Volume 9, Number 23 March  4, 2020



Dear Healthcare at Home Colleague,

You cannot turn on any broadcast or cable news program or pick up a newspaper this week without reading about the strain of Corona Virus labeled Covid19. We are no different, not because of the momentum but because CMS has published specific recommendations for healthcare providers and a tech company has released a free tool.

However, two of our lead stories this week are aimed at the interests of non-medical, private duty home care providers. Private duty software vendor AlayaCare, through its R&D backbone AlayaLabs, has launched an effort to document and encourage the work of women in technology. Darcey Trescone, RN, interviewed AlayaLabs' head of innovation Naomi Goldapple. Darcey's interview is titled, "AlayaCare Highlights Women in Technology."

Another vendor with a leading private duty software system, MatrixCare (formerly Soneto), announced that it has customized its business intelligence data analysis tool for non-medical providers. We spoke with parent company ResMed's VP for Home Health and Home Care, Navin Gupta about the release of the private duty version of "MyAnalytics." See "MatrixCare Expands Data Analytics Tool to Non-Medical Providers" below.

We also spoke at length this week with the founders of "MassCare," a Florida startup that wants to help develop referral sources and increase census for home care and home health providers. They also speak of research that shows how overlapping skilled and non-medical services helps to prevent hospital readmissions for recently discharged patients. Find our MassCare product review below under "Startup Tech Company Seeks Home Health Partnerships."

Everybody's talking about The Virus

CMS has issued directives for healthcare providers that everyone should read. We reprint their bulletin for your convenience as "CMS Covid19 Recommendations for Healthcare Workers." A tech company we had not heard of before asked us to let you know about their virus management efforts. "MayaMD.AI" has released a free web-based tool to help those potentially exposed to Covid19 — especially clinicians, healthcare support staff, public workers, and airline crews — to quickly access user-relevant guidelines and standardized protocols for responding. When you find this article, be sure to read the sidebar we added. Cybersecurity experts are warning the public about hackers preying on people's fears and redoubling their efforts to get you to click on phishing emails. Be warned!

Our other CMS news ranges from useful to shameful. Click on our second "CMS News" headline to read about their hospice HIS instructions update and about an Atlanta hospice caught admitting inappropriate patients with no terminal diagnoses. They agreed to pay $1.75 million without admitting guilt.

Lots of news this week, with something for everyone. I'll be gathering a lot more next week at the annual HIMSS expo. They just announced the President might make an appearance on Monday afternoon. I'll let you know. Meanwhile, be sure to scroll down this page for info about upcoming free webinars and conferences.

Have a great week. Keep making a difference! (And wash your hands!)

Editor signature
Tim Rowan



MatrixCare Expands Data Analytics Tool to Non-Medical Providers
"MyAnalytics" promoted as vital tool for private duty home care.

Startup Tech Company Streamlines Electronically Signed Physician Orders
MassCare provides services to physician practices, include the service of facilitating the use of in-home care providers.

AlayaCare Highlights Women in Technology
Private duty software company invests in promoting women in technology.

CMS News
— Timeliness Compliance Threshold for HIS Submissions: Fact Sheet Now Available
— Atlanta hospice owners fined $1.75 million for Medicare fraud

Home Nursing and Covid19: Free Web-Based Tool Released
New tool helps those exposed or potentially exposed to the coronavirus as well as clinicians, healthcare support staff, public workers and airline crews to quickly access user-relevant guidelines and standardized protocols.

CMS News: Covid19 Recommendations for Healthcare Workers
"All health care providers must immediately review their procedures to ensure compliance with CMS" infection control requirements." --CMS Administrator Seema Verma



During the 1st Quarter of 2020, web sites of the above advertisers were visited by home care and hospice executives and staff 2948 times.

To inquire about placing your message here, contact:

Kristin@rowanresources.com

As of this date, approximately 36,861,000 Baby Boomers have become Medicare eligible.

 

Last Week's Most-Read Stories:

Vendor Watch
— Casamba Partners with eCare21 for Remote Patient Monitoring
— eSolutions Introduces New DME Eligibility Platform Enhancement
— UMC Selects Synzi For Their HomeWorks Program
— CareTime Awarded Ohio EVV Certification
— WellSky Foundation Grants $50k to Mobile Loaves & Fishes

Vivify Health: More Than Remote Patient Monitoring
As of February 25th, 2020, there have been 57 cases of Coronavirus confirmed in the US across 8 states with over 2,000 confirmed deaths globally. Vivify Health has utilized their platform to quickly create a digital solution for screening and treating for the Coronavirus.


Upcoming Events

WEBINAR: Key Documentation Issues for 2020 & the Future

A 90-Minute Lunch & Learn Audio Conference by Elizabeth E. Hogue, Esq. Health Care Attorney

Date: March 18
Time:
1:00 - 2:30 EDT

Encore date:
March 25; On-demand recording available


Information and Registration

Documentation remains a key requirement for home care providers as the consequences for inadequate documentation become more severe.

Gather your staff members to emphasize effective documentation yet again. Real examples of cases involving problematic documentation will be presented. Questions and case examples are welcome, and extensive handouts will be provided for use by staff members.

Free Webinar: Marketing During a Lockdown

 

Presented by: Savii

Featuring: Steve Weiss

Date: April 21
Time: 12:00 - 1:00 EDT

Who should attend this webinar?

Home care agency owners, directors, and marketers who want to remain relevant in their market and prepare for anticipated growth as we come out of a crisis.

You will walk away armed with knowledge about:

Information and Registration

Course materials will be sent to all who register, even if you cannot attend.

