Volume 9, Number 33 April  1, 2020

Dear Healthcare at Home Colleague,

We continue our series of podcasts in this issue with an interview that private duty home care providers will find inspiring. Home care agency owner Cheryl Fox implemented a patient communications and engagement system that has brought excitement – not to mention revenue – to her San Francisco Bay Area agency. Click the "Listen" button above to hear her stories of patients' lives improved, even saved, and about her skyrocketing satisfaction scores and measurable ROI.

I'll make this week's summary brief so you can get right to the news items below that interest you most. There is something for everyone this week.

For providers of non-medical, personal care services, we reprint an announcement by the Department of Homeland Security about a relaxation of rules regarding I-9 forms when hiring care workers. We learned of this new rule during our interview with MedFlyt. The New York company's app streamlines the process of scheduling caregivers to fill shifts, and delivers educational videos.

For both home care and home health providers, be sure to read attorney Elizabeth Hogue's reminders and laws regarding patient abandonment, especially timely these days. We have been flooded with news from vendors wanting us to tell you about new products and services and special discounts or even completely free offers. We are trying to bring them to you a few at a time so as not to overwhelm. This week, in addition to the MedFlyt app, we spoke with two executives from Netsmart about the free COVID screening tool for patients and staff, and the deep discounts they negotiated with their telehealth partner, AmWell. We also interviewed Forcura and Client Sidekick about help the document management and data analytics company and electronic document signature company, respectively, are providing at no charge to their customers.

For everyone: We interviewed Bill Engelbrecht, a Florida home health agency owner who grew tired of hoping "someone would do something" and decided to run for Congress himself. A 32-year home health veteran, he has a tale to tell about turning frustration into a mission.

Home health providers: Be sure not to miss the links we posted to a new COVID-19 resource page put together by BKD.

I hope you enjoy this week's podcast. I know you will find it enlightening. If you have a message you would like to get across, please get in touch. We welcome to our podcasts compelling stories to enlighten and inspire hardworking home care, home health, and hospice folks.

Please stay healthy. Keep making a difference!


Editor signature
Tim Rowan

HHA Owner Announces Candidacy for Congress
Florida First Care President and 32-year home health veteran Bill Engelbrecht hopes industry will support him, in Florida and nationwide.

Netsmart Embeds COVID Screen, No Charge
The home health, home care, hospice, and behavioral health EMR provider has also negotiated telehealth discounts for customers.

Tech Solutions Appear for Staffing, Scheduling, and Training
Home care and home health agencies and hospices struggling simultaneously with staffing, training, and social distancing should take a look at these tools, some of them free for now.

ATA Commends Congress for Passing CARES Act
CARES Act ensures greater access and federal funding for telehealth, the ATA says.

BKD Establishes Free COVID-19 Resource Center
BKD is working to keep everyone up to speed on COVID-19 information for post-acute care providers.

DHS announces flexibility in requirements related to Form I-9 compliance
Scanned, emailed, faxed passports and other documents sufficient until COVID-19 emergency declared over.

Review Patient Abandonment Liability Rules
Abandonment: A Refresher in a Coronavirus World

During the 2nd Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 4523 times.

To inquire about placing your message here, contact:


As of this date, approximately 37,169,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Be Proactive! Take Advantage of the Relief Offered by the CARES Act
$349 billion was made available for emergency small business loans to help them through the COVID-19 pandemic. Two VonLehman CPAs explain in detail who is eligible and how to apply. Thanks to home health financial advisor Dave Macke for pointing us to this resource from his company.

CDC Offers Interim Guidance on PPE
The degree to which home health agencies will be caring directly for COVID-19 confirmed patients is still unclear, but agencies should be prepared. Here are some CDC guidelines.

Upcoming Events

Recordings Available: Pandemic Recovery - Rebuild Stronger Than Ever

Texas Association for Home Care and Hospice

Two days of keynote and breakout presentations for home health and hospice providers.

