Volume 9, Number 50 April  1, 2020




Dear Healthcare at Home Colleague,

We continue our series of podcasts in this issue with an interview that private duty home care providers will find inspiring. Home care agency owner Cheryl Fox implemented a patient communications and engagement system that has brought excitement – not to mention revenue – to her San Francisco Bay Area agency. Click the "Listen" button above to hear her stories of patients' lives improved, even saved, and about her skyrocketing satisfaction scores and measurable ROI.

I'll make this week's summary brief so you can get right to the news items below that interest you most. There is something for everyone this week.

For providers of non-medical, personal care services, we reprint an announcement by the Department of Homeland Security about a relaxation of rules regarding I-9 forms when hiring care workers. We learned of this new rule during our interview with MedFlyt. The New York company's app streamlines the process of scheduling caregivers to fill shifts, and delivers educational videos.

For both home care and home health providers, be sure to read attorney Elizabeth Hogue's reminders and laws regarding patient abandonment, especially timely these days. We have been flooded with news from vendors wanting us to tell you about new products and services and special discounts or even completely free offers. We are trying to bring them to you a few at a time so as not to overwhelm. This week, in addition to the MedFlyt app, we spoke with two executives from Netsmart about the free COVID screening tool for patients and staff, and the deep discounts they negotiated with their telehealth partner, AmWell. We also interviewed Forcura and Client Sidekick about help the document management and data analytics company and electronic document signature company, respectively, are providing at no charge to their customers.

For everyone: We interviewed Bill Engelbrecht, a Florida home health agency owner who grew tired of hoping "someone would do something" and decided to run for Congress himself. A 32-year home health veteran, he has a tale to tell about turning frustration into a mission.

Home health providers: Be sure not to miss the links we posted to a new COVID-19 resource page put together by BKD.

I hope you enjoy this week's podcast. I know you will find it enlightening. If you have a message you would like to get across, please get in touch. We welcome to our podcasts compelling stories to enlighten and inspire hardworking home care, home health, and hospice folks.

Please stay healthy. Keep making a difference!

 

Editor signature
Tim Rowan



HHA Owner Announces Candidacy for Congress
Florida First Care President and 32-year home health veteran Bill Engelbrecht hopes industry will support him, in Florida and nationwide.

Netsmart Embeds COVID Screen, No Charge
The home health, home care, hospice, and behavioral health EMR provider has also negotiated telehealth discounts for customers.

Tech Solutions Appear for Staffing, Scheduling, and Training
Home care and home health agencies and hospices struggling simultaneously with staffing, training, and social distancing should take a look at these tools, some of them free for now.

ATA Commends Congress for Passing CARES Act
CARES Act ensures greater access and federal funding for telehealth, the ATA says.

BKD Establishes Free COVID-19 Resource Center
BKD is working to keep everyone up to speed on COVID-19 information for post-acute care providers.

DHS announces flexibility in requirements related to Form I-9 compliance
Scanned, emailed, faxed passports and other documents sufficient until COVID-19 emergency declared over.

Review Patient Abandonment Liability Rules
Abandonment: A Refresher in a Coronavirus World



During the 4th Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4319 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 37,169,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

Be Proactive! Take Advantage of the Relief Offered by the CARES Act
$349 billion was made available for emergency small business loans to help them through the COVID-19 pandemic. Two VonLehman CPAs explain in detail who is eligible and how to apply. Thanks to home health financial advisor Dave Macke for pointing us to this resource from his company.

CDC Offers Interim Guidance on PPE
The degree to which home health agencies will be caring directly for COVID-19 confirmed patients is still unclear, but agencies should be prepared. Here are some CDC guidelines.


Upcoming Events

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings

 


Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.


FREE WEBINAR: How Technology Enhances Home Care in an Increasingly Remote World *

Sponsored by: Care Connect

Moderator: Tim Rowan

Panelists: Mike Gelman, President COO, CareConnect; Jim Rolla, SVP, VNSYNY Partners in Care; Steve Pellito, SVP, Provider Sales, Sandata

Date: November 12
Time:
1:00 pm EDT

Register


The 2021 Home Health Final Rule 

Insights to position your agency for success

Sponsored by: WellSky

Featuring: Sharon Harder, president, C3 Advisors; Jill Dyer, BSN, RN, HCS-D, HCS-O, president, JID Consulting and Coding, LLC

Date: November 18
Time: 1:00 - 2:00 EST

Attendees will learn:

  • How to prepare for and implement the operational changes imposed by the final rule, including submission of no-pay RAPs within five calendar days of the start of care and changes to the types of non-physician practitioners who can order home health services
  • The impact of CMS’s decision to retain the PDGM behavioral adjustment
  • The status of proposed legislation aimed to allow home health agencies to bill for telehealth services during public health emergencies and how this change would affect care planning and delivery

FREE WEBINAR: Cybersecurity in Healthcare: Assess Threats & Reduce Your Risk

Presented by: Netsmart

Featuring: Randy Pargman, Binary Defense senior director of threat hunting and counterintelligence; Sharon Hicks, MBA, MSW, OPEN MINDS senior associate; and Mike Murray, Netsmart director of Plexus Technologies,

Date: December 9

Time: 1:00 EST

Information and Registration

Healthcare organizations are often at risk of cyberattacks due to a lack of dedicated IT and reliance on traditional reactive approaches. To learn how to protect your data, register now to join Randy Pargman, as they map the risk landscape and provide guidance for safeguarding your organization.

