Volume 11, Number 10 April  13, 2022

Dear Healthcare at Home Colleague,

Our friends at Lincoln Healthcare Leadership are launching a new conference to focus on technology, expanding on the one day devoted to it at their annual Home Care 100 conference. The inaugural event is set for September 6-8 at the Gaylord in National Harbor, Maryland. Unlike Home Care 100, this gathering is not limited to the largest provider agencies, and it will feature an exhibit hall. Click here for registration information.

Speaking of Home Care 100, we seem to have poked a hornet's nest by reporting on comments made from the stage at this year's conference. (See "Shock and Awe at Homecare 100," February 16) One of the many responses to that article was intriguing enough that we asked the writer to expand on the thoughts in his original letter to the editor. The result is this week's lead article, "Don't Blame Payers for Your Self-Inflicted Financial Woes." Our original article has remained on our "Most Read" list for two months. I would be surprised if Michael McGowan's response does not do the same.




Can you imagine a future where women's representation in leadership was equal to men's? Can you imagine a future where any child can see someone that looks like them in positions of influence? A group of women leaders in home care came together informally during that same Home Care 100 conference and asked each other those questions. The outcome was a new advocacy group, made up of a handful of women whose names and faces you are likely to recognize, and they are actively recruiting additional members. Read our interview with ringleader Kristen Duell, EVP at KanTime.


Vendor Watch

Startups and others with innovative products are consistently expanding HHAeXchange's Partner Connect program. The latest new member is NY Best Medical Care, PC, an accredited private medical practice providing quality care for a wide variety of home care agency needs. Read their joint announcement in this week's Vendor Watch column.



Worth the Trip

We are on the road this year, bringing our message to state and regional conference. Last year's focus in this publication on your staffing challenges gave us insights into a number of new, innovative technologies designed to help you with recruiting, hiring, vetting, training, and retaining your best caregivers. So far, my marketing expert partner Roger McManus and I have been invited to present "Recruit, Interview, Hire, Quit: Make It Stop" at Colorado, May 6; Gulf States Conference, July 19; and New Mexico, November 3. We will let you know as other associations make the wise choice to have us deliver this message to their members.

Though we will not be able to attend, we want to make sure you remember that the Association for Home & Hospice Care of North Carolina is celebrating its 50th Anniversary at its May 1-4 conference at the Raleigh Marriott Crabtree. Scroll down this page for the registration details. Congratulations to Tim Rogers and team.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan

Don't Blame Payers for Your Self-Inflicted Financial Woes
Former OASIS instructor and current utilization management consultant responds to our report on industry complaints about low Medicare Advantage payment rates.

Women Leaders in Home Care Join Forces at Home Care 100
One casual conversation led to another, then another. By the time everyone left Scottsdale in February, a movement had begun.

Vendor Watch
— NY Best Medical Care Launches New Integration to the HHAeXchange Partner Connect Program

During the 1st Quarter of 2022, web sites of the above advertisers were visited by home care and hospice executives and staff 5167 times.

To inquire about placing your message here, contact:


As of this date, approximately 45,331,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Kickbacks: Are Your Marketers Risking Prison Sentences...Yours?
If you believe you have to offer kickbacks in order to get referrals, change your beliefs. OIG is cracking down and Home Health agency CEOs are going to prison, even if they did not know their marketers were doing it.

Shock and Awe at Homecare 100
475 attendees too stunned to applaud.

Upcoming Events

2022 Rocky Mountain Home Care, Home Health & Hospice Conference *Presented by: Home Care Association of Colorado

Dates: May 5-6
Venue: Keystone Resort & Conference Center, Keystone, CO

Information and Registration

FREE WEBINAR: Combat the Great Resignation and Reduce Employee Turnover by 40%

Presented by: National Minority Health Association

Date: Tuesday, May 24

Time: 10:00 AM Pacific; 1:00 PM Eastern 

Information and Registration


As organizations plan for the future, they must cultivate a happier, healthier workforce. Most CEOs, CFOs, HR professionals, and other business leaders are eager to know the true impact of financial wellness. We are gathering to discuss and explore how prioritizing employee financial wellness can help increase caregiver retention and productivity at no cost to your businesses.


Gulf Coast Regional Conference & Exposition

Presented by: Home Care Associations of Louisiana, Mississippi, and Alabama

Date: July 18-20

Venue: Grand Hotel Marriott Resort

Location: Point Clear, Alabama

Information and Registration

2022 NAHC Financial Management Conference & Exposition

Date: July 24-25
Venue: Caesar's Palace, Las Vegas

Information and Registration

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

HCTR is free to subscribers and supported by its generous advertisers. To inquire about presenting your message to our 12,000 subscribers, write to Kristin in our ad sales department, Kristin@RowanResources.com.