Volume 10, Number 33 March  24, 2021

Dear Healthcare at Home Colleague,

Our monthly "Meet the CEO" series continues in this issue with a conversation with Savii Chief Executive and Chief Technology Officer Ashley Wharton. We were joined by Senior Director of Business Development, Jenna Schwartz. We talked about many of the problems facing private duty home care today: staffing, interoperability, care coordination, competition, and more. I promise an informative 30 minutes.

Join us on video with this link, or listen to the audio-only version on our SoundCloud channel by clicking here.



In This Week's News

IBM and McAfee have issued warnings about renewed cyber attacks that target healthcare providers. Taking advantage of the world's focus on COVID, the attackers have gone beyond ransomware. Now they not only lock up your data and demand ransom, but they also threaten to release it to the public. We offer some of IBM's defensive suggestions in "Cyber Security Threats to Healthcare Growing Stronger."

Home care attorney Elizabeth Hogue offers a guest essay about the need to be prudent when using liaisons and care coordinators. Some regulators may see too much assistance to hospital discharge planners as an illegal kickback. Elizabeth's advice is found in "Fraud and Abuse in the Form of Free Discharge Planning Services."



We were intrigued when we read about WellSky's acquisition of CarePort Health, so we interviewed CEO Dr. Lissy Hu. Her rise from medical school student to CEO is as interesting as her description of her software platform that coordinates patient care transitions. Meet Dr. Hu in "WellSky Acquires CarePort Health."

Guest author Cheryl Petelkis brings her longtime sales training experience to bear with an explanation of the importance of grit in home care sales. See "Why Does A Student with an Average IQ Still Get an A?"

Lastly, I take a look at the way CMS responded to the pandemic by loosening telemedicine reimbursement rules for physicians only and offer an opinion on why the agency's ongoing regard of home health as costly and untrustworthy is illogical and inconsistent. My opinion piece is called "CMS's Reason for Not Reimbursing for Telehealth Does Not Hold Water."



Worth the Trip

Still need help with your Medicare cost report? Join John Reisinger, CPA, on March 31 for a free webinar sponsored by KanTime: "Key Tips for Success regarding the Medicare Cost Report." Scroll down for details and a link to registration.

Little by little, live conferences are coming back. This week, we heard that the NAHC Financial Managers meeting will take place August 1-3 in Chicago, and the Colorado home care association is shooting for October. And of course we told you before that Homecare 100 is scheduled for the end of June in Miami. Things are looking up. If you know of other in-person events, please let us know. For myself, I am looking forward to getting my second vaccination shot this weekend.

Have a great week. Keep making a difference!

Editor signature
Tim Rowan

Cyber Security Threats to Healthcare Growing Stronger
For the CIO and SysOp: Cybercrime, especially ransomware attacks, grew exponentially during the pandemic and are predicted to continue. Here are some defensive recommendations from IBM's "X-Force" cybersecurity division.

Fraud and Abuse in the Form of Free Discharge Planning Services
When coordinators and liaisons perform services that discharge planners are supposed to perform, enforcers may view these services as kickbacks to referral sources in the form of free discharge planning services. Guest author Elizabeth Hogue, Esq. tells you how to avoid suspicion of wrongdoing.

CMS's Reason for Not Reimbursing for Telehealth Does Not Hold Water
Opinion: When it comes to gaming the Medicare payment system, HHAs are amateurs compared to physicians and hospitals.

Why Does A Student with an Average IQ Still Get an A?
Sales stars are made, trained, nurtured, and rewarded, not born. Guest writer Cheryl Peltekis explains the difference.

WellSky Acquires CarePort Health
Latest WellSky acquisition positions the company to specialize in care coordination. We interview CEO Dr. Lissy Hu, who created CarePort while still in medical school.

During the 2nd Quarter of 2021, web sites of the above advertisers were visited by home care and hospice executives and staff 5944 times.

To inquire about placing your message here, contact:


As of this date, approximately 41,096,000 Baby Boomers have become Medicare eligible.