Key takeaways:

• Cyber threats in healthcare
• Impacts of a data breach
• Best practices for securing your data


 

FREE WEBINAR: Can you collect Cash faster?

Sponsored by: Savii

Date: Tuesday, January 12

Time: 2:00 pm EST

Information and Registration

With small margins in home care it has prompted the question, “Can we collect cash faster?” And what would this do for an agency? One thing we know is margins are small and have become more challenging than ever to for agencies to profit. This doesn’t mean it impossible for agencies to survive; it means a focus on collecting cash faster will be ever so important.


Agency leaders will first need to develop a timeline cadence of when to address claims based on when they were submitted for payment. In addition it will be pertinent to understand their own agency metrics such as DSO (Daily Sales Outstanding) and how they compare to industry standards.

On this webinar you will walk away with how to develop a timeline and your own DSO dashboard for benchmarking. All of these topics will weave into  strategic steps to take toward collecting cash flow faster.

FREE WEBINAR: Return to Work under COVID-19

Presented by: Healthcare Synergy
Featuring:
David Mauzey, SVP & General Manager, HealthPointe Solutions

Date: January 14
Time: 11:00 - 11:30 PST

Register

The COVID pandemic has evolved, initial processes in place ensure a safe work force environments but need to evolve to stay effective and efficient. Home health has an extra layer of scrutiny given the population may be at a higher risk. This webinar will focus on how an organization can evolve to keep their workforce and patients safe. HealthPointe Solutions has a full inventory of new and advanced recommendations that help implement and maintain site safety. This includes step-by-step guidance that include medical testing administration strategies, patient/employee monitoring, training/education and program auditing.
Objectives:
David Mauzey has over 25 years' experience in healthcare, helping bring operational efficiency solutions to both providers and payers. Within HealthPointe Solutions, he is responsible for operations and was a part of the team that developed HealthPointe Solutions’ COVID response solutions. Prior to joining HealthPointe Solutions, David served as VP and GM of Optum's Network Payment Innovation, where he focused on alternative payment programs, including bundle d payments and population-centric, value-based programs.

FREE WEBINAR: The Rise of Hospital at Home: A Roundtable Discussion

Sponsored by: AlayaCare

Featuring: Dr. Bruce Leff, Hospital at Home Pioneer & Professor, John Hopkins School of Medicine; Adrian Schauer, Founder and CEO
AlayaCare; Joel Theisen, Founder and CEO, Lifesprk; Brady Murphy, VP Sales & Marketing, AlayaCare

Date: Wednesday, January 27
Time:
1:00 EST

Information and Registration

Agenda
Across the U.S., the Acute Hospital Care at Home initiative from CMS is taking off amid the pandemic with at least 80 approved participants to date. As hospital-at-home models become more popular and more beneficial to both patients and health care organizations, those that have recognized the perks of home-based care prior to the COVID-19 crisis may have the upper hand.

Join us on Wednesday, Jan 27th at 1:00 pm EST for a roundtable discussion with industry experts such as Dr. Bruce Leff, Hospital at Home Pioneer and Professor at John Hopkins School of Medicine who deserves his reputation as a founding father of this virtual hospital concept, to learn about the hospital-at-home model and its impact on the home care industry.



FREE WEBINAR: 5 Key Elements of a Successful Home Health Remote Patient Monitoring Program

Presented by: Amity Healthcare Group

Featuring: Irina Gorovaya, owner and president of Amity Healthcare Group; Erin Vallier, AlayaCare Account Executive; Kaila Raimondo, AlayaCare Solution Engineer

Date: Wednesday, January 27

Time: 2:00 pm EST

Information and Registration

 

Agenda:

Explore key factors and solutions necessary for successful deployment of patient remote monitoring program in home health.

The discussion will include policies and procedures, documentation, staff education, and telehealth equipment and solutions.


FREE WEBINAR: Rubber Meets the Road with the No-Pay RAP

Sponsored by: KanTime & BlackTree Consulting

Featuring: Nick Seabrook, Managing Principal and Founder, BlackTree; Kim Spence, RN, Director, KanTime Customer Success; Greg Lotz, Director, KanTime Marketing & Sales Technology

Date: February 4
Time: 2:00 EST

Register

AGENDA:

Re-visit regulatory changes and how they have impacted agencies. Plus, tips and tricks to stay ahead of the curve.


Virtual Conference: Winter Leadership Summit

Presented by: National Association for Home Care and Hospice

Date: February 23, 2021

Register


Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL

https://www.homecare100.com/


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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