Purchase Recordings


Free Webinar: Home Care Marketing Best Practices for Medicaid Agencies

Presented by: Ankota

Featuring: Steve "The Hurricane" Weiss

Date: June 18
Time: 12:00 EDT
Fee: Free


Here are a few biographical fun-facts about Steve:

Virtual Conference: Virtual Summit on Health System Recovery from the COVID-19 Pandemic 

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

Sponsored by: Global Health Care, LLC


Date: June 22-25

The Nation’s Health System Leaders Engage in a Real-Time Dialogue on Pandemic Recovery and the Future of Health Care in America

All health care providers offering full-time, hands-on services to COVID patients click here to register at no cost.

All others register here by June 5 for $200 discount

Virtual Conference: ATA Annual Meeting

American Telemedicine Association

Date: June 22-26

Information and Registration

Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.

FREE WEBINAR: COVID-19 Forum: How Coronavirus is Reshaping Home Health and Hospice Financial Operations *

Sponsored by: HealthRev Partners

Moderator: Tim Rowan
Bobby Robertson, Chip Carroll, Holly Miller, John Reisinger, Rachel Bracken (details below)

Date: July 9
2:00 pm EDT

Register here for all three webinars in this series

Not only is the home care industry under tremendous clinical pressure, but you are also likely feeling a financial squeeze. Because of this, forward-thinking agency leaders are exploring new strategies and opportunities to remain solvent. In this webinar, our panelists will chat about ways to achieve financial success when so many are struggling. They will discuss:
Bobby Robertson | President & Founder, Missouri Home Hospice
Chip Carroll | Director of Strategy & Business Development, Playmaker Health
Holly Miller Chief Revenue Officer, Playmaker Health
John Reisinger | Principal, Innovative Financial Solutions for Home Health
Rachel Bracken | Vice President of Services, HealthRev Partners
Moderated by Tim Rowan | Editor, Healthcare at Home: The Rowan Report

Part III: "Agency Leadership and Operations" is set for July 23.

Virtual Conference: NAHC Financial Managers Annual Meeting

July 27-30


Virtual Conference: SAGE 2020

Hosted by Honor

This is a half day, free conference that will stretch all of us to think about how we are shaping the future of elderhood. Our speakers will cover topics around innovation, technology, the evolving art of caregiving and the future of senior living. I’m very excited that we will kick off with Pulitzer Prize finalist and geriatrician Louise Aronson, author of  Elderhood: Redefining Aging, Transforming Medicine, and Reimagining Life

Date: September 1 & 2, 2020
Time: 10:00 am - 12:45 pm PST both days
Cost: Free of charge for Rowan Report subscribers
Website: https://network.joinhonor.com/sage-2020
Free Webinar: Carpe Diem: Now is the Ideal Time to Excavate Your Brand Genius

A complimentary webinar & roundtable discussion for executive business leaders

Featuring: Mary Maloney

Date: September 11
Time: 12:00 - 12:45 EDT

Now more than ever we need leaders ready to own a new world narrative - those who are brave enough to strategically position and message their voice in the marketplace from a deeper perspective of purpose that connects directly to what lights them up (their brand genius).

Many leaders confess that they have forgotten their greatness or feel lost in a sea of sameness, amongst a fiercely competitive set. They say they struggle with what words will resonate or feel “salesy” when asked, “What do you do?”

Thanks to the pace of technology, we have less than seconds to connect, therefore, it’s no longer all about what you do for a living and the quantifiable goals you achieved;  it’s much more about what you stand for, the legacy you want to leave and building trust expeditiously with your tribe.

 If 82% of people make buying decisions based on emotion (Capgemini), what emotive messages are you sending?

This webinar will start you on your journey to deliberately make your personal brand come alive.


*The Rowan Report will see you there.

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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Home Care Technology Report is published by Rowan Consulting Associations, Inc., Colorado Springs, CO. All rights reserved. Request reprint permission by writing to editor@homecaretechreport.com.

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