Steve "The Hurricane" Weiss is a dynamic and entertaining public speaker, known for his expert knowledge in all things sales and marketing. From a young age, Steve has been driven to succeed, and excelled across vastly different industries. Steve founded his current company, Hurricane Marketing Enterprises, in 2012 with a goal to help other business owners across the country. In a few short years, he grew it to a seven-figure business and it has been booming ever since.

FREE Webinar: Digital Strategies to Survive and Thrive During and After COVID-19

Sponsored by: AlayaCare

Featuring: a panel of experts from AlayaCare, Hireology, Home Care Pulse, and CareMaster Medical Services

Date: Thursday, April 30
Time: 2:00 pm EDT

Information and Registration

As weeks turn to months of social distancing and government regulations continue to restrict in-person contact, home and community care agencies must embrace digital strategies both to maintain operations now and future-proof for a post-pandemic world. This webinar unites a panel of experts from AlayaCare, Hireology, Home Care Pulse and CareMaster Medical Services to discuss best practices for all aspects of digital operations – from tips on managing remote staff and virtual hiring to best practices for maintaining quality care.

After the discussion, participants will have the opportunity to engage in a live Q&A session.

Learning objectives:

After this webinar, participants will be better able to:

-Discuss ways to adapt to remote hiring
-Strategically manage remote staffing needs
-Ensure continuity of care between caregivers and clients
-Describe how technology supports each aspect of virtual operations


Free Webinar: Tips for Launching Telehealth and Remote Care in Less Than a Week

Presented by: Ankota

Featuring: Ken Accardi

Date: May 19
Time: 12:00 EDT
Fee: Free

Register

The COVID-19 pandemic has made the importance of Telehealth and Remote Care abundantly clear. This webinar will cover:


FREE WEBINAR: Q2 2020 Post-Acute Care Compliance Forum

Presented by: Casamba
Featuring: Holly Hester, Casamba SVP of Compliance and Education

Date: Thursday, May 21
Time: 3:00 pm - 4:00 pm EDT

Information and registration

In-depth discussion of regulatory and compliance updates for the post-acute care industry, including CMS waivers and flexibilities in response to the Public Health Emergency, telehealth and other virtual services, TRICARE update, and more.


Free Webinar: On the Heaviness of Halos: care for the professional caregiver during crisis 

Sponsored by: Wellsky

Featuring: Dr. Carla Cheatham, M.A. M.Div., Ph.D. Philosophy/Health/Kinesiology

Date: Friday, May 29
Time: 1:00 - 2:00 EDT

Reserve a Seat

Join us for a powerful webinar that will help caregivers in all disciplines tend to their own emotional and mental health as they continue to serve others during the COVID-19 pandemic. Dr. Cheatham, renowned educator and author on compassion fatigue and resilience, will discuss the trauma and moral injury that professional caregivers face and will provide you with practical techniques to help yourself, your colleagues, and your patients or clients, including:


WEBINAR SERIES: Hospice Academy FOUNDATIONS

Sponsored by: Texas Association for Home Care and Hospice

Part 1: The Evolution of Hospice - from Practices to Regulations Over Time
Instructor: Katie Wehri, Director, Home Care & Hospice, Regulatory Affairs, NAHC

Date: June 2

Part 2: The Hospice Plan of Care - An Interdisciplinary Document
Instructors: Amy Ives, RN, BSN, CHPN, Director, Peterson Hospice; Danny Mack, Director of Spiritual and Social Services, Christian Care Hospice

Date: June 4

Information and Registration

 


Webinar Series: Sales Training, Home Health and Hospice

Presented by: Healthcare Strategica, LLC

Featuring: Michael Ferris

1 - 8-week Hospice & Palliative Care Sales Training Course

2 - 8-week Home Health Sales Training

Rowan Report subscribers: Register with this link to receive $100 discount.

We have taken our best of class industry specific sales training bootcamps and are offering them via Webinar to enable you to continue to train your sales team in today's world of limited travel and social distancing.

The Hospice and Palliative Care course will be offered live every Tuesday starting May 19 through July 7, 2020.

The Home Health course will be offered live every Tuesday starting May 21 through July 9, 2020.

Each class will have participation exercises, homework assignments, quizzes and question and answer opportunities.

Each participant will receive their own course materials and individual coaching and feedback. At the conclusion of the course each student will receive a certificate of completion, an invitation to join the exclusive Sales Mastery Group* and opportunity to join the 52-week Sales Training Excellence Course.*

* Only available to Sales Professionals that have successfully completed the 8-week Sales Training Course – additional fees may apply.

Each session will be offered on-demand and if unable to attend the live webinar, you will be able to view the recording and participate in exercises, questions, coaching and quizzes. If you start after the first webinar date, you will be provided with access to those classes missed so that you can get caught up or you may elect to attend via the recorded sessions.


Conference: Leading Age Leadership Conference

Hosted by: VNAA, Elevating Home, and Leading Age

In light of the President’s national emergency declaration to address the coronavirus pandemic, LeadingAge is postponing the 2020 Leadership Summit originally scheduled April 20-22 to August 10-12, 2020 at the Omni Shoreham Hotel in Washington, DC.

We understand that the possibility or reality of COVID-19 means all-hands-on-deck at our member communities and travel bans for our Business Partners, with a singular focus on the health and welfare of residents, clients, staff, and families.

LeadingAge will continue to assist with information and resources to help you respond to COVID-19. You’ll find a clearinghouse of resources—updated daily—at leadingage.org/coronavirus-resources.

If you registered for the conference, you will be sent an email with information on your registration and hotel reservation.

Information and Registration

With the Leadership Summit, LeadingAge has designed an event for forward-thinking leaders to connect, engage in dialogue, and deepen their knowledge about the future—how we can shape it, and the paths to get there together.

 


*The Rowan Report will see you there.


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Date(s)
Hotel or Conference Center, City, State
URL



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