Last Week's Most-Read Stories:

MedPAC Recommends Pay Cuts for Home Health, Hospice
On a 17-0 vote, the Medicare Payment Advisory Commissioners declare HHAs and Hospices make too much money. Industry reimbursement consultants baffled.

January 2022 - The CMS Primary Care First Model Begins!
With a CMMI model for primary care announced, performance-based reimbursement gets one step closer to home health.

Upcoming Events

FREE WEBINAR: Tech Titans Join Forces to Tackle Post Acute Care Challenges

Sponsored by: KanTime

Featuring: Terra Vicario (Moderator) CMO, Viventium; Malka Trump, Director of Compliance, Viventium; Kristen Duell, EVP, KanTime; Kim Spence, RN, Customer Success Division Leader, KanTime; James Cohen, CEO & Co-Founder, Nevvon

Date: Thursday, April 22

Time: 11:00 am PDT, 2:00 pm EDT


2021, in many ways, is a continuation of challenges from 2020 and more! During this webinar, experts from companies with solutions for talent/retention and compliance issues, along with the continued challenges that COVID-19 has presented to our industry, will cover rules, regulations, and programs you need to stay on top of so your company can thrive amidst the pandemic.

Homecare 100 *

Presented by: Lincoln Healthcare Leadership

Date: June 27-30, 2021
Venue: JW Marriott Marco Island Beach Resort, FL

Registration Information

NAHC Financial Managers 2021 Conference and Expo *

Presented by: National Association of Home Care and Hospice

Date: August 1-3

Venue: Sheraton Grand Chicago

Information and Registration

2021 Home Care and Hospice Conference and Expo *

National Association for Home Care and Hospice

Date: October 3-5
Venue: New Orleans

Sadly, this conference has had to be postponed, due to the hurricane in New Orleans and COVID situation in Louisiana.

SCHCHA 2021 Annual Conference

Presented by: South Carolina Home Care & Hospice Association

Date: October 25-26

Location: Sonesta Resort, Hilton Head Island, SC

Information and Registration

AHHC 2021 Leadership Conference

Presented by: Association for Home & Hospice Care of North Carolina

Date: November 8-9

Location: Holiday Inn Resort, Wrightsville Beach, NC

Information and Registration

Employee Owned 2021 — "Adapt / Innovate / Lead"

Presented by: The ESOP Foundation: International Employee Ownership Center

DATE: November 10-12
VENUE: Caesars Palace, Las Vegas

"Employee Owned 2021," a hybrid ESOP Conference, is built to help you adapt to the ever-changing business landscape. The pandemic, government regulations, supply chain issues, the list of obstacles to optimally running your ESOP goes on and on. We are here to help. Through insightful speakers, innovative ideas, the latest industry updates, technical content you can trust, and a focus on current events, Employee Owned 2021 will prepare you and your ESOP to march confidently into 2022.

More Information

Who Should Attend?

*The Rowan Report will see you there.

FREE WEBINAR: New, Science-Based Methodology Reduces Cost of Recruitment and Retention

Presented by: The Rowan Report

Featuring: Eric Becker, CEO, MiliMatch

Date: Thursday, March 18

Time: 3:00 pm EST; Noon PST

Recorded version available.



Every time a home care agency hires and trains a new caregiver, it invests about $4,500, which is wasted if that new hire does not work out, often before working a first shift. MiliMatch CEO Eric Becker will explain the company's patented product/service, based on the science of Applied Cognitive Linguistics, which has been proven to help home care agencies avoid those costly bad hires.

FREE WEBINARS: "Best of Home Care Heroes" Series 

Sponsored by: Ankota

Featuring: Steve "The Hurricane" Weiss, Ophelia Cole, Barbara Gaines, Cheryl Hammons, others

Dates: Ongoing


Contact Ankota directly about two special offers: a free trial of a staffed, live-chat solution for your website, and a discount to Steve Weiss' "Mililonaire Bootcamp."


Your state or national association meeting or webinar not listed? Send the details to Conferences@RowanResources.com using this format:

Conference Title
Sponsoring Association
Hotel or Conference Center, City, State

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