Volume 11, Number 10 March  30, 2022

Dear Healthcare at Home Colleague,

In a week where one news item comes on like a hurricane, other announcements might be relegated to zephyr class. We will leave the analysis of UnitedHealth's purchase of the LHC Group to others, and just republish the official version from Reuters for your reference. Some of these zephyr news items are too important to be lost in the shadows of a larger headline. We bring you five of them this week.

We did get one observer's opinion of the $5.4 billion, all-cash deal though. Taking a look at the acquisition from a business exit strategy angle, retired software company founder and CEO Jeff Lewis opined, "That’s the only way out for a company their size. Companies like United probably feel the pressure to deliver comprehensive care and this helps round out the care experience."

The news recalled that it was LHC executive Bruce Greenstein who called for a boycott of Managed Care companies, to protest their practice of limiting care and paying less than the cost of care, from the stage at last month's Home Care 100 meeting. (see "Last week's most-read articles" below) We have actually had a lot of reaction to his comment and will share it with you next time.




CMS just released news that they are sending cash to states to increase HCBS services for the elderly and disabled. See our CMS News column below.


AI Improves Palliative Care

Staff writer Darcey Trescone has been studying artificial intelligence in healthcare. One of her findings, revealed in her report about applying AI in palliative care, is that these algorithms have been besting trained physicians in diagnostic accuracy. Don't miss "It Is Time for Artificial Intelligence in Palliative Care."



LAW CORNER: How A Marketer Can Put A Boss in Prison

Guest author Elizabeth Hogue, Esq., explores some recent court cases where agency owners have been arrested and convicted for offering gifts to hospital discharge planners. In some cases, the arrested CEO had no idea marketers were engaging in this crime, but it did not matter. The new jump suit will be just as orange. Do you have a written policy? It might protect your money and your freedom.


We had a great interview this week with the head of Panasonic's newly revitalized healthcare division. Matt Rice told us about a new, semi-rugged Windows PC and a line of handhelds and tablets available in three screen sizes. Their effort to compete with other mobile device makers may work in your favor. See "Panasonic Returns to Healthcare with Enhanced PCs and Tablets," for device photos and our conversation with Matt.


As I mentioned before, my marketing expert partner Roger McManus and I are bringing our "Recruiting and Retention" guidance to several state association meetings this year. First up, Colorado, May 4-6, with "Do They Leave Right After You Hire Them? Six Technologies to Improve Staff Retention." Our recommendations for techniques and innovative new technologies than can help you find and keep the best caregivers will close Colorado's conference that Friday. So far, we are also confirmed to appear at the Gulf States Conference in July and the New Mexico association's annual meeting in November. We will let you know when we hear from the rest. Maybe your state association is one of them.

Have a great week! Keep making a difference.

Editor signature
Tim Rowan

It Is Time for Artificial Intelligence in Palliative Care
As artificial intelligence gains acceptance in healthcare, it is time to apply it to palliative care.

Kickbacks: Are Your Marketers Risking Prison Sentences...Yours?
If you believe you have to offer kickbacks in order to get referrals, change your beliefs. OIG is cracking down and Home Health agency CEOs are going to prison, even if they did not know their marketers were doing it.

CMS News: Millions Coming to Boost HCBS
HHS to provide $110 million for "Money Follows the Person" for seniors and people with disabilities in 20 states not yet participating. Boosts funds for currently participating states.

UnitedHealth Acquires LHC Group
Largest insurance company purchases near-largest home care company in $5.4 billion, all-cash deal.

Panasonic Returns to Healthcare with Enhanced PCs and Tablets
We spoke with healthcare division VP Matt Rice about his mission to expand Panasonic's home health, home care, and hospice presence.

Vendor Watch: HealthCare Synergy Selects nVoq
Speech recognition company will be software company's preferred provider.

During the 1st Quarter of 2022, web sites of the above advertisers were visited by home care and hospice executives and staff 5167 times.

To inquire about placing your message here, contact:


As of this date, approximately 45,177,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

Database of Home Care Legal Documents Available Online
Law firm to make customizable legal documents and trainings available to Home Health, Home Care, and Hospice providers.

Shock and Awe at Homecare 100
475 attendees too stunned to applaud.

Upcoming Events

2022 Rocky Mountain Home Care, Home Health & Hospice Conference *Presented by: Home Care Association of Colorado

Dates: May 5-6
Venue: Keystone Resort & Conference Center, Keystone, CO

Information and Registration

FREE WEBINAR: Combat the Great Resignation and Reduce Employee Turnover by 40%

Presented by: National Minority Health Association

Date: Tuesday, May 24

Time: 10:00 AM Pacific; 1:00 PM Eastern 

Information and Registration


As organizations plan for the future, they must cultivate a happier, healthier workforce. Most CEOs, CFOs, HR professionals, and other business leaders are eager to know the true impact of financial wellness. We are gathering to discuss and explore how prioritizing employee financial wellness can help increase caregiver retention and productivity at no cost to your businesses.


Gulf Coast Regional Conference & Exposition

Presented by: Home Care Associations of Louisiana, Mississippi, and Alabama

Date: July 18-20

Venue: Grand Hotel Marriott Resort

Location: Point Clear, Alabama

Information and Registration

2022 NAHC Financial Management Conference & Exposition

Date: July 24-25
Venue: Caesar's Palace, Las Vegas

Information and Registration

Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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