in order to get referrals, change your beliefs. OIG is cracking down and Home Health agency CEOs are going to prison, even if they did not know their marketers were doing it.

Shock and Awe at Homecare 100
475 attendees too stunned to applaud.

Upcoming Events

2022 Rocky Mountain Home Care, Home Health & Hospice Conference *Presented by: Home Care Association of Colorado

Dates: May 5-6
Venue: Keystone Resort & Conference Center, Keystone, CO

Information and Registration

FREE WEBINAR: Combat the Great Resignation and Reduce Employee Turnover by 40%

Presented by: National Minority Health Association

Date: Tuesday, May 24

Time: 10:00 AM Pacific; 1:00 PM Eastern 

Information and Registration


As organizations plan for the future, they must cultivate a happier, healthier workforce. Most CEOs, CFOs, HR professionals, and other business leaders are eager to know the true impact of financial wellness. We are gathering to discuss and explore how prioritizing employee financial wellness can help increase caregiver retention and productivity at no cost to your businesses.


Gulf Coast Regional Conference & Exposition

Presented by: Home Care Associations of Louisiana, Mississippi, and Alabama

Date: July 18-20

Venue: Grand Hotel Marriott Resort

Location: Point Clear, Alabama

Information and Registration

2022 NAHC Financial Management Conference & Exposition *

Date: July 24-26
Venue: Caesar's Palace, Las Vegas

Information and Registration


Register for the in-person conference - starting at $750 for NAHC members or $1,025 for non-members - or for the digital only content - $400 for members and $600 for non-members. If you register for the in-person conference, you'll get access to all of the digital content.

2022 ONC Virtual Tech Forum 

Sponsored by: Office of the National Coordinator for Health IT

Location: Online

Dates: September 9, 16, and 23

Information and Registration

ONC has posted the high-level agenda and opened up registration for the 2022 ONC Virtual Tech Forum on HealthIT.gov. This year's event takes place during three consecutive Fridays in September (9th, 16th, 23rd). As in years past, the Tech Forum will feature industry perspectives on the progress made in health IT over the past year, and highlight how we can continue to advance health technology to improve patient care, health equity, data exchange, and interoperability.


2022 Leadership Conference: Association for Home & Hospice Care of North Carolina

Dates: September 25-27

Venue: Hotel Ballast

City: Wilmington

Register: ahhcconferences.com

20 educational sessions led by top industry experts, 30+ high caliber speakers, and over 40 exhibitors, including NAHC's Bill Dombi; David Rendall, Author; NC DHHS's Debra C. Farrington, MSW, LCSW; AHHC of NC Staff and Lobbyists; experts from ACHC; CHAP; Axxess; Wellsky; FORVIS; KATANA Safety; Cone Health; Delta Care Rx; The Joint Commission; Well Care Health; SembraCare, Inc.; SimiTree; LTSS Consulting, Inc.; Healthcare Provider Solutions; CareXM; 3HC and more!

MHCA 52nd Annual Meeting & Expo

Sponsored by: Minnesota Home Care Association

Date: October 12-14
Venue: Breezy Point Resort
City: Breezy Point, MN

Information and Registration

2022 NAHC Annual Meeting & Exposition *

"Connection 4.0: Linkup"

Date: October 23-25
Venue: America's Center Convention Complex
Location: St. Louis, MO

Information and Registration

This year, we want to celebrate one of the most meaningful touchstones of our industry — connection. At the Home Care and Hospice Conference and Expo, we'll explore ideas around connection and community to help attendees reach their stakeholders in authentic and meaningful ways.

New technology, workforce developments, and the importance of high standards in quality care continue to push our community of clinicians and providers to revamp their strategies and skill sets. This event is the meeting point for you to uncover groundbreaking ideas, discover new interests, and network with industry pros.

Meet us in St. Louis, Missouri, once known as the "Gateway to the West." So, it is perfectly centered to make those connections even easier for members and attendees from all ends of the U.S. We look forward to linking up with you this October!

2022 Annual Conference
New Mexico Association for Home and Hospice Care

Date: November 3
Venue: CNM Workforce Training Center
City: Albuquerque

Information and Registration


20th Annual Northeast Home Health Leadership Summit

Sponsored by: State Associations of Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York (HCA), New York (HCP), Rhode Island, VNAs of Vermont

Dates: January 17-19

Venue: Revere Hotel, Boston


Information and Registration

FREE WEBINAR: NAHC President Bill Dombi Shares 2023 Industry Outlook

Hosted by Mike Dordick, Netsmart

Date: January 18
Time: 2:00 - 3:00 EST

Details and Registration

(Unable to attend? Register anyway to receive the recording.)

Discussion Topics:

Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: January 22-25, 2023
Venue: Ritz-Carlton, Orlando, Grande Lakes, FL

Registration Information

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

Did you receive this issue as a forward from a colleague? Would you like to have your own free subscription? Click here.

